{"id":82,"date":"2019-04-06T10:41:17","date_gmt":"2019-04-06T10:41:17","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=82"},"modified":"2019-07-26T20:18:53","modified_gmt":"2019-07-26T13:18:53","slug":"marketing-truyen-mieng-la-gi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/marketing-truyen-mieng-la-gi.html","title":{"rendered":"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec?"},"content":{"rendered":"<h3><strong>1. Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec?<\/strong><\/h3>\n<p><strong>Marketing truy\u1ec1n mi\u1ec7ng<\/strong> ra \u0111\u1eddi d\u1ef1a tr\u00ean nhu c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau c\u1ee7a con ng\u01b0\u1eddi, hi\u1ec3u theo ngh\u0129a \u0111\u01a1n gi\u1ea3n, marketing truy\u1ec1n mi\u1ec7ng l\u00e0 t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n v\u1ec1 b\u1ea1n, v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c di\u1ec5n ra d\u1ec5 d\u00e0ng nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-83 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564147396\/marketing-truyen-mieng-la-gi-2_bs8xjl.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"750\" height=\"403\" title=\"\"><\/p>\n<p>Marketing truy\u1ec1n mi\u1ec7ng ch\u1ec9 hi\u1ec7u qu\u1ea3 khi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 t\u1ed1t, khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean t\u1ef1 nguy\u1ec7n tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi h\u00e2m m\u1ed9\u201d v\u00e0 n\u00f3i t\u1ed1t v\u1ec1 doanh nghi\u1ec7p b\u1ea1n b\u1ea5t c\u1ee9 khi n\u00e0o h\u1ecd c\u00f3 c\u01a1 h\u1ed9i.<\/p>\n<p>Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 kh\u00f4ng ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o internet ho\u1eb7c c\u00e1c k\u1ebft n\u1ed1i c\u00f4ng ngh\u1ec7 nh\u01b0 nh\u1eefng h\u00ecnh th\u1ee9c marketing kh\u00e1c.<\/p>\n<p>Khi b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c n\u00f3i t\u1ed1t v\u1ec1 m\u00ecnh, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n ph\u1ea3i trung th\u1ef1c. H\u00e3y \u0111\u1eebng v\u00ec l\u1ee3i \u00edch tr\u01b0\u1edbc m\u1eaft m\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i. L\u00fac \u0111\u00f3, marketing truy\u1ec1n mi\u1ec7ng s\u1ebd l\u00e0 con dao gi\u1ebft ch\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n<h3><strong>2. B\u1ed1n nguy\u00ean t\u1eafc c\u1ee7a Marketing truy\u1ec1n mi\u1ec7ng<\/strong><\/h3>\n<ul>\n<li>B\u1ea1n ph\u1ea3i c\u00f3 g\u00ec \u0111\u00f3 \u0111\u1eb7c bi\u1ec7t<\/li>\n<\/ul>\n<p>Tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n h\u00e3y s\u1ebd t\u1ef1 h\u1ecfi m\u00ecnh m\u1ed9t c\u00e2u: \u201cLi\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 g\u00ec \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd?\u201d H\u00e3y cho h\u1ecd l\u00fd do \u0111\u1ec3 n\u00f3i v\u1ec1 b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-84 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146240\/marketing-truyen-mieng-la-gi-3_x3jmzh.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"736\" height=\"312\" title=\"\"><\/p>\n<ul>\n<li>\u0110\u1ec1 cao s\u1ef1 \u0111\u01a1n gi\u1ea3n<\/li>\n<\/ul>\n<p>B\u1ea1n c\u1ea7n t\u00ecm th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 l\u00e0m m\u1ecdi vi\u1ec7c \u0111\u1ec3 gi\u00fap th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 \u0111\u01b0\u1ee3c lan truy\u1ec1n.<br \/>\n\u0110\u1ec3 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n mi\u1ec7ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan truy\u1ec1n \u0111i th\u00ec b\u1ea1n ph\u1ea3i c\u00f3 h\u00e0nh \u0111\u1ed9ng k\u00edch th\u00edch n\u00f3. C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t b\u1ea1n th\u01b0\u1eddng g\u1eb7p l\u00e0 h\u1ea7u h\u1ebft c\u00e1c website \u0111\u1ec1u c\u00f3 n\u00fat \u201cchia s\u1ebb\u201d.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-85\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146237\/marketing-truyen-mieng-la-gi-4_jumnfz.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"2000\" height=\"1487\" title=\"\"><\/p>\n<ul>\n<li>L\u00e0m h\u00e0i l\u00f2ng m\u1ecdi ng\u01b0\u1eddi, t\u1ea5t c\u1ea3, kh\u00f4ng tr\u1eeb m\u1ed9t ai<\/li>\n<\/ul>\n<p>Ch\u1ec9 khi kh\u00e1ch h\u00e0ng vui v\u1ebb, c\u1ea3m th\u1ea5y m\u00e3n nguy\u1ec7n th\u00ec h\u1ecd m\u1edbi n\u00f3i v\u1ec1 b\u1ea1n. Khi \u0111\u00f3, ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o cho b\u1ea1n nhi\u1ec7t t\u00ecnh nh\u1ea5t. \u0110\u00f3 c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng <strong>\u01b0u \u0111i\u1ec3m c\u1ee7a marketing truy\u1ec1n mi\u1ec7ng.<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146233\/marketing-truyen-mieng-la-gi-5_yzfpqt.