{"id":628,"date":"2019-06-27T21:53:50","date_gmt":"2019-06-27T14:53:50","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=628"},"modified":"2021-11-04T16:28:55","modified_gmt":"2021-11-04T09:28:55","slug":"giai-phap-online-to-offline-o2o","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/giai-phap-online-to-offline-o2o.html","title":{"rendered":"Gi\u1ea3i Ph\u00e1p Online To Offline (O2O)"},"content":{"rendered":"

Gi\u1ea3i Ph\u00e1p Online To Offline<\/strong><\/a> (O2O) \u2013 C\u01a1 H\u1ed9i B\u1ee9t Ph\u00e1 \u0110\u1ea7y Th\u00fa V\u1ecb.\u00a0\u0110o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn khi l\u00e0m marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng xuy\u00ean su\u1ed1t t\u1eeb online sang offline.<\/p>\n

\"Gi\u1ea3i<\/p>\n

1. Gi\u1ea3i Ph\u00e1p Online To Offline la g\u00ec?<\/h2>\n

O2O ch\u00ednh l\u00e0 Online To Offline, l\u00e0 m\u00f4 h\u00ecnh kinh doanh b\u00e1n l\u1ebb k\u1ebft h\u1ee3p c\u1ea3 h\u00ecnh th\u1ee9c Online v\u00e0 Offline. D\u1ef1a tr\u00ean c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 m\u00e0 ch\u1ee7 y\u1ebfu l\u00e0 n\u1ec1n t\u1ea3ng Mobile. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u00e0 doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn k\u1ebft n\u1ed1i. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng v\u1edbi vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ngo\u00e0i \u0111\u1eddi th\u1ef1c. V\u00e0 t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0o h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n

Theo nh\u1eefng b\u00e1o c\u00e1o th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y cho th\u1ea5y, Vi\u1ec7t Nam l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh O2O khi t\u1ed5ng th\u1eddi gian trung b\u00ecnh m\u00e0 m\u1ed9t ng\u01b0\u1eddi VN truy c\u1eadp v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i trong ng\u00e0y l\u00e0 2 ti\u1ebfng. Trong kho\u1ea3ng 35 gi\u1edd truy c\u1eadp h\u00e0ng tu\u1ea7n, 15,4% th\u1eddi gian \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c d\u1ecbch v\u1ee5. V\u00e0 kho\u1ea3ng 10% th\u1eddi gian d\u00e0nh cho vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin. R\u00f5 r\u00e0ng r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

2. Gi\u1ea3i Ph\u00e1p Online To Offline.<\/h2>\n

O2O x\u00e1c \u0111\u1ecbnh\u00a0 kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t s\u1ed1 kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn nh\u01b0 email. Qu\u1ea3ng c\u00e1o tr\u00ean internet, website, c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u00ean Facebook<\/a>, Zalo<\/a> v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026 Sau \u0111\u00f3 k\u1ebft h\u1ee3p v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh. (Nh\u01b0 coupon gi\u1ea3m gi\u00e1 khi mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, t\u00edch l\u0169y \u0111i\u1ec3m,\u2026).<\/p>\n

O2O mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng s\u1ef1 ti\u1ec7n l\u1ee3i. Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1eadn h\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch t\u1eeb vi\u1ec7c gi\u1ea3m gi\u00e1, t\u00edch \u0111i\u1ec3m ho\u1eb7c khuy\u1ebfn m\u00e3i t\u1ea1i c\u1eeda h\u00e0ng offline. Kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u00ean k\u00eanh online. Sau \u0111\u00f3 \u0111\u1ebfn t\u1eadn c\u1eeda h\u00e0ng \u0111\u1ec3 xem h\u00e0ng h\u00f3a m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, tai nghe m\u1eaft th\u1ea5y. V\u00ec th\u1ebf kh\u1ea3 n\u0103ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn l\u00e0 r\u1ea5t l\u1edbn, kh\u1ea3 n\u0103ng kh\u00e1ch mua t\u1ea1i c\u1eeda h\u00e0ng c\u1ef1c k\u00ec cao. T\u0103ng kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng upsell, crossell.<\/p>\n

\"Gi\u1ea3i<\/p>\n

3. M\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/h2>\n

B\u1ea1n c\u00f3 1 shop m\u1ef9 ph\u1ea9m (offline) v\u00e0 c\u00f3 1 website\/facebook b\u00e1n online.<\/p>\n

