{"id":5670,"date":"2022-04-21T14:00:04","date_gmt":"2022-04-21T07:00:04","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5670"},"modified":"2022-04-18T21:25:04","modified_gmt":"2022-04-18T14:25:04","slug":"lead-trong-marketing-va-sales-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/lead-trong-marketing-va-sales-nhu-the-nao.html","title":{"rendered":"Lead trong Marketing v\u00e0 Sales nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=5670&amp;preview=true\" target=\"_blank\" rel=\"noopener\"><strong>Lead trong Marketing v\u00e0 Sales<\/strong><\/a> nh\u01b0 th\u1ebf n\u00e0o?\u00a0B\u1ea1n \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 trong Marketing? Lead \u0111\u00e3 ch\u1ea5t l\u01b0\u1ee3ng? C\u00f9ng Webvocuc xem b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 h\u01a1n nh\u00e9.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6265 size-full\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao.png\" alt=\"-webvocuc\" width=\"1200\" height=\"630\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao.png 1200w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-300x158.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-1024x538.png 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-768x403.png 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-525x276.png 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-1050x551.png 1050w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 class=\"rtejustify\"><span id=\"I_Lead_la_gi\"><strong>Lead l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<div class=\"rtejustify\">Lead l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef marketing, \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 n\u00f3i \u0111\u1ebfn m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t t\u1ed5 ch\u1ee9c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Lead ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u (ho\u1eb7c quan t\u00e2m) \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n \u0111ang b\u00e1n.<\/div>\n<p class=\"rtejustify\"><strong>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/strong><br \/>\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng &gt; Marketing qualied lead &gt; Sale qualified lead &gt; T\u00ecm hi\u1ec3u nhu c\u1ea7u, kh\u1ea3 n\u0103ng mua h\u00e0ng &gt; Kh\u00e1ch h\u00e0ng<\/p>\n<h3 class=\"rtejustify\"><strong><span id=\"1_Marketing_Qualified_Lead\">Marketing Qualified Lead<\/span><\/strong><\/h3>\n<div class=\"rtejustify\">L\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng (lead) c\u00f3 \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing.<br \/>\nC\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 khi\u1ebfn ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh lead. Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, \u0111\u1ec3 m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh lead, h\u1ecd c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m mua h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<br \/>\nC\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 marketing thu lead v\u1ec1, g\u1ed3m:<\/div>\n<ul dir=\"ltr\">\n<li class=\"rtejustify\">Qu\u1ea3ng c\u00e1o <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\">google<\/a>, facebook, zalo\u2026<\/li>\n<li class=\"rtejustify\">Qu\u1ea3ng c\u00e1o qua tin nh\u1eafn th\u01b0\u01a1ng hi\u1ec7u (SMS Brandname)<\/li>\n<li class=\"rtejustify\">Qu\u1ea3ng c\u00e1o qua tin nh\u1eafn tho\u1ea1i (Autocall) \u2013 1 h\u00ecnh th\u1ee9c m\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a telesale.<\/li>\n<\/ul>\n<div class=\"rtejustify\">M\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1 m\u1edbi hi\u1ec7n nay nhi\u1ec1u b\u1ea1n ch\u01b0a bi\u1ebft t\u1edbi l\u00e0: thu lead qua h\u00e0nh vi t\u00ecm ki\u1ebfm google keyword c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0M\u1ee5c ti\u00eau c\u1ee7a Marketing l\u00e0 thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m s\u1ea3n ph\u1ea9m (c\u00f3 th\u1ec3 l\u00e0: Like, Share, Inbox, comment, \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tr\u1ef1c ti\u1ebfp g\u1ecdi t\u1edbi hotline doanh nghi\u1ec7p).<\/div>\n<div style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6266 size-full\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-2.png\" alt=\"-webvocuc\" width=\"628\" height=\"368\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-2.png 628w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-2-300x176.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-2-525x308.png 525w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><\/div>\n<h3 class=\"rtejustify\"><strong><span id=\"2_Sale_Qualified_Lead\">Sale Qualified Lead<\/span><\/strong><\/h3>\n<div class=\"rtejustify\">L\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u th\u00f4ng qua b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb (MQL) ho\u1eb7c b\u00e1n h\u00e0ng, c\u00f3 kh\u1ea3 n\u0103ng v\u00e0 s\u1eb5n s\u00e0ng cho vi\u1ec7c mua h\u00e0ng.