{"id":743,"date":"2019-07-08T20:15:00","date_gmt":"2019-07-08T13:15:00","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=743"},"modified":"2021-12-01T17:22:18","modified_gmt":"2021-12-01T10:22:18","slug":"thiet-ke-landing-page-hieu-qua-cho-website","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/thiet-ke-landing-page-hieu-qua-cho-website.html","title":{"rendered":"Thi\u1ebft k\u1ebf Landing Page hi\u1ec7u qu\u1ea3 cho website"},"content":{"rendered":"

Thi\u1ebft k\u1ebf Landing Page<\/strong><\/a> l\u00e0 n\u01a1i gi\u00fap website truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t v\u00e0 c\u0169ng l\u00e0 n\u01a1i \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng tr\u00ean trang c\u1ee7a m\u00ecnh.<\/p>\n

Landing page ch\u1ec9 c\u00f3 \u0111\u1ecbnh d\u1ea1ng l\u00e0 m\u1ed9t trang duy nh\u1ea5t. C\u0169ng gi\u1ed1ng nh\u01b0 thi\u1ebft k\u1ebf web, thi\u1ebft k\u1ebf landing page c\u0169ng c\u00f3 nh\u1eefng k\u1ef9 thu\u1eadt ri\u00eang \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 nh\u1eadn nhi\u1ec1u click t\u1eeb kh\u00e1ch h\u00e0ng nh\u1ea5t.<\/p>\n

\"Thi\u1ebft<\/p>\n

1. Thi\u1ebft k\u1ebf Landing Page g\u00f3i g\u1ecdn tr\u00ean m\u1ed9t trang.<\/h2>\n

Landing Page<\/a> ch\u1ec9 c\u00f3 \u0111\u1ecbnh d\u1ea1ng l\u00e0 m\u1ed9t trang duy nh\u1ea5t. V\u00ec th\u1ebf khi thi\u1ebft k\u1ebf landing page c\u00e1c b\u1ea1n ch\u1ec9 n\u00ean thi\u1ebft k\u1ebf v\u1eeba v\u1eb7n tr\u00ean 1 trang. \u0110\u1eebng \u0111\u1ec3 nh\u1ea7m l\u1eabn v\u1edbi m\u1ed9t mini site b\u1edfi nhi\u1ec1u b\u1ea1n cho th\u00eam nh\u1eefng page v\u00e0 th\u00e0nh ph\u1ea7n th\u00eam v\u00e0o. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho landing page r\u1ed1i r\u1eafm h\u01a1n v\u00e0 \u00edt \u0111i kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n

2. Thi\u1ebft k\u1ebf landing page.<\/h2>\n
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    C\u1ed1 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1.<\/h3>\n<\/li>\n<\/ul>\n

    C\u1ed1 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n gi\u1eef ti\u00eau \u0111\u1ec1 b\u1ea1n c\u1ed1 \u0111\u1ecbnh \u1edf m\u1ed9t v\u1ecb tr\u00ed. D\u00f9 ng\u01b0\u1eddi d\u00f9ng c\u00f3 k\u00e9o chu\u1ed9t \u0111\u1ebfn \u0111\u00e2u tr\u00ean trang landing page c\u1ee7a b\u1ea1n th\u00ec ti\u00eau \u0111\u1ec1 v\u1eabn lu\u00f4n c\u1ed1 \u0111\u1ecbnh \u1edf tr\u01b0\u1edbc m\u1eaft h\u1ecd. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1eef s\u1ef1 nh\u1ea5t qu\u00e1n tr\u00ean m\u1ed9t landing page ph\u1ea3i cu\u1ed9n d\u00e0i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng kh\u00f4ng gian quan tr\u1ecdng g\u1ea7n ti\u00eau \u0111\u1ec1 n\u00e0y \u0111\u1ec3 \u0111\u01b0a nh\u1eefng th\u00f4ng tin v\u00e0 th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng nh\u1ea5t.<\/p>\n

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      \u0110\u1eb7t \u201cCall to action\u201d r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p.<\/h3>\n<\/li>\n<\/ul>\n

      \u0110\u1ec3 c\u00f3 th\u1ec3 thu v\u1ec1 \u0111\u01b0\u1ee3c nh\u1eefng click chuy\u1ec3n \u0111\u1ed5i, \u0111\u0103ng k\u00fd t\u1eeb kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng th\u1ec3 thi\u1ebfu Call to action (CTA)<\/strong>. CTA l\u00e0 c\u1ee5m t\u1eeb k\u00eau g\u1ecdi, k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang landing page c\u1ee7a m\u00ecnh. Nh\u1eefng t\u1eeb th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 \u201cXem ngay\u201d, \u201c\u0110\u0103ng k\u00fd ngay\u201d, \u201cMua ngay\u201d \u201cKh\u00e1m ph\u00e1 th\u00eam\u201d, \u201cT\u00ecm hi\u1ec3u th\u00eam\u201d,\u2026 Mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i cao t\u00ec CTA c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch. Nh\u01b0ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng d\u1ee9t kho\u00e1t, m\u1ea1nh m\u1ebd, tr\u00e1nh d\u00e0i d\u00f2ng, kh\u00f3 hi\u1ec3u.<\/p>\n

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        Th\u00eam n\u00fat b\u1ea5m m\u1eddi g\u1ecdi.<\/h3>\n<\/li>\n<\/ul>\n

