{"id":602,"date":"2019-06-24T23:09:54","date_gmt":"2019-06-24T16:09:54","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=602"},"modified":"2021-10-29T11:21:38","modified_gmt":"2021-10-29T04:21:38","slug":"digital-marketing-la-gi-cung-loi-giai-dap-chi-tiet","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/digital-marketing-la-gi-cung-loi-giai-dap-chi-tiet.html","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec c\u00f9ng l\u1eddi gi\u1ea3i \u0111\u00e1p chi ti\u1ebft"},"content":{"rendered":"

Internet l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n r\u1ea5t hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Digital Marketing l\u00e0 g\u00ec?<\/strong><\/a> Digital Marketing c\u00f3 t\u00e1c d\u1ee5ng v\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u0169ng t\u00ecm hi\u1ec3u v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

\"Digital<\/p>\n

1. C\u00e1c \u0110\u1ecbnh Ngh\u0129a Digital Marketing l\u00e0 g\u00ec (Ti\u1ebfp th\u1ecb s\u1ed1) hi\u1ec7n nay.<\/h2>\n

\u201cDigital Marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng Internet l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin\u201d theo Asia Digital Marketing Association<\/a><\/p>\n

\u201cDigital Marketing l\u00e0 vi\u1ec7c th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng theo c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1eb1m m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. \u0110\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang nhu c\u1ea7u, \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi m\u1ee9c chi ph\u00ed h\u1ee3p l\u00ed.\u201d \u2013 Theo Jared Reitzin<\/a>, CEO \u2013 mobile Storm Inc.<\/p>\n

\u201cDigital Marketing l\u00e0 vi\u1ec7c qu\u1ea3n l\u00ed. Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed nh\u01b0 website, email, iTV. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng d\u00e2y k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u s\u1ed1, v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d theo Dave Chaffey<\/a>, Insights Director at Click Through Marketing.<\/p>\n

\u201cDigital Marketing \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u l\u0129nh v\u1ef1c. R\u1ed9ng h\u01a1n l\u00e0 so v\u1edbi marketing truy\u1ec1n th\u1ed1ng. Ch\u00fang ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng theo phong c\u00e1ch k\u0129 thu\u1eadt s\u1ed1\u201d theo Wikipedia<\/a>.<\/p>\n

T\u1eeb c\u00e1c \u0111\u1ecbnh ngh\u0129a tr\u00ean, ph\u1ea7n n\u00e0o b\u1ea1n \u0111\u00e3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi. Digital Marketing l\u00e0 g\u00ec? r\u1ed3i ph\u1ea3i kh\u00f4ng n\u00e0o?<\/p>\n

2. Digital Marketing bao g\u1ed3m 2 chi\u1ebfn l\u01b0\u1ee3c: k\u00e9o (pull) v\u00e0 \u0111\u1ea9y (push).<\/h2>\n

– Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y l\u00e0 th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c nh\u01b0 qu\u1ea3ng c\u00e1o b\u1eb1ng banner tr\u00ean website. G\u1eedi h\u00e0ng lo\u1ea1t tin nh\u1eafn SMS ho\u1eb7c e-mail\u2026 \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o l\u00e0 ph\u01b0\u01a1ng \u00e1n c\u01a1 b\u1ea3n v\u00e0 d\u00e0i h\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ra b\u1ea1n th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 t\u00ecm ki\u1ebfm website, blog\u2026<\/p>\n

Hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ed5 sung cho nhau.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 khi g\u1eedi mail cho kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi k\u00e8m theo banner qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn n\u1ed9i dung c\u00f3 th\u1ec3 download \u0111\u01b0\u1ee3c.<\/p>\n

\"Digital<\/p>\n

3. C\u00e1c H\u00ecnh Th\u1ee9c C\u1ee7a Digital Marketing l\u00e0 g\u00ec?<\/h2>\n

C\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c chia l\u00e0m 3 nh\u00f3m t\u00f9y theo m\u1ee5c ti\u00eau:<\/p>\n

– Nh\u00f3m t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u: bao g\u1ed3m Display ads (Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb), PR tr\u1ef1c tuy\u1ebfn, Blog & Forum.<\/p>\n

– Nh\u00f3m t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u. Web-based marketing, Social Media marketing, PR tr\u1ef1c tuy\u1ebfn, Blog & Forum, SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm).<\/p>\n

– Nh\u00f3m t\u0103ng doanh s\u1ed1 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. PPC (Google Adwords, Facebooks<\/a> Ads), Social Media Marketing, Email Marketing, Mobile Marketing. Message (SMS & MMS), SEO<\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 Digital Marketing v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. M\u1ed7i c\u00f4ng c\u1ee5 \u0111\u1ec1u c\u00f3 \u01b0u \u0111i\u1ec3m ri\u00eang. M\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p nhi\u1ec1u c\u00f4ng c\u1ee5, k\u1ec3 c\u1ea3 c\u1ea3 nh\u1eefng c\u00f4ng c\u1ee5 ngo\u00e0i Digital Marketing, s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

