{"id":7738,"date":"2023-04-13T09:17:59","date_gmt":"2023-04-13T02:17:59","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7738"},"modified":"2023-04-13T09:17:59","modified_gmt":"2023-04-13T02:17:59","slug":"demand-side-platform-dsp-va-co-che-hoat-dong","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/demand-side-platform-dsp-va-co-che-hoat-dong.html","title":{"rendered":"Demand Side Platform (DSP) v\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng"},"content":{"rendered":"

Demand Side Platform<\/a> (DSP) v\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng. Nhi\u1ec1u nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o ng\u00e0y nay y\u00eau th\u00edch s\u1eed d\u1ee5ng Demand Side Platform (DSP)<\/b>, v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng gi\u1edbi h\u1ea1n c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c Ad Network. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00f9ng m\u1ed9t l\u00fac mua nhi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u Ad Network kh\u00e1c nhau, v\u1edbi c\u00f9ng 1 c\u00e0i \u0111\u1eb7t d\u1eef li\u1ec7u cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian.<\/p>\n

V\u1eady \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 c\u01a1 th\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a DSP c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau nh\u00e9.<\/p>\n

Kh\u00e1i ni\u1ec7m<\/strong><\/h2>\n

Demand Side Platform (DSP) l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o (Agency\/nh\u00e3n h\u00e0ng) c\u00f3 th\u1ec3 mua qu\u1ea3ng c\u00e1o 1 c\u00e1ch t\u1ef1 \u0111\u1ed9ng, th\u00f4ng qua h\u00ecnh th\u1ee9c \u0111\u1ea5u gi\u00e1 Real time bidding (RTB)<\/strong>. M\u1ee5c ti\u00eau c\u1ee7a DSP l\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea5u th\u1ea7u m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

\"Demand<\/p>\n

V\u1edbi DSP, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn ch\u1ecdn m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>. T\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o \u0111\u00e1ng k\u1ec3.<\/p>\n

C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h2>\n

B\u01b0\u1edbc 1:<\/strong> \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng DSP hi\u1ec7u qu\u1ea3, nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o c\u1ea7n t\u1ea1o 1 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u1edbi nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n sau: ng\u00e2n s\u00e1ch, t\u00ean chi\u1ebfn d\u1ecbch, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u1ee9c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a,..<\/strong> sau \u0111\u00f3 g\u1eedi v\u1ec1 DSP. Khi \u0111\u00f3 y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o danh s\u00e1ch h\u00e0ng ch\u1edd.<\/p>\n

\"Demand<\/p>\n

B\u01b0\u1edbc 2:<\/strong> Khi c\u00f3 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u1ed1ng g\u1eedi \u0111\u1ebfn DSP k\u00e8m theo th\u00f4ng tin c\u1ee5 th\u1ec3, n\u1ec1n t\u1ea3ng s\u1ebd nhanh ch\u00f3ng ph\u00e2n t\u00edch nhu c\u1ea7u, m\u1ee5c ti\u00eau nh\u1eafm t\u1edbi<\/strong> c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n

\u0110\u1ed3ng th\u1eddi DSP c\u00f2n d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u1eafng th\u1ea7u c\u1ee7a nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t y\u00eau c\u1ea7u c\u00f3 n\u00ean mua qu\u1ea3ng c\u00e1o v\u00e0o phi\u00ean \u0111\u1ea5u gi\u00e1 n\u1eefa hay kh\u00f4ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 t\u1ea5t c\u1ea3 qu\u00e1 tr\u00ecnh c\u1ee7a b\u01b0\u1edbc n\u00e0y, \u0111\u1ec1u di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng DSP ch\u01b0a t\u1edbi 1 gi\u00e2y.<\/p>\n

B\u01b0\u1edbc 3:<\/strong> Sau khi l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd tham gia \u0111\u1ea5u th\u1ea7u. DSP s\u1ebd g\u1eedi th\u00f4ng tin v\u1ec1 phi\u00ean \u0111\u1ea5u gi\u00e1 l\u00ean Ad Exchange<\/a>.<\/strong><\/p>\n

B\u01b0\u1edbc 4:<\/strong> Nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o n\u00e0o th\u1eafng trong phi\u00ean \u0111\u1ea5u gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o l\u00ean Ad Impression<\/strong> tr\u1ed1ng.<\/p>\n

\u01afu \u0111i\u1ec3m<\/strong><\/h2>\n

Ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n v\u00e0 to\u00e0n c\u1ea7u<\/strong><\/h3>\n

Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn g\u1ea7n nh\u01b0 to\u00e0n c\u1ea7u c\u1ee7a Demand Side Platform<\/strong>, nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u1edf b\u1ea5t c\u1ee9 khi n\u00e0o v\u00e0 b\u1ea5t k\u00ec \u0111\u00e2u.<\/p>\n

\"Demand<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o cao c\u1ea5p<\/strong> m\u00e0 c\u00e1ch truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 n\u00e0o mua \u0111\u01b0\u1ee3c. \u0110\u1ed3ng th\u1eddi, nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u chi ph\u00ed v\u00e0 th\u1eddi gian trong qu\u00e1 tr\u00ecnh qu\u1ea3ng c\u00e1o chi\u1ebfn d\u1ecbch.<\/p>\n

An to\u00e0n v\u00e0 t\u00f9y ch\u1ecdn s\u00e2u h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

Nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u00f9y \u00fd ch\u1ecdn vi\u1ec7c m\u00ecnh s\u1ebd mua qu\u1ea3ng c\u00e1o v\u1edbi n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o, \u1edf \u0111\u00e2u, h\u00ecnh th\u1ee9c \u0111\u1ea5u th\u1ea7u n\u00e0o<\/strong> khi s\u1eed d\u1ee5ng Demand Side Platform.<\/p>\n

Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch \u0111\u1ea7y \u0111\u1ee7<\/b><\/h3>\n

C\u00e1c n\u1ec1n t\u1ea3ng Demand Side Platform<\/strong><\/a> \u0111\u1ec1u cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n c\u00e1c ph\u00e2n t\u00edch, theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng, ch\u00e2n th\u1ef1c h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u h\u01a1n cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Demand Side Platform (DSP) v\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng. Nhi\u1ec1u nh\u00e0 l\u00e0m qu\u1ea3ng c\u00e1o ng\u00e0y nay y\u00eau th\u00edch s\u1eed d\u1ee5ng Demand Side Platform (DSP), v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng gi\u1edbi h\u1ea1n c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c Ad Network. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u00f9ng m\u1ed9t l\u00fac mua nhi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u Ad Network […]<\/p>\n","protected":false},"author":3,"featured_media":8083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,310],"tags":[635],"class_list":["post-7738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com","category-thu-thuat","tag-demand-side-platform"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/04\/Demand-Side-Platform-DSP-va-co-che-hoat-dong-4-e1681209301263.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7738"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7738\/revisions"}],"predecessor-version":[{"id":8084,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7738\/revisions\/8084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/8083"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}