        \u0110i k\u00e8m theo c\u00e2u CTA th\u00ec ph\u1ea3i c\u00f3 n\u00fat b\u1ea5m m\u1eddi g\u1ecdi \u0111\u1ec3 cung c\u1ea5p s\u1ee9c h\u00fat tr\u1ef1c quan. C\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u00e1nh m\u1eaft t\u1eadp trung v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng v\u1edbi n\u00fat b\u1ea5m s\u1ebd gi\u1ed1ng nh\u01b0 th\u1ecfi nam ch\u00e2m thu h\u00fat con tr\u1ecf chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o n\u00fat b\u1ea5m c\u0169ng s\u1ebd ch\u1eafc ch\u1eafn \u0111em lai cho b\u1ea1n 100% click, b\u1edfi v\u1eady b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee7 quan. M\u1ed9t gi\u1ea3i ph\u00e1p k\u1ebft h\u1ee3p gi\u00fap t\u0103ng click hi\u1ec7u qu\u1ea3 nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng khi r\u00ea chu\u1ed9t l\u00ean n\u00fat b\u1ea5m c\u1ee7a b\u1ea1n.<\/p>\n

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          S\u1eed d\u1ee5ng font ch\u1eef ph\u00f9 h\u1ee3p.<\/h3>\n<\/li>\n<\/ul>\n

          Font ch\u1eef tr\u00ean trang c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t l\u1eddi khuy\u00ean cho b\u1ea1n \u0111\u00f3 l\u00e0 h\u00e3y tu\u00e2n theo nh\u1eefng thi\u1ebft l\u1eadp c\u1ed1 \u0111\u1ecbnh trong vi\u1ec7c s\u1eed d\u1ee5ng font ch\u1eef tr\u00ean m\u1ed9t website v\u00e0 ch\u1ec9 n\u00ean d\u00f9ng 2, t\u1ed1i \u0111a l\u00e0 3 font khi thi\u1ebft k\u1ebf.<\/p>\n

          Font ch\u1eef n\u00ean \u0111\u01a1n gi\u1ea3n, c\u00e1c font ph\u1ea3i k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi nhau \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t. Kh\u00f4ng n\u00ean d\u00f9ng nh\u1eefng font ch\u1eef m\u00e0u m\u00e8, vui m\u1eaft, b\u00f3ng b\u1ea9y m\u00e0 l\u1ea1i r\u1ed1i r\u1eafm v\u00e0 kh\u00f4ng mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u1eefu \u00edch. H\u00e3y \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 n\u1ed9i dung tr\u00ean landing page d\u1ec5 d\u00e0ng \u0111\u1ecdc \u0111\u01b0\u1ee3c.<\/p>\n

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            S\u1eed d\u1ee5ng nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch th\u00edch th\u1ecb gi\u00e1c.<\/h3>\n<\/li>\n<\/ul>\n

            Ngo\u00e0i ng\u00f4n t\u1eeb ra th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n. Truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng v\u0103n b\u1ea3n s\u1ebd r\u1ea5t kh\u00f3 t\u1ea1o n\u00ean \u0111\u1ed9t ph\u00e1 v\u00e0 \u0111i\u1ec3m nh\u1ea5n thu h\u00fat trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. Nh\u01b0ng \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh th\u00ec l\u1ea1i kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t n\u1eeda c\u00e2u chuy\u1ec7n th\u00f4ng qua h\u00ecnh \u1ea3nh. V\u00ec th\u1ebf vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa ng\u00f4n t\u1eeb v\u00e0 s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng trong thi\u1ebft k\u1ebf landing page s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 k\u00edch th\u00edch th\u1ecb gi\u00e1c ng\u01b0\u1eddi \u0111\u1ecdc t\u1ed1t nh\u1ea5t.<\/p>\n

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              Nh\u00e2n b\u1ea3n landing page.<\/h3>\n<\/li>\n<\/ul>\n

              \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n sao v\u00e0 c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u phong c\u00e1ch, y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh l\u1ea1i landing page c\u1ee7a m\u00ecnh v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c giai \u0111o\u1ea1n b\u1ed1 tr\u00ed h\u00ecnh \u1ea3nh, v\u0103n b\u1ea3n kh\u00e1c nhau c\u00e1i n\u00e0o \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t.<\/p>\n

              Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng k\u1ef9 thu\u1eadt, nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m \u0111\u1ec3 thi\u1ebft k\u1ebf Landing Page hi\u1ec7u qu\u1ea3 cho website. Khi \u00e1p d\u1ee5ng v\u00e0o thi\u1ebft k\u1ebf landing page b\u1ea1n s\u1ebd t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a visitor r\u1ea5t t\u1ed1t. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Thi\u1ebft k\u1ebf Landing Page l\u00e0 n\u01a1i gi\u00fap website truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t v\u00e0 c\u0169ng l\u00e0 n\u01a1i \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng tr\u00ean trang c\u1ee7a m\u00ecnh. Landing page ch\u1ec9 c\u00f3 \u0111\u1ecbnh d\u1ea1ng l\u00e0 m\u1ed9t trang duy nh\u1ea5t. C\u0169ng gi\u1ed1ng nh\u01b0 thi\u1ebft k\u1ebf web, thi\u1ebft k\u1ebf landing […]<\/p>\n","protected":false},"author":2,"featured_media":745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[73],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-website","tag-thiet-ke-landing-page"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/thiet-ke-landing-page-hieu-qua-cho-website-01_tqdwcx.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":5390,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/743\/revisions\/5390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}