{"id":6713,"date":"2022-11-10T08:21:58","date_gmt":"2022-11-10T01:21:58","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=6713"},"modified":"2022-11-10T08:21:58","modified_gmt":"2022-11-10T01:21:58","slug":"cach-viet-landing-page-cho-website","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cach-viet-landing-page-cho-website.html","title":{"rendered":"C\u00e1ch vi\u1ebft landing page cho website h\u1ea5p d\u1eabn, t\u0103ng chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"

C\u00e1ch vi\u1ebft landing page cho website<\/a> t\u0103ng chuy\u1ec3n \u0111\u1ed5i. M\u1eddi b\u1ea1n c\u00f9ng Webvocuc t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9!<\/p>\n

7 b\u01b0\u1edbc vi\u1ebft m\u1ed9t landing page c\u1ef1c h\u1ea5p d\u1eabn, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h2>\n

C\u00e1ch vi\u1ebft landing page cho website: X\u00e1c \u0111\u1ecbnh Customer Insights<\/strong><\/h3>\n

\"C\u00e1ch<\/p>\n

Customer insights c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t Landing page. Quy tr\u00ecnh nghi\u00ean c\u1ee9u customer insights s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n ch\u00e2n dung kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh.<\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i xay d\u1ef1ng\u00a0Landing page c\u1ee7a m\u00ecnh xung quanh ch\u00e2n dung kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u v\u00e0 gi\u1ea3i quy\u1ebft m\u1ecdi \u0111i\u1ec3m \u0111au c\u1ee7a n\u00f3.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i m\u00e0u s\u1eafc,\u00a0b\u1ed1 c\u1ee5c website<\/strong>, thay \u0111\u1ed5i v\u0103n phong v\u00e0 c\u00e1ch x\u01b0ng h\u00f4\u2026 sao cho ph\u00f9 h\u1ee3p v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

C\u00e1ch vi\u1ebft landing page cho website: \u0110\u1eb7t ra m\u1ee5c ti\u00eau cho Landing Page<\/a><\/strong><\/h3>\n

D\u00f9 cho l\u00e0 m\u1ee5c \u0111\u00edch chung \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng c\u00e1c trang \u0111\u00edch kh\u00e1c nhau l\u1ea1i c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n. T\u00f9y v\u00e0o vi\u1ec7c trang \u0111\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf giai \u0111o\u1ea1n n\u00e0o c\u1ee7a ph\u1ec5u marketing m\u00e0 ch\u00fang s\u1ebd c\u00f3 m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\n

    \n
  • Pitch landing page:<\/strong> gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/li>\n
  • Lead-generation landing page:<\/strong> thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n
  • Squeeze landing page:<\/strong> thu th\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
  • Sales landing page:<\/strong> th\u00fac \u0111\u1ea9y mua h\u00e0ng.<\/li>\n<\/ul>\n

    Thi\u1ebft k\u1ebf giao di\u1ec7n Landing page<\/strong><\/h3>\n

    Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c customer insights ch\u00ednh x\u00e1c v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a Landing page l\u00e0 g\u00ec, \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft tay v\u00e0o thi\u1ebft k\u1ebf giao di\u1ec7n.<\/p>\n

    \u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean l\u00fac n\u00e0o c\u0169ng r\u1ea5t quan tr\u1ecdng, v\u00ec v\u1eady Landing page c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat v\u00e0 tu\u00e2n th\u1ee7 nh\u1eefng quy t\u1eafc thi\u1ebft y\u1ebfu \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 c\u1ea7n c\u00f3:<\/p>\n

      \n
    • M\u00e0u s\u1eafc<\/li>\n
    • C\u00e1c th\u00e0nh ph\u1ea7n call-to-action<\/li>\n
    • Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (user experience \u2013 UX)<\/li>\n<\/ul>\n

      C\u00e1ch vi\u1ebft landing page cho website: Ch\u0103m ch\u00fat ph\u1ea7n h\u00ecnh \u1ea3nh<\/strong><\/h3>\n

