{"id":7229,"date":"2023-01-16T08:21:07","date_gmt":"2023-01-16T01:21:07","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7229"},"modified":"2023-01-16T08:21:07","modified_gmt":"2023-01-16T01:21:07","slug":"vai-tro-cua-upsell-trong-viec-ban-hang","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/vai-tro-cua-upsell-trong-viec-ban-hang.html","title":{"rendered":"Vai tr\u00f2 c\u1ee7a upsell trong vi\u1ec7c b\u00e1n h\u00e0ng"},"content":{"rendered":"

Vai tr\u00f2 c\u1ee7a upsell trong vi\u1ec7c b\u00e1n h\u00e0ng<\/a>. Up-selling l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng quan tr\u1ecdng trong kinh doanh. T\u1ea5t nhi\u00ean, k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng n\u00e0o c\u0169ng c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 t\u0103ng doanh thu cho doanh nghi\u1ec7p, tuy nhi\u00ean v\u1edbi up-selling, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch l\u1edbn h\u01a1n nh\u01b0 th\u1ebf.<\/p>\n

Vai tr\u00f2 c\u1ee7a upsell trong vi\u1ec7c b\u00e1n h\u00e0ng<\/strong><\/h2>\n

C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n

\"Vai<\/p>\n

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, th\u1eadm ch\u00ed l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng h\u01a1n n\u1ebfu h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n

\u0110\u00f4i khi, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 c\u00f2n gi\u00fap b\u1ea1n lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u, l\u00f4i k\u00e9o th\u00eam nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. V\u00e0 up-selling l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong> t\u1ed1t m\u1ed9t c\u00e1ch r\u00f5 r\u1ec7t nh\u1ea5t.<\/p>\n

T\u1ea1o m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3<\/strong><\/h3>\n

Vai tr\u00f2 c\u1ee7a upsell gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ee3i d\u00e2y li\u00ean k\u1ebft b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00f4ng qua vi\u1ec7c n\u00e2ng c\u1ea5p phi\u00ean b\u1ea3n l\u00ean gi\u00fap h\u1ecd c\u00f3 nhi\u1ec1u thi\u1ec7n c\u1ea3m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng up-selling \u00edt c\u00f3 xu h\u01b0\u1edbng r\u1eddi \u0111i h\u01a1n nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. Thay v\u00e0o \u0111\u00f3, h\u1ecd ch\u1edd \u0111\u1ee3i \u0111\u1ec3 xem phi\u00ean b\u1ea3n premium<\/strong> c\u00f3 g\u00ec hay. H\u1ecd s\u1ebd nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea3i ti\u1ebfn, c\u1ea7u th\u1ecb c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 mong mu\u1ed1n \u0111em l\u1ea1i m\u1ed9t s\u1ef1 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eeb \u0111\u00f3, h\u1ecd d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u1ed9ng \u0111\u1ed3ng nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n.<\/p>\n

T\u1ea1o s\u1ef1 linh ho\u1ea1t<\/strong><\/h3>\n

\"Vai<\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 n\u1eefa c\u0169ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 s\u1ef1 linh ho\u1ea1t. V\u1edbi up-selling, b\u1ea1n s\u1ebd ph\u1ea3i b\u00e1n nh\u1eefng phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, nh\u01b0 v\u00ed d\u1ee5 c\u00e1c dung l\u01b0\u1ee3ng kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t chi\u1ebfc smartphone v\u1eady.<\/p>\n

C\u00f2n n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p SaaS (Software as a Service<\/strong>), b\u1ea1n c\u1ea7n ph\u1ea3i chia nh\u1ecf \u1ee9ng d\u1ee5ng th\u00e0nh c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 t\u00ednh n\u0103ng.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean t\u1ea1o ra m\u1ed9t s\u1ef1 linh ho\u1ea1t h\u1eefu \u00edch d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn khi \u0111i mua h\u00e0ng. N\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 ng\u00e2n s\u00e1ch ph\u00f3ng kho\u00e1ng, gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n

Upsell ng\u01b0\u1eddi d\u00f9ng c\u0169\u00a0\u00a0<\/strong><\/h3>\n

Vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f3 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi up-selling m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u0169. \u201cH\u00e0ng tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong>\u201d (customer journey<\/a>) t\u1eeb l\u00fac ch\u01b0a c\u00f3 nh\u1eadn th\u1ee9c g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn l\u00fac ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n

Trong khi \u0111\u00f3, v\u1edbi vi\u1ec7c cung c\u1ea5p m\u1ed9t phi\u00ean b\u1ea3n c\u1ea5p th\u1ea5p h\u01a1n v\u00e0 ph\u1ea3i ch\u0103ng h\u01a1n, up-selling gi\u00fap h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng d\u1ec5 \u0111i h\u01a1n, th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i nhanh h\u01a1n.<\/p>\n

C\u00f9ng l\u00fac \u0111\u00f3, khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u1edf tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng, vi\u1ec7c khuy\u1ebfn kh\u00edch h\u1ecd n\u00e2ng c\u1ea5p l\u00ean m\u1ed9t phi\u00ean b\u1ea3n premium s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n l\u00e0 \u0111i l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n

Ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n

\"Vai<\/p>\n

M\u1ed9t vai tr\u00f2 c\u1ee7a upsell kh\u00e1c c\u0169ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 ch\u1eaft l\u1ecdc nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng ch\u1ec9 mu\u1ed1n tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed ho\u1eb7c c\u00e1c phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed, c\u00f3 gi\u00e1 th\u00e0nh th\u1ea5p.<\/p>\n

Khi \u0111\u00f3, nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m l\u00ean phi\u00ean b\u1ea3n cao c\u1ea5p h\u01a1n. B\u1eb1ng c\u00e1ch up-selling \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 v\u1eeba \u0111\u00e1p \u1ee9ng nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau, v\u1eeba ch\u1ecdn l\u1ecdc ra \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1eb7c bi\u1ec7t v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vai tr\u00f2 c\u1ee7a upsell trong vi\u1ec7c b\u00e1n h\u00e0ng. Up-selling l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng quan tr\u1ecdng trong kinh doanh. T\u1ea5t nhi\u00ean, k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng n\u00e0o c\u0169ng c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 t\u0103ng doanh thu cho doanh nghi\u1ec7p, tuy nhi\u00ean v\u1edbi up-selling, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch […]<\/p>\n","protected":false},"author":3,"featured_media":7265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[584],"class_list":["post-7229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-noi-bat-webvocuc","tag-vai-tro-cua-upsell"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/upsell-la-gi-vai-tro-va-su-khac-biet-giua-upsell-va-cross-selling_612d15d0b4370-600x375-1-e1664763639987.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7229"}],"version-history":[{"count":11,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7229\/revisions"}],"predecessor-version":[{"id":7808,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7229\/revisions\/7808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7265"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}