{"id":5618,"date":"2022-02-18T14:00:55","date_gmt":"2022-02-18T07:00:55","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5618"},"modified":"2022-02-11T09:10:53","modified_gmt":"2022-02-11T02:10:53","slug":"quy-tac-3c-trong-thiet-ke-banner-cho-website","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/quy-tac-3c-trong-thiet-ke-banner-cho-website.html","title":{"rendered":"Quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho website"},"content":{"rendered":"

Quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner<\/strong><\/a> cho website l\u00e0 g\u00ec? B\u1ea1n c\u00f3 ph\u1ea3i \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u1eabu banner c\u00f3 th\u1ec3 di\u1ec5n t\u1ea3 c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tr\u00e0n \u0111\u1ea7y c\u1ea3m x\u00fac, sau \u0111\u00f3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem? V\u1eady th\u00ec b\u1ea1n s\u1ebd s\u1edbm th\u1ea5t v\u1ecdng \u0111\u1ea5y nh\u00e9.<\/span><\/p>\n

Th\u1ef1c ra, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng l\u00ean m\u1ea1ng \u0111\u1ec3 xem banner. H\u1ecd l\u00ean m\u1ea1ng \u0111\u1ec3 \u0111\u1ecdc b\u00e1o, l\u01b0\u1edbt web, gi\u1ea3i tr\u00ed, t\u00e1n g\u1eabu v\u1edbi b\u1ea1n b\u00e8\u2026 V\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean TV, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads) kh\u00f4ng g\u00e2y gi\u00e1n \u0111o\u1ea1n g\u00ec. Banner ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ea1y song song tr\u00ean website khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc b\u00e1o, ch\u01a1i game, xem video\u2026 V\u00e0 m\u1ee5c ti\u00eau c\u1ee7a banner \u0111\u00f3 l\u00e0 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, c\u00f4 \u0111\u1ecdng l\u1ea1i tr\u00ean m\u1ed7i k\u00eanh m\u00e0 ta s\u1eed d\u1ee5ng.<\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o t\u1eadn d\u1ee5ng quy t\u1eafc 3C t\u1eeb Google<\/a> \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ed1t. V\u1eady b\u1ea1n \u0111\u00e3 nghe qua nguy\u00ean t\u1eafc 3C ch\u01b0a? C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1\u00a0quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho websitengay trong b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9!<\/p>\n

Quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho website<\/strong><\/h2>\n

\"Quy<\/p>\n

1. Compelling (H\u1ea5p d\u1eabn)<\/span><\/strong><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, banner c\u1ea7n thu h\u00fat th\u1ecb gi\u00e1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. Sau \u0111\u00f3, th\u00f4ng \u0111i\u1ec7p marketing m\u1edbi c\u00f3 c\u01a1 h\u1ed9i t\u1ecfa s\u00e1ng \u0111\u01b0\u1ee3c. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: hi\u1ec7u \u1ee9ng chuy\u1ec3n \u0111\u1ed9ng, font ch\u1eef, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, c\u00e2u t\u1eeb r\u00f5 r\u00e0ng\u2026 s\u1ebd gi\u00fap banner c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n n\u1eefa. \u0110\u00e2y l\u00e0 1 trong 3 quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho website.<\/p>\n

2. Concise (S\u00fac t\u00edch)<\/span><\/strong><\/h3>\n

Tr\u00ean ph\u01b0\u01a1ng di\u1ec7n digital, banner c\u00f3 r\u1ea5t \u00edt th\u1eddi gian \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng. R\u1ea5t nhanh sau \u0111\u00f3, h\u1ecd s\u1ebd m\u1ea5t t\u1eadp trung r\u1ed3i l\u01b0\u1edbt \u0111i m\u00e0 kh\u00f4ng nh\u00ecn banner. V\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p tr\u00ean banner th\u1eadt ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, thu h\u00fat. \u0110\u00e2y l\u00e0 1 trong 3 quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho website.<\/p>\n

