{"id":7094,"date":"2022-12-28T09:07:57","date_gmt":"2022-12-28T02:07:57","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7094"},"modified":"2022-12-28T09:07:57","modified_gmt":"2022-12-28T02:07:57","slug":"6-buoc-tao-content-pillar-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/6-buoc-tao-content-pillar-hieu-qua-nhat.html","title":{"rendered":"6 B\u01b0\u1edbc T\u1ea1o Content Pillar Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t"},"content":{"rendered":"

6 B\u01b0\u1edbc T\u1ea1o Content Pillar<\/a> Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang th\u1eafc m\u1eafc v\u1ec1 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai Content Pillar m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00ec b\u1ea1n nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

\n

Content Pillar l\u00e0 g\u00ec?<\/strong><\/h2>\n

\"6<\/p>\n

Content Pillar l\u00e0 m\u1ed9t trang ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed9i dung ch\u00ednh c\u1ee7a trang web hay Social Media<\/a> m\u00e0 b\u1ea1n s\u1ebd tri\u1ec3n khai. T\u00f3m l\u1ea1i, Content Pillar l\u00e0 s\u01b0\u1eddn ch\u1ee7 \u0111\u1ec1 ch\u00ednh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb big idea.<\/p>\n

6 B\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o Content Pillar hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/h2>\n

B\u01b0\u1edbc 1: T\u00ecm ch\u1ee7 \u0111\u1ec1 ch\u00ednh<\/strong><\/h3>\n
\"6
6 B\u01b0\u1edbc T\u1ea1o Content Pillar Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t<\/figcaption><\/figure>\n

Ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec3 l\u00e0m Pillar Page<\/strong> s\u1ebd ph\u1ea3i \u0111\u1ee7 r\u1ed9ng, bao qu\u00e1t v\u00e0 n\u1ed9i dung ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb khai th\u00e1c l\u00e2u d\u00e0i. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ee7 \u0111\u1ec1 b\u1ea1n ch\u1ecdn ph\u1ea3i ph\u1ee5c v\u1ee5 ri\u00eang cho ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0 v\u1eady m\u1edbi c\u00f3 th\u1ec3 chia nh\u1ecf th\u00e0nh c\u00e1c cluster content<\/strong> kh\u00e1c nhau v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

Ch\u1ee7 \u0111\u1ec1 c\u00f3 \u0111\u1ed9 d\u00e0i kho\u1ea3ng 2-3 t\u1eeb<\/strong> c\u00f3 kh\u1ea3 n\u0103ng kh\u00e1i qu\u00e1t \u0111\u01b0\u1ee3c m\u1ecdi n\u1ed9i dung ch\u00ednh, kh\u00f4ng ch\u1ecdn nh\u1eefng t\u1eeb kho\u00e1 longtail \u0111\u1ec3 l\u00e0 ch\u1ee7 \u0111\u1ec1 ch\u00ednh b\u1edfi v\u00ec ch\u1ee7 \u0111\u1ec1 qu\u00e1 h\u1eb9p kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec3 ph\u00e2n chia th\u00e0nh c\u00e1c b\u00e0i Subtopic.<\/p>\n

B\u01b0\u1edbc 2: T\u1ea1o Topic Cluster v\u00e0 Subtopic<\/strong><\/h3>\n

Sau khi c\u00f3 \u0111\u01b0\u1ee3c Pillar Page vi\u1ec7c ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 research ra c\u00e1c cluster content (subtopic) \u0111\u1ec3 ho\u00e0n thi\u1ec7n 1 Topic Cluster ho\u00e0n ch\u1ec9nh.<\/p>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 c\u00f4ng vi\u1ec7c v\u00f4 c\u00f9ng quan tr\u1ecdng b\u01b0\u1edbc n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u1ea5u tr\u00fac n\u1ed9i dung theo h\u01b0\u1edbng n\u00e0o cho website c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 nh\u01b0: Keyword Planner, Ahrefs<\/a>, Keywordtool.io, SEMrush<\/a><\/strong>\u2026\u0111\u1ec3 t\u00ecm ra c\u00e1c cluster content ph\u00f9 h\u1ee3p cho Pillar Page c\u1ee7a website m\u00ecnh.<\/p>\n

B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng Pillar Page<\/strong><\/h3>\n

B\u00e2y gi\u1edd l\u00e0 b\u01b0\u1edbc thi\u1ebft k\u1ebf Pillar Page c\u1ee7a b\u1ea1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c n\u1ed9i dung tr\u00ean website. Trang web ph\u1ea3i l\u00e0 m\u1ea1ch l\u1ea1c, r\u00f5 r\u00e0ng.<\/p>\n

