{"id":7219,"date":"2023-02-04T08:43:02","date_gmt":"2023-02-04T01:43:02","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7219"},"modified":"2023-02-04T08:43:02","modified_gmt":"2023-02-04T01:43:02","slug":"cross-selling-tan-dung-ban-hang-cheo","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cross-selling-tan-dung-ban-hang-cheo.html","title":{"rendered":"Cross – selling: T\u1eadn d\u1ee5ng b\u00e1n h\u00e0ng ch\u00e9o"},"content":{"rendered":"

Cross – selling<\/a>: T\u1eadn d\u1ee5ng b\u00e1n h\u00e0ng ch\u00e9o. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p cross-selling ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng ch\u1ed1t \u0111\u01a1n khi mua h\u00e0ng tr\u00ean website. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng gi\u00fap gia t\u0103ng doanh thu cho doanh nghi\u1ec7p kh\u00e1 t\u1ed1t.<\/p>\n

B\u00e1n ch\u00e9o (Cross-Selling) l\u00e0 g\u00ec?<\/strong><\/h2>\n

\"Cross<\/p>\n

Cross – selling<\/em> l\u00e0 h\u00ecnh th\u1ee9c g\u1ee3i \u00fd th\u00eam s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung c\u00f9ng lo\u1ea1i cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 gia t\u0103ng doanh thu trong m\u1ed9t l\u1ea7n mua h\u00e0ng. V\u00ed d\u1ee5 khi kh\u00e1ch mua gi\u01b0\u1eddng b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i \u00fd b\u00e1n th\u00eam cho kh\u00e1ch ch\u0103n, ga, g\u1ed1i \u0111i k\u00e8m.<\/p>\n

Cross – selling<\/em> l\u00e0 ph\u01b0\u01a1ng th\u1ee9c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung c\u00f9ng lo\u1ea1i cho kh\u00e1ch h\u00e0ng, gi\u00fap gia t\u0103ng doanh thu trung b\u00ecnh t\u1eeb m\u1ed9t l\u1ea7n mua h\u00e0ng. Ch\u1eb3ng h\u1ea1n, khi b\u00e1n m\u1ed9t chi\u1ebfc gi\u01b0\u1eddng cho kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i \u00fd kh\u00e1ch h\u00e0ng mua th\u00eam g\u1ed1i, ch\u0103n, ga n\u1ec7m…<\/p>\n

Hay c\u00e1c v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u kh\u00e1c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 thegioididong<\/a>, dienmayxanh<\/a>\u2026 \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 laptop t\u1ea1i Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, doanh nghi\u1ec7p n\u00e0y \u0111\u1ec1u g\u1ee3i \u00fd c\u00e1c lo\u1ea1i ph\u1ee5 ki\u1ec7n \u0111i k\u00e8m nh\u01b0 tai nghe, mi\u1ebfng d\u00e1n nh\u00e3n, v\u1ecf \u0111i\u1ec7n tho\u1ea1i, s\u1ea1c d\u1ef1 ph\u00f2ng…<\/p>\n

M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c b\u00e1n ch\u00e9o doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng<\/strong><\/h2>\n

\"Cross<\/p>\n

M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Cross – selling<\/em> doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng d\u1ec5 d\u00e0ng bao g\u1ed3m:<\/p>\n

    \n
  • B\u00e1n k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh<\/strong>: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n ch\u00e9o b\u1eb1ng c\u00e1ch g\u1ee3i \u00fd m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ph\u1ee5 ho\u1eb7c b\u1ea3n n\u00e2ng c\u1ea5p cao h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ngay khi mua h\u00e0ng xong.<\/li>\n
  • T\u1ea1o nhi\u1ec1u \u01b0u \u0111\u00e3i<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng phi\u1ebfu qu\u00e0 t\u1eb7ng hay phi\u1ebfu gi\u1ea3m gi\u00e1 cho nh\u1eefng \u0111\u01a1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c v\u01b0\u1ee3t 1 gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3, c\u0169ng c\u00f3 th\u1ec3 th\u01b0\u1edfng t\u00edch \u0111i\u1ec3m cho kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c khuy\u1ebfn kh\u00edch mua h\u00e0ng.<\/li>\n
  • G\u1ee3i \u00fd c\u00e1c combo s\u1ea3n ph\u1ea9m<\/strong>: C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng b\u1ed5 sung h\u1ed7 tr\u1ee3 cho nhau \u0111\u01b0\u1ee3c g\u1ed9p chung th\u00e0nh m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn h\u01a1n khi mua l\u1ebb s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c l\u1ee3i.<\/li>\n
  • Giao h\u00e0ng mi\u1ec5n ph\u00ed<\/strong>: \u0110\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 mi\u1ec5n ph\u00ed giao h\u00e0ng nh\u01b0ng c\u0169ng khi\u1ebfn ng\u01b0\u1eddi mua h\u00e0o h\u1ee9ng v\u00e0 k\u00edch th\u00edch khi\u1ebfn cho h\u1ecd mu\u1ed1n mua nhi\u1ec1u h\u01a1n \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed.<\/li>\n<\/ul>\n

    Kh\u1edfi t\u1ea1o c\u00e1c h\u00ecnh th\u1ee9c Cross-selling hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

    \"Cross<\/p>\n

    Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

    Thu th\u1eadp \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng khi mua h\u00e0ng t\u1ea1i website. Sau \u0111\u00f3, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i c\u00e1c d\u1eef li\u1ec7u n\u00e0y d\u1ef1a tr\u00ean c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd\u2026<\/p>\n

    Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan nh\u1eb1m ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n

    Ghi nh\u1edb h\u00e0nh vi v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng<\/strong><\/p>\n

    M\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website c\u0169ng l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

    Nh\u1eefng th\u00f4ng tin nh\u01b0 t\u1eeb kh\u00f3a kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm g\u1ea7n nh\u1ea5t, s\u1ea3n ph\u1ea9m y\u00eau th\u00edch, s\u1ed1 l\u1ea7n xem s\u1ea3n ph\u1ea9m\u2026 t\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111ang mu\u1ed1n mua nh\u1ea5t l\u00e0 g\u00ec.<\/p>\n

    Ph\u00e2n t\u00edch v\u00e0 g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/strong><\/p>\n

    Sau khi thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng g\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

    Cross – selling v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh cho doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Cross – selling: T\u1eadn d\u1ee5ng b\u00e1n h\u00e0ng ch\u00e9o. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p cross-selling ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng ch\u1ed1t \u0111\u01a1n khi mua h\u00e0ng tr\u00ean website. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng gi\u00fap gia t\u0103ng doanh thu cho doanh nghi\u1ec7p kh\u00e1 t\u1ed1t. B\u00e1n […]<\/p>\n","protected":false},"author":3,"featured_media":7330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[581],"class_list":["post-7219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com","tag-cross-selling"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/ban-cheo-la-gi-5-e1665027867187.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7219"}],"version-history":[{"count":8,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7219\/revisions"}],"predecessor-version":[{"id":7333,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7219\/revisions\/7333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7330"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}