{"id":7753,"date":"2023-02-22T09:49:32","date_gmt":"2023-02-22T02:49:32","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7753"},"modified":"2023-02-22T09:55:47","modified_gmt":"2023-02-22T02:55:47","slug":"topic-cluster-va-cach-trien-khai-hieu-qua","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/topic-cluster-va-cach-trien-khai-hieu-qua.html","title":{"rendered":"Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p>Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO v\u00e0 <a href=\"https:\/\/webvocuc.com\/blog\/xay-dung-noi-dung-website-theo-quy-trinh.html\">chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/a>. Vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp n\u1ed9i dung theo c\u1ee5m ch\u1ee7 \u0111\u1ec1 s\u1ebd gi\u00fap Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c hi\u1ec3u h\u01a1n v\u1ec1 m\u1ed9t Website.<\/p>\n<h2><span id=\"Topic_Cluster_la_gi\"><b>Topic Cluster l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n<p><strong>Topic Cluster<\/strong> hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 C\u1ee5m ch\u1ee7 \u0111\u1ec1. \u0110\u00e2y l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c b\u00e0i vi\u1ebft, c\u00e1c trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau. Ch\u00fang t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh thay v\u00ec t\u1eadp trung t\u1ed1i \u01b0u t\u1eeb kh\u00f3a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7949 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-1-e1676877784688.jpg\" alt=\"Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3\" width=\"748\" height=\"452\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-1-e1676877784688.jpg 748w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-1-e1676877784688-300x181.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-1-e1676877784688-525x317.jpg 525w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>Hi\u1ec7n t\u1ea1i, ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai Topic Cluster c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 k\u1ef9 thu\u1eadt\u00a0<b>Pillar Content v\u00e0 Cluster Content<\/b>. N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c\u00a0<strong><a href=\"https:\/\/www.hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Hubspot<\/a>\u00a0<\/strong>nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ec1 c\u1eadp l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2017. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt ch\u1ea5t l\u01b0\u1ee3ng, theo \u0111\u00fang xu h\u01b0\u1edbng Content Marketing. S\u1edf h\u1eefu n\u00f3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n<h2><span id=\"Cach_trien_khai_noi_dung_cua_Website_theo_Topic_Cluster\"><b>C\u00e1ch tri\u1ec3n khai n\u1ed9i dung c\u1ee7a Website theo Topic Cluster<\/b><\/span><\/h2>\n<h3><span id=\"Buoc_1_Chon_topic_chu_chot_ma_ban_muon_Rank_TOP\"><b>B\u01b0\u1edbc 1: Ch\u1ecdn topic ch\u1ee7 ch\u1ed1t m\u00e0 b\u1ea1n mu\u1ed1n Rank TOP<\/b><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng b\u1eadc nh\u1ea5t trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ee5m ch\u1ee7 \u0111\u1ec1 cho site. B\u1ea1n h\u00e3y xem \u0111\u00e2u m\u1edbi l\u00e0 ch\u1ee7 \u0111\u1ec1 (Topic) m\u00ecnh mu\u1ed1n x\u1ebfp h\u1ea1ng. T\u1eeb \u0111\u00f3, l\u1eadp content cho pillar page theo c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<h3><span id=\"Buoc_2_Tien_hanh_Research_keyword\"><b>B\u01b0\u1edbc 2: Ti\u1ebfn h\u00e0nh Research keyword<\/b><\/span><\/h3>\n<p>C\u1ea7n nh\u1ea5n m\u1ea1nh r\u1eb1ng, k\u1ef9 thu\u1eadt Topic Cluster l\u00e0 c\u00e1ch m\u1edbi \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u1eadp trung v\u00e0o m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng h\u01a1n cho topic.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7951 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-3-e1676877824327.jpg\" alt=\"Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3\" width=\"893\" height=\"582\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-3-e1676877824327.jpg 893w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-3-e1676877824327-300x196.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-3-e1676877824327-768x501.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-3-e1676877824327-525x342.jpg 525w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><\/p>\n<p>N\u00f3 thay th\u1ebf c\u00e1ch target nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i d\u00e0i hay c\u00f2n g\u1ecdi l\u00e0 long tail keyword. Tuy nhi\u00ean, vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u1eabn r\u1ea5t c\u1ea7n thi\u1ebft, kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<h3><span id=\"Buoc_3_Tien_hanh_nhom_Keyword_theo_Topic_Cluster\"><b>B\u01b0\u1edbc 3: Ti\u1ebfn h\u00e0nh nh\u00f3m Keyword theo Topic Cluster<\/b><\/span><\/h3>\n<p>L\u00fac n\u00e0y, b\u1ea1n c\u1ea7n nh\u00f3m c\u00e1c Keyword \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c theo t\u1eebng nh\u00f3m chi ti\u1ebft. M\u1ed7i nh\u00f3m c\u1ea7n c\u00f3 n\u1ed9i dung ri\u00eang, ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n khi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span id=\"Buoc_4_Check_lai_noi_dung_cua_Website_o_thoi_diem_do\"><b>B\u01b0\u1edbc 4: Check l\u1ea1i n\u1ed9i dung c\u1ee7a Website \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3<\/b><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ti\u1ebfn tr\u00ecnh x\u00e2y d\u1ef1ng <b>Topic Cluster SEO<\/b>. B\u1edfi vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec s\u1eb5n c\u00f3 tr\u00ean Website c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng c\u1ee5m ch\u1ee7 \u0111\u1ec1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch nh\u1ea5t.