{"id":7523,"date":"2023-02-23T08:23:27","date_gmt":"2023-02-23T01:23:27","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7523"},"modified":"2023-02-23T08:23:27","modified_gmt":"2023-02-23T01:23:27","slug":"posm-va-cac-hinh-thuc-posm-trong-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/posm-va-cac-hinh-thuc-posm-trong-marketing.html","title":{"rendered":"POSM V\u00e0 C\u00e1c H\u00ecnh Th\u1ee9c POSM Trong Marketing"},"content":{"rendered":"

POSM V\u00e0 C\u00e1c H\u00ecnh Th\u1ee9c POSM Trong Marketing<\/a>: B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p th\u1eafc c\u1ee7a 2 v\u1ea5n \u0111\u1ec1 tr\u00ean m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nh\u1ea5t.<\/p>\n

\u00a0POSM ngh\u0129a l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

POSM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Point Of Sales Material<\/strong>, \u0111\u00e2y l\u00e0 t\u1eeb ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng v\u1eadt d\u1ee5ng d\u00f9ng tr\u01b0ng b\u00e0y b\u00e1n h\u00e0ng t\u1ea1i c\u00e1c k\u1ec7 h\u00e0ng \u1edf nh\u1eefng \u0111i\u1ec3m b\u00e1n l\u1ebb.<\/p>\n

Khi b\u1ea1n \u0111i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, c\u1eeda h\u00e0ng b\u00e1n m\u1ef9 ph\u1ea9m, \u2026 b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecnh c\u1edd b\u1eaft g\u1eb7p th\u1ea5y c\u00e1c POSM marketing<\/b>.<\/p>\n

C\u1ee5 th\u1ec3, trong c\u00f9ng m\u1ed9t qu\u1ea7y h\u00e0ng ta c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 n\u1eb1m m\u1ed9t m\u00ecnh tr\u00ean k\u1ec7 h\u00e0ng, m\u00e0 th\u00eam v\u00e0o \u0111\u00f3 n\u00f3 c\u00f2n c\u00f3 c\u00e1c k\u1ec7 ph\u1ee5 kh\u00e1c v\u1edbi thi\u1ebft k\u1ebf nh\u1ecf g\u1ecdn, m\u00e0u s\u1eafc v\u00e0 h\u00ecnh \u1ea3nh tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m b\u1eaft m\u1eaft h\u01a1n nhi\u1ec1u.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c POSM th\u00f4ng d\u1ee5ng<\/b><\/span><\/h2>\n

\u00a0Leaflet<\/strong><\/span><\/h3>\n

\u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m\u00a0POSM marketing<\/b> c\u00f3 c\u00f4ng d\u1ee5ng l\u1edbn nh\u1ea5t, ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng tin d\u00e0i nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi hay m\u1ed9t combo s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u01a1n gi\u1ea3n, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t b\u1edfi PG\/PB \u0111ang PR s\u1ea3n ph\u1ea9m.<\/p>\n

\"POSM<\/p>\n

Poster<\/strong><\/span><\/h3>\n

Poster hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u00e1p ph\u00edch, n\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi ch\u00fang ta n\u1eefa.\u00a0Thi\u1ebft k\u1ebf POSM<\/i><\/b> c\u1ee7a n\u00f3 th\u01b0\u1eddng l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o nh\u01b0 khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 hay t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem.<\/p>\n

\u00c1p ph\u00edch trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c d\u00e1n t\u01b0\u1eddng v\u1edbi k\u00edch th\u01b0\u1edbc 40x60cm hay 50x70cm.<\/strong><\/p>\n

Sticker<\/strong><\/span><\/h3>\n

V\u1edbi l\u1ee3i th\u1ebf k\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, sticker (nh\u00e3n d\u00e1n) c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam th\u00f4ng tin cho s\u1ea3n ph\u1ea9m nh\u01b0 mua 1 m\u00f3n t\u1eb7ng 1 m\u00f3n \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u00a0Booth<\/strong><\/span><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c\u00a0POSM marketing<\/b> c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. Booth qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1c k\u1ec7 h\u00e0ng nh\u1ecf nh\u01b0 qu\u1ea7y \u0103n th\u1eed th\u1ee9c \u0103n trong c\u00e1c si\u00eau th\u1ecb, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u1ebf b\u00ean qu\u1ea7y s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, n\u1ed5i b\u1eadt, h\u1ea5p d\u1eabn.<\/p>\n

