{"id":5639,"date":"2022-04-12T14:00:35","date_gmt":"2022-04-12T07:00:35","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5639"},"modified":"2022-04-06T15:50:27","modified_gmt":"2022-04-06T08:50:27","slug":"inbound-marketing-va-cach-lam-moi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/inbound-marketing-va-cach-lam-moi.html","title":{"rendered":"Inbound Marketing v\u00e0 c\u00e1ch l\u00e0m m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=5639&amp;preview=true\" target=\"_blank\" rel=\"noopener\"><strong>Inbound Marketing<\/strong><\/a> &#8211; B\u1eb1ng c\u00e1ch xu\u1ea5t b\u1ea3n theo \u0111\u00fang n\u1ed9i dung, \u0111\u00fang n\u01a1i v\u00e0 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho m\u1ed7i kh\u00e1ch h\u00e0ng.<\/p>\n<h2 dir=\"auto\"><strong><span id=\"1_Attract_8211_Thu_hut\">Attract \u2013 Thu h\u00fat<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6121 size-full alignnone\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min.png\" alt=\"Inbound Marketing\" width=\"1250\" height=\"768\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min.png 1250w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-300x184.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-1024x629.png 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-768x472.png 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-356x220.png 356w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-525x323.png 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/Inbound-marketing-la\u0300-gi\u0300-min-1050x645.png 1050w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/p>\n<div dir=\"auto\"><strong>Vi\u1ebft blog (Blogging):<\/strong> Inbound Marketing n\u00ean \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c vi\u1ebft blog. Blog l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc truy c\u1eadp \u0111\u1ebfn website. \u0110\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n vi\u1ebft nh\u1eefng n\u1ed9i dung mang t\u00ednh h\u01b0\u1edbng d\u1eabn, gi\u00e1o d\u1ee5c v\u00e0 gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi.<\/div>\n<div dir=\"auto\"><strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media):<\/strong> H\u00e3y chia s\u1ebb nh\u1eefng th\u00f4ng tin n\u1ed5i b\u1eadt v\u00e0 b\u1ed5 \u00edch tr\u00ean nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng, v\u00e0 t\u1ea1o ra c\u00e1 t\u00ednh ri\u00eang bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. V\u00e0 h\u00e3y t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t tr\u00ean \u0111\u00f3 m\u1ed7i ng\u00e0y v\u1edbi h\u1ecd.<\/div>\n<div dir=\"auto\"><strong>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search Engine Optimizing \u2013 SEO):<\/strong> H\u00e0nh tr\u00ecnh mua h\u00e0ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (V\u00ed D\u1ee5: <a href=\"https:\/\/www.google.com.vn\/\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a>) \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u00e2n t\u00edch v\u00e0 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a, t\u1ed1i \u01b0u h\u00f3a trang web, t\u1ea1o n\u1ed9i dung, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ec3 th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p n\u1eb1m trong top \u0111\u1ea7u khi t\u00ecm ki\u1ebfm.<\/div>\n<div dir=\"auto\"><strong>C\u00e1c trang web (Pages):<\/strong> B\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a trang web \u0111\u1ec3 tr\u1edf n\u00f3 n\u00ean th\u1eadt thu h\u00fat v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u00e3y bi\u1ebfn website c\u1ee7a m\u00ecnh th\u00e0nh m\u1ed9t c\u1ed5ng th\u00f4ng tin h\u1eefu \u00edch ch\u1ee9a nh\u1eefng n\u1ed9i dung hay \u0111\u1ec3 thu h\u00fat \u0111\u00fang nh\u1eefng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng.<\/div>\n<div dir=\"auto\">\n<h2 dir=\"auto\"><strong><span id=\"2_Convert_8211_Chuyen_doi\">Convert \u2013 Chuy\u1ec3n \u0111\u1ed5i<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6119 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi.jpg\" alt=\"Inbound Marketing\" width=\"800\" height=\"500\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi.jpg 800w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-300x188.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-768x480.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-525x328.jpg 525w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div dir=\"auto\">\u0110\u1ec3 kh\u00e1ch gh\u00e9 th\u0103m website s\u1eb5n s\u00e0ng cung c\u1ea5p nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1, b\u1ea1n c\u1ea7n ph\u1ea3i cho h\u1ecd \u0111\u01b0\u1ee3c m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 trao \u0111\u1ed5i, th\u01b0\u1eddng l\u00e0 nh\u1eefng n\u1ed9i dung nh\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u00e1ch \u0111i\u1ec7n t\u1ef1 (ebook), c\u00e1c lo\u1ea1i b\u00e1o c\u00e1o (report) v\u00e0 nh\u1eefng t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u (whitepaper), \u2026 D\u00f9 l\u00e0 d\u01b0\u1edbi h\u00ecnh th\u1ee9c n\u00e0o \u0111i ch\u0103ng n\u1eefa, nh\u1eefng n\u1ed9i dung n\u00e0y c\u1ea7n khi\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y h\u1ea5p d\u1eabn v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u0111i\u1ec1n v\u00e0o th\u00f4ng tin c\u1ee7a m\u00ecnh.