{"id":7202,"date":"2023-01-14T08:10:43","date_gmt":"2023-01-14T01:10:43","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7202"},"modified":"2023-01-14T08:10:43","modified_gmt":"2023-01-14T01:10:43","slug":"content-manager-va-nhung-ki-nang-can-co","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/content-manager-va-nhung-ki-nang-can-co.html","title":{"rendered":"Content Manager v\u00e0 nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3"},"content":{"rendered":"<p><b><a href=\"https:\/\/webvocuc.com\/blog\/?p=7202&amp;preview=true\">Content Manager<\/a> l\u00e0 g\u00ec?\u00a0<\/b>Trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, Content Marketing Manager th\u01b0\u1eddng s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 qu\u1ea3n l\u00fd n\u1ed9i dung cho c\u00e1c d\u1ef1 \u00e1n\/chi\u1ebfn d\u1ecbch Marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7246 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833.png\" alt=\"Content Manager v\u00e0 nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3\" width=\"999\" height=\"630\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833.png 999w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833-300x189.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833-768x484.png 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833-525x331.png 525w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><\/p>\n<p>C\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li aria-level=\"1\">L\u1eadp k\u1ebf ho\u1ea1ch content h\u00e0ng th\u00e1ng cho c\u00e1c <strong>website, Blog, Fanpage<\/strong>,\u2026 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">Ph\u00e2n c\u00f4ng t\u1eebng ch\u1ee7 \u0111\u1ec1 cho c\u00e1c Content Marketer v\u00e0 c\u00f3 nh\u1eefng g\u00f3p \u00fd cho b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/li>\n<li aria-level=\"1\"><strong>\u0110\u1ecdc, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i, comment, ch\u1ec9nh s\u1eeda, duy\u1ec7t b\u00e0i<\/strong> c\u1ee7a c\u00e1c Content Marketer trong team v\u00e0 c\u1ea3 freelancer.<\/li>\n<li aria-level=\"1\">Vi\u1ebft high-level content \u2013 c\u00e1c content chuy\u00ean s\u00e2u v\u00e0 th\u1eadt ch\u1ea5t l\u01b0\u1ee3ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c b\u00e0i blog post, ebook, case study,\u2026 v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i (conversion optimization), social media marketing (marketing tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i) cho \u0111\u1ebfn nhi\u1ec1u lo\u1ea1i kh\u00e1c n\u1eefa.<\/li>\n<li aria-level=\"1\">M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c kh\u00e1c: T\u1ed1i \u01b0u SEO cho c\u00e1c b\u00e0i blog\/website, vi\u1ebft email marketing, vi\u1ebft content m\u1edbi m\u1ebb \u0111\u1ec3 \u0111\u0103ng l\u00ean Fanpage\u2026<\/li>\n<\/ul>\n<h2><strong>Content Manager v\u00e0 nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7247 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/Manager-la-gi-0-e1664590704370.jpg\" alt=\"Content Manager v\u00e0 nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3\" width=\"716\" height=\"430\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/Manager-la-gi-0-e1664590704370.jpg 716w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/Manager-la-gi-0-e1664590704370-300x180.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/Manager-la-gi-0-e1664590704370-525x315.jpg 525w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<h3><strong>Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n<\/strong><\/h3>\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Content Manager gi\u1ecfi b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n th\u1eadt v\u1eefng ch\u1eafc. B\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 \u201cg\u1ed1c r\u1ec5\u201d, l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c n\u00e0y c\u0169ng nh\u01b0 th\u0103ng ti\u1ebfn nhanh h\u01a1n trong c\u00f4ng vi\u1ec7c.<\/p>\n<p>Nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1<strong> nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u1ee7a marketing, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> ho\u1eb7c l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy trong marketing c\u0169ng r\u1ea5t quan tr\u1ecdng.<\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 th\u00eam ki\u1ebfn th\u1ee9c v\u1ec1 <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Ti%E1%BA%BFp_th%E1%BB%8B_k%E1%BB%B9_thu%E1%BA%ADt_s%E1%BB%91\" rel=\"nofollow noopener\" target=\"_blank\">digital marketing<\/a>. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng trau d\u1ed3i v\u00e0 t\u00edch l\u0169y cho b\u1ea3n th\u00e2n nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch n\u00e0y qua s\u00e1ch v\u1edf ho\u1eb7c qua c\u00e1c kh\u00f3a h\u1ecdc.<\/p>\n<h3><span id=\"Ky_nang_lanh_dao\" class=\"ez-toc-section\"><\/span><strong>K\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/strong><\/h3>\n<p>B\u1edfi Content Manager l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1ed9i dung, cho n\u00ean k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u201cc\u1ea7n v\u00e0 \u0111\u1ee7\u201d. Ngo\u00e0i kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c, c\u00f2n ph\u1ea3i ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1eebng nh\u00e2n s\u1ef1 trong team.