{"id":7704,"date":"2023-04-05T08:12:33","date_gmt":"2023-04-05T01:12:33","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7704"},"modified":"2023-04-05T08:12:33","modified_gmt":"2023-04-05T01:12:33","slug":"cong-cu-app-marketing-la-tro-thu-dac-luc","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cong-cu-app-marketing-la-tro-thu-dac-luc.html","title":{"rendered":"C\u00f4ng c\u1ee5 app marketing l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho Marketer"},"content":{"rendered":"

C\u00f4ng c\u1ee5 app marketing l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho Marketer. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 app marketing<\/strong> \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho vi\u1ec7c qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o trong b\u00e0i vi\u1ebft sau.<\/p>\n

C\u00f4ng c\u1ee5 app marketing: Crashlytics\u00a0<\/b><\/h2>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n l\u00e0 s\u1ef1 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u d\u00f9 \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u00e0nh th\u1ea5p \u0111i ch\u0103ng n\u1eefa nh\u01b0 b\u00fat vi\u1ebft, t\u1ea9y,..hay nh\u1eefng s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u00e0nh cao nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh, xe m\u00e1y,\u2026.<\/p>\n

\"C\u00f4ng<\/p>\n

Tuy nhi\u00ean, cho d\u00f9 quy tr\u00ecnh x\u00e2y d\u1ef1ng ph\u1ea7n m\u1ec1m<\/strong> c\u00f3 ch\u1eb7t ch\u1ebd t\u1edbi \u0111\u00e2u th\u00ec c\u00e1c \u1ee9ng d\u1ee5ng v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i l\u1ed7i. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng l\u1ed7i c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng l\u1ed7i n\u00e0y hay x\u1ea3y ra v\u1edbi ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng app.<\/p>\n

\u0110\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng l\u1ed7i m\u00e0 ng\u01b0\u1eddi d\u00f9ng hay g\u1eb7p ph\u1ea3i, c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh l\u1eb7p l\u1ea1i l\u1ed7i b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn Crashlytics<\/a> \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

Crashlytics gi\u00fap b\u1ea1n ph\u00e2n t\u00edch to\u00e0n b\u1ed9 l\u1ed7i<\/strong> (stack trace log) trong ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, \u1ee9ng d\u1ee5ng n\u00e0y c\u00f2n gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng d\u1ee5ng h\u01a1n khi \u0111\u01b0a ch\u00fang ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Gi\u1ea3i ph\u00e1p th\u1ef1c hi\u1ec7n A\/B Testing: Optimizely\u00a0<\/b><\/h2>\n

Gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p Optimizely<\/strong><\/em><\/h3>\n

Sau khi b\u1ea1n \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn l\u1ed7i c\u1ee7a \u1ee9ng d\u1ee5ng th\u00ec ti\u1ebfp theo l\u00e0 l\u00fac c\u1ea7n quan t\u00e2m t\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

C\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm \u201cti\u1ebfng n\u00f3i chung\u201d<\/strong> gi\u1eefa \u1ee9ng d\u1ee5ng v\u00e0 s\u1ef1 k\u1ef3 v\u1ecdng l\u1edbn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 th\u1eed nghi\u1ec7m 2 phi\u00ean b\u1ea3n \u1ee9ng d\u1ee5ng t\u1edbi ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. Sau \u0111\u00f3, b\u1ea1n h\u00e3y thu th\u1eadp v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 2 phi\u00ean b\u1ea3n m\u00e0 b\u1ea1n th\u1eed nghi\u1ec7m.<\/i><\/p>\n

\"C\u00f4ng
ab test l\u00e0 g\u00ec<\/figcaption><\/figure>\n

Th\u1eed nghi\u1ec7m A\/B<\/a> cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c gi\u1ea3 thuy\u1ebft kh\u00e1c nhau v\u1ec1 tr\u1ea3i nghi\u1ec7m trong \u1ee9ng d\u1ee5ng v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec theo tr\u1ef1c gi\u00e1c.<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 th\u1eed nghi\u1ec7m A\/B cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i kh\u00e1c nhau trong \u1ee9ng d\u1ee5ng gi\u1eefa nh\u1eefng phi\u00ean b\u1ea3n v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng c\u1ee7a s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 t\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/p>\n

C\u00f4ng c\u1ee5 gi\u00fap ASO (App Store Optimization): App Radar<\/b><\/h2>\n

ASO (App Store Optimization) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb<\/strong> c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng tr\u00ean app store v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u0103ng th\u00eam l\u01b0\u1ee3ng download v\u00e0 c\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean cho \u1ee9ng d\u1ee5ng.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a App Store l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft b\u1edfi n\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u1ee9ng d\u1ee5ng<\/strong> c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng (Google Play ho\u1eb7c Apple App Store). Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 tu\u00e2n theo \u0111\u00fang c\u00e1c quy t\u1eafc c\u1ee7a App Store.<\/p>\n

App Radar l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn b\u1ea1n c\u00f3 th\u1ec3 tin c\u1eady \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. V\u1edbi AI th\u00f4ng minh \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, App Radar s\u1ebd t\u1ed1i \u01b0u to\u00e0n b\u1ed9 kh\u00eda c\u1ea1nh li\u00ean quan t\u1edbi ASO h\u1ed7 tr\u1ee3 \u0111\u01b0a th\u1ee9 h\u1ea1ng \u1ee9ng d\u1ee5ng b\u1ea1n l\u00ean cao tr\u00ean c\u00e1c app store.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p: App Annie<\/b><\/h2>\n

App Annie hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi thu\u1eadt ng\u1eef data AI<\/strong>, c\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p c\u00e1c th\u1ed1ng k\u00ea uy t\u00edn c\u1ee7a b\u1ea5t g\u00ec \u1ee9ng d\u1ee5ng n\u00e0o c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng.<\/p>\n

\"C\u00f4ng<\/p>\n

Th\u00f4ng qua App Annie b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng nh\u00f3m d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 \u1ee9ng d\u1ee5ng hay b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o nh\u01b0:<\/strong><\/p>\n

    \n
  • V\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong bi\u1ec3u \u0111\u1ed3 xu\u1ea5t hi\u1ec7n tr\u00ean App Store;<\/li>\n
  • \u0110\u01b0\u1ee3c Apple gi\u1edbi thi\u1ec7u, trong m\u1ed9t danh m\u1ee5c c\u1ee5 th\u1ec3 ho\u1eb7c c\u1ea3 t\u1ed5ng th\u1ec3;<\/li>\n
  • M\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn x\u1ebfp h\u1ea1ng 4 v\u00e0 5 sao t\u1eeb ng\u01b0\u1eddi d\u00f9ng;<\/li>\n<\/ul>\n

    Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"

    C\u00f4ng c\u1ee5 app marketing l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho Marketer. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 app marketing \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho vi\u1ec7c qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o trong b\u00e0i vi\u1ebft sau. C\u00f4ng c\u1ee5 app marketing: Crashlytics\u00a0 \u0110\u1ed1i […]<\/p>\n","protected":false},"author":3,"featured_media":8009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[627],"class_list":["post-7704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-noi-bat-webvocuc","tag-cong-cu-app-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/03\/Cong-cu-app-marketing-la-tro-thu-dac-luc-cho-Marketer-2-e1680173497348.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7704"}],"version-history":[{"count":4,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7704\/revisions"}],"predecessor-version":[{"id":8012,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7704\/revisions\/8012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/8009"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}