{"id":622,"date":"2019-06-27T21:31:25","date_gmt":"2019-06-27T14:31:25","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=622"},"modified":"2022-02-11T10:09:40","modified_gmt":"2022-02-11T03:09:40","slug":"google-shopping-giai-phap-quang-cao-web-ban-hang","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/google-shopping-giai-phap-quang-cao-web-ban-hang.html","title":{"rendered":"Google Shopping &#8211; Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o web b\u00e1n h\u00e0ng"},"content":{"rendered":"<p>S\u1ed1 li\u1ec7u d\u01b0\u1edbi \u0111\u00e2y t\u1eeb Google cho th\u1ea5y <a href=\"https:\/\/webvocuc.com\/blog\/google-shopping-giai-phap-quang-cao-web-ban-hang.html\" target=\"_blank\" rel=\"noopener\"><strong>Google Shopping<\/strong><\/a> ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u d\u00e0nh cho b\u1ea1n.<\/p>\n<ul>\n<li>70% Kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n<li>40% Doanh thu c\u1ee7a doanh nghi\u1ec7p t\u0103ng sau khi d\u00f9ng Google Shopping \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/li>\n<li>35% T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb Google Shopping. G\u1ea5p 2 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a thu\u1ea7n t\u00fay.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-623 aligncenter\" src=\"https:\/\/res.cloudinary.com\/webvocuc\/image\/upload\/v1564147224\/google-shopping-giai-phap-quang-cao-web-ban-hang-01_wxhisb.jpg\" alt=\"Google Shopping\" width=\"767\" height=\"513\" title=\"\"><\/p>\n<h2>1. Google Shopping l\u00e0 g\u00ec?<\/h2>\n<p>L\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi c\u1ee7a <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Google<\/a>. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng nh\u1ecf m\u00e0 t\u1ea1i \u0111\u00e2y Google cho ph\u00e9p b\u1ea1n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ngay tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a kh\u00e1ch h\u00e0ng. Khi h\u1ecd t\u00ecm ki\u1ebfm tr\u00ean Google. \u0110\u1eb7c bi\u1ec7t h\u01a1n, kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng v\u0103n b\u1ea3n nh\u01b0 Google Adwords. Cho ph\u00e9p b\u1ea1n tr\u00ecnh b\u00e0y th\u00f4ng tin s\u1ea3n ph\u1ea9m nh\u01b0 h\u00ecnh \u1ea3nh, t\u00ean s\u1ea3n ph\u1ea9m, m\u1ee9c gi\u00e1 v\u00e0 nh\u00e0 cung c\u1ea5p. T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t ngay tr\u00ean \u0111\u1ea7u trang. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn ngay website b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h2>2. Nh\u1eefng l\u1ee3i \u00edch n\u1ed5i tr\u1ed9i c\u1ee7a Google Shopping.<\/h2>\n<p>S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Google Shopping l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty l\u1edbn hi\u1ec7n nay. Nh\u1eefng l\u1ee3i \u00edch mang l\u1ea1i cho doanh nghi\u1ec7p v\u00e0 website v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn. Cho d\u00f9 quy m\u00f4 doanh nghi\u1ec7p b\u1ea1n l\u1edbn hay nh\u1ecf, c\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>M\u1edf r\u1ed9ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li>C\u1eadp nh\u1eadt b\u00e1o c\u00e1o t\u00ecnh h\u00ecnh kinh doanh nhanh ch\u00f3ng.<\/li>\n<li>Gi\u00fap l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web nhi\u1ec1u h\u01a1n.<\/li>\n<\/ul>\n<p>H\u01a1n th\u1ebf n\u1eefa, vi\u1ec7c hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m c\u00e1c qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh n\u00e0y gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 khi\u1ebfn h\u1ecd ph\u1ea3i c\u00e2n nh\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong khi h\u1ecd \u0111ang ph\u00e2n v\u00e2n v\u00e0 c\u1ed1 g\u1eafng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m qua nh\u1eefng ti\u00eau ch\u00ed b\u1ea1n cung c\u1ea5p v\u1ec1 m\u1eabu m\u00e3, m\u00e0u s\u1eafc, gi\u00e1 c\u1ea3 v\u00e0 cu\u1ed1i c\u00f9ng \u0111i t\u1edbi mua h\u00e0ng ngay t\u1ea1i website.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5917\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/06\/google-shopping-giai-phap-quang-cao-web-ban-hang.png\" alt=\"-webvocuc\" width=\"1000\" height=\"600\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/06\/google-shopping-giai-phap-quang-cao-web-ban-hang.png 1000w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/06\/google-shopping-giai-phap-quang-cao-web-ban-hang-300x180.