{"id":7226,"date":"2023-02-07T08:23:58","date_gmt":"2023-02-07T01:23:58","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7226"},"modified":"2023-02-07T08:23:58","modified_gmt":"2023-02-07T01:23:58","slug":"upsell-la-gi-cach-phan-biet-voi-cross-sell","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/upsell-la-gi-cach-phan-biet-voi-cross-sell.html","title":{"rendered":"Upsell l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n bi\u1ec7t v\u1edbi cross-sell"},"content":{"rendered":"

Upsell<\/a> l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n bi\u1ec7t v\u1edbi cross-sell. Ch\u00fang \u0111\u1ec1u mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea3i thi\u1ec7n doanh thu trong vi\u1ec7c kinh doanh nh\u01b0ng hai th\u1ee7 thu\u1eadt n\u00e0y v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t. C\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau.<\/p>\n

Upsell l\u00e0 g\u00ec?<\/strong><\/h2>\n

\"Upsell<\/p>\n

Upsell, hay n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 up-selling, l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng khi\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng mua m\u1ed9t \u201cphi\u00ean b\u1ea3n cao c\u1ea5p\u201d h\u01a1n c\u1ee7a ch\u00ednh s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u00e0 h\u1ecd \u0111ang ho\u1eb7c mu\u1ed1n s\u1edf h\u1eefu. Phi\u00ean b\u1ea3n cao c\u1ea5p n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u201cx\u1ecbn\u201d h\u01a1n nhi\u1ec1u t\u00ednh n\u0103ng t\u1ed1t h\u01a1n, nhi\u1ec1u c\u00f4ng d\u1ee5ng h\u01a1n v\u00e0 \u0111\u1eaft ti\u1ec1n h\u01a1n.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u l\u00e0 up-selling v\u1edbi vi\u1ec7c b\u00e1n nh\u1eefng chi\u1ebfc iPhone<\/a> c\u00f9ng m\u1ed9t d\u00f2ng nh\u01b0ng c\u00f3 dung l\u01b0\u1ee3ng b\u1ed9 nh\u1edb kh\u00e1c nhau. Ch\u1eafc ch\u1eafn, b\u1ea1n lu\u00f4n mu\u1ed1n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng mua chi\u1ebfc iPhone 64Gb hay 124Gb h\u01a1n l\u00e0 32Gb.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, up-selling c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c n\u1eefa, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean di \u0111\u1ed9ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00ean m\u1ed9t phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n \u0111\u1ec3 m\u1edf kh\u00f3a nh\u1eefng t\u00ednh n\u0103ng m\u1edbi, chuy\u00ean s\u00e2u, v\u00e0 \u0111\u1ed9c nh\u1ea5t \u1edf phi\u00ean b\u1ea3n cao h\u01a1n. C\u00e1c \u1ee9ng d\u1ee5ng ch\u1ee5p h\u00ecnh c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u filter \u0111\u1eb9p h\u01a1n, nhi\u1ec1u sticker lung linh v\u00e0 nhi\u1ec1u phong c\u00e1ch m\u00e0u s\u1eafc h\u01a1n khi \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p.<\/p>\n

M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m phi\u00ean b\u1ea3n premium s\u1ebd g\u1ee1 b\u1ecf c\u00e1c watermark (con d\u1ea5u), gi\u00fap s\u1ea3n ph\u1ea9m l\u00e0m ra nh\u01b0 h\u00ecnh \u1ea3nh, vide, meme \u0111\u1ed9c quy\u1ec1n v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n. \u0110\u1eb7c bi\u1ec7t, phi\u00ean b\u1ea3n premium c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng c\u00f2n c\u00f3 th\u1ec3 g\u1ee1 b\u1ecf c\u00e1c qu\u1ea3ng c\u00e1o g\u00e2y phi\u1ec1n ph\u1ee9c \u0111\u01b0\u1ee3c ch\u00e8n v\u00e0o \u1ee9ng d\u1ee5ng \u1edf phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed ho\u1eb7c c\u01a1 b\u1ea3n.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a up-selling ch\u00ednh l\u00e0 gi\u00e1 th\u00e0nh cho \u201cphi\u00ean b\u1ea3n cao c\u1ea5p<\/strong>\u201d c\u1ee7a s\u1ea3n ph\u1ea9m ph\u1ea3i ch\u00eanh l\u1ec7ch kh\u00f4ng qu\u00e1 nhi\u1ec1u so v\u1edbi phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3. Vi\u1ec7c n\u00e0y gi\u00fap k\u00edch th\u00edch v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng n\u00e2ng c\u1ea5p ho\u1eb7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u00f3 nhi\u1ec1u h\u01a1n.<\/p>\n

