{"id":7210,"date":"2023-02-03T08:22:03","date_gmt":"2023-02-03T01:22:03","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7210"},"modified":"2023-02-03T08:22:03","modified_gmt":"2023-02-03T01:22:03","slug":"quy-trinh-xay-dung-gia-tri-khach-hang","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/quy-trinh-xay-dung-gia-tri-khach-hang.html","title":{"rendered":"Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (Customer Value)"},"content":{"rendered":"

Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/a> (Customer Value). Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra kh\u00f4ng ch\u1ec9 t\u1eeb c\u00e1ch ch\u00e0o h\u1ecfi, th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u2026 M\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh marketing, t\u1eeb kh\u00e2u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong>, \u0111\u1ecbnh v\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ebfn ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3ng b\u00e1.<\/strong> M\u1ed7i kh\u00e2u \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang theo k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e3 \u0111\u1ecbnh.<\/p>\n

Gia t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p<\/strong><\/h2>\n

\u0110\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

\"Quy<\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng:<\/strong> Ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng cho m\u1ed7i doanh nghi\u1ec7p. Ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ph\u00e1c th\u1ea3o t\u1eebng b\u01b0\u1edbc m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n

T\u1eeb \u0111\u00f3 gi\u00fap t\u00ecm ki\u1ebfm c\u00e1c t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 g\u00e2y xung \u0111\u1ed9t trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh. H\u00ecnh dung to\u00e0n b\u1ed9 c\u00e1c b\u01b0\u1edbc m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n gi\u00fap doanh nghi\u1ec7p d\u1ec5 n\u00e2ng cao gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng: Vi\u1ec7c gia t\u0103ng l\u1ee3i \u00edch c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng <\/strong>\u0111\u1ea7u ti\u00ean. \u0110\u1ec3 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n n\u00f3, b\u1ea1n c\u1ea7n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ea3 nh\u00f3m \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh. C\u00e1c nh\u00f3m qu\u1ea3n l\u00fd s\u1ebd c\u00f3 d\u1eef ki\u1ec7n, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u1ee9ng minh cho nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>\n

Qua \u0111\u00f3, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eadp trung m\u1ee5c ti\u00eau v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong><\/h3>\n

\"Quy<\/p>\n

Khi \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e3 r\u1ea5t cao v\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb t\u1eeb doanh nghi\u1ec7p. Tuy v\u1eady \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a b\u1ea1n kh\u00f4ng c\u1ea7n n\u00e2ng cao Customer Value<\/strong> <\/a>cho nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y n\u1eefa.<\/p>\n

C\u00e1c doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra th\u00eam nhi\u1ec1u gi\u00e1 tr\u1ecb kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n thu h\u00fat th\u00eam \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

Ph\u00e2n kh\u00fac c\u01a1 s\u1edf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n

Ph\u00e2n kh\u00fac c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u00e1ch t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng<\/strong>, sau \u0111\u00f3 th\u00e0nh l\u1eadp t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

Ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng cho m\u1ed7i nh\u00f3m \u0111\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh r\u00f5 v\u1ec1 c\u00e1ch gia t\u0103ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (Customer Value)<\/strong><\/h2>\n

\"Quy<\/p>\n

    \n
  • Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/strong> T\u00ecm hi\u1ec3u v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u00ednh c\u00e1ch, s\u1edf th\u00edch c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/li>\n
  • \u0110\u1ecbnh v\u1ecb:<\/strong> L\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1ch t\u1ed1t nh\u1ea5t.<\/li>\n
  • Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 s\u1ea3n xu\u1ea5t:<\/strong> T\u1ea1o ra s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o nh\u1ea5t, c\u00f9ng c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/li>\n
  • Ph\u00e2n ph\u1ed1i:<\/strong> X\u00e2y d\u1ef1ng k\u00eanh, c\u00e1c h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i sao cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng nh\u1ea5t.<\/li>\n
  • Qu\u1ea3ng b\u00e1 v\u00e0 truy\u1ec1n th\u00f4ng:<\/strong> Nh\u1ea5t qu\u00e1n v\u1ec1 n\u1ed9i dung \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, PR\u2026 nh\u1eb1m lan t\u1ecfa gi\u00e1 tr\u1ecb th\u1ef1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u1edbi quy m\u00f4 r\u1ed9ng h\u01a1n.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng (Customer Value). Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o ra kh\u00f4ng ch\u1ec9 t\u1eeb c\u00e1ch ch\u00e0o h\u1ecfi, th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng\u2026 M\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh marketing, t\u1eeb kh\u00e2u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ebfn […]<\/p>\n","protected":false},"author":3,"featured_media":7306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[578],"class_list":["post-7210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-noi-bat-webvocuc","tag-quy-trinh-xay-dung-gia-tri-khach-hang"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/customer-value-detail-e1664849254408.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7210"}],"version-history":[{"count":8,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7210\/revisions"}],"predecessor-version":[{"id":7847,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7210\/revisions\/7847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7306"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}