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/06\/google-shopping-giai-phap-quang-cao-web-ban-hang-768x461.png 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2019\/06\/google-shopping-giai-phap-quang-cao-web-ban-hang-525x315.png 525w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>3. Google Shopping c\u00f3 th\u1ec3 l\u00e0m nh\u1eefng g\u00ec?<\/h2>\n<p>V\u1edbi th\u1eddi \u0111\u1ea1i Internet v\u00f4 v\u00e0n th\u00f4ng tin v\u00e0 s\u1ea3n ph\u1ea9m tr\u00e0n lan tr\u00ean m\u1ea1ng. Google Shopping ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u khi\u1ebfn cho qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nhanh h\u01a1n, t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>Cho ph\u00e9p b\u1ea1n qu\u1ea3ng c\u00e1o b\u1eb1ng h\u00ecnh \u1ea3nh v\u1edbi nh\u1eefng th\u00f4ng tin c\u00f4 \u0111\u1ecdng nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m khi kh\u00e1ch h\u00e0ng tra c\u1ee9u tr\u00ean tr\u00ecnh duy\u1ec7t Google, Gmail, Youtube. C\u1ee7a c\u00e1c thi\u1ebft b\u1ecb m\u00e1y t\u00ednh, smartphone, laptop,&#8230;<\/p>\n<p>Kh\u00e1c v\u1edbi Qu\u1ea3ng c\u00e1o Google Adwords, qu\u1ea3ng c\u00e1o Google Shopping kh\u00f4ng nh\u1eafm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo t\u1eeb kh\u00f3a. B\u1ea1n s\u1ebd ph\u1ea3i cung c\u1ea5p cho Google Merchant Center &#8211; n\u01a1i b\u1ea1n l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3,&#8230; \u0110\u1ec3 t\u1eeb \u0111\u00f3 Google Shopping s\u1ebd t\u1ef1 \u0111\u1ed9ng k\u00edch ho\u1ea1t m\u1eabu qu\u1ea3ng c\u00e1o th\u00edch h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 Google Shopping c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o. B\u1ea1n s\u1ebd c\u00f3 Google Shopping Campaign, n\u01a1i t\u1ed1i \u01b0u h\u00f3a gi\u00e1 th\u1ea7u v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng, lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/p>\n<p>T\u1ea5t nhi\u00ean b\u1ea1n s\u1ebd ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi mua nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t website chuy\u00ean nghi\u1ec7p. Cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m cho Google Merchant Center. Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho Google Shopping v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng t\u1eeb Google Shopping Campaign.<\/p>\n<p>Tuy nhi\u00ean, \u0111\u1ec3 k\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n Google Merchant Center v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c c\u00f3 ph\u1ea7n h\u01a1i ph\u1ee9c t\u1ea1p. V\u00e0 b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u1eefng t\u00e0i li\u1ec7u c\u1ee7a Google. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn nh\u1eefng chuy\u00ean gia k\u1ef9 thu\u1eadt \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t m\u00e0 kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian.<\/p>\n<h2>4. Google Shopping trong t\u01b0\u01a1ng lai.<\/h2>\n<p>Google Shopping \u0111ang l\u00e0 xu h\u01b0\u1edbng b\u00e1n h\u00e0ng online n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. V\u00e0 l\u00e0 c\u00f4ng c\u1ee5 gia t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a Google hi\u1ec7n t\u1ea1i. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Google Shopping v\u1eabn c\u00f2n kh\u00e1 m\u1edbi l\u1ea1 v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p. Nh\u01b0ng trong t\u01b0\u01a1ng lai, \u0111\u00e2y s\u1ebd ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t nh\u1ea5t cho nh\u1eefng website b\u00e1n h\u00e0ng, e-commerce n\u00e0o mu\u1ed1n gia t\u0103ng hi\u1ec7u qu\u1ea3. \u0110\u0103ng k\u00fd v\u00e0 c\u00e0i \u0111\u1eb7t ngay \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n doanh thu b\u00e1n h\u00e0ng online m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ed1 li\u1ec7u d\u01b0\u1edbi \u0111\u00e2y t\u1eeb Google cho th\u1ea5y Google Shopping ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u d\u00e0nh cho b\u1ea1n. 70% Kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng 40% Doanh thu c\u1ee7a doanh nghi\u1ec7p t\u0103ng sau khi d\u00f9ng Google Shopping \u0111\u1ec3 qu\u1ea3ng c\u00e1o 35% T\u1ef7 l\u1ec7 nh\u1ea5p [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[53],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-google-shopping"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/google-shopping-giai-phap-quang-cao-web-ban-hang-02_g8w1m8.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":5918,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions\/5918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}