Ph\u00e2n bi\u1ec7t k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng up-sell v\u00e0 crosssell<\/strong><\/h2>\n

\"Upsell<\/p>\n

Up-selling v\u00e0 cross-selling l\u00e0 2 k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng r\u1ea5t ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ec5 khi\u1ebfn con ng\u01b0\u1eddi ta nh\u1ea7m l\u1eabn l\u00e0 ch\u00fang gi\u1ed1ng nhau. Th\u1ef1c t\u1ebf th\u00ec ch\u00fang l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n

V\u1edbi up-selling, b\u1ea1n s\u1ebd \u201cchia nh\u1ecf\u201d s\u1ea3n ph\u1ea9m ra th\u00e0nh nh\u1eefng gi\u00e1 th\u00e0nh kh\u00e1c nhau, t\u01b0\u01a1ng \u1ee9ng v\u1edbi ch\u00fang l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng g\u00f3i d\u1ecbch v\u1ee5 ho\u1eb7c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi cross-selling, b\u1ea1n s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111i k\u00e8m v\u1edbi nh\u1eefng add-on, t\u1ee9c l\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n, c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho s\u1ea3n ph\u1ea9m ch\u00ednh.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 c\u1ef1c k\u1ef3 \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ed5 bi\u1ebfn cho cross-selling ch\u00ednh l\u00e0 b\u00e1n g\u00e0 r\u00e1n. Nh\u00ecn v\u00e0o menu hay c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o g\u00e0 r\u00e1n, b\u1ea1n \u00edt khi n\u00e0o ch\u1ec9 th\u1ea5y h\u1ecd b\u00e1n g\u00e0 r\u00e1n. H\u00ecnh \u1ea3nh ph\u1ed5 bi\u1ebfn h\u01a1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eaft g\u1eb7p ch\u00ednh l\u00e0 c\u00e1c combo \u0111\u00f9i g\u00e0 r\u00e1n n\u1eb1m b\u00ean c\u1ea1nh c\u00e1c g\u00f3i khoai t\u00e2y chi\u00ean hay nh\u1eefng ly n\u01b0\u1edbc ng\u1ecdt hay m\u00ec \u00fd. \u0110\u00f3 ch\u00ednh l\u00e0 cross-selling!<\/strong><\/p>\n

Cross-selling c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng mua nh\u1eefng s\u1ea3n ph\u1ea9m \u0111i k\u00e8m, gi\u00fap c\u1ea3i thi\u1ec7n, n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m cho s\u1ea3n ph\u1ea9m g\u1ed1c. C\u00e1c v\u00ed d\u1ee5 kh\u00e1c cho cross-selling ti\u00eau bi\u1ec3u nh\u01b0 gi\u00e0y d\u00e9p \u0111i k\u00e8m v\u1edbi v\u1edb, \u0111i\u1ec7n tho\u1ea1i \u0111i k\u00e8m v\u1edbi ph\u1ee5 ki\u1ec7n nh\u01b0 \u1ed1p l\u01b0ng, tai nghe, v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh game s\u1ebd \u0111i k\u00e8m v\u1edbi c\u00e1c DLC.<\/p>\n

C\u1ea3 upsell v\u00e0 cross-sell \u0111\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh thu cho doanh nghi\u1ec7p, n\u00ean ch\u00fang c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng song song v\u1edbi nhau.<\/p>\n

\"Upsell<\/p>\n

Ch\u00fac b\u1ea1n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"

Upsell l\u00e0 g\u00ec? C\u00e1ch ph\u00e2n bi\u1ec7t v\u1edbi cross-sell. Ch\u00fang \u0111\u1ec1u mang l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ea3i thi\u1ec7n doanh thu trong vi\u1ec7c kinh doanh nh\u01b0ng hai th\u1ee7 thu\u1eadt n\u00e0y v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t. C\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau. Upsell l\u00e0 g\u00ec? Upsell, hay n\u00f3i ch\u00ednh x\u00e1c h\u01a1n l\u00e0 up-selling, l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt […]<\/p>\n","protected":false},"author":3,"featured_media":7342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[583],"class_list":["post-7226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com","tag-upsell"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/up-sell-vs-cross-sell-e1665106972496.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7226"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7226\/revisions"}],"predecessor-version":[{"id":7346,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7226\/revisions\/7346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7342"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}