<\/div>\n<div dir=\"auto\"><strong>M\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u1ecdc th\u00e0nh Lead bao g\u1ed3m:<\/strong><\/div>\n<ul>\n<li dir=\"auto\"><strong>Bi\u1ec3u m\u1eabu (Forms)<\/strong> \u2013 \u0110\u1ec3 ng\u01b0\u1eddi truy c\u1eadp website c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh Lead, h\u1ecd ph\u1ea3i \u0111i\u1ec1n v\u00e0o v\u00e0 g\u1eedi \u0111i th\u00f4ng tin c\u1ee7a m\u00ecnh. H\u00e3y t\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu c\u1ee7a b\u1ea1n, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y thao t\u00e1c n\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng nh\u1ea5t.<\/li>\n<li dir=\"auto\"><strong>Trang \u0111\u00e1p (Landing Pages)<\/strong> \u2013 Khi m\u1ed9t c\u00e1 nh\u00e2n v\u00e0o website n\u00e0o \u0111\u00f3 v\u00e0 nh\u1ea5p v\u00e0o m\u1ed9t CTA, h\u1ec7 th\u1ed1ng s\u1ebd chuy\u1ec3n h\u1ecd \u0111\u1ebfn Landing Page. \u0110\u00e2y l\u00e0 n\u01a1i th\u1ef1c hi\u1ec7n l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd nh\u1ea5t, v\u00e0 l\u00e0 n\u01a1i m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng \u0111\u01b0a ra th\u00f4ng tin m\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c. H\u1ecd s\u1ebd tr\u1edf th\u00e0nh Lead c\u1ee7a b\u1ea1n sau khi \u0111i\u1ec1n th\u00f4ng tin.<\/li>\n<li dir=\"auto\"><strong>C\u00e2u k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Calls-to-Action \u2013 CTA)<\/strong> \u2013 CTA l\u00e0 m\u1ed9t n\u00fat ho\u1eb7c m\u1ed9t li\u00ean k\u1ebft c\u00f3 t\u00e1c d\u1ee5ng k\u00eau g\u1ecdi, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi truy c\u1eadp th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u201cT\u1ea3i v\u1ec1 t\u00e0i li\u1ec7u chuy\u00ean s\u00e2u\u201d hay \u201cTham d\u1ef1 Webinar\u201d hay &#8220;\u0110\u0103ng k\u00ed ngay&#8221;.<\/li>\n<\/ul>\n<p>N\u1ebfu CTA c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 m\u1ea1nh hay kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c b\u1ea5t k\u00ec Lead n\u00e0o cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<ul>\n<li><strong>Th\u00f4ng tin li\u00ean h\u1ec7 (Contacts)<\/strong> \u2013 H\u00e3y theo d\u00f5i v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 nh\u1eefng Lead m\u00e0 b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i trong m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u Marketing t\u1eadp trung n\u00e0o \u0111\u00f3.<\/li>\n<\/ul>\n<div dir=\"auto\">\n<h2 dir=\"auto\"><strong><span id=\"3_Close_8211_Chot\">Close \u2013 Ch\u1ed1t<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6120 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-inbound_image2.png\" alt=\"Inbound Marketing\" width=\"627\" height=\"427\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-inbound_image2.png 627w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-inbound_image2-300x204.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-inbound_image2-525x358.png 525w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<div dir=\"auto\"><strong>Nh\u1eefng c\u00f4ng c\u1ee5 ch\u1ed1t sales bao g\u1ed3m:<\/strong><\/div>\n<ul>\n<li dir=\"auto\"><strong>B\u00e1o c\u00e1o kh\u00e9p k\u00edn (Closed-loop Reporting):<\/strong> Vi\u1ec7c t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM \u2013 Customer Relationship Management) n\u00f3 c\u00f3 th\u1ec3 cho ph\u00e9p b\u1ea1n ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t hi\u1ec7u qu\u1ea3 ph\u1ed1i h\u1ee3p gi\u1eefa \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn Marketing.<\/li>\n<li dir=\"auto\"><strong><a href=\"https:\/\/vi.wikipedia.org\/wiki\/Th%C6%B0_%C4%91i%E1%BB%87n_t%E1%BB%AD\" target=\"_blank\" rel=\"nofollow noopener\">Email<\/a>:<\/strong> M\u1ed9t chu\u1ed7i c\u00e1c email t\u1eadp trung v\u00e0o nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin \u1edf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap h\u1ecd s\u1eb5n s\u00e0ng h\u01a1n cho qu\u00e1 tr\u00ecnh mua h\u00e0ng sau n\u00e0y.<\/li>\n<li dir=\"auto\"><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing (Marketing Automation):<\/strong> Qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing s\u1ebd c\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c email Marketing v\u00e0 Lead nurturing (ch\u0103m s\u00f3c Lead) theo nh\u1eefng nhu c\u1ea7u v\u00e0 giai \u0111o\u1ea1n kh\u00e1c nhau trong chu tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a t\u1eebng Lead.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing &#8211; B\u1eb1ng c\u00e1ch xu\u1ea5t b\u1ea3n theo \u0111\u00fang n\u1ed9i dung, \u0111\u00fang n\u01a1i v\u00e0 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho m\u1ed7i kh\u00e1ch h\u00e0ng. Attract \u2013 Thu h\u00fat Vi\u1ebft blog (Blogging): Inbound Marketing n\u00ean \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[490],"class_list":["post-5639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-inbound-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/03\/inbound-marketing-la-gi-inbound_image2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5639"}],"version-history":[{"count":7,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5639\/revisions"}],"predecessor-version":[{"id":6177,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5639\/revisions\/6177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/6120"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}