{"id":720,"date":"2019-07-07T17:21:47","date_gmt":"2019-07-07T10:21:47","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=720"},"modified":"2019-07-26T16:33:07","modified_gmt":"2019-07-26T09:33:07","slug":"dinh-gia-doanh-nghiep-qua-gia-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/dinh-gia-doanh-nghiep-qua-gia-tri-thuong-hieu.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p qua gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

\u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/strong> qua gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. V\u00e0o th\u1eddi \u0111i\u1ec3m c\u00e1c doanh nghi\u1ec7p ch\u01b0a \u0111\u1ea7u t\u01b0 cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p l\u00e0 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi nhau ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u1ea1nh tranh v\u1ec1 gi\u00e1. M\u1ee9c gi\u00e1 c\u00e0ng th\u1ea5p c\u00e0ng c\u00f3 t\u00ednh c\u1ea1nh tranh cao. C\u1ee9 nh\u01b0 th\u1ebf c\u00e1c doanh nghi\u1ec7p d\u1eaft tay nhau \u0111i xu\u1ed1ng. Nh\u1eadn th\u1ea5y m\u1eb7t ti\u00eau c\u1ef1c v\u00e0 gi\u00e1 tr\u1ecb ch\u1ec9 mang t\u00ednh t\u1ee9c th\u1eddi c\u1ee7a ph\u01b0\u01a1ng \u00e1n c\u1ea1nh tranh n\u00e0y.<\/p>\n

\"\u0110\u1ecbnh<\/p>\n

C\u00e1c doanh nghi\u1ec7p d\u1ea7n d\u1ea7n chuy\u1ec3n qua \u0111\u1ea7u t\u01b0 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t c\u0169ng gi\u1ed1ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c con \u00e1t ch\u1ee7 b\u00e0i \u0111\u1ec3 n\u00edu gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. L\u00f4i k\u00e9o kh\u00e1ch m\u1edbi v\u00e0 t\u1eeb \u0111\u00f3 l\u00e0m b\u1ec7 ph\u00f3ng cho s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

1. \u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 cho gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/h3>\n

Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ea7u t\u01b0 cho gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3. T\u1eeb Facebook, WhatsApp, Viber cho \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng nh\u01b0 McDonald\u2019s, Burger King. Khi \u0111i theo h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u1ec1u c\u00f3 gi\u00e1 th\u1ecb tr\u01b0\u1eddng cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3. Theo Millward Brown \u2013 m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. T\u1edbi 30% gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu tr\u00ean ch\u1ec9 s\u1ed1 S&P500 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ra. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn ra m\u1ed9t chi\u1ebfc \u00e1o Ralph Lauren \u0111\u1eaft h\u01a1n r\u1ea5t nhi\u1ec1u l\u1ea7n chi\u1ebfc \u00e1o y h\u1ec7t nh\u01b0 th\u1ebf m\u00e0 kh\u00f4ng mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n

2. \u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p ba th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/h3>\n

\u0110\u1ec3 \u0111\u1ea7u t\u01b0 theo h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn nh\u1ea5t, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 kh\u00e1 nhi\u1ec1u quan \u0111i\u1ec3m v\u1ec1 th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 quan \u0111i\u1ec3m c\u1ee7a Gi\u00e1o s\u01b0 David Aaker.<\/p>\n

Theo \u00f4ng, ba th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0: nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ph\u1ea9m ch\u1ea5t h\u1ecd g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Cu\u1ed1i c\u00f9ng l\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec7n nay, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng c\u00f9ng quan \u0111i\u1ec3m v\u1edbi Gi\u00e1o s\u01b0 v\u1ec1 y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m \u1edf ch\u1ed7 n\u00f3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u1ee9 nh\u00ecn c\u00e1i c\u00e1ch m\u00e0 c\u00e1c t\u00edn \u0111\u1ed3 Apple ra s\u1ee9c cu\u1ed3ng nhi\u1ec7t b\u1ea3o v\u1ec7 cho iPhone tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n b\u1ea1n s\u1ebd hi\u1ec3u ph\u1ea7n n\u00e0o quan \u0111i\u1ec3m n\u00e0y.<\/p>\n

T\u00f3m l\u1ea1i, c\u00f3 th\u1ec3 hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p v\u1ec1 nh\u1eefng l\u1ee3i \u00edch mang l\u1ea1i cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p bi\u1ebft c\u00e1ch l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 cam k\u1ebft. V\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00fang cam k\u1ebft s\u1ebd \u0111\u1ec3 l\u1ea1i nhi\u1ec1u \u1ea5n t\u01b0\u1ee3ng t\u1ed1t trong kh\u00e1ch h\u00e0ng. M\u1ed7i m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi doanh nghi\u1ec7p s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9. Lan r\u1ed9ng ra th\u00ec doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9. Nh\u01b0 v\u1eady, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p s\u1ebd t\u0103ng l\u00ean v\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c bao g\u1ed3m c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p qua gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. V\u00e0o th\u1eddi \u0111i\u1ec3m c\u00e1c doanh nghi\u1ec7p ch\u01b0a \u0111\u1ea7u t\u01b0 cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p l\u00e0 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu. C\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi nhau ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u1ea1nh tranh v\u1ec1 […]<\/p>\n","protected":false},"author":2,"featured_media":722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[69],"class_list":["post-720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adsword","tag-dinh-gia-doanh-nghiep"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/dinh-gia-doanh-nghiep-qua-gia-tri-thuong-hieu-01_oylhjr.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/722"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}