{"id":725,"date":"2019-07-07T17:33:34","date_gmt":"2019-07-07T10:33:34","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=725"},"modified":"2021-10-03T16:14:10","modified_gmt":"2021-10-03T09:14:10","slug":"tinh-minh-bach-cua-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tinh-minh-bach-cua-thuong-hieu-la-gi.html","title":{"rendered":"T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?"},"content":{"rendered":"

T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 g\u00ec? Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 t\u00ednh minh b\u1ea1ch \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u00ednh minh b\u1ea1ch trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng. Ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n gia t\u0103ng s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb c\u1ed9ng \u0111\u1ed3ng c\u1ea7n xem x\u00e9t vi\u1ec7c cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 m\u1edd \u00e1m n\u00e0o. V\u00ec v\u1eady, T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n

\"T\u00ednh<\/p>\n

1. T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/h2>\n

C\u00f9ng quan \u0111i\u1ec3m nh\u01b0 v\u1eady, \u00f4ng Hermanwa Kartajaya<\/a> \u2013 Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Marketing th\u1ebf gi\u1edbi \u2013 chia s\u1ebb: \u201cMarketing th\u1ebf h\u1ec7 m\u1edbi c\u1ea7n s\u1ef1 trong s\u00e1ng v\u00e0 minh b\u1ea1ch. T\u1ea5n c\u00f4ng v\u00e0o tr\u00e1i tim kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 ch\u0103m s\u00f3c c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u201d. Theo \u0111\u00f3, marketing hi\u1ec7n \u0111\u1ea1i ph\u1ea3i l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a marketing truy\u1ec1n th\u1ed1ng v\u00e0 e-marketing. Hay c\u00f2n g\u1ecdi l\u00e0 marketing online \u0111\u1ec3 t\u0103ng t\u00ednh k\u1ebft n\u1ed1i trong c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng. C\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f9ng s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 s\u1ef1 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi nhau gi\u1eefa h\u1ecd.<\/p>\n

\"T\u00ednh<\/p>\n

2. T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u – t\u00ednh s\u00e1ng t\u1ea1o.<\/h2>\n

Ngo\u00e0i ra, vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi t\u00ednh s\u00e1ng t\u1ea1o. Tuy nhi\u00ean, s\u00e1ng t\u1ea1o bay b\u1ed5ng \u0111\u1ebfn \u0111\u00e2u c\u0169ng c\u1ea7n g\u1eafn li\u1ec1n v\u1edbi t\u00ednh trung th\u1ef1c. S\u00e1ng t\u1ea1o kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111i t\u00ecm nh\u1eefng nh\u00e2n t\u1ed1 m\u1edbi m\u00e0 c\u00f3 th\u1ec3 c\u00f2n d\u1ef1a tr\u00ean c\u00e1i c\u0169 \u0111\u1ec3 ph\u00e1t tri\u1ec3n ho\u1eb7c k\u1ebft h\u1ee3p cho ra c\u00e1i m\u1edbi. Do \u0111\u00f3, vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ee9a h\u1eb9n h\u00e3o huy\u1ec1n cho kh\u00e1ch h\u00e0ng m\u00e0 ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u th\u1eadt s\u1ef1 kh\u00e1ch h\u00e0ng c\u1ea7n, ph\u1ea3i nh\u1eafm v\u00e0o vi\u1ec7c chia s\u1ebb v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. H\u01a1n th\u1ebf n\u1eefa, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng cho kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau.<\/p>\n

H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho m\u00ecnh lu\u00f4n ph\u1ea3i nh\u1ea5t qu\u00e1n, r\u00f5 r\u00e0ng. M\u1ed9t khi \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 uy t\u00edn, vi\u1ec7c trau chu\u1ed1t m\u1ecdi ng\u00f4n t\u1eeb, gi\u00e1 tr\u1ecb trong th\u00f4ng \u0111i\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. Doanh nghi\u1ec7p ph\u1ea3i th\u01b0\u1eddng xuy\u00ean c\u1ea3i ti\u1ebfn v\u1ecb tr\u00ed b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, cho kh\u00e1ch h\u00e0ng bi\u1ebft th\u1ef1c t\u1ebf nh\u1eefng g\u00ec h\u1ecd n\u00ean k\u1ef3 v\u1ecdng khi mua s\u1eafm.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00ednh minh b\u1ea1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean m\u00e0 t\u00ednh minh b\u1ea1ch \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 n\u00f3i \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u00ednh minh b\u1ea1ch trong c\u00e1c […]<\/p>\n","protected":false},"author":2,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[70],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-tinh-minh-bach-cua-thuong-hieu"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/tinh-minh-bach-cua-thuong-hieu-la-gi-02_ywu2hk.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":4591,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/725\/revisions\/4591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/727"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}