H\u00f4m nay c\u00f3 20 kh\u00e1ch gh\u00e9 store offline v\u00e0 c\u00f3 10 ng\u01b0\u1eddi mua. Gi\u1ea3i ph\u00e1p O2O s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c 20 kh\u00e1ch gh\u00e9 shop th\u00ec 5 kh\u00e1ch do xem FB m\u00e0 \u0111\u1ebfn shop. 5 kh\u00e1ch do search Google v\u00e0 10 kh\u00e1ch c\u00f2n l\u1ea1i l\u00e0 kh\u00e1ch quen ho\u1eb7c kh\u00e1ch t\u00ecnh c\u1edd \u0111i ngang qua v\u00e0 gh\u00e9 xem. T\u01b0\u01a1ng t\u1ef1 cho 10 kh\u00e1ch mua b\u1ea1n c\u0169ng s\u1ebd bi\u1ebft h\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u.<\/p>\n

4. 3 gi\u1ea3i ph\u00e1p ch\u00ednh l\u00e0 Form Tracking, Call Tracking v\u00e0 Chat Tracking.<\/h2>\n

V\u1edbi Form Tracking.<\/h3>\n

B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c O2O cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111i\u1ec1n v\u00e0o form tr\u00ean website c\u1ee7a b\u1ea1n<\/a>. Nh\u01b0 th\u00f4ng tin t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi \u0111i\u1ec1n form, v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, thi\u1ebft b\u1ecb h\u1ecd \u0111ang s\u1eed d\u1ee5ng,… C\u00e1c th\u00f4ng tin n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 digital c\u00f4ng ty b\u1ea1n.<\/p>\n

V\u1edbi Call Tracking.<\/h3>\n

O2O s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng l\u01b0u t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c g\u1ecdi. \u0110\u1ebfn b\u1eaft ngu\u1ed3n t\u1eeb website c\u0169ng nh\u01b0 th\u00f4ng tin c\u00e1c ngu\u1ed3n d\u1eabn t\u1edbi website m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c. H\u01a1n th\u1ebf n\u1eefa, h\u1ec7 th\u1ed1ng s\u1ebd l\u01b0u l\u1ea1i c\u00e1c giao d\u1ecbch b\u00e1n h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c cu\u1ed9c g\u1ecdi mang l\u1ea1i.<\/p>\n

V\u1edbi Chat Tracking.<\/h3>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfn h\u00e0nh chat v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u00f5 r\u00e0ng th\u00e0nh hai \u0111\u1ed1i t\u01b0\u1ee3ng: mua h\u00e0ng v\u00e0 kh\u00f4ng mua h\u00e0ng. Gi\u00fap cho doanh nghi\u1ec7p d\u1ec5 d\u00e0ng l\u01b0u gi\u1eef th\u00f4ng tin c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra c\u00f2n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi ph\u00ed b\u1ecf ra cho m\u1ed9t l\u1ea7n chat v\u1edbi kh\u00e1ch h\u00e0ng. Bao g\u1ed3m c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u00ean website ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t hi\u1ec7n t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 mua h\u00e0ng sau \u0111\u00f3.<\/p>\n

V\u1eady b\u1ea1n c\u00f3 mu\u1ed1n l\u00e0 ng\u01b0\u1eddi ti\u1ebfp theo \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u00f4 h\u00ecnh Gi\u1ea3i Ph\u00e1p Online To Offline O2O v\u00e0 nh\u1eadn l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn hay kh\u00f4ng?<\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u1ea3i Ph\u00e1p Online To Offline (O2O) \u2013 C\u01a1 H\u1ed9i B\u1ee9t Ph\u00e1 \u0110\u1ea7y Th\u00fa V\u1ecb.\u00a0\u0110o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn khi l\u00e0m marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng xuy\u00ean su\u1ed1t t\u1eeb online sang offline. 1. Gi\u1ea3i Ph\u00e1p Online To Offline la g\u00ec? O2O […]<\/p>\n","protected":false},"author":2,"featured_media":630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[54],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-giai-phap-online-to-offline"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/giai-phap-online-to-offline-o2o-02_n7pobf.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=628"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":5053,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/628\/revisions\/5053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}