<br \/>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, c\u00e1c b\u1ed9 ph\u1eadn c\u00f3 tr\u00e1ch nhi\u1ec7m nh\u01b0 sale ho\u1eb7c b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n kinh doanh s\u1ebd theo d\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng lead n\u00e0y \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ti\u1ebfn t\u1edbi quy tr\u00ecnh mua h\u00e0ng.<br \/>\nNhi\u1ec1u s\u1ed1 li\u1ec7u cho th\u1ea5y, c\u00e1c marketing lead h\u1ea7u h\u1ebft \u0111\u1ec1u kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 sale \u0111\u01b0\u1ee3c:<\/div>\n<ul dir=\"ltr\">\n<li class=\"rtejustify\">Ch\u1ec9 c\u00f3 25% lead \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tr\u1edf th\u00e0nh SQL<\/li>\n<\/ul>\n<div class=\"rtejustify\">V\u00ec th\u1ebf, vi\u1ec7c t\u1ea1o \u0111\u1ed9i ng\u0169 marketing v\u00e0 sale l\u00e0m vi\u1ec7c \u0111\u1ed3ng b\u1ed9 s\u1ebd r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u00ecm ra Lead trong Marketing v\u00e0 Sales ch\u1ea5t l\u01b0\u1ee3ng.<\/div>\n<ul dir=\"ltr\">\n<li class=\"rtejustify\">C\u00e1c c\u00f4ng ty c\u00f3 sale v\u00e0 marketing l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 20% h\u1eb1ng n\u0103m. T\u1ea1o th\u00eam doanh thu t\u1eeb ti\u1ebfp th\u1ecb (MarketingProfs) l\u00e0 208%<\/li>\n<li class=\"rtejustify\">Ng\u01b0\u1ee3c l\u1ea1i, doanh thu b\u1ecb s\u1ee5t gi\u1ea3m 4%<\/li>\n<\/ul>\n<div class=\"rtejustify\">\n<p>\u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean marketing, b\u1ea1n c\u1ea7n t\u1ea1o ra danh s\u00e1ch lead \u2013 lead generation ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean sale, b\u1ea1n c\u1ea7n chia s\u1ebb v\u00e0 ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c \u0111\u1ebfn nh\u00f3m ti\u1ebfp th\u1ecb v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Lead trong Marketing v\u00e0 Sales. Nh\u1edd v\u00e0o \u0111\u00f3, c\u1ea3 hai ph\u00f2ng ban m\u1edbi k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mang doanh thu v\u1ec1 cho doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6267 size-full\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3.jpg\" alt=\"-webvocuc\" width=\"1024\" height=\"536\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3.jpg 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3-300x157.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3-768x402.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3-525x275.jpg 525w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 class=\"rtejustify\"><span id=\"II_Lam_the_nao_de_tao_lead_chat_luong\"><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o Lead trong Marketing v\u00e0 Sales ch\u1ea5t l\u01b0\u1ee3ng?<\/strong><\/span><\/h2>\n<div class=\"rtejustify\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 lead s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh xem \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o c\u00f3 x\u00e1c su\u1ea5t tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng cao nh\u1ea5t. B\u1ea1n ph\u1ea3i \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch nh\u1eefng ti\u00eau ch\u00ed nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 lead.<br \/>\nC\u00e1c ti\u00eau ch\u00ed s\u1ebd thay \u0111\u1ed5i t\u00f9y theo \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang b\u00e1n. Ch\u00fang s\u1ebd bao g\u1ed3m c\u00e1c chi ti\u1ebft nh\u01b0:<\/div>\n<ul>\n<li class=\"rtejustify\">\u0110\u1ed9 tu\u1ed5i<\/li>\n<li class=\"rtejustify\">Gi\u1edbi t\u00ednh<\/li>\n<li class=\"rtejustify\">V\u1ecb tr\u00ed \u0111\u1ecba ch\u1ec9<\/li>\n<li class=\"rtejustify\">L\u1ecbch s\u1eed h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u2026<\/li>\n<\/ul>\n<p>M\u1ed9t framework th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng lead \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n l\u00e0 BANT (Budget- Authority- Needs \u2013 Timing t\u1ee9c l\u00e0 Ng\u00e2n s\u00e1ch \u2013 Th\u1ea9m quy\u1ec1n \u2013 Nhu c\u1ea7u \u2013 Th\u1eddi gian). B\u1ed1n th\u00e0nh ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 xem nh\u01b0 \u0111\u00e3 bao g\u1ed3m h\u1ebft c\u00e1c ti\u00eau ch\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh BANT \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 sale c\u1ee7a m\u00ecnh.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lead trong Marketing v\u00e0 Sales nh\u01b0 th\u1ebf n\u00e0o?\u00a0B\u1ea1n \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 trong Marketing? Lead \u0111\u00e3 ch\u1ea5t l\u01b0\u1ee3ng? C\u00f9ng Webvocuc xem b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 h\u01a1n nh\u00e9. Lead l\u00e0 g\u00ec? Lead l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef marketing, \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 n\u00f3i \u0111\u1ebfn m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t t\u1ed5 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/lead-trong-marketing-va-sales-nhu-the-nao-3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5670"}],"version-history":[{"count":4,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5670\/revisions"}],"predecessor-version":[{"id":6268,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5670\/revisions\/6268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6267"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}