{"id":6739,"date":"2022-11-13T08:34:28","date_gmt":"2022-11-13T01:34:28","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=6739"},"modified":"2022-11-13T08:34:28","modified_gmt":"2022-11-13T01:34:28","slug":"cach-lap-chien-luoc-seo-website-hieu-qua","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cach-lap-chien-luoc-seo-website-hieu-qua.html","title":{"rendered":"C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=6739&amp;preview=true\">C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website<\/a> hi\u1ec7u qu\u1ea3. Seo l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00e1 d\u00e0i, c\u00f3 s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea7n m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c SEO<\/strong>\u00a0c\u1ee5 th\u1ec3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<h2><strong>C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website<\/strong><\/h2>\n<h3 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 1: Ki\u1ec3m to\u00e1n SEO (SEO audit)<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6757 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-2-e1656298846831.jpg\" alt=\"C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website\" width=\"1009\" height=\"686\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-2-e1656298846831.jpg 1009w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-2-e1656298846831-300x204.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-2-e1656298846831-768x522.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-2-e1656298846831-525x357.jpg 525w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n ph\u1ea3i l\u00e0m trong C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website ch\u00ednh l\u00e0 ki\u1ec3m to\u00e1n SEO hay c\u00f2n g\u1ecdi l\u00e0 <strong>SEO audit<\/strong>.<\/p>\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c ki\u1ec3m to\u00e1n SEO l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec web l\u00e0m ch\u01b0a t\u1ed1t, ch\u1ec9 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111ang c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00f4ng t\u1ed1t \u0111\u1ebfn th\u1ee9 h\u1ea1ng website c\u1ee7a b\u1ea1n.<\/p>\n<p>Khi ki\u1ec3m to\u00e1n SEO, ch\u00fang ta c\u1ea7n \u0111\u00e1nh gi\u00e1 3 kh\u00eda c\u1ea1nh ch\u00ednh nh\u01b0 sau:<\/p>\n<ul>\n<li>Ki\u1ec3m to\u00e1n k\u1ef9 thu\u1eadt (Technical Audit) v\u00e0 On-page (On-page Audit)<\/li>\n<li>Ki\u1ec3m to\u00e1n offpage (Off-page Audit)<\/li>\n<li>Ki\u1ec3m to\u00e1n n\u1ed9i dung (Content Audit)<\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u<\/strong><\/h3>\n<p>B\u01b0\u1edbc ti\u1ebfp theo trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/vi.wikipedia.org\/wiki\/T%E1%BB%91i_%C6%B0u_h%C3%B3a_c%C3%B4ng_c%E1%BB%A5_t%C3%ACm_ki%E1%BA%BFm\" rel=\"nofollow noopener\" target=\"_blank\">SEO<\/a> ch\u00ednh l\u00e0 vi\u1ec7c nghi\u00ean c\u1ee9u. Ki\u1ec3m to\u00e1n SEO ch\u1ec9 \u0111\u01b0a ra nh\u1eefng thi\u1ebfu s\u00f3t c\u01a1 b\u1ea3n, c\u00f2n ch\u00fang ta ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u kh\u00e1c n\u1eefa \u0111\u1ec3 t\u00ecm ra c\u00e1ch gi\u1ea3i quy\u1ebft v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t cho t\u01b0\u01a1ng lai.<\/p>\n<p id=\"ftoc-heading-6\" class=\"ftwp-heading\"><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, nghi\u00ean c\u1ee9u theo nh\u00f3m t\u1eadp trung (focus group),\u2026<\/p>\n<p>B\u1eb1ng nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y ch\u00fang ta c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec v\u00e0 li\u1ec7u ch\u00fang c\u00f3 b\u00e3o h\u00f2a hay ch\u01b0a.<\/p>\n<p id=\"ftoc-heading-7\" class=\"ftwp-heading\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Target Customer Research)<\/strong><\/p>\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ed9 ph\u1eadn marketing v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f4ng t\u00e1c \u0111o l\u01b0\u1eddng t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u2013 customer insights. C\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u Customer Insights \u0111\u1ec3 t\u00ecm hi\u1ec3u \u0111\u1ed9ng c\u01a1 s\u00e2u b\u00ean trong cho c\u00e1c h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/p>\n<p id=\"ftoc-heading-9\" class=\"ftwp-heading\"><strong>Nghi\u00ean c\u1ee9u ch\u1ee7 \u0111\u1ec1<\/strong><\/p>\n<p>\u0110i\u1ec1u n\u00e0y cung c\u1ea5p c\u00e1c n\u1ed9i dung th\u1ef1c s\u1ef1 h\u1eefu \u00edch, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap hi\u1ec7u qu\u1ea3 SEO c\u1ee7a b\u1ea1n tr\u1edf n\u00ean b\u1ec1n v\u1eefng h\u01a1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 th\u00edch nghi v\u1edbi thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng c\u0169ng t\u1ed1t h\u01a1n.<\/p>\n<p id=\"ftoc-heading-10\" class=\"ftwp-heading\"><strong>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\u00a0<\/strong><\/p>\n<p>T\u1eeb kh\u00f3a \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ee9 h\u1ea1ng cao hay th\u1ea5p c\u1ee7a website b\u1ea1n tr\u00ean c\u00e1c trang SERP (search engine result page \u2013 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm). Th\u1ee9 h\u1ea1ng cao s\u1ebd gi\u00fap ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/p>\n<h3 id=\"ftoc-heading-14\" class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 3: \u0110\u1eb7t m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6758 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723.jpg\" alt=\"C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website\" width=\"1128\" height=\"675\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723.jpg 1128w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723-300x180.