{"id":6789,"date":"2022-11-21T08:14:29","date_gmt":"2022-11-21T01:14:29","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=6789"},"modified":"2022-11-21T08:14:42","modified_gmt":"2022-11-21T01:14:42","slug":"storytelling-marketing-quang-ba","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/storytelling-marketing-quang-ba.html","title":{"rendered":"Storytelling Marketing: Qu\u1ea3ng b\u00e1 qua nh\u1eefng c\u00e2u chuy\u1ec7n"},"content":{"rendered":"

Storytelling Marketing<\/a>: Qu\u1ea3ng b\u00e1 qua nh\u1eefng c\u00e2u chuy\u1ec7n – \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Storytelling Marketing h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau:<\/p>\n

Storytelling marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n

\"Storytelling<\/p>\n

Storytelling marketing \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 b\u1eb1ng c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n.<\/p>\n

Nh\u1eefng s\u1ef1 th\u1eadt, nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 k\u1ec3 l\u1ea1i d\u01b0\u1edbi h\u00ecnh th\u1ee9c m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y \u0111\u1ee7, m\u1ea1ch l\u1ea1c.<\/p>\n

Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c storytelling t\u1ed1t?<\/strong><\/h2>\n

G.R.E.A.T<\/strong><\/h3>\n

\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch storytelling nh\u01b0 th\u1ebf n\u00e0o l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi ta d\u1ef1a tr\u00ean ti\u00eau ch\u00ed GREAT.<\/p>\n

[G]lue \u2013 k\u1ebft n\u1ed1i<\/strong><\/p>\n

Th\u00f4ng \u0111i\u1ec7p trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ph\u1ea3i k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi n\u1ed7i ni\u1ec1m s\u00e2u b\u00ean trong, v\u1edbi \u0111i\u1ec3m \u0111au th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Nh\u00e2n v\u1eadt trong c\u00e2u chuy\u1ec7n c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n sao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u00f3 s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i.<\/p>\n

[R]eward \u2013 ph\u1ea7n th\u01b0\u1edfng<\/strong><\/p>\n

Trong th\u00f4ng \u0111i\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 cam k\u1ebft v\u1ec1 ph\u1ea7n th\u01b0\u1edfng<\/strong> \u2013 th\u00e0nh qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu nh\u01b0 l\u00e0m theo.<\/p>\n

\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i b\u1ea3n th\u00e2n, gi\u1ea3m c\u00e2n, tr\u1edf n\u00ean xinh \u0111\u1eb9p, c\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe ho\u1eb7c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh,\u2026<\/p>\n

[E]motion \u2013 c\u1ea3m x\u00fac<\/strong><\/p>\n

C\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00e0 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi xem v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd theo c\u00e1c call-to-action c\u1ee7a b\u1ea1n.<\/p>\n

C\u00e2u chuy\u1ec7n c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng t\u00ecnh ti\u1ebft, h\u00ecnh \u1ea3nh hay \u00e2m thanh khu\u1ebfch \u0111\u1ea1i c\u00e1c c\u1ea3m x\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 marketing h\u01a1n.<\/p>\n

[A]uthentic \u2013 \u0111\u00e1ng tin<\/strong><\/p>\n

C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng t\u00ecnh ti\u1ebft c\u00f3 th\u1eadt ngo\u00e0i \u0111\u1eddi s\u1ed1ng. C\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c t\u1ebf 100% nh\u01b0ng c\u0169ng n\u00ean ph\u1ea3n \u00e1nh nh\u1eefng v\u1ea5n \u0111\u1ec1 trong cu\u1ed9c s\u1ed1ng m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt nh\u1ea5t.<\/p>\n

B\u1ed1i c\u1ea3nh c\u0169ng c\u00f3 th\u1ec3 l\u00e0 vi\u1ec5n t\u01b0\u1edfng, nh\u00e2n v\u1eadt c\u0169ng c\u00f3 th\u1ec3 h\u01b0 c\u1ea5u, nh\u1eefng di\u1ec5n bi\u1ebfn, t\u00e2m l\u00fd v\u00e0 \u0111\u1ed9ng c\u01a1 nh\u00e2n v\u1eadt<\/strong> ph\u1ea3i \u201cng\u01b0\u1eddi\u201d nh\u1ea5t c\u00f3 th\u1ec3 trong c\u00e2u chuy\u1ec7n.<\/p>\n

[T]arget \u2013 m\u1ee5c ti\u00eau<\/strong><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch storytelling, c\u00e2u chuy\u1ec7n c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng s\u1ebd c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng l\u1edbn v\u1ec1 h\u00e0nh vi, l\u1ed1i s\u1ed1ng v\u00e0 t\u00e2m l\u00fd ti\u00eau d\u00f9ng. <\/strong><\/p>\n

Kh\u00f4ng th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00e0 v\u01b0\u1ee3t qu\u00e1 gi\u1edbi h\u1ea1n c\u1ee7a h\u1ecd cho d\u00f9 h\u1ecd c\u00f3 \u0111\u1ed3ng c\u1ea3m v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u1ebfn \u0111\u00e2u \u0111i n\u1eefa.<\/p>\n