4. \u01afu \u0111i\u1ec3m N\u1ed5i B\u1eadt c\u1ee7a Digital Marketing.<\/h2>\n

Nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a Digital Marketing l\u00e0 g\u00ec?<\/p>\n

– T\u00ednh t\u01b0\u01a1ng t\u00e1c cao: t\u1ea1o \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng 2 chi\u1ec1u gi\u1eefa marketer v\u00e0 ng\u01b0\u1eddi d\u00f9ng. Gi\u00fap marketer hi\u1ec3u v\u00e0 x\u1eed l\u00fd nhanh h\u00e0nh vi v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– Hi\u1ec7u qu\u1ea3 cao: lan t\u1ecfa nhanh, ti\u1ebft ki\u1ec7m chi ph\u00ed, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb 24\/24 trong ng\u00e0y.<\/p>\n

– X\u00e1c \u0111\u1ecbnh r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. M\u1ed7i c\u00f4ng c\u1ee5 s\u1ebd \u00e1p d\u1ee5ng cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c t\u00ednh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n

– S\u1ef1 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 h\u1ed9i t\u1ee5. Gi\u00fap ch\u00fang ta c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n c\u0169ng nh\u01b0 c\u00f9ng l\u00fac c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng Email Marketing, Website, Mobile Marketing, SMS, Social Media Marketing,\u2026<\/p>\n

\"Digital<\/p>\n

5. Doanh nghi\u1ec7p ph\u1ea3i th\u1ecfa m\u00e3n c\u00e1c \u0111i\u1ec1u ki\u1ec7n.<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng c\u1ee5 Digital Marketing th\u00e0nh c\u00f4ng:<\/strong><\/p>\n

– \u0110\u1ed9i ng\u0169 doanh nghi\u1ec7p ph\u1ea3i m\u1ea1nh, c\u00f3 nh\u00e2n vi\u00ean am hi\u1ec3u v\u1ec1 marketing v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n

– H\u1ea1 t\u1ea7ng c\u01a1 s\u1edf v\u1ec1 c\u00f4ng ngh\u1ec7 t\u1ed1t.<\/p>\n

– Tham kh\u1ea3o danh s\u00e1ch c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng.<\/p>\n

– Nghi\u00ean c\u1ee9u danh s\u00e1ch kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eb7t m\u1ea1nh, y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Mu\u1ed1n Digital Marketing th\u00e0nh c\u00f4ng, c\u1ea7n h\u1ed9i \u0111\u1ee7 <\/strong>b\u1ed1n<\/strong> y\u1ebfu t\u1ed1<\/strong>:<\/p>\n

– C\u00f3 \u0111\u01b0\u1ee3c c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n

– T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/p>\n

– C\u00f3 s\u1ef1 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 Digital v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n tr\u1ed1ng.<\/p>\n

– Ch\u01b0\u01a1ng tr\u00ecnh ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n

Sau khi t\u00ecm hi\u1ec3u v\u1ec1 Digital Marketing. Ch\u1eafc h\u1eb3n kh\u00f4ng kh\u00f3 \u0111\u1ec3 c\u00f9ng nhau gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi “Digital Marketing l\u00e0 g\u00ec” r\u1ed3i ph\u1ea3i kh\u00f4ng n\u00e0o? Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Digital Marketing th\u00e0nh c\u00f4ng. B\u1ea1n ph\u1ea3i c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn ngay t\u1eeb \u0111\u1ea7u v\u00e0 lu\u00f4n \u0111\u1eb7t l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft trong m\u00f4i tr\u01b0\u1eddng Internet, tin x\u1ea5u v\u00e0 tin t\u1ed1t \u0111\u1ec1u lan nhanh nh\u01b0 nhau.<\/p>\n

H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn b\u1ea1n v\u1edbi nh\u1eefng tin t\u1ee9c th\u1eadt t\u1ed1t, h\u1eefu \u00edch v\u00e0 hi\u1ec7u qu\u1ea3 nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n r\u1ea5t hi\u1ec7u qu\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Digital Marketing l\u00e0 g\u00ec? Digital Marketing c\u00f3 t\u00e1c d\u1ee5ng v\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c […]<\/p>\n","protected":false},"author":2,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[50],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adsword","tag-digital-marketing-la-gi"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/digital-marketing-la-gi-cung-loi-giai-dap-chi-tiet-02_ycbkq2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"predecessor-version":[{"id":4980,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/602\/revisions\/4980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}