{"id":5658,"date":"2022-04-27T14:00:07","date_gmt":"2022-04-27T07:00:07","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5658"},"modified":"2022-04-18T21:34:38","modified_gmt":"2022-04-18T14:34:38","slug":"nguyen-tac-xay-dung-content-nganh-duoc-pham","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/nguyen-tac-xay-dung-content-nganh-duoc-pham.html","title":{"rendered":"3 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"

3 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c ph\u1ea9m<\/strong><\/a><\/p>\n

L\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 v\u00e0 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ng\u01b0\u1eddi l\u00e0m content marketing trong ng\u00e0nh d\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 ng\u00e0nh m\u00e0 c\u1ea7n ph\u1ea3i bi\u1ebft kh\u00e9o l\u00e9o l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p, linh ho\u1ea1t trong c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb \u0111\u1ec3 \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

\"-webvocuc\"<\/p>\n

Nguy\u00ean t\u1eafc 1: Nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c ph\u1ea3i l\u1ea5y s\u1ea3n ph\u1ea9m l\u00e0m g\u1ed1c<\/b><\/span><\/span><\/h2>\n

Marketing d\u01b0\u1ee3c th\u01b0\u1eddng tu\u00e2n theo\u00a0ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn outbound<\/strong><\/em>\u00a0t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i \u2013 th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c xu\u1ea5t b\u1ea3n c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 qu\u1ea3ng b\u00e1 t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3. Trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, content marketing<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf \u0111\u1ecbnh d\u1ea1ng \u201cinbound<\/em><\/strong>\u201d tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a cho ng\u00e0nh d\u01b0\u1ee3c v\u00ec ch\u00fang th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c \u0111\u00edch gi\u00e1o d\u1ee5c h\u01a1n l\u00e0 b\u00e1n h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p\u00a0Inbound Marketing<\/i><\/b>\u00a0n\u00e0y mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n

Content ng\u00e0nh d\u01b0\u1ee3c v\u1eeba ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 tinh t\u1ebf, kh\u00e9o l\u00e9o \u0111\u1ec3 \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, v\u1eeba ph\u1ea3i \u0111\u1eadm ch\u1ea5t khoa h\u1ecdc \u0111\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin n\u01a1i b\u1ec7nh nh\u00e2n. M\u1ed9t content marketer d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n hi\u1ec3u r\u00f5 r\u1eb1ng, vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. \u00dd t\u01b0\u1edfng ch\u00ednh trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 gi\u00fap \u0111\u1ee1 \u0111\u01b0\u1ee3c\u00a0\u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00fang lo\u1ea1i, \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/em><\/strong>\u00a0m\u00e0 h\u1ecd c\u1ea7n nh\u1ea5t, t\u1ea1o ni\u1ec1m tin \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi \u0111\u00f3 chuy\u1ec3n th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 sau \u0111\u00f3 s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3.<\/p>\n

Nguy\u00ean t\u1eafc 2: Nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 trong h\u00e0nh tr\u00ecnh mua\u00a0<\/b><\/span><\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh t\u1ef1 gi\u00e1o d\u1ee5c b\u1ea3n th\u00e2n r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m th\u00ec vi\u1ec7c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng h\u01a1n s\u1ebd c\u00e0ng k\u00e9o d\u00e0i v\u00e0 t\u1ed3n t\u1ea1i l\u00e2u trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua (buyer journey<\/em><\/strong>). Quy tr\u00ecnh mua h\u00e0ng trong chu\u1ed7i cung \u1ee9ng d\u01b0\u1ee3c ph\u1ea9m B2B c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea5t nhi\u00ean b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh ch\u00f3ng v\u1edbi content marketing d\u01b0\u1ee3c ph\u1ea9m, \u00edt nh\u1ea5t l\u00e0 trong 6-12 th\u00e1ng \u0111\u1ea7u ti\u00ean.<\/p>\n

Trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd d\u1ef1a ph\u1ea7n l\u1edbn v\u00e0o n\u1ed9i dung \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Quy tr\u00ecnh mua h\u00e0ng hay th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua bao g\u1ed3m\u00a0ba giai \u0111o\u1ea1n<\/em><\/strong>\u00a0ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0\u00a0c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng<\/em><\/strong>\u00a0(customer touchpoints). Trong m\u1ed7i giai \u0111o\u1ea1n n\u00e0y, n\u1ed9i dung c\u1ea7n ph\u1ea3i ph\u00e1t huy \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb giai \u0111o\u1ea1n n\u00e0y sang giai \u0111o\u1ea1n ti\u1ebfp theo v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb trong m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n