      \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea5p thi\u1ebft v\u00e0 tr\u00ean h\u1ebft l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh ph\u1ea3i th\u1eadt to v\u00e0 r\u00f5 n\u00e9t. N\u00f3 ph\u1ea3i \u0111\u1ee7 to \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 khi nh\u00ecn th\u1ea5y, c\u0169ng nh\u01b0 ph\u1ea3i th\u1eadt r\u00f5 \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c h\u1ebft t\u1ea5t c\u1ea3 n\u1ed9i dung b\u00ean trong. M\u1ed9t b\u1ee9c tranh v\u1ee1 n\u00e9t, c\u1ea9u th\u1ea3, h\u1eddi h\u1ee3t s\u1ebd k\u00e9o theo trang \u0111\u00edch v\u00e0 c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ee5p \u0111\u1ed5 theo.<\/p>\n

      Vi\u1ebft ti\u00eau \u0111\u1ec1 cu\u1ed1n h\u00fat, k\u00edch th\u00edch \u0111\u1ed9c gi\u1ea3<\/strong><\/h3>\n

      \"C\u00e1ch<\/p>\n

      \u0110\u1ed1i v\u1edbi ti\u1ebfng Anh, c\u00f3 h\u1eb3n m\u1ed9t thang \u0111o gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac (emotional value) c\u1ee7a m\u1ed9t ti\u00eau \u0111\u1ec1. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi ti\u1ebfng Vi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef c\u1ea3m x\u00fac m\u1ea1nh \u0111\u1ec3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00ed kh\u00e1ch h\u00e0ng sau \u0111\u00e2y:<\/p>\n

        \n
      • Mi\u1ec5n ph\u00ed:<\/strong> B\u1edfi ai c\u0169ng th\u00edch mi\u1ec5n ph\u00ed, th\u00edch \u0111\u01b0\u1ee3c t\u1eb7ng.<\/li>\n
      • B\u1ea3o \u0111\u1ea3m:<\/strong> T\u0103ng \u0111\u1ed9 uy t\u00edn c\u1ee7a b\u1ea1n, c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
      • \u0110\u01a1n gi\u1ea3n:<\/strong> Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 nhanh ch\u00f3ng.<\/li>\n
      • To l\u1edbn:<\/strong> Hi\u1ec7u qu\u1ea3, l\u1ee3i \u00edch c\u00e0ng to l\u1edbn c\u00e0ng c\u00f3 l\u1ee3i.<\/li>\n
      • T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n:<\/strong> \u0110\u1ea3m b\u1ea3o m\u1ecdi th\u1eafc m\u1eafc s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p h\u1ebft.<\/li>\n
      • Kh\u00f4ng bao gi\u1edd:<\/strong> Cho c\u1ea3m gi\u00e1c ch\u1eafc ch\u1eafn, \u0111\u00e1ng tin c\u1eady.<\/li>\n
      • Ngay l\u1eadp t\u1ee9c:<\/strong> Hi\u1ec7u qu\u1ea3 \u0111\u1ebfn t\u1ee9c th\u00ec.<\/li>\n
      • B\u00ed m\u1eadt:<\/strong> C\u1ea3m gi\u00e1c l\u1ee3i \u00edch s\u1ebd r\u1ea5t l\u1edbn, hi\u1ebfm c\u00f3.<\/li>\n
      • T\u1ed1t nh\u1ea5t:<\/strong> B\u1ea3o \u0111\u1ea3m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i.<\/li>\n
      • Nhi\u1ec1u h\u01a1n n\u1eefa:<\/strong>\u00a0L\u1ee3i \u00edch kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u0111\u00e2y.<\/li>\n<\/ul>\n

        T\u01b0\u01a1ng t\u00edch n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng (mobile responsive)<\/strong><\/h3>\n

