{"id":5673,"date":"2022-03-21T14:00:17","date_gmt":"2022-03-21T07:00:17","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5673"},"modified":"2022-03-18T09:37:54","modified_gmt":"2022-03-18T02:37:54","slug":"cap-do-phat-trien-cua-digital-marketing","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cap-do-phat-trien-cua-digital-marketing.html","title":{"rendered":"C\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing"},"content":{"rendered":"

C\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing<\/a><\/strong>. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c chia ra th\u00e0nh nhi\u1ec1u c\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n kh\u00e1c nhau, d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau. Digital Marketing\u00a0<\/strong>l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a marketing, s\u1eed d\u1ee5ng c\u1ea3 s\u1ee9c m\u1ea1nh Internet v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp th\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 l\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, mobile v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c.<\/p>\n

Ng\u00e0y nay, Digital (k\u1ef9 thu\u1eadt s\u1ed1) l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn Marketing \u2013 N\u00f3 \u0111\u00e3 ti\u1ebfn h\u00f3a t\u1eeb \u201cm\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ph\u1ea3i th\u1ef1c hi\u1ec7n trong Marketing\u201d th\u00e0nh \u201cTh\u1ee9 m\u00e0 Marketing ph\u1ea3i th\u1ef1c hi\u1ec7n\u201d. \u2013 Sanjay Dholakia, c\u1ef1u gi\u00e1m \u0111\u1ed1c Marketing t\u1ea1i Market cho bi\u1ebft. C\u00f9ng t\u00ecm hi\u1ec3u c\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing trong b\u00e0i vi\u1ebft sau.<\/p>\n

C\u00e1ch ph\u00e2n chia th\u1ee9 nh\u1ea5t: 6 c\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing<\/span><\/strong><\/h2>\n

\"cap-do-phat-trien-cua-digital-marketing\"<\/p>\n

C\u1ea5p \u0111\u1ed9 1 \u2013 Hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng<\/span><\/strong><\/h3>\n

Doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 website tr\u00ean m\u1ea1ng. \u1ede m\u1ee9c \u0111\u1ed9 n\u00e0y, website r\u1ea5t \u0111\u01a1n gi\u1ea3n, ch\u1ec9 l\u00e0 cung c\u1ea5p m\u1ed9t th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng ph\u1ee9c t\u1ea1p n\u00e0o kh\u00e1c c\u1ea3.<\/p>\n

C\u1ea5p \u0111\u1ed9 2 \u2013 C\u00f3 website chuy\u00ean nghi\u1ec7p<\/span><\/strong><\/h3>\n

Website c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 c\u1ea5u tr\u00fac ph\u1ee9c t\u1ea1p h\u01a1n, c\u00f3 nhi\u1ec1u ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem h\u01a1n, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi xem, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n

C\u1ea5p \u0111\u1ed9 3 \u2013 Chu\u1ea9n b\u1ecb Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/strong><\/h3>\n

Doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u tri\u1ec3n khai b\u00e1n h\u00e0ng hay d\u1ecbch v\u1ee5 qua m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, doanh nghi\u1ec7p ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c giao d\u1ecbch kh\u00e1c tr\u00ean m\u1ea1ng. C\u00e1c giao d\u1ecbch c\u00f2n ch\u1eadm v\u00e0 v\u1eabn kh\u00f4ng an to\u00e0n.<\/p>\n

C\u1ea5p \u0111\u1ed9 4 \u2013 \u00c1p d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/strong><\/h3>\n

Website<\/a> c\u1ee7a doanh nghi\u1ec7p s\u1ebd li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi d\u1eef li\u1ec7u trong m\u1ea1ng n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ea5t c\u1ea3, h\u1ea1n ch\u1ebf s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi \u0111i v\u00e0 v\u00ec th\u1ebf l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3.<\/p>\n

C\u1ea5p \u0111\u1ed9 5 \u2013 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng d\u00e2y<\/strong><\/h3>\n