B\u01b0\u1edbc 4: Vi\u1ebft Content Pillar<\/strong><\/h3>\n

Vi\u1ebft Content Pillar c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft SEO th\u00f4ng th\u01b0\u1eddng. Ch\u1ec9 c\u00f3 l\u00e0 b\u00e0i Pillar c\u1ea7n bao qu\u00e1t h\u1ebft n\u1ed9i dung c\u1ee7a m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u1eady n\u00ean b\u00e0i vi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng, ch\u1ea5t l\u01b0\u1ee3ng, h\u00ecnh \u1ea3nh ch\u1ec9n chu, \u0111\u00fang k\u00edch th\u01b0\u1edbc v\u00e0 \u0111\u1ed9 d\u00e0i c\u1ee7a b\u00e0i vi\u1ebft c\u0169ng s\u1ebd d\u00e0i h\u01a1n so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft cluster.<\/strong><\/p>\n

B\u1ed1 c\u1ee5c n\u1ed9i dung m\u1ea1ch l\u1ea1c gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 t\u00ecm \u0111\u1ebfn nh\u1eefng m\u1ee5c m\u00e0 h\u1ecd \u0111ang c\u1ea7n th\u00f4ng tin. Gi\u1edbi thi\u1ec7u ch\u1ee7 \u0111\u1ec1 c\u1ee7a Pillar Page v\u00e0 \u0111\u01b0a ra c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft h\u1ecd s\u1ebd t\u00ecm th\u1ea5y g\u00ec tr\u00ean trang n\u00e0y m\u00e0 h\u1ecd c\u1ea7n. Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n \u0111i s\u00e2u v\u00e0o t\u1eebng ch\u1ee7 \u0111\u1ec1 nh\u1ecf, t\u1eadp trung v\u00e0o vi\u1ec7c tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

B\u01b0\u1edbc 5: Qu\u1ea3ng b\u00e1 Content Pillar<\/strong><\/h3>\n

\"6<\/p>\n

    \n
  • Chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh social media<\/li>\n
  • T\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u qu\u1ea3<\/li>\n
  • G\u1eedi email cho kh\u00e1ch h\u00e0ng<\/li>\n
  • Gi\u1edbi thi\u1ec7u n\u00f3 trong c\u00e1c b\u00e0i vi\u1ebft c\u00f3 li\u00ean quan<\/li>\n
  • \u0110\u1ec3 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n chia s\u1ebb n\u00f3 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n
  • Seeding tr\u00ean c\u00e1c group Facebook\/di\u1ec5n \u0111\u00e0n<\/li>\n<\/ul>\n

    B\u01b0\u1edbc 6: Th\u01b0\u1eddng xuy\u00ean Audit Content nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u1ec7ch ch\u1ee7 \u0111\u1ec1 ban \u0111\u1ea7u<\/strong><\/h3>\n

    Ki\u1ebfn th\u1ee9c s\u1ebd lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1eady n\u00ean b\u1ea1n h\u00e3y Audit content ch\u1ec9nh s\u1eeda v\u00e0 b\u1ed5 sung li\u00ean t\u1ee5c \u0111\u1ec3 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh lu\u00f4n m\u1edbi mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin m\u1edbi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t.<\/p>\n

    Qua \u0111\u00f3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi khi t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ea7n thi\u1ebft \u1edf tr\u00ean website c\u1ee7a b\u1ea1n, th\u1eadm ch\u00ed n\u1ebfu b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ee7 th\u00fa v\u1ecb h\u1ecd c\u00f2n c\u00f3 th\u1ec3 chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    6 B\u01b0\u1edbc T\u1ea1o Content Pillar Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang th\u1eafc m\u1eafc v\u1ec1 c\u00e1ch \u0111\u1ec3 tri\u1ec3n khai Content Pillar m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00ec b\u1ea1n nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y. Content Pillar l\u00e0 g\u00ec? Content Pillar l\u00e0 m\u1ed9t trang ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed9i dung […]<\/p>\n","protected":false},"author":3,"featured_media":7100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[567],"class_list":["post-7094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-6-buoc-tao-content-pillar"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/pillar-page-e1662513208144.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7094"}],"version-history":[{"count":7,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7094\/revisions"}],"predecessor-version":[{"id":7723,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7094\/revisions\/7723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7100"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}