        Mobile responsive ho\u1eb7c\u00a0responsive design<\/strong> (thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng) t\u1ea1o m\u1ed9t phi\u00ean b\u1ea3n di \u0111\u1ed9ng cho website c\u1ee7a b\u1ea1n. Phi\u00ean b\u1ea3n n\u00e0y cho ph\u00e9p website c\u1ee7a b\u1ea1n cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y \u0111\u1ee7 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi truy c\u1eadp b\u1eb1ng m\u00e1y t\u00ednh.<\/p>\n

        Theo \u0111\u00f3, k\u00edch c\u1ee1 trang web s\u1ebd thu nh\u1ecf l\u1ea1i sao cho v\u1eeba v\u1edbi khung m\u00e0n h\u00ecnh m\u00e0 v\u1eabn hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7. B\u1ed1 c\u1ee5c, v\u1ecb tr\u00ed c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n c\u0169ng \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 d\u1ec5 s\u1eed d\u1ee5ng ti\u1ec7n khi \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n

        Ngo\u00e0i ra, c\u1ee1 ch\u1eef, c\u00e1c n\u00fat b\u1ea5m v\u00e0 chi ti\u1ebft nh\u1ecf s\u1ebd \u0111\u01b0\u1ee3c ph\u00f3ng to l\u00ean \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y tr\u00ean m\u1ed9t m\u00e0n h\u00ecnh nh\u1ecf.<\/p>\n

        C\u00e1ch vi\u1ebft landing page cho website: T\u1ed1i \u01b0u SEO<\/strong><\/h3>\n

        Tuy kh\u00f4ng nhi\u1ec1u nh\u01b0ng Landing page v\u1eabn c\u00f3 m\u1ed9t l\u01b0\u1ee3ng truy c\u1eadp nh\u1ea5t \u0111\u1ecbnh t\u1eeb c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ng\u01b0\u1eddi d\u00f9ng. Do \u0111\u00f3, vi\u1ec7c SEO cho n\u00f3 l\u00e0 kh\u00f4ng h\u1ec1 d\u01b0 th\u1eeba hay u\u1ed5ng ph\u00ed.<\/p>\n

        T\u1eeb kh\u00f3a m\u1ee5c ti\u00eau v\u00e0 t\u1eeb kh\u00f3a h\u1ed7 tr\u1ee3 v\u1eabn n\u00ean xu\u1ea5t hi\u1ec7n trong trang \u0111\u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ti\u00eau \u0111\u1ec1. Khi ch\u1ecdn m\u1ed9t t\u1eeb kh\u00f3a, h\u00e3y c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \u0111\u1ec3 gi\u1ea3m t\u00ednh c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

        Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u00e8n t\u1eeb kh\u00f3a v\u00e0o Landing page th\u00f4ng qua c\u00e1c th\u1ebb <alt text<\/strong>> c\u1ee7a h\u00ecnh \u1ea3nh. Nh\u01b0 v\u1eady b\u1ea1n c\u00f3 th\u1ec3 SEO m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n g\u00f2 b\u00f3 n\u1ed9i dung ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng t\u1eeb kh\u00f3a.<\/p>\n","protected":false},"excerpt":{"rendered":"

        C\u00e1ch vi\u1ebft landing page cho website t\u0103ng chuy\u1ec3n \u0111\u1ed5i. M\u1eddi b\u1ea1n c\u00f9ng Webvocuc t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9! 7 b\u01b0\u1edbc vi\u1ebft m\u1ed9t landing page c\u1ef1c h\u1ea5p d\u1eabn, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i C\u00e1ch vi\u1ebft landing page cho website: X\u00e1c \u0111\u1ecbnh Customer Insights Customer insights c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t Landing […]<\/p>\n","protected":false},"author":3,"featured_media":6729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[529],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-cach-viet-landing-page-cho-website"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/06\/video_anh-mo-ta-e1656045693155.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=6713"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6713\/revisions"}],"predecessor-version":[{"id":7527,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/6713\/revisions\/7527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6729"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=6713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=6713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=6713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}