{"id":7116,"date":"2023-01-04T08:32:00","date_gmt":"2023-01-04T01:32:00","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7116"},"modified":"2023-01-04T08:32:00","modified_gmt":"2023-01-04T01:32:00","slug":"chien-luoc-mo-rong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/chien-luoc-mo-rong-thuong-hieu.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=7116&amp;preview=true\">Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec? Gi\u1ed1ng nh\u01b0 m\u1ecdi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n kinh doanh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 c\u00e1c \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang bi\u1ec7t.<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><b>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (Brand Extension) l\u00e0 g\u00ec?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7142 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?\" width=\"1127\" height=\"821\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430.png 1127w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-300x219.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-1024x746.png 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-768x559.png 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-324x235.png 324w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-525x382.png 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/dich-vu-tu-van-mo-rong-thuong-hieu-e1663636832430-1050x765.png 1050w\" sizes=\"auto, (max-width: 1127px) 100vw, 1127px\" \/><\/p>\n<p><strong>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (ti\u1ebfng Anh: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_extension\" rel=\"nofollow noopener\" target=\"_blank\">Brand Extension<\/a>)<\/strong> l\u00e0 vi\u1ec7c m\u00e0 c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 <strong>branding<\/strong>: m\u1edf r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c sang m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Brand Extension ch\u00ednh l\u00e0 khai th\u00e1c t\u1ed1i \u0111a \u0111\u01b0\u1ee3c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng h\u00ecnh \u1ea3nh t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><b>\u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (Brand Extension)<\/b><\/h2>\n<h3 id=\"ftoc-heading-4\" class=\"ftwp-heading\"><b><i>\u01afu \u0111i\u1ec3m c\u1ee7a Brand Extension<\/i><\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7141 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?\" width=\"1264\" height=\"803\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241.jpg 1264w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241-300x191.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241-1024x651.jpg 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241-768x488.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241-525x334.jpg 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/cac-thuong-hieu-noi-tieng-e1663636865241-1050x667.jpg 1050w\" sizes=\"auto, (max-width: 1264px) 100vw, 1264px\" \/><\/p>\n<ul>\n<li>Brand Extension gi\u00fap s\u1ea3n ph\u1ea9m m\u1edbi d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng. V\u1ea5n \u0111\u1ec1 r\u1ee7i ro do th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u00f3n nh\u1eadn s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m xu\u1ed1ng \u0111\u00e1ng k\u1ec3.<\/li>\n<li>Brand Extension l\u00e0m gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh t\u1ed1t.<\/li>\n<li>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n l\u1edbn, gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng cao, Brand Extension s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3n nh\u1eadn h\u01a1n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngu\u1ed3n doanh s\u1ed1 cao trong giai \u0111o\u1ea1n \u0111\u1ea7u.<\/li>\n<li>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng m\u1ea5t ph\u00ed n\u00e0o c\u1ea3. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh c\u00e0ng n\u1ed5i ti\u1ebfng th\u00ec chi ph\u00ed Marketing c\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u \u0111i.<\/li>\n<li>Th\u1ecb ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng theo Brand Extension, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng.<\/li>\n<li>M\u1edf r\u1ed9ng brand gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 m\u1ea1nh. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1p tr\u1ea3 th\u00ec doanh nghi\u1ec7p s\u1ebd c\u00f3 \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u00e0 v\u01b0\u1ee3t m\u1eb7t \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\"><b><i>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Brand Extension<\/i><\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7140 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/brand-extension-e1554903584471-1570154697719446833904-crop-15701550060161243876766-e1663636800971.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?\" width=\"574\" height=\"364\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/brand-extension-e1554903584471-1570154697719446833904-crop-15701550060161243876766-e1663636800971.png 574w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/brand-extension-e1554903584471-1570154697719446833904-crop-15701550060161243876766-e1663636800971-300x190.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/brand-extension-e1554903584471-1570154697719446833904-crop-15701550060161243876766-e1663636800971-525x333.png 525w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/p>\n<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, v\u00e0 \u0111\u01b0\u1ee3c l\u00f2ng kh\u00e1ch h\u00e0ng. Nh\u01b0ng n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn l\u1eafm tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n r\u1ea5t d\u1ec5 b\u1ecb <strong>ph\u1ea3n t\u00e1c d\u1ee5ng<\/strong>.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u<a href=\"https:\/\/levi.com.vn\/\" rel=\"nofollow noopener\" target=\"_blank\"> Levi\u2019s<\/a> lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang th\u00f4 k\u1ec7ch. Do \u0111\u00f3, khi ra m\u1eaft c\u00e1c trang ph\u1ee5c nam gi\u1edbi cao c\u1ea5p, doanh nghi\u1ec7p \u0111\u00e3 ph\u1ea3i d\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 t\u00ean l\u00e0 <strong>Levi\u2019s Dockers.<\/strong><\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chung cho nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c chi\u1ec1u s\u00e2u th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n th\u1ec3 hi\u1ec7n.<\/p>\n<p>Doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n c\u00f3 l\u0129nh v\u1ef1c kinh doanh ch\u00ednh y\u1ebfu \u0111\u1ec3 khi ng\u01b0\u1eddi d\u00f9ng ngh\u0129 \u0111\u1ebfn s\u1ea3n ph\u1ea9m thu\u1ed9c l\u0129nh v\u1ef1c \u0111\u00f3 s\u1ebd ch\u1ecdn ngay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong> th\u01b0\u01a1ng hi\u1ec7u La Vie n\u1ed5i ti\u1ebfng v\u1edbi s\u1ea3n ph\u1ea9m n\u01b0\u1edbc kho\u00e1ng \u0111\u00f3ng chai. Khi nh\u1eafc \u0111\u1ebfn n\u01b0\u1edbc tinh khi\u1ebft, kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn n\u01b0\u1edbc c\u1ee7a La Vie s\u1ebd nhi\u1ec1u h\u01a1n.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Samsung, n\u1ed5i ti\u1ebfng v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m trong l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed \u0111i\u1ec7n l\u1ea1nh. Nh\u1eafc \u0111\u1ebfn mua \u0111i\u1ec7n tho\u1ea1i, t\u1ee7 l\u1ea1nh ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 ch\u1ecdn ngay d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Samsung.<\/p>\n<p>Khi s\u1eed d\u1ee5ng Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n \u0111\u1ea3m b\u1ea3o ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1eb7t v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. D\u00f9 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh hay th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng g\u1eb7p v\u1ea5n \u0111\u1ec1 c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi Brand Extension, c\u00e1c s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 <strong>m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau, kh\u00f4ng th\u1ec3 t\u00e1ch bi\u1ec7t.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec? Gi\u1ed1ng nh\u01b0 m\u1ecdi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n kinh doanh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 c\u00e1c \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang bi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (Brand Extension) l\u00e0 g\u00ec? M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (ti\u1ebfng Anh: Brand [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[570],"class_list":["post-7116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-noi-bat-webvocuc","tag-chien-luoc-mo-rong-thuong-hieu"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/brand-extension-e1554903584471-1570154697719446833904-crop-15701550060161243876766-e1663636800971.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7116"}],"version-history":[{"count":5,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7116\/revisions"}],"predecessor-version":[{"id":7759,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7116\/revisions\/7759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7140"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}