{"id":7026,"date":"2022-12-24T08:24:47","date_gmt":"2022-12-24T01:24:47","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=7026"},"modified":"2022-12-24T08:25:04","modified_gmt":"2022-12-24T01:25:04","slug":"sang-tao-content-san-pham-khong-phong-phu","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/sang-tao-content-san-pham-khong-phong-phu.html","title":{"rendered":"S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=7026&amp;preview=true\">S\u00e1ng T\u1ea1o Content<\/a> Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 s\u00e1ng t\u1ea1o content m\u00e0 v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 v\u1eabn th\u00fac \u0111\u1ea9y doanh s\u1ed1 s\u1ea3n ph\u1ea9m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1eadt d\u00e0i.<\/p>\n<h2><strong>S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa<\/strong><\/h2>\n<h3><strong>C\u1ea7n c\u00f3 plan r\u00f5 r\u00e0ng<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7074 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing1-e1662384305407.jpg\" alt=\"S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa\" width=\"696\" height=\"432\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing1-e1662384305407.jpg 696w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing1-e1662384305407-300x186.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing1-e1662384305407-356x220.jpg 356w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing1-e1662384305407-525x326.jpg 525w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<ul>\n<li>Th\u1ee9 nh\u1ea5t, c\u00f3 plan th\u00ec l\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean c\u1ee7a n\u00f3 l\u00e0 ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111i theo, c\u1ea3 c\u00f4ng ty hay nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n \u0111\u1ec1u s\u1ebd n\u1eafm r\u00f5 <strong>quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/strong> v\u00e0 bi\u1ebft c\u1ea7n l\u00e0m g\u00ec theo quy tr\u00ecnh.<\/li>\n<li>Th\u1ee9 hai, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 qua 1 th\u1eddi gian so s\u00e1nh, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c content c\u1ee7a m\u00ecnh hi\u1ec7u qu\u1ea3 t\u1edbi \u0111\u00e2u.<\/li>\n<li>Th\u1ee9 ba, c\u00e1i c\u1ea7n nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ec3 d\u1ec5 d\u00e0ng t\u00e1i s\u1eed d\u1ee5ng v\u00e0 c\u00f3 h\u01b0\u1edbng khai th\u00e1c c\u00e1c tuy\u1ebfn n\u1ed9i dung khi b\u1ea1n c\u00f3 1 plan c\u1ee5 th\u1ec3 r\u00f5 r\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap cho ng\u01b0\u1eddi l\u00e0m <strong>plan ho\u1eb7c content manager<\/strong> hay c\u00e1c b\u1ea1n nh\u00e2n s\u1ef1 content c\u00f3 th\u1ec3 t\u00ecm th\u00eam idea \u0111\u1ec3 vi\u1ebft b\u00e0i v\u1ec1 l\u00e2u v\u1ec1 d\u00e0i.<\/li>\n<\/ul>\n<h3><strong>Hi\u1ec3u s\u1ea3n ph\u1ea9m \u2013 Hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7076 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing3-e1662384338318.jpg\" alt=\"S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa\" width=\"718\" height=\"484\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing3-e1662384338318.jpg 718w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing3-e1662384338318-300x202.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing3-e1662384338318-525x354.jpg 525w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<ul>\n<li><strong>HI\u1ec2U S\u1ea2N PH\u1ea8M:<\/strong> B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 t\u1ea5t t\u1ea7n t\u1eadt t\u1eeb t\u1eebng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 khai th\u00e1c h\u1ebft c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb t\u00ednh n\u0103ng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 vi\u1ebft b\u00e0i. M\u1ed7i m\u1ed9t t\u00ednh n\u0103ng\/ l\u1ee3i \u00edch \u0111\u1ec1u t\u00ecm c\u00e1ch khai th\u00e1c h\u1ebft kh\u1ea3 n\u0103ng b\u1eb1ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng content kh\u00e1c nhau.<\/li>\n<li><strong>HI\u1ec2U KH\u00c1CH H\u00c0NG:<\/strong> L\u00e0m content ph\u1ea3i nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 insight kh\u00e1ch h\u00e0ng th\u00ec t\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 v\u00f4 v\u00e0ng h\u01b0\u1edbng \u0111\u1ec3 khai th\u00e1c idea vi\u1ebft b\u00e0i.V\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n hay nh\u1eefng r\u00e0o c\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u, quan tr\u1ecdng b\u1ea1n ph\u1ea3i bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm khai th\u00e1c n\u00f3 th\u1eadt t\u00ednh t\u1ebf. Tr\u01b0\u1edbc ti\u00ean ph\u1ea3i bi\u1ebft c\u00e1ch t\u00ecm <a href=\"https:\/\/en.wikipedia.org\/wiki\/Insight\" rel=\"nofollow noopener\" target=\"_blank\">Insight<\/a> =&gt; sau \u0111\u00f3 \u0111\u1ebfn vi\u1ec7c khai th\u00e1c insight \u0111\u00f3 ra<strong> content ph\u00f9 h\u1ee3p, s\u00e1ng t\u1ea1o, \u201cch\u1ea1m\u201d \u0111\u1ebfn insight c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi vi\u1ebft b\u00e0i m\u00e0 h\u1ea7u nh\u01b0 ai kinh doanh hay l\u00e0m marketer c\u0169ng ph\u1ea3i n\u1eafm r\u00f5.