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723-1024x613.jpg 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723-768x460.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723-525x314.jpg 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/xay-dung-chien-dich-seo-len-top-4-e1656298881723-1050x628.jpg 1050w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 l\u1eadp m\u1ee5c ti\u00eau, nh\u01b0ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p SMART l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1c hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng:<\/p>\n<ul>\n<li><strong>Specific:<\/strong>\u00a0m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, kh\u00f4ng m\u00f4ng lung<\/li>\n<li><strong>Measurable:<\/strong>\u00a0c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/li>\n<li><strong>Attainable:<\/strong>\u00a0c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/li>\n<li><strong>Relevant:<\/strong>\u00a0c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan<\/li>\n<li><strong>Time-bound:<\/strong>\u00a0th\u1eddi gian cam k\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n<\/li>\n<\/ul>\n<h3 id=\"ftoc-heading-15\" class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 4: L\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO<\/strong><\/h3>\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c SEO, tr\u01b0\u1edbc ti\u00ean, c\u1ea7n kh\u1eafc ph\u1ee5c nh\u1eefng \u0111i\u1ec3m y\u1ebfu, nh\u1eefng sai s\u00f3t \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c \u1edf kh\u00e2u ki\u1ec3m to\u00e1n SEO.<\/p>\n<p>Ki\u1ec3m tra t\u1eebng m\u1ee5c checklist c\u1ee7a audit SEO technical v\u00e0 onpage: b\u1ed5 sung c\u00e1c th\u1ebb tag c\u1ea7n thi\u1ebft, ki\u1ec3m tra c\u00e1c th\u00e0nh ph\u1ea7n trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c ch\u01b0a, c\u00f3 b\u1ecb ch\u1eb7n hay kh\u00f4ng\u2026<\/p>\n<h3 id=\"ftoc-heading-17\" class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 5: Qu\u1ea3ng b\u00e1<\/strong><\/h3>\n<p>M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh xuy\u00ean su\u1ed1t tr\u01b0\u1edbc, trong v\u00e0 sau qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/p>\n<p>Vi\u1ec7c n\u00e0y gi\u1ed1ng nh\u01b0 ph\u00e1t h\u00e0nh trailer hay c\u00e1c poster qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi m\u1ed9t b\u1ed9 phim ra m\u1eaft \u2013 gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2, quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n<ul>\n<li>Tr\u01b0\u1edbc: ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, li\u00ean k\u1ebft n\u1ed9i b\u1ed9,\u2026<\/li>\n<li>Trong: chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, newsletter, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, ti\u1ebfp c\u1eadn c\u00e1c influencer<\/li>\n<li>Sau: qu\u1ea3ng b\u00e1 t\u1ef1 \u0111\u1ed9ng (t\u1ef1 \u0111\u1ed9ng chia s\u1ebb, g\u1eedi newsletter), guest post, content syndication, t\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung,&#8230;<\/li>\n<\/ul>\n<h3 class=\"ftwp-heading\"><strong>B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng &amp; \u0111\u00e1nh gi\u00e1<\/strong><\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ti\u00eau bi\u1ec3u cho vi\u1ec7c \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3n h\u00ecnh trong m\u1ed9t <strong>chi\u1ebfn d\u1ecbch SEO<\/strong>:<\/p>\n<ul>\n<li><strong>C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng c\u1ee7a Google:<\/strong>\u00a0(t\u1ed1i \u01b0u cho b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm c\u1ee7a Google)\u00a0<strong>Google Analytics<\/strong>, Google Search Console<\/li>\n<li><strong>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng:<\/strong>\u00a0HotJar, Heap Analytics, CrazyEggs,\u2026<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00f3a, n\u1ed9i dung:<\/strong>\u00a0SEMRush, Ahrefs, Ninja Rank, Serprobot,\u2026<\/li>\n<li><strong>Ph\u00e2n t\u00edch trending:<\/strong>\u00a0Google Trend, MozCast,\u2026<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 backlink:<\/strong>\u00a0Link Detox, Disavow Link,\u2026<\/li>\n<li><strong>B\u1ea3o v\u1ec7 b\u1ea3n quy\u1ec1n:<\/strong>\u00a0DMCA<\/li>\n<\/ul>\n<p>Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng v\u1edbi C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 g\u1ee3i \u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website hi\u1ec7u qu\u1ea3. Seo l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00e1 d\u00e0i, c\u00f3 s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO\u00a0c\u1ee5 th\u1ec3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a v\u00e0 b\u1ec1n v\u1eefng. C\u00e1ch l\u1eadp chi\u1ebfn l\u01b0\u1ee3c SEO website B\u01b0\u1edbc 1: Ki\u1ec3m to\u00e1n SEO (SEO audit) B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ea7n ph\u1ea3i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[532],"class_list":["post-6739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-cach-lap-chien-luoc-seo-website"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/chien-luoc-seo_172508-e1656298804149.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=6739"}],"version-history":[{"count":7,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6739\/revisions"}],"predecessor-version":[{"id":7530,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6739\/revisions\/7530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6756"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=6739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=6739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=6739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}