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7950 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-2-e1676877862934.jpg\" alt=\"Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3\" width=\"848\" height=\"499\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-2-e1676877862934.jpg 848w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-2-e1676877862934-300x177.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-2-e1676877862934-768x452.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-2-e1676877862934-525x309.jpg 525w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/p>\n<p><strong>\u0110\u1ec3 ki\u1ec3m tra l\u1ea1i n\u1ed9i dung c\u1ee7a Website, b\u1ea1n h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/strong><\/p>\n<ul>\n<li>L\u1ecdc l\u1ea1i to\u00e0n b\u1ed9 n\u1ed9i dung hi\u1ec7n c\u00f3 tr\u00ean Website. Bao g\u1ed3m c\u1ea3 blog, c\u00e1c trang d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n\u2026<\/li>\n<li>S\u1eafp x\u1ebfp c\u00e1c b\u00e0i vi\u1ebft c\u00f3 s\u1eb5n theo t\u1eebng subtopic theo \u0111\u00fang n\u1ed9i dung \u0111\u00e3 research \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c \u1edf b\u01b0\u1edbc 3.<\/li>\n<\/ul>\n<h3><span id=\"Buoc_5_Tien_hanh_viet_content_cho_Pillar_page_va_Cluster_Content\"><b>B\u01b0\u1edbc 5: Ti\u1ebfn h\u00e0nh vi\u1ebft content cho Pillar page v\u00e0 Cluster Content<\/b><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t nh\u1eefng b\u01b0\u1edbc tr\u00ean, \u0111\u00e2y s\u1ebd l\u00e0 l\u00fac \u0111\u1ec3 b\u1ea1n vi\u1ebft m\u1edbi, b\u1ed5 sung nh\u1eefng g\u00ec c\u00f2n thi\u1ebfu cho Website c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, t\u1ea1o n\u00ean m\u1ed9t c\u1ee5m Topic Cluster \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang chu\u1ea9n<\/p>\n<h3><span id=\"Buoc_6_Tien_hanh_lien_ket_cac_noi_dung_lai_voi_nhau\"><b>B\u01b0\u1edbc 6: Ti\u1ebfn h\u00e0nh li\u00ean k\u1ebft c\u00e1c n\u1ed9i dung l\u1ea1i v\u1edbi nhau<\/b><\/span><\/h3>\n<p>Khi \u0111\u00e3 ho\u00e0n t\u1ea5t n\u1ed9i dung c\u1ea7n thi\u1ebft cho c\u1ee5m ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng:<\/p>\n<ul>\n<li>C\u00e1c cluster content li\u00ean k\u1ebft kh\u00f4ng ch\u1ec9 v\u1edbi trang tr\u1ee5 c\u1ed9t m\u00e0 ch\u00fang c\u00f2n c\u1ea7n li\u00ean k\u1ebft v\u1edbi nhau.<\/li>\n<li>C\u00e1c li\u00ean k\u1ebft n\u00e0y ph\u1ea3i l\u00e0 li\u00ean k\u1ebft c\u00f3 2 chi\u1ec1u. Pillar Page c\u0169ng c\u1ea7n ph\u1ea3i li\u00ean k\u1ebft \u0111\u1ebfn t\u1eebng c\u1ee5m n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3><span id=\"Buoc_7_Theo_doi_va_phan_tich_thong_tin_va_cac_chi_so_can_thiet\"><b>B\u01b0\u1edbc 7: Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n thi\u1ebft<\/b><\/span><\/h3>\n<p>C\u00e1c m\u1ee5c c\u1ea7n theo d\u00f5i k\u1ef9 l\u01b0\u1ee1ng, ph\u00e2n t\u00edch khi x\u00e2y d\u1ef1ng Topic Cluster bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a t\u1eebng trang.<\/li>\n<li><strong>Url\u00a0<\/strong>c\u1ee7a trang pillar page l\u1eabn cluster content.<\/li>\n<li>M\u1ed7i trang \u0111\u01b0\u1ee3c\u00a0<strong><a href=\"https:\/\/webvocuc.com\/blog\/internal-link-so-luong-nen-chen.html\">internal link<\/a>\u00a0<\/strong>nh\u01b0 th\u1ebf n\u00e0o? Li\u1ec7t k\u00ea c\u00e1c \u0111\u01b0\u1eddng link n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c ch\u00e8n trong trang.<\/li>\n<li>Li\u1ec7t k\u00ea c\u00e1c\u00a0<strong>link out\u00a0<\/strong>c\u1ee7a t\u1eebng trang.<\/li>\n<\/ul>\n<p>Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topic Cluster v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1eafp x\u1ebfp n\u1ed9i dung theo c\u1ee5m ch\u1ee7 \u0111\u1ec1 s\u1ebd gi\u00fap Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c hi\u1ec3u h\u01a1n v\u1ec1 m\u1ed9t Website. Topic Cluster l\u00e0 g\u00ec? Topic Cluster hay [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,4,6,310],"tags":[640],"class_list":["post-7753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com","category-content","category-seo","category-thu-thuat","tag-topic-cluster"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/02\/Topic-Cluster-va-cach-trien-khai-hieu-qua-e1676877757325.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7753"}],"version-history":[{"count":4,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7753\/revisions"}],"predecessor-version":[{"id":7953,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7753\/revisions\/7953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7952"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}