<\/li>\n<li><strong>HI\u1ec2U C\u00c1C KH\u00cdA C\u1ea0NH KH\u00c1C NGO\u00c0I S\u1ea2N PH\u1ea8M \u2013 KH\u00c1CH H\u00c0NG:<\/strong> \u0110\u1eebng b\u1ecf qua c\u00e1c xu h\u01b0\u1edbng hay c\u00e1c th\u00f4ng tin tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00f4i khi v\u1edbi 1 idea c\u1ee7a \u0111\u1ed5i th\u1ee7, hay m\u1ed9t idea content c\u1ee7a c\u00e1c b\u00ean kh\u00e1c ng\u00e0nh ngh\u1ec1 m\u00e0 th\u1ea5y c\u00f3 th\u1ec3 link \u0111\u01b0\u1ee3c v\u1edbi sp m\u00ecnh th\u00ec c\u1ee9 th\u1eed t\u00ecm h\u01b0\u1edbng \u0111\u1ec3 khai th\u00e1c content tri\u1ec7t \u0111\u1ec3.<\/li>\n<\/ul>\n<h3><strong>Khai th\u00e1c m\u1ecdi kh\u00eda c\u1ea1nh cho \u0111\u1ebfn \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 s\u00e1ng t\u1ea1o content<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7075 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing2-e1662384370451.jpg\" alt=\"S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa\" width=\"756\" height=\"460\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing2-e1662384370451.jpg 756w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing2-e1662384370451-300x183.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/mach-ban-9-meo-hay-de-tao-y-tuong-content-marketing2-e1662384370451-525x319.jpg 525w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/p>\n<p>C\u00f9ng 1 idea content ch\u00fang ta s\u1ebd khai th\u00e1c \u1edf nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau t\u1eeb content text, \u0111\u1ebfn video, infographic, \u1ea3nh,\u2026 \u0110\u00f3 l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eeba s\u1ea3n xu\u1ea5t n\u1ed9i dung d\u00e0i h\u1ea1n m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c l\u00ean.<\/p>\n<p><strong>Chung quy l\u1ea1i th\u00ec c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft tr\u00e1nh t\u00ecnh tr\u1ea1ng c\u1ea1n ki\u1ec7t \u00fd t\u01b0\u1edfng v\u00e0 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 m\u1ecdi idea th\u00ec checklist nh\u01b0 sau:<\/strong><\/p>\n<ul>\n<li>Lu\u00f4n c\u1eadp nh\u1eadt n\u1ed9i l\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n, t\u0103ng th\u00eam ki\u1ebfn th\u1ee9c v\u00e0 va ch\u1ea1m th\u1ef1c t\u1ebf t\u1ef1 nhi\u00ean s\u1ebd th\u1ea5y c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 m\u1edbi \u0111\u1ec3 vi\u1ebft, \u0111\u1ec3 s\u00e1ng t\u1ea1o.<\/li>\n<li>T\u00e1i s\u1eed d\u1ee5ng v\u00e0 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 t\u1eebng nh\u00f3m n\u1ed9i dung c\u1ee7a s\u1ea3n ph\u1ea9m \u2013 kh\u00e1ch h\u00e0ng \u2013 case study \u2013 trending<\/li>\n<li>Khai th\u00e1c tri\u1ec7t \u0111\u1ec3 1 t\u00ednh n\u0103ng\/ hay l\u1ee3i \u00edch: v\u1edbi m\u1ed7i th\u1ee9 vi\u1ebft th\u1eadt nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng v\u00e0 n\u1ed9i dung sau \u0111\u00f3 \u0111\u1ed5i qua nh\u00f3m t\u00ednh n\u0103ng\/ keyword kh\u00e1c \u0111\u1ec3 vi\u1ebft th\u1eadt s\u00e1ng t\u1ea1o.<\/li>\n<li>M\u1edf r\u1ed9ng ch\u1ee7 \u0111\u1ec1 vi\u1ebft b\u00e0i b\u1eb1ng vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, b\u1eaft trend, \u0111\u1ed5i c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft c\u0169 th\u00e0nh m\u1edbi, update c\u00e1c b\u00e0i c\u0169,\u2026<\/li>\n<li>T\u00ecm th\u00eam insight m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, tham kh\u1ea3o \u00fd t\u01b0\u1edfng\/ insight c\u1ee7a \u0111\u1ed1i th\u1ee7 ho\u1eb7c nh\u1eefng case study th\u00e0nh c\u00f4ng v\u00e0 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 s\u00e1ng t\u1ea1o content m\u00e0 v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 v\u1eabn th\u00fac \u0111\u1ea9y doanh s\u1ed1 s\u1ea3n ph\u1ea9m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian th\u1eadt d\u00e0i. S\u00e1ng T\u1ea1o Content Khi S\u1ea3n Ph\u1ea9m Kh\u00f4ng Phong Ph\u00fa C\u1ea7n c\u00f3 plan r\u00f5 r\u00e0ng Th\u1ee9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[561],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-sang-tao-content"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/09\/content-la-gi-1024x576-1-e1662384268845.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=7026"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7026\/revisions"}],"predecessor-version":[{"id":7689,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/7026\/revisions\/7689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/7073"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=7026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=7026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=7026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}