{"id":7119,"date":"2023-01-05T08:14:21","date_gmt":"2023-01-05T01:14:21","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7119"},"modified":"2023-01-05T08:14:21","modified_gmt":"2023-01-05T01:14:21","slug":"brand-extension-cac-yeu-to-anh-huong","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/brand-extension-cac-yeu-to-anh-huong.html","title":{"rendered":"Brand Extension: C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=7119&amp;preview=true\">Brand Extension<\/a>: C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y b\u1ea5t c\u1ee9\u00a0<strong>chi\u1ebfn l\u01b0\u1ee3c Brand Extension<\/strong> n\u00e0o, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h2 id=\"ftoc-heading-2\" class=\"ftwp-heading\"><b>Ph\u00e2n lo\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7145 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mo-rong-thuong-hieu-e1663637909147.png\" alt=\"Brand Extension\" width=\"632\" height=\"500\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mo-rong-thuong-hieu-e1663637909147.png 632w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mo-rong-thuong-hieu-e1663637909147-300x237.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mo-rong-thuong-hieu-e1663637909147-525x415.png 525w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u c\u01a1 h\u1ed9i kinh doanh s\u1ea3n ph\u1ea9m m\u1edbi, d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ra sao v\u00e0 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00f3 nh\u1eefng Brand Extension ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/p>\n<ul>\n<li><strong>Brand Extension cho d\u00f2ng s\u1ea3n ph\u1ea9m li\u00ean quan:<\/strong> Doanh nghi\u1ec7p d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ec3 ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m g\u1ed1c. Ch\u1eb3ng h\u1ea1n t\u1eeb l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i, Vinamilk cho ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan kh\u00e1c nh\u01b0 phomai, s\u1eefa chua c\u00e1c lo\u1ea1i\u2026<\/li>\n<li><strong>Brand Extension cho d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi:<\/strong> Doanh nghi\u1ec7p d\u1ef1a tr\u00ean l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, kh\u00f4ng li\u00ean quan \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 s\u1eb5n nh\u01b0ng c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong> th\u01b0\u01a1ng hi\u1ec7u Gucci n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o, sau \u0111\u00f3 \u0111\u00e3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang d\u00f2ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc hoa cao c\u1ea5p.<\/p>\n<ul>\n<li><strong>Brand Extension cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n:<\/strong> Doanh nghi\u1ec7p d\u1ef1a tr\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chung \u0111\u1ec3 cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi h\u01b0\u1edbng t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<p>Ch\u1eb3ng h\u1ea1n, Johnson and Johnson\u2019s s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u Johnson\u2019s cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb em s\u01a1 sinh nh\u01b0 s\u1eefa t\u1eafm, ph\u1ea5n r\u00f4m, kh\u0103n \u01b0\u1edbt\u2026<\/p>\n<ul>\n<li><strong>Brand Extension cho m\u1ed9t l\u0129nh v\u1ef1c kinh doanh:<\/strong> Doanh nghi\u1ec7p s\u1eed d\u1ee5ng chung m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5:<\/strong>\u00a0Samsung l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed, \u0111i\u1ec7n l\u1ea1nh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u0111\u1ed3 gia d\u1ee5ng, h\u00f3a ch\u1ea5t\u2026 c\u1ee7a doanh nghi\u1ec7p n\u00e0y.<\/p>\n<h2><strong>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Brand Extension<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7144 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511.jpg\" alt=\"Brand Extension\" width=\"811\" height=\"513\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511.jpg 811w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511-300x190.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511-768x486.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511-525x332.jpg 525w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/p>\n<h3 id=\"ftoc-heading-7\" class=\"ftwp-heading\"><b><i>T\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh<\/i><\/b><\/h3>\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng<strong>\u00a0Brand Extension<\/strong> ch\u00ednh l\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. V\u1eady n\u00ean t\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh ph\u1ea3i \u0111\u1ee7 m\u1ea1nh m\u1ebd m\u1edbi c\u00f3 th\u1ec3 n\u00e2ng \u0111\u1ee1 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ph\u00e1t tri\u1ec3n.<\/p>\n<p>Ch\u1ec9 khi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh th\u00ec m\u1edbi l\u00e0m n\u00ean \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng. Nh\u1edd \u0111\u00f3, s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn h\u01a1n.<\/p>\n<h3 id=\"ftoc-heading-8\" class=\"ftwp-heading\"><b><i>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/i><\/b><\/h3>\n<p>\u0110\u1ec3\u00a0<strong>Brand Extension<\/strong> th\u00e0nh c\u00f4ng nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh r\u00f5 <strong>th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00e0 <\/strong>m\u00ecnh mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 ph\u00e2n t\u00edch th\u00e1i \u0111\u1ed9 \u0111\u00f3n nh\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau l\u00e0 m\u1ee5c ti\u00eau nhi\u1ec1u doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. M\u1ed9t c\u00f4ng ty \u0111a ng\u00e0nh s\u1ebd chi\u1ebfm l\u0129nh nhi\u1ec1u th\u1ecb ph\u1ea7n h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng, <a href=\"https:\/\/webvocuc.com\/blog\/phan-khuc-thi-truong-va-4-loai.html\">ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a> c\u0169ng tr\u1edf n\u00ean \u0111a d\u1ea1ng h\u01a1n.<\/p>\n<ul>\n<li>V\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u <a href=\"https:\/\/dictionary.cambridge.org\/vi\/dictionary\/english\/virgin\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Virgin<\/strong> <\/a>ch\u00ednh l\u00e0 m\u1ed9t c\u00f4ng ty \u0111a ng\u00e0nh v\u1edbi h\u01a1n 30 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7146 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/070510-virgin_logos-e1663637953959.jpg\" alt=\"Brand Extension\" width=\"938\" height=\"729\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/070510-virgin_logos-e1663637953959.jpg 938w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/070510-virgin_logos-e1663637953959-300x233.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/070510-virgin_logos-e1663637953959-768x597.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/070510-virgin_logos-e1663637953959-525x408.jpg 525w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 ph\u00e1t tri\u1ec3n th\u1eadt v\u1eefng v\u00e0ng. Cho d\u00f9 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh c\u00f3 l\u1edbn m\u1ea1nh \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb th\u1ea5t b\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Extension: C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y b\u1ea5t c\u1ee9\u00a0chi\u1ebfn l\u01b0\u1ee3c Brand Extension n\u00e0o, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. Ph\u00e2n lo\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[571],"class_list":["post-7119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-brand-extension"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/Brand-extention-e1663637883511.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7119"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7119\/revisions"}],"predecessor-version":[{"id":7760,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7119\/revisions\/7760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7144"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}