{"id":7642,"date":"2023-04-14T16:39:24","date_gmt":"2023-04-14T09:39:24","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7642"},"modified":"2023-04-17T22:45:42","modified_gmt":"2023-04-17T15:45:42","slug":"phan-doan-thi-truong-theo-hanh-vi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/phan-doan-thi-truong-theo-hanh-vi.html","title":{"rendered":"Ph\u00e2n \u0110o\u1ea1n Th\u1ecb Tr\u01b0\u1eddng Theo H\u00e0nh Vi"},"content":{"rendered":"

Ph\u00e2n \u0110o\u1ea1n Th\u1ecb Tr\u01b0\u1eddng Theo H\u00e0nh Vi. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

Tr\u01b0\u1edbc h\u1ebft, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 vi\u1ec7c chia nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u cho th\u1ea5y h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/p>\n

\"Ph\u00e2n<\/p>\n

C\u01a1 s\u1edf \u0111\u1ec3 ph\u00e2n chia c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng chi tr\u1ea3, nh\u00e2n kh\u1ea9u h\u1ecdc, th\u00f3i quen v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/strong>\u0110\u1ecbnh ngh\u0129a ph\u00e2n \u0111o\u1ea1n theo h\u00e0nh vi cho r\u1eb1ng c\u00e1c nh\u00e0 l\u00e0m Marketing<\/a> chia kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00e0nh c\u00e1c nh\u00f3m theo h\u00e0nh vi ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean vi\u1ec7c h\u1ecd l\u00e0 ai.<\/p>\n

\u0110i\u1ec1u n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao con ng\u01b0\u1eddi l\u1ea1i h\u00e0nh \u0111\u1ed9ng trong ho\u00e0n c\u1ea3nh nh\u1ea5t \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ho\u1eb7c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch thu h\u00fat v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

Nh\u01b0 v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t Marketer, m\u1ed9t khi b\u1ea1n \u0111\u00e3 t\u00ecm ra kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec th\u00ec b\u1ea1n c\u0169ng ph\u1ea3i xem x\u00e9t c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi c\u1ee7a h\u1ecd.<\/p>\n

Ph\u00e2n lo\u1ea1i ph\u00e2n kh\u00fac theo h\u00e0nh vi<\/span><\/strong><\/h2>\n

\u00a0Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 \u0111em l\u1ea1i doanh thu cho doanh nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/strong> t\u1edbi m\u1ecdi ng\u01b0\u1eddi xung quanh.<\/p>\n

Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n chia theo c\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau:<\/strong> cao, th\u1ea5p hay bi\u1ebfn \u0111\u1ed9ng. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, l\u00fd gi\u1ea3i v\u1ec1 c\u00e1c m\u1ee9c \u0111\u1ed9 trung th\u00e0nh, x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u201cpain point<\/strong>\u201d c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.<\/p>\n

L\u1ee3i \u00edch t\u00ecm ki\u1ebfm<\/span><\/strong><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng theo c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\"Ph\u00e2n<\/p>\n

C\u00e1ch ph\u00e2n chia n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean d\u1ecbp mua h\u00e0ng<\/span><\/strong><\/h3>\n

Ph\u00e2n kh\u00fac n\u00e0y d\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1c d\u1ecbp l\u1ec5 trong n\u0103m nh\u01b0: Gi\u00e1ng Sinh, T\u1ebft \u00e2m l\u1ecbch, L\u1ec5 T\u1ea1 \u01a1n, Qu\u1ed1c kh\u00e1nh<\/strong>,\u2026ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 sau gi\u1edd l\u00e0m vi\u1ec7c, bu\u1ed5i s\u00e1ng, bu\u1ed5i t\u1ed1i.<\/p>\n

V\u00ec v\u1eady, khi b\u1eaft \u0111\u1ea7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho ng\u00e0y l\u1ec5 \u0111\u1eb7c bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n th\u00f4ng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t v\u00e0i ng\u00e0y tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

\u00a0Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/strong><\/span><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u1ea3o s\u00e1t \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c\/ hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p ho\u1eb7c l\u1ea5y \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 khuy\u1ebfn kh\u00edch s\u1ef1 truy\u1ec1n mi\u1ec7ng.<\/p>\n

B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng t\u1eeb ch\u00ednh nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n

M\u1ed9t c\u00e1ch hi\u1ec3u sai ph\u1ed5 bi\u1ebfn l\u00e0 b\u1ea5t k\u1ef3 h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c giai \u0111o\u1ea1n n\u00e0o trong m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/p>\n

\"Ph\u00e2n<\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ph\u00e2n \u0111o\u1ea1n h\u00e0nh vi theo t\u1eebng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng tin li\u00ean l\u1ea1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i \u1edf t\u1eebng b\u01b0\u1edbc.<\/p>\n

Kh\u00e1ch h\u00e0ng \u1edf m\u1ed7i \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung\/tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo m\u1ecdi c\u00e1ch kh\u00e1c nhau trong m\u1ecdi th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ecdi kh\u00f4ng gian kh\u00e1c nhau.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u00e2n \u0110o\u1ea1n Th\u1ecb Tr\u01b0\u1eddng Theo H\u00e0nh Vi. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a k\u1ef9 thu\u1eadt n\u00e0y l\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi l\u00e0 g\u00ec? Tr\u01b0\u1edbc h\u1ebft, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng […]<\/p>\n","protected":false},"author":3,"featured_media":7789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,7,6],"tags":[],"class_list":["post-7642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-online-marketing","category-seo"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2023\/01\/Phan-Doan-Thi-Truong-Theo-Hanh-Vi-3-e1673316526228.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7642"}],"version-history":[{"count":4,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7642\/revisions"}],"predecessor-version":[{"id":7791,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7642\/revisions\/7791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7789"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}