\"POSM<\/p>\n

Standee<\/strong><\/span><\/h3>\n

V\u00ed d\u1ee5 d\u1ec5 h\u00ecnh dung nh\u1ea5t v\u1ec1 standee \u0111\u00f3 ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ea1i di\u1ec7n cho s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u1ef1ng \u0111\u1ee9ng \u0111\u1eb7t tr\u01b0\u1edbc c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 ch\u00e0o m\u1eddi kh\u00e1ch h\u00e0ng. Standee c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn (0,6\u00d710,6m hay 0,8\u00d71,8m), d\u1ec5 d\u00e0ng di chuy\u1ec3n nhi\u1ec1u n\u01a1i v\u00e0 linh ho\u1ea1t.<\/p>\n

Divider<\/strong><\/span><\/h3>\n

T\u1ea1i c\u00e1c si\u00eau th\u1ecb, tr\u00ean c\u00e1c qu\u1ea7y h\u00e0ng th\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u00f9ng ng\u00e0nh h\u00e0ng, v\u00ec th\u1ebf divider xu\u1ea5t hi\u1ec7n \u0111\u1ec3 ng\u0103n c\u00e1ch v\u1ecb tr\u00ed m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y.<\/p>\n

N\u00f3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e2n chia ri\u00eang bi\u1ec7t khu v\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 nh\u00ecn th\u1ea5y v\u00e0 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n

Wobbler<\/strong><\/span><\/h3>\n

\"POSM<\/p>\n

Wobbler c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n Sticker. Ngo\u00e0i c\u00f4ng d\u1ee5ng cung c\u1ea5p th\u00f4ng tin n\u1ed5i b\u1eadt nh\u01b0 sticker th\u00ec wobbler th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 b\u00e1o gi\u00e1 s\u1ea3n ph\u1ea9m theo c\u00e1ch thu h\u00fat v\u00e0 n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f9ng k\u1ec7 qu\u1ea7y.<\/p>\n

Tester<\/strong><\/span><\/h3>\n

H\u00ecnh th\u1ee9c\u00a0POSM marketing<\/b> n\u00e0y hi\u1ec3u \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1c m\u1eabu th\u1eed n\u1eb1m c\u00f9ng qu\u1ea7y v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf h\u01a1n s\u1ea3n ph\u1ea9m b\u00e1n.<\/p>\n

Gondola end<\/strong><\/span><\/h3>\n

Quy m\u00f4 l\u1edbn nh\u1ea5t trong danh s\u00e1ch c\u00e1c h\u00ecnh th\u1ee9c POSM<\/i><\/b>\u00a0n\u00e0y \u0111\u00f3 ch\u00ednh l\u00e0 Gondola end.<\/p>\n

Gondola end l\u00e0 qu\u1ea7y h\u00e0ng ri\u00eang d\u00e0nh cho s\u1ea3n ph\u1ea9m v\u1edbi k\u00edch th\u01b0\u1edbc l\u1edbn h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi di\u1ec7n t\u00edch tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c qu\u1ea7y h\u00e0ng th\u00f4ng th\u01b0\u1eddng. Gondola end th\u01b0\u1eddng n\u1eb1m ngay v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a 2 k\u1ec7 h\u00e0ng li\u00ean ti\u1ebfp v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00f4 c\u00f9ng b\u1eaft m\u1eaft.<\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nh\u01b0 Check out counter, <\/strong><\/span>Display island, <\/span>Showcase, <\/span>Dangler<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

POSM V\u00e0 C\u00e1c H\u00ecnh Th\u1ee9c POSM Trong Marketing: B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p th\u1eafc c\u1ee7a 2 v\u1ea5n \u0111\u1ec1 tr\u00ean m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nh\u1ea5t. \u00a0POSM ngh\u0129a l\u00e0 g\u00ec? POSM l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Point Of Sales Material, \u0111\u00e2y l\u00e0 t\u1eeb ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng v\u1eadt […]<\/p>\n","protected":false},"author":3,"featured_media":7556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[622],"class_list":["post-7523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-posm"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/11\/POSM-Va-Cac-Hinh-Thuc-POSM-Trong-Marketing-e1669687438172.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7523"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7523\/revisions"}],"predecessor-version":[{"id":7558,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7523\/revisions\/7558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7556"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}