{"id":72,"date":"2019-04-06T09:11:13","date_gmt":"2019-04-06T09:11:13","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=72"},"modified":"2019-07-26T20:19:05","modified_gmt":"2019-07-26T13:19:05","slug":"content-marketing-la-gi-hinh-thuc-cua-content-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/content-marketing-la-gi-hinh-thuc-cua-content-marketing.html","title":{"rendered":"Content marketing l\u00e0 g\u00ec? H\u00ecnh th\u1ee9c c\u1ee7a content marketing"},"content":{"rendered":"

1. Content Marketing l\u00e0 g\u00ec<\/strong>?<\/h3>\n

Content marketing<\/strong> (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

\"Content<\/p>\n

V\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi \u00a0v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng, content marketing gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c cu\u1ed9c s\u1ed1ng qua vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c trong cu\u1ed9c s\u1ed1ng nh\u01b0: gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed, g\u00f3c nh\u00ecn, nh\u1eadn x\u00e9t \u0111a chi\u1ec1u v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1, ..<\/p>\n

Thay v\u00ec qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n cung c\u1ea5p n\u1ed9i dung th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb \u0111\u00f3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

\u0110i\u1ec1u l\u00e0m cho content marketing c\u00f3 gi\u00e1 tr\u1ecb trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay ch\u00ednh l\u00e0 content mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p v\u00e0 gi\u00e1 tr\u1ecb h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

2. H\u00ecnh th\u1ee9c c\u1ee7a content marketing<\/strong><\/h3>\n

6 h\u00ecnh th\u1ee9c c\u1ee7a Content Marketing bao g\u1ed3m:<\/p>\n

    \n
  • \n

    Blogs<\/strong>:<\/h4>\n<\/li>\n<\/ul>\n

    Blog l\u00e0 g\u00ec?<\/strong> Blog (weblog) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c nh\u1eadt k\u00fd tr\u00ean website \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi vi\u1ebft (ho\u1eb7c doanh nghi\u1ec7p) th\u1ec3 hi\u1ec7n d\u1ef1a tr\u00ean quan \u0111i\u1ec3m c\u00e1 nh\u00e2n. B\u00e0i vi\u1ebft tr\u00ean blog l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u trong content marketing.<\/p>\n

    Blog ph\u1ed5 bi\u1ebfn trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 x\u00e3 h\u1ed9i b\u1edfi n\u00f3 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n

    \"Content<\/p>\n

    Blog content marketing mang \u0111\u1ebfn c\u00e1c l\u1ee3i \u00edch:
    \n– T\u0103ng 126% leads mang v\u1ec1 cho doanh nghi\u1ec7p nh\u1ecf
    \n– T\u0103ng 434% t\u1ec9 l\u1ec7 \u0111\u01b0\u1ee3c Google Index trang (\u0111\u1ed1i v\u1edbi SEO \u2013 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)
    \n– Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c gh\u00e9 th\u0103m blog
    \n– Nu\u00f4i d\u01b0\u1ee1ng ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi \u0111\u1ecdc tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng
    \n– X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ch\u01b0a t\u1eebng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p<\/p>\n

      \n
    • \n

      Ebook<\/strong>:<\/h4>\n<\/li>\n<\/ul>\n

      Ebooks (s\u00e1ch \u0111i\u1ec7n t\u1eed) ch\u1ee9a \u0111\u1ef1ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i l\u1ea1i th\u00e0nh file PDF.
      \nVi\u1ec7c s\u1eed d\u1ee5ng ebook \u0111\u1ec3 chia s\u1ebb c\u00e1c h\u01b0\u1edbng d\u1eabn, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch gi\u00fap gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng email \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin t\u1eeb b\u1ea1n.<\/p>\n

      \"Content<\/p>\n

      \u00cdch l\u1ee3i c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ebook trong chi\u1ebfn l\u01b0\u1ee3c content marketing.
      \n– Ti\u1ebft ki\u1ec7m chi ph\u00ed in \u1ea5n, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n so v\u1edbi \u1ea5n ph\u1ea9m nh\u01b0 s\u00e1ch, t\u1ea1p ch\u00ed (b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o l\u1eadp n\u1ed9i dung v\u00e0 chi ng\u00e2n s\u00e1ch cho design ebook th\u00f4i)
      \n– T\u1ea1o s\u1ef1 uy t\u00edn, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u
      \n– T\u1ea1o ra ngu\u1ed3n doanh thu (nh\u01b0 b\u00e1n ebook ch\u1eb3ng h\u1ea1n)<\/p>\n