3. Clear (R\u00f5 r\u00e0ng)<\/span><\/strong><\/h3>\n

\"Quy<\/p>\n

K\u00edch th\u01b0\u1edbc banner th\u01b0\u1eddng s\u1ebd kh\u00f4ng qu\u00e1 l\u1edbn, c\u00f3 nh\u1eefng banner k\u00edch th\u01b0\u1edbc r\u1ea5t nh\u1ecf v\u00e0 h\u1eb9p. \u0110\u1eebng qu\u00e1 tham lam v\u00e0 \u201cn\u00f3i\u201d qu\u00e1 nhi\u1ec1u tr\u00ean 1 banner. Banner c\u1ee7a b\u1ea1n s\u1ebd nh\u00ecn r\u1ea5t l\u1ed9n x\u1ed9n v\u00e0 tr\u1edf n\u00ean kh\u00f3 \u0111\u1ecdc. Thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y truy\u1ec1n t\u1ea3i 1 v\u00e0 ch\u1ec9 1 th\u00f4ng \u0111i\u1ec7p th\u00f4i v\u00e0 ch\u1ec9 v\u1ec1 1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. Vi\u1ec7c r\u00f5 r\u00e0ng n\u00e0y c\u0169ng ph\u1ea3i \u00e1p d\u1ee5ng cho c\u1ea3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn d\u1ecbch Marketing n\u00e0o, th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Digital Display Ads c\u0169ng ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o Ch\u1ea5t l\u01b0\u1ee3ng S\u00e1ng t\u1ea1o c\u1ee7a n\u00f3.<\/p>\n

Th\u1ef1c ra, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng kh\u00f4ng l\u00ean m\u1ea1ng \u0111\u1ec3 xem banner c\u1ee7a b\u1ea1n. H\u1ecd l\u00ean m\u1ea1ng \u0111\u1ec3 \u0111\u1ecdc b\u00e1o, l\u01b0\u1edbt web, gi\u1ea3i tr\u00ed, nh\u1eafn tin v\u1edbi b\u1ea1n b\u00e8\u2026 V\u00e0 kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean TV, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads) kh\u00f4ng g\u00e2y b\u1ea5t k\u00ec gi\u00e1n \u0111o\u1ea1n n\u00e0o. Banner ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ch\u1ea1y song song tr\u00ean website khi ng\u01b0\u1eddi d\u00f9ng \u0111ang \u0111\u1ecdc b\u00e1o, ch\u01a1i game hay xem video\u2026 V\u00e0 m\u1ee5c ti\u00eau c\u1ee7a banner \u0111\u00f3 l\u00e0 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, c\u00f4 \u0111\u1ecdng tr\u00ean m\u1ed7i k\u00eanh m\u00e0 ta s\u1eed d\u1ee5ng.<\/p>\n

Video s\u1ebd r\u1ea5t th\u00edch h\u1ee3p cho vi\u1ec7c k\u1ec3 chuy\u1ec7n, truy\u1ec1n t\u1ea3i h\u1ebft nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang t\u00ednh ph\u1ee9c t\u1ea1p ho\u1eb7c mang \u0111\u1eadm t\u00ednh c\u1ea3m x\u00fac cho ng\u01b0\u1eddi xem; ph\u00f9 h\u1ee3p cho nhi\u1ec1u m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong khi \u0111\u00f3 banner \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u00e0nh cho m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00e0 m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u00ednh ch\u1ea5t r\u00f5 r\u00e0ng, c\u00f4 \u0111\u1ecdng tr\u00ean m\u1ed7i n\u01a1i m\u00e0 ta s\u1eed d\u1ee5ng.<\/p>\n

C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ng\u00e0y nay ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng, kh\u00f4ng th\u1ec3 d\u00f9ng t\u01b0 duy one-size-fits-all \u0111\u01b0\u1ee3c n\u1eefa. \u0110\u1eebng c\u1ed1 g\u1eafng l\u00e0m r\u1ea5t nhi\u1ec1u th\u1ee9 tr\u00ean ch\u1ec9 b\u1eb1ng m\u1ed9t platform digital<\/a>, h\u00e3y k\u1ebft h\u1ee3p \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u1ed7i k\u00eanh \u0111\u1ec3 v\u1ebd n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n h\u1ea3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quy t\u1eafc 3C trong thi\u1ebft k\u1ebf banner cho website l\u00e0 g\u00ec? B\u1ea1n c\u00f3 ph\u1ea3i \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u1eabu banner c\u00f3 th\u1ec3 di\u1ec5n t\u1ea3 c\u00e2u chuy\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tr\u00e0n \u0111\u1ea7y c\u1ea3m x\u00fac, sau \u0111\u00f3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem? V\u1eady th\u00ec b\u1ea1n s\u1ebd s\u1edbm th\u1ea5t v\u1ecdng \u0111\u1ea5y nh\u00e9. […]<\/p>\n","protected":false},"author":3,"featured_media":5869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[474,475],"class_list":["post-5618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-3c","tag-quy-tac-3c-trong-thiet-ke-banner-cho-website"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/02\/nguyen-tac-3c-thiet-ke-banner-web-3.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5618"}],"version-history":[{"count":10,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5618\/revisions"}],"predecessor-version":[{"id":5898,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5618\/revisions\/5898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5869"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}