{"id":7507,"date":"2023-03-19T16:47:17","date_gmt":"2023-03-19T09:47:17","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7507"},"modified":"2023-03-19T16:47:17","modified_gmt":"2023-03-19T09:47:17","slug":"social-listening-va-nhung-luu-y","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/social-listening-va-nhung-luu-y.html","title":{"rendered":"Social Listening V\u00e0 Nh\u1eefng L\u01b0u \u00dd Khi Tri\u1ec3n Khai"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=7507&amp;preview=true\">Social Listening<\/a> V\u00e0 Nh\u1eefng L\u01b0u \u00dd Khi Tri\u1ec3n Khai: Vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 Social Listening ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c Marketer v\u00e0 \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao, b\u1ea1n h\u00e3y l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<h2><span id=\"1_Tap_trung_vao_cac_chu_de_thich_hop\"><strong>T\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u00edch h\u1ee3p<\/strong><\/span><\/h2>\n<p>C\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 b\u1ea1n theo d\u00f5i c\u00f3 th\u1ec3 s\u1ebd l\u1edbn m\u1ea1nh d\u1ea7n theo th\u1eddi gian. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i (<strong>Social Listening<\/strong>), b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng t\u1eeb ng\u1eef m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng nhi\u1ec1u khi n\u00f3i v\u1ec1 doanh nghi\u1ec7p v\u00e0 ng\u00e0nh c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 th\u00f4ng tin quan tr\u1ecdng v\u00e0 h\u1eefu \u00edch \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7585 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-2-e1670124145649.png\" alt=\"Social Listening V\u00e0 Nh\u1eefng L\u01b0u \u00dd Khi Tri\u1ec3n Khai\" width=\"667\" height=\"375\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-2-e1670124145649.png 667w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-2-e1670124145649-300x169.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-2-e1670124145649-525x295.png 525w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/p>\n<p><strong>Sau \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng b\u1ea1n c\u1ea7n theo d\u00f5i khi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Social Listening:<\/strong><\/p>\n<ul>\n<li>T\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>T\u00ean c\u00e1c m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m<\/li>\n<li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>T\u1eeb ng\u1eef th\u00f4ng d\u1ee5ng trong ng\u00e0nh<\/li>\n<li>Slogan c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>T\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t trong c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c c\u00f4ng ty c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Ph\u00f3 gi\u00e1m \u0111\u1ed1c, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n ph\u00e1t ng\u00f4n, g\u01b0\u01a1ng m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u,\u2026)<\/li>\n<li>T\u00ean chi\u1ebfn d\u1ecbch ho\u1eb7c t\u1eeb kh\u00f3a c\u1ee7a chi\u1ebfn d\u1ecbch t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay<\/li>\n<li>C\u00e1c hashtag th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>C\u00e1c hashtag li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<h2><span id=\"2_Lua_chon_kenh_phu_hop\"><strong>L\u1ef1a ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p<\/strong><\/span><\/h2>\n<p>M\u1ed9t ph\u1ea7n n\u1eefa c\u0169ng quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm hi\u1ec3u xem kh\u00e1n gi\u1ea3 n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ecm ra k\u00eanh ch\u1ee7 \u0111\u1ea1o m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi th\u1eadt r\u1ed9ng l\u1edbn cho ch\u01b0\u01a1ng tr\u00ecnh Social Listening.<\/p>\n<p>C\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ng\u00e0nh c\u1ee7a b\u1ea1n tr\u00ean <strong>LinkedIn<\/strong> c\u00f3 th\u1ec3 s\u1ebd kh\u00e1c nhi\u1ec1u so v\u1edbi tr\u00ean<strong> Twitter, Instagram ho\u1eb7c <a href=\"http:\/\/Facebook.com\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>.<\/strong> V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n m\u1ecdi l\u00fac tr\u00ean Twitter, nh\u01b0ng kh\u00f4ng nh\u01b0 v\u1eady tr\u00ean Facebook, d\u00f9 Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n<p>Tu\u1ef3 v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 v\u00e0 ch\u1ecdn ra \u0111\u00e2u l\u00e0 n\u01a1i th\u00edch h\u1ee3p v\u1edbi m\u00ecnh.<\/p>\n<h2><span id=\"3_Thu_hep_tim_kiem_cua_ban\"><strong>Thu h\u1eb9p t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c c\u00e1c c\u1ee5m t\u1eeb v\u00e0 k\u00eanh quan tr\u1ecdng \u0111\u1ec3 theo d\u00f5i, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt t\u00ecm ki\u1ebfm n\u00e2ng cao h\u01a1n nh\u1eb1m l\u1ecdc ra k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7583 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155.jpg\" alt=\"Social Listening V\u00e0 Nh\u1eefng L\u01b0u \u00dd Khi Tri\u1ec3n Khai\" width=\"2144\" height=\"1280\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155.jpg 2144w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-300x179.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-1024x611.jpg 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-768x459.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-1536x917.jpg 1536w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-2048x1223.jpg 2048w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-525x313.jpg 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-scaled-e1670124181155-1050x627.jpg 1050w\" sizes=\"auto, (max-width: 2144px) 100vw, 2144px\" \/><\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> Tu\u1ef3 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n Social Listening c\u1ee7a m\u00ecnh theo t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00fd. N\u1ebfu \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng trong n\u01b0\u1edbc, b\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan nh\u01b0ng n\u00f3 thu\u1ed9c ph\u1ea1m vi c\u00e1c n\u01b0\u1edbc kh\u00e1c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n.<\/p>\n<h2><span id=\"6_Luon_doi_theo_nhung_thay_doi\"><strong>Lu\u00f4n d\u00f5i theo nh\u1eefng thay \u0111\u1ed5i<\/strong><\/span><\/h2>\n<p>N\u1ebfu c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c t\u00ecnh c\u1ea3m t\u1eeb c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 nh\u1eadn th\u1ee9c chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i. B\u1ea1n c\u1ea7n hi\u1ec3u l\u00fd do t\u1ea1i sao \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<p><strong>H\u00e3y nh\u1edb r\u1eb1ng:<\/strong> N\u1ebfu b\u1ea1n kh\u00f4ng h\u00e0nh \u0111\u1ed9ng th\u00ec b\u1ea1n ch\u1ec9 l\u00e0 ng\u01b0\u1eddi tham gia tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111ang l\u1eafng nghe x\u00e3 h\u1ed9i. L\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 th\u00f4i.<\/p>\n<p>Tri\u1ec3n khai Social Listening s\u1ebd gi\u00fap b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mu\u1ed1n \u1edf b\u1ea1n v\u00e0 qua \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u \u0111\u00f3 c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Listening V\u00e0 Nh\u1eefng L\u01b0u \u00dd Khi Tri\u1ec3n Khai: Vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 Social Listening ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c Marketer v\u00e0 \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao, b\u1ea1n h\u00e3y l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. T\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 th\u00edch h\u1ee3p C\u00e1c t\u1eeb kh\u00f3a v\u00e0 ch\u1ee7 \u0111\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[616],"class_list":["post-7507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-social-listening"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/12\/Social-Listening-Va-Nhung-Luu-Y-Khi-Trien-Khai-1-e1670124118393.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7507"}],"version-history":[{"count":5,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7507\/revisions"}],"predecessor-version":[{"id":7986,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7507\/revisions\/7986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7584"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}