Doanh nghi\u1ec7p s\u1ebd \u00e1p d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00f4ng d\u00e2y nh\u01b0 l\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, Palm (t\u1ee9c m\u00e1y t\u00ednh b\u1ecf t\u00fai) v.v\u2026 s\u1eed d\u1ee5ng giao th\u1ee9c truy\u1ec1n kh\u00f4ng d\u00e2y WAP (Wireless Application Protocal).<\/p>\n

C\u1ea5p \u0111\u1ed9 6 \u2013 C\u1ea3 th\u1ebf gi\u1edbi trong m\u1ed9t m\u00e1y t\u00ednh<\/span><\/strong><\/h3>\n

Ch\u1ec9 v\u1edbi m\u1ed9t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed th\u00f4i, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o m\u1ed9t ngu\u1ed3n th\u00f4ng tin to l\u1edbn, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i v\u00e0 m\u1ecdi lo\u1ea1i th\u00f4ng tin nh\u01b0 h\u00ecnh \u1ea3nh, \u00e2m thanh, phim, v.v\u2026 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c lo\u1ea1i giao d\u1ecbch kh\u00e1c.<\/p>\n

C\u00e1ch ph\u00e2n chia th\u1ee9 hai: 3 c\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing<\/span><\/strong><\/h2>\n

\"cap-do-phat-trien-cua-digital-marketing\"<\/p>\n

C\u1ea5p \u0111\u1ed9 1 \u2013 Th\u01b0\u01a1ng m\u1ea1i th\u00f4ng tin (i-commerce, i=information: th\u00f4ng tin)<\/span><\/strong><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 website tr\u00ean m\u1ea1ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5\u2026 C\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n v\u1eabn th\u1ef1c hi\u1ec7n theo c\u00e1ch truy\u1ec1n th\u1ed1ng nh\u01b0 v\u1eady.<\/p>\n

C\u1ea5p \u0111\u1ed9 2 \u2013 Th\u01b0\u01a1ng m\u1ea1i giao d\u1ecbch (t-commerce, t=transaction: giao d\u1ecbch)<\/span><\/strong><\/h3>\n

Doanh nghi\u1ec7p cho ph\u00e9p th\u1ef1c hi\u1ec7n giao d\u1ecbch \u0111\u1eb7t h\u00e0ng, mua h\u00e0ng qua website tr\u00ean m\u1ea1ng, c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn.<\/p>\n

C\u1ea5p \u0111\u1ed9 3 \u2013 Th\u01b0\u01a1ng m\u1ea1i t\u00edch h\u1ee3p (c-business, c=colaborating, connecting<\/span><\/strong><\/h3>\n

T\u00edch h\u1ee3p, k\u1ebft n\u1ed1i: Website c\u1ee7a doanh nghi\u1ec7p s\u1ebd li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi d\u1eef li\u1ec7u trong m\u1ea1ng n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra nh\u01b0 truy\u1ec1n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a, h\u1ea1n ch\u1ebf s\u1ef1 can d\u1ef1 c\u1ee7a con ng\u01b0\u1eddi v\u00e0 v\u00ec th\u1ebf l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Digital Marketing. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c chia ra th\u00e0nh nhi\u1ec1u c\u1ea5p \u0111\u1ed9 ph\u00e1t tri\u1ec3n kh\u00e1c nhau, d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau. Digital Marketing\u00a0l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a marketing, s\u1eed d\u1ee5ng c\u1ea3 s\u1ee9c m\u1ea1nh Internet v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp th\u1ecb nh\u1eefng s\u1ea3n […]<\/p>\n","protected":false},"author":3,"featured_media":6051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[485],"class_list":["post-5673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-cap-do-phat-trien-digital-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/4-cap-chien-luoc-trong-chien-dich-digital-marketing-5.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5673"}],"version-history":[{"count":12,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5673\/revisions"}],"predecessor-version":[{"id":6077,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5673\/revisions\/6077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}