<\/p>\n<p>T\u1eeb \u0111\u00f3, t\u1ea1o n\u00ean k\u1ebft qu\u1ea3 t\u1ed1t v\u00e0 t\u0103ng tr\u01b0\u1edfng cho c\u00e1 nh\u00e2n c\u00f9ng doanh nghi\u1ec7p n\u00f3i chung.<\/p>\n<h3><span id=\"Lam_viec_nhom\" class=\"ez-toc-section\"><\/span><strong>L\u00e0m vi\u1ec7c nh\u00f3m<\/strong><\/h3>\n<p>M\u1ed9t Content Manager gi\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a team m\u00ecnh m\u00e0 c\u00f2n c\u1ea7n ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u1edbi c\u00e1c team kh\u00e1c \u0111\u1ec3 c\u0169ng ho\u00e0n th\u00e0nh chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m th\u00ec c\u0169ng s\u1ebd kh\u00f4ng ai h\u1ed7 tr\u1ee3 b\u1ea1n ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5.<\/p>\n<h3><span id=\"Ky_nang_bao_chi\" class=\"ez-toc-section\"><\/span><strong>K\u1ef9 n\u0103ng b\u00e1o ch\u00ed<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7245 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/cach-de-tro-thanh-content-manager-e1664590740911.jpeg\" alt=\"Content Manager v\u00e0 nh\u1eefng k\u0129 n\u0103ng c\u1ea7n c\u00f3\" width=\"933\" height=\"600\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/cach-de-tro-thanh-content-manager-e1664590740911.jpeg 933w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/cach-de-tro-thanh-content-manager-e1664590740911-300x193.jpeg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/cach-de-tro-thanh-content-manager-e1664590740911-768x494.jpeg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/cach-de-tro-thanh-content-manager-e1664590740911-525x338.jpeg 525w\" sizes=\"auto, (max-width: 933px) 100vw, 933px\" \/><\/p>\n<p>L\u00e0 m\u1ed9t <a href=\"https:\/\/en.wikipedia.org\/wiki\/Content_management\" rel=\"nofollow noopener\" target=\"_blank\">Content Manager<\/a>, b\u1eaft bu\u1ed9c k\u1ef9 n\u0103ng b\u00e1o ch\u00ed c\u1ee7a b\u1ea1n ph\u1ea3i c\u1ef1c k\u1ef3 t\u1ed1t. T\u1eebng c\u00e2u ch\u1eef trong b\u00e0i vi\u1ebft c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn v\u00e0 cho \u0111\u1ed9c gi\u1ea3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 m\u00ecnh \u0111ang mu\u1ed1n gi\u1edbi thi\u1ec7u v\u00e0 cung c\u1ea5p.<\/p>\n<p>Th\u00eam n\u1eefa, b\u1ea1n s\u1ebd l\u00e0 ng\u01b0\u1eddi ki\u1ec3m tra v\u00e0 ch\u1ec9nh s\u1eeda l\u1ea1i to\u00e0n b\u1ed9 n\u1ed9i dung c\u1ee7a writer. Cho n\u00ean, b\u00ean c\u1ea1nh vi\u1ec7c c\u00f3 v\u1ed1n t\u1eeb v\u1ef1ng r\u1ed9ng, kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y v\u00e0 t\u01b0 duy logic t\u1ed1t b\u1ea1n c\u00f2n c\u1ea7n kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, bi\u00ean t\u1eadp \u0111\u1ec3 c\u00f4ng vi\u1ec7c su\u00f4n s\u1ebb.<\/p>\n<h3><span id=\"Tinh_than_nhiet_huyet_ham_hoc_hoi\" class=\"ez-toc-section\"><\/span><strong>Tinh th\u1ea7n nhi\u1ec7t huy\u1ebft, ham h\u1ecdc h\u1ecfi<\/strong><\/h3>\n<p>H\u00e3y lu\u00f4n nh\u1edb, c\u00e0ng \u1edf v\u1ecb tr\u00ed cao, b\u1ea1n c\u00e0ng ph\u1ea3i c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c, xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t. Th\u1eadm ch\u00ed, b\u1ea1n c\u00f2n ph\u1ea3i \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i, c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n nh\u1eefng xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai. \u0110\u1ed3ng th\u1eddi, lu\u00f4n lu\u00f4n h\u1ecdc t\u1eadp v\u00e0 trau d\u1ed3i ki\u1ebfn th\u1ee9c b\u1ea5t c\u1ee9 khi n\u00e0o n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i.<\/p>\n<p>Ch\u01b0a k\u1ec3, l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, b\u1ea1n c\u00f2n ph\u1ea3i truy\u1ec1n c\u1ea3m h\u1ee9ng trong c\u00f4ng vi\u1ec7c cho m\u1ecdi ng\u01b0\u1eddi trong team. N\u1ebfu kh\u00f4ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c c\u00f9ng tinh th\u1ea7n \u201c<strong>y\u00eau ngh\u1ec1<\/strong>\u201d nhi\u1ec7t huy\u1ebft, b\u1ea1n s\u1ebd nhanh ch\u00f3ng b\u1ecb \u0111\u00e0o th\u1ea3i kh\u1ecfi ngh\u1ec1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Manager l\u00e0 g\u00ec?\u00a0Trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, Content Marketing Manager th\u01b0\u1eddng s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 qu\u1ea3n l\u00fd n\u1ed9i dung cho c\u00e1c d\u1ef1 \u00e1n\/chi\u1ebfn d\u1ecbch Marketing. C\u1ee5 th\u1ec3: L\u1eadp k\u1ebf ho\u1ea1ch content h\u00e0ng th\u00e1ng cho c\u00e1c website, Blog, Fanpage,\u2026 c\u1ee7a doanh nghi\u1ec7p. Ph\u00e2n c\u00f4ng t\u1eebng ch\u1ee7 \u0111\u1ec1 cho c\u00e1c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[575],"class_list":["post-7202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-content-manager"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/10\/content-manager-la-lam-nhung-gi-e1664590641833.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7202"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7202\/revisions"}],"predecessor-version":[{"id":7801,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7202\/revisions\/7801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7246"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}