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"2520\" height=\"1455\" title=\"\"><\/p>\n<ul>\n<li>Chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c truy\u1ec1n mi\u1ec7ng l\u00e0 khi ai \u0111\u00f3 n\u00f3i t\u1ed1t v\u1ec1 cty c\u1ee7a b\u1ea1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi \u0111\u00f3 mang c\u1ea3 danh d\u1ef1 v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n ra \u0111\u1ec3 n\u00f3i t\u1ed1t cho b\u1ea1n. Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 khi\u1ebfn cho s\u1ef1 hi sinh \u0111\u00f3 tr\u1edf n\u00ean thi\u1ebft th\u1ef1c. T\u1ee9c l\u00e0 b\u1ea1n ph\u1ea3i b\u1ea3o v\u1ec7 uy t\u00edn c\u1ee7a ng\u01b0\u1eddi n\u00f3i, cung c\u1ea5p d\u1ecbch v\u1ee5 lu\u00f4n t\u1ed1t nh\u01b0 nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1edbi b\u1ea1n b\u00e8.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-87 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146230\/marketing-truyen-mieng-la-gi-1_tqy9uc.png\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"600\" height=\"320\" title=\"\"><\/p>\n<h3><strong>3. L\u00fd do \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n<\/strong><\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n. T\u1ea5t nhi\u00ean, b\u1ea1n ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong c\u00e1c l\u00fd do \u1ea5y. Ph\u00e2n t\u00edch k\u0129 h\u01a1n theo t\u00e2m l\u00fd h\u1ecdc th\u00ec c\u00f3 th\u1ec3 ch\u1ed1t l\u1ea1i, m\u1ecdi ng\u01b0\u1eddi N\u00d3I l\u00e0 v\u00ec c\u00e1c l\u00fd do sau:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146227\/marketing-truyen-mieng-la-gi-6_l7937r.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"750\" height=\"443\" title=\"\"><\/p>\n<ul>\n<li>H\u1ecd n\u00f3i v\u00ec b\u1ea1n<\/li>\n<\/ul>\n<p>KH khi n\u00f3i v\u1ec1 cty c\u1ee7a b\u1ea1n th\u00ec c\u00f3 th\u1ec3 v\u00ec c\u00e1c l\u00fd do sau:<br \/>\n&#8211; H\u1ecd y\u00eau th\u00edch d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n. Ho\u1eb7c h\u1ecd y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t nh\u00e2n v\u1eadt n\u00e0o trong cty \u0111\u00f3.<br \/>\n&#8211; H\u1ecd gh\u00e9t b\u1ea1n<br \/>\n&#8211; B\u1ea1n cho h\u1ecd ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 b\u00e0n t\u00e1n<\/p>\n<ul>\n<li>H\u1ecd n\u00f3i l\u00e0 v\u00ec ch\u00ednh h\u1ecd<\/li>\n<\/ul>\n<p>T\u1ea5t nhi\u00ean, khi ai \u0111\u00f3 l\u00e0m g\u00ec th\u00ec \u0111\u01b0\u01a1ng nhi\u00ean h\u1ecd ph\u1ea3i l\u00e0m v\u00ec h\u1ecd r\u1ed3i. Hi\u1ec3u theo th\u00e1p nhu c\u1ea7u Maslow th\u00ec \u0111\u00f3 l\u00e0 c\u00e1c nhu c\u1ea7u: \u0110\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 \u0111\u01b0\u1ee3c qu\u00fd tr\u1ecdng. \u0110i s\u00e2u m\u1ed9t ch\u00fat v\u1ec1 vi\u1ec7c n\u00e0y nh\u00e9. Khi ai \u0111\u00f3 mu\u1ed1n k\u1ec3 v\u1ec1 b\u1ea1n cho b\u1ea1n b\u00e8 (s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi \u0111\u00f3 t\u1ef1 nguy\u1ec7n) th\u00ec t\u1ee9c l\u00e0 h\u1ecd \u0111ang mu\u1ed1n:<br \/>\n&#8211; H\u1ecd c\u1ea3m th\u1ea5y h\u1ecd th\u00f4ng minh<br \/>\n&#8211; H\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng<br \/>\n&#8211; H\u1ecd mu\u1ed1n gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi<br \/>\n&#8211; H\u1ecd mu\u1ed1n g\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng ri\u00eang c\u1ee7a m\u00ecnh<\/p>\n<h3><strong>4. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi l\u00e0m marketing truy\u1ec1n mi\u1ec7ng<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564146224\/marketing-truyen-mieng-la-gi-1_owbh25.jpg\" alt=\"Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec\" width=\"500\" height=\"250\" title=\"\"><\/p>\n<ul>\n<li>\u0110\u1eebng bao gi\u1edd \u0111\u1ec3 truy\u1ec1n mi\u1ec7ng g\u1eafn li\u1ec1n v\u1edbi l\u1ee3i \u00edch<\/li>\n<li>Ti\u1ebfp x\u00fac qu\u00e1 nhi\u1ec1u: S\u1ef1 m\u1edbi m\u1ebb l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 s\u1ef1 truy\u1ec1n mi\u1ec7ng \u0111\u01b0\u1ee3c lan truy\u1ec1n<\/li>\n<li>Qu\u00ean m\u1ea5t t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Marketing truy\u1ec1n mi\u1ec7ng l\u00e0 g\u00ec? Marketing truy\u1ec1n mi\u1ec7ng ra \u0111\u1eddi d\u1ef1a tr\u00ean nhu c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau c\u1ee7a con ng\u01b0\u1eddi, hi\u1ec3u theo ngh\u0129a \u0111\u01a1n gi\u1ea3n, marketing truy\u1ec1n mi\u1ec7ng l\u00e0 t\u1ea1o n\u00ean c\u00e2u chuy\u1ec7n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n v\u1ec1 b\u1ea1n, v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c di\u1ec5n ra d\u1ec5 d\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":90,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/marketing-truyen-mieng-la-gi-1_dyf4ck.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/90"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}