Nh\u00e2n v\u1eadt ch\u00ednh<\/strong><\/h3>\n

\"Storytelling<\/p>\n

M\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u c\u1ea7n c\u00f3 c\u00e1c nh\u00e2n v\u1eadt ch\u00ednh v\u00e0 ph\u1ee5. Nh\u00e2n v\u1eadt ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e2u chuy\u1ec7n v\u00e0 ng\u01b0\u1eddi xem<\/strong>, m\u1ed7i khi nh\u00ecn th\u1ea5y nh\u00e2n v\u1eadt h\u1ecd s\u1ebd nh\u1edb ngay \u0111\u1ebfn c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

Nh\u00e2n v\u1eadt c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng n\u00e9t \u0111\u1ed9c \u0111\u00e1o ri\u00eang \u0111\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t v\u1edbi nh\u1eefng nh\u00e2n v\u1eadt kh\u00e1c.<\/p>\n

Th\u1eadm ch\u00ed c\u00f3 nh\u1eefng nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf di\u1ec7n m\u1ea1o, qu\u1ea7n \u00e1o, c\u00e1c chi ti\u1ebft \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng v\u1edbi logo hay b\u1ed9 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. V\u1edbi nh\u1eefng nh\u00e2n v\u1eadt nh\u01b0 v\u1eady hi\u1ec7u qu\u1ea3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn d\u1ecbch marketing s\u1ebd c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n h\u1ebft ch\u00ednh l\u00e0 nh\u00e2n v\u1eadt ph\u1ea3i \u00e1nh \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n trong \u0111\u00f3, c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, t\u00e2m l\u00fd v\u00e0 h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 h\u1ecd \u1edf ngo\u00e0i \u0111\u1eddi v\u1eady. S\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u00e2n v\u1eadt, hi\u1ec3u c\u00e2u chuy\u1ec7n v\u00e0 l\u00e0m theo c\u00e1c call-to-action<\/strong> c\u1ee7a b\u1ea1n h\u01a1n n\u1eefa.<\/p>\n

Xung \u0111\u1ed9t<\/strong><\/h3>\n

Ngo\u00e0i nh\u00e2n v\u1eadt ra th\u00ec c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng xung quanh c\u00e2u chuy\u1ec7n m\u1ed9t xung \u0111\u1ed9t<\/strong> n\u00e0o \u0111\u00f3.<\/p>\n

Theo di\u1ec5n bi\u1ebfn t\u00e2m l\u00fd c\u1ee7a kh\u00e1n gi\u1ea3, m\u1ed9t c\u00e2u chuy\u1ec7n ph\u1ea3i \u0111i t\u1eeb m\u00e2u thu\u1eabn, gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn r\u1ed3i m\u1edbi k\u1ebft th\u00fac. Ph\u1ea3i c\u00f3 xung \u0111\u1ed9t th\u00ec m\u1edbi c\u00f3 nhu c\u1ea7u gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t, t\u1eeb \u0111\u00f3 c\u00e1c nh\u00e2n v\u1eadt m\u1edbi \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng, quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh theo c\u00e2u chuy\u1ec7n. Nh\u01b0 v\u1eady c\u00e2u chuy\u1ec7n m\u1edbi c\u00f3 cao tr\u00e0o, m\u1edbi tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n.<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 m\u00e2u thu\u1eabn, c\u00e2u chuy\u1ec7n s\u1ebd kh\u00f4ng c\u00f3 g\u00ec ngo\u00e0i nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u.<\/p>\n

K\u1ebft th\u00fac h\u1ee3p l\u00fd<\/strong><\/h3>\n

M\u1ed9t c\u00e2u chuy\u1ec7n hay nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebft th\u00fac sao cho h\u1ee3p l\u00fd.<\/strong> Trong storytelling marketing, k\u1ebft th\u00fac c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 h\u1eadu m\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn \u0111\u1ec1u nh\u01b0 v\u1eady.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi k\u1ebft th\u00fac c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t th\u00f4ng \u0111i\u1ec7p<\/strong> \u0111\u1ee7 s\u1ee9c lay \u0111\u1ed9ng ng\u01b0\u1eddi xem m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i. N\u00f3 c\u1ea7n ph\u1ea3i \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 kh\u00e1n gi\u1ea3 ghi nh\u1edb c\u00e1i k\u1ebft m\u1ed7i khi ai \u0111\u00f3 nh\u1eafc t\u1edbi c\u00e2u chuy\u1ec7n ho\u1eb7c nh\u00e2n v\u1eadt c\u1ee7a b\u1ea1n.<\/p>\n

V\u1edbi b\u00e0i ph\u00e2n t\u00edch \u1edf tr\u00ean, hy v\u1ecdng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> qua nh\u1eefng c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec, \u0111\u1ec3 th\u1ec3 hi\u1ec7n n\u00f3 th\u1eadt t\u1ed1t cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

Storytelling Marketing: Qu\u1ea3ng b\u00e1 qua nh\u1eefng c\u00e2u chuy\u1ec7n – \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Storytelling Marketing h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau: Storytelling marketing l\u00e0 g\u00ec? Storytelling marketing \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 b\u1eb1ng c\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n. Nh\u1eefng s\u1ef1 th\u1eadt, nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 […]<\/p>\n","protected":false},"author":3,"featured_media":6819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[539],"class_list":["post-6789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-storytelling-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/61385103e818b400255e2ab1-e1656408651508.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=6789"}],"version-history":[{"count":9,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6789\/revisions"}],"predecessor-version":[{"id":7538,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6789\/revisions\/7538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6819"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=6789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=6789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}