        \n
      • \n

        Video<\/strong>:<\/h4>\n<\/li>\n<\/ul>\n

        Video marketing\u00a0 \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung:
        \n– T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: Ch\u00e8n th\u00eam video tr\u00ean landing page gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 80%, v\u01b0\u1ee3t xa so v\u1edbi vi\u1ec7c \u0111\u1ecdc m\u1ed9t trang th\u00f4ng tin th\u00f4ng th\u01b0\u1eddng. Truy\u1ec1n \u0111\u1ea1t c\u1ea3m x\u00fac th\u00edch h\u1ee3p qua video h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd nh\u1ea5t.
        \n– T\u0103ng t\u1ec9 l\u1ec7 m\u1edf email: S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y, ch\u00e8n m\u1ed9t video trong email gi\u00fap t\u0103ng 200 \u2013 300% t\u1ec9 l\u1ec7 click, ch\u00e8n ch\u1eef video trong ti\u00eau \u0111\u1ec1 mail s\u1ebd gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 m\u1edf mail v\u00e0 gi\u1ea3m t\u1ec9 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin.
        \n– T\u1ed1i \u01b0u SEO: Nh\u1eefng website c\u00f3 ch\u00e8n video v\u00e0o s\u1ebd t\u0103ng 53 l\u1ea7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean trang nh\u1ea5t Google<\/p>\n

        \"Content<\/p>\n

        8 lo\u1ea1i video marketing:
        \n– Video s\u1ea3n ph\u1ea9m: n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m
        \n– Video doanh nghi\u1ec7p: n\u00f3i v\u1ec1 nh\u1eefng con ng\u01b0\u1eddi, th\u00e0nh vi\u00ean g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p
        \n– Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh
        \n– App Videos
        \n– Video ho\u1ea1t h\u00ecnh gi\u1ea3i th\u00edch m\u1ed9t kh\u00eda c\u1ea1nh n\u00e0o \u0111\u00f3
        \n– Website video
        \n– Video tutorial (h\u01b0\u1edbng d\u1eabn l\u00e0m)
        \n– Video Testinomial (vide ghi l\u1ea1i \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5)<\/p>\n

          \n
        • \n

          Infographic<\/strong>:<\/h4>\n<\/li>\n<\/ul>\n

          Infographic l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 khi truy\u1ec1n \u0111\u1ea1t m\u1ecdi th\u00f4ng tin th\u00f4ng qua 1 h\u00ecnh \u1ea3nh v\u1edbi bi\u1ec3u \u0111\u1ed3, icon minh h\u1ecda, s\u1ed1 li\u1ec7u, .. D\u00f9 r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p, website ch\u1ecdn h\u00ecnh th\u1ee9c content marketing n\u00e0y \u0111\u1ec3 ti\u1ebfp th\u1ecb.<\/p>\n

          \"Content<\/p>\n

            \n
          • \n

            Email<\/strong>:<\/h4>\n<\/li>\n<\/ul>\n

            Email marketing (Ti\u1ebfp th\u1ecb qua email) l\u00e0 vi\u1ec7c g\u1eedi th\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi th\u00f4ng qua \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. Theo \u0111\u00f3, m\u1ed7i email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111\u00e3 mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Trong t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, email marketing l\u00e0 h\u00ecnh th\u1ee9c duy nh\u1ea5t m\u00e0 ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng y\u00eau c\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb website, doanh nghi\u1ec7p.<\/p>\n

            \"Content<\/p>\n

            M\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng email so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c bao g\u1ed3m:
            \n– Kh\u00f4ng \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u chi ph\u00ed, \u0111\u1ed9i ng\u0169 set up c\u00f3 chuy\u00ean m\u00f4n
            \n– H\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng
            \n– \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng
            \n– Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng<\/p>\n

              \n
            • Social media<\/strong>:<\/li>\n<\/ul>\n

              S\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) nh\u01b0 Facebook, Youtube, Twitter, LinkedIn, \u2026 s\u1ebd gi\u00fap b\u1ea1n:
              \n– T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp (traffic v\u1ec1 website)
              \n– N\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u
              \n– T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, b\u00e1n h\u00e0ng
              \n– T\u1eadn d\u1ee5ng t\u1ed1i \u01b0u h\u00ecnh th\u1ee9c word-of-mouth marketing (Marketing truy\u1ec1n mi\u1ec7ng).<\/p>\n

              \"h\u00ecnh<\/p>\n

              Content marketing thay \u0111\u1ed5i c\u1ef1c k\u00ec nhanh, \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

              1. Content Marketing l\u00e0 g\u00ec? Content marketing (hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung) l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. V\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat, gi\u1eef ch\u00e2n […]<\/p>\n","protected":false},"author":2,"featured_media":80,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/content-marketing-la-gi-hinh-thuc-cua-content-marketing-1_roywpa.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/80"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}