{"id":702,"date":"2019-07-05T20:57:10","date_gmt":"2019-07-05T13:57:10","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=702"},"modified":"2019-07-26T16:33:23","modified_gmt":"2019-07-26T09:33:23","slug":"cach-xay-dung-landing-page-hieu-qua","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cach-xay-dung-landing-page-hieu-qua.html","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng landing page hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

X\u00e2y d\u1ef1ng landing page<\/strong> hi\u1ec7u qu\u1ea3. \u0110a s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hay ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c. \u0110\u1ec1u \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u01b0a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn. Th\u1ef1c t\u1ebf, vi\u1ec7c ph\u00e1t tri\u1ec3n website ho\u1eb7c t\u1ea1o fanpage Facebook.<\/p>\n

\"C\u00e1ch<\/p>\n

H\u1ea7u nh\u01b0 xu\u1ea5t hi\u1ec7n \u1edf trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.Tuy nhi\u00ean, kh\u00f4ng c\u00f3 nhi\u1ec1u t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 website mang l\u1ea1i.<\/p>\n

T\u1ea1o website l\u00e0 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o n\u00ean b\u1ed9 m\u1eb7t tr\u1ef1c tuy\u1ebfn cho m\u00ecnh. V\u00e0 kh\u00f4ng ch\u1ec9 nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p th\u00eam nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u h\u01a1n. Landing page l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/p>\n

1. Landing page l\u00e0 g\u00ec?<\/h3>\n

Landing page (hay c\u00f2n g\u1ecdi l\u00e0 trang \u0111\u00edch) nh\u00ecn chung kh\u00e1 gi\u1ed1ng nh\u01b0 m\u1ed9t website b\u00ecnh th\u01b0\u1eddng. Nh\u01b0ng v\u1ec1 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng th\u00ec c\u00f3 kh\u00e1c bi\u1ec7t \u0111\u00f4i ch\u00fat. Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, landing page \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea3i v\u1ec1 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u0103ng k\u00fd m\u1ed9t b\u1ea3n tin, mua m\u1ed9t s\u1ea3n ph\u1ea9m\u2026 Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi m\u1ed9t website ho\u00e0n ch\u1ec9nh. Landing page l\u00e0 trang \u0111\u01a1n c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3: khi\u1ebfn kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh m\u1ed9t y\u00eau c\u1ea7u.<\/p>\n

2. L\u01b0u \u00fd v\u1ec1 n\u1ed9i dung, thi\u1ebft k\u1ebf cho landing page.<\/h3>\n

V\u1ec1 m\u1eb7t n\u1ed9i dung, landing page ch\u1ec9 c\u1ea7n truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng b\u1ea1n mong \u0111\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng. V\u00e0 gi\u1ea3i th\u00edch nh\u1eefng \u00edch l\u1ee3i c\u1ee7a vi\u1ec7c l\u00e0m nh\u01b0 th\u1ebf. Trong khi \u0111\u00f3, thi\u1ebft k\u1ebf c\u1ee7a trang ch\u1ec9 c\u1ea7n chuy\u00ean v\u1ec1 h\u1ed7 tr\u1ee3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng m\u1ee5c ch\u00ednh. Ch\u1ee9 kh\u00f4ng c\u1ea7n qu\u00e1 t\u1ec9 m\u1ec9, ch\u0103m ch\u00fat chi ti\u1ebft nh\u1ecf. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t trang page l\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem nh\u1ea5p chu\u1ed9t v\u00e0o. Cho n\u00ean c\u1ea3 thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

M\u1ed9t landing page ch\u1ec9 n\u00ean l\u00e0 01 trang v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf n\u00f3 ra th\u00e0nh nhi\u1ec1u ph\u1ea7n nh\u01b0ng kh\u00f4ng n\u00ean qu\u00e1 d\u00e0i. L\u01b0u \u00fd l\u00e0 ti\u00eau \u0111\u1ec1, ph\u1ee5 \u0111\u1ec1, c\u00e1c n\u00fat nh\u1ea5n v\u00e0 h\u00ecnh \u1ea3nh c\u1ea7n ph\u1ea3i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a trang m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n. Tr\u1eeb khi b\u1ea1n mu\u1ed1n t\u1ef1 t\u1ea1o page t\u1eeb \u0111\u1ea7u. M\u1eabu landing page b\u1ea1n ch\u1ecdn kh\u00f4ng ch\u1ec9 ph\u1ea3i \u0111\u1eb9p m\u00e0 c\u00f2n ph\u1ea3i d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng v\u00e0o \u0111\u00fang m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1eb7t ra.<\/p>\n

3. Ph\u01b0\u01a1ng th\u1ee9c d\u1eabn d\u1eaft l\u01b0\u1ee3t truy c\u1eadp<\/h3>\n

\u0110\u1ec3 c\u00e1c page ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n c\u00f3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c d\u1eabn d\u1eaft l\u01b0\u1ee3t truy c\u1eadp v\u1ec1 trang. C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n

    \n
  • T\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o PPC v\u00e0 d\u1eabn link v\u1ec1 trang landing page c\u1ee7a b\u1ea1n.<\/li>\n
  • \u0110\u01b0a link trang landing page l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter. C\u00f3 ho\u1eb7c kh\u00f4ng tr\u1ea3 ph\u00ed qu\u1ea3ng c\u00e1o).<\/li>\n
  • Ch\u1ea1y chi\u1ebfn d\u1ecbch email marketing v\u00e0 c\u0169ng d\u1eabn link \u0111\u1ebfn landing page.<\/li>\n<\/ul>\n

    Ch\u1ec9nh c\u00e1c thi\u1ebft l\u1eadp SEO page c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google (kh\u00f4ng tr\u1ea3 ph\u00ed). Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 d\u1eabn d\u1eaft l\u01b0\u1ee3t truy c\u1eadp v\u1ec1 landing page c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a landing page. L\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem nh\u1ea5p chu\u1ed9t v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i. Do \u0111\u00f3, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc v\u1ec1 b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u00ec khi ng\u01b0\u1eddi xem \u0111\u00e3 nh\u1ea5p chu\u1ed9t v\u00e0o trang c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y h\u00e3y t\u00ecm c\u00e1ch th\u1ee9c mang \u0111\u1ebfn tr\u1ea3i nghi \u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

    M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t l\u00e0 ch\u00fang t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u trang \u0111\u00edch v\u00e0 ki\u1ec3m tra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng trang. Khi so s\u00e1nh nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 gia t\u0103ng hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. V\u00e0 gi\u00fap b\u1ea1n t\u1eadp trung thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p cho ph\u00f9 h\u1ee3p h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n","protected":false},"excerpt":{"rendered":"

    X\u00e2y d\u1ef1ng landing page hi\u1ec7u qu\u1ea3. \u0110a s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 hay ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c. \u0110\u1ec1u \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u01b0a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn. Th\u1ef1c t\u1ebf, vi\u1ec7c ph\u00e1t tri\u1ec3n website ho\u1eb7c t\u1ea1o fanpage Facebook. H\u1ea7u nh\u01b0 xu\u1ea5t […]<\/p>\n","protected":false},"author":2,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[66],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-landing-page"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/cach-xay-dung-landing-page-hieu-qua-02-1_uzd5zi.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=702"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}