Content d\u01b0\u1ee3c ph\u1ea9m cho m\u1ed7i giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ed7i t\u1ed5 ch\u1ee9c. N\u1ed9i dung th\u01b0\u1eddng tr\u1edf n\u00ean t\u1eadp trung v\u00e0o t\u1ed5 ch\u1ee9c ho\u1eb7c s\u1ea3n ph\u1ea9m h\u01a1n khi ng\u01b0\u1eddi mua b\u1eaft \u0111\u1ea7u c\u00f3 b\u01b0\u1edbc ti\u1ebfn trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. \u0110\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung th\u01b0\u1eddng t\u0103ng l\u00ean khi h\u00e0nh tr\u00ecnh mua c\u00f3 ti\u1ebfn tri\u1ec3n v\u00e0 khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n nhi\u1ec1u \u00fd \u0111\u1ecbnh mua h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung cho giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a h\u00e0nh tr\u00ecnh l\u00e0 \u0111\u1ecbnh d\u1ea1ng ng\u1eafn.<\/p>\n

\"-webvocuc\"<\/p>\n

Nguy\u00ean t\u1eafc 3: Nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c thu\u1ed9c d\u1ea1ng long-form v\u00e0 chuy\u00ean s\u00e2u<\/b><\/span><\/span><\/h2>\n

D\u01b0\u1ee3c s\u0129 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n cao, c\u00f3 h\u1ecdc th\u1ee9c, t\u1ec9 m\u1ec9 v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp. Do \u0111\u00f3, n\u1ed9i dung m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm th\u01b0\u1eddng y\u00eau c\u1ea7u \u0111\u1ed9 chuy\u00ean s\u00e2u cao v\u00e0 to\u00e0n di\u1ec7n. N\u1ed9i dung c\u1ea7n ph\u1ea3i l\u00e0m n\u1ed5i b\u1eadt chi ti\u1ebft v\u1ec1 tri\u1ec3n v\u1ecdng c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p chu\u1ed7i cung \u1ee9ng ph\u1ee9c t\u1ea1p c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n

Ch\u1eb3ng h\u1ea1n, ng\u01b0\u1eddi ta th\u01b0\u1eddng \u0111\u1ec1 xu\u1ea5t r\u1eb1ng c\u00e1c trang web c\u1ea7n kho\u1ea3ng 1.600 t\u1eeb \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0ng \u0111\u1ed9 d\u00e0i n\u1ed9i dung trung b\u00ecnh trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u01b0\u1eddng ch\u1ec9 d\u00e0i kho\u1ea3ng\u00a0600 t\u1eeb<\/em><\/strong> (theo Content Media). X\u00e9t v\u1ec1 m\u1eb7t SEO, b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i t\u1ea1o n\u1ed9i dung d\u00e0i trong tr\u01b0\u1eddng h\u1ee3p n\u1ed9i dung \u0111\u1ea7u ph\u1ec5u nh\u1eb1m m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch truy c\u1eadp t\u1ef1 nhi\u00ean. Tuy nhi\u00ean, nh\u1eefng n\u1ed9i dung d\u1ea1ng\u00a0long-form content\u00a0<\/em><\/strong>(n\u1ed9i dung d\u1ea1ng d\u00e0i)\u00a0c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, gi\u1eef kh\u00e1ch truy c\u1eadp trang web l\u00e2u h\u01a1n, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 3 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c, hi v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"

3 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng content ng\u00e0nh D\u01b0\u1ee3c ph\u1ea9m L\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 v\u00e0 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ng\u01b0\u1eddi l\u00e0m content marketing trong ng\u00e0nh d\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 ng\u00e0nh m\u00e0 c\u1ea7n ph\u1ea3i bi\u1ebft kh\u00e9o l\u00e9o l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p, linh ho\u1ea1t trong […]<\/p>\n","protected":false},"author":3,"featured_media":6275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[494],"class_list":["post-5658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-nguyen-tac-xay-dung-content-nganh-duoc"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/12\/nguyen-tac-xay-dung-content-nganh-duoc-pham.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5658"}],"version-history":[{"count":4,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5658\/revisions"}],"predecessor-version":[{"id":6276,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5658\/revisions\/6276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6275"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}