{"id":5605,"date":"2022-02-09T14:00:19","date_gmt":"2022-02-09T07:00:19","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5605"},"modified":"2022-02-01T15:07:09","modified_gmt":"2022-02-01T08:07:09","slug":"6-ky-nang-phan-tich-cho-cac-marketer","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/6-ky-nang-phan-tich-cho-cac-marketer.html","title":{"rendered":"6 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch cho c\u00e1c Marketer"},"content":{"rendered":"

6 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch cho c\u00e1c Marketer<\/a><\/strong>. Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta h\u1eb3n \u0111\u00e3 m\u1ed9t l\u1ea7n th\u1eed s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n c\u1ed1 t\u00ecm ra l\u1eddi gi\u1ea3i cho m\u1ed9t kh\u1ed1i rubik.<\/p>\n

K\u1ef9 n\u0103ng ph\u00e2n t\u00edch l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

\"6-ky-nang-phan-tich-cho-cac-marketer\"<\/p>\n

K\u1ef9 n\u0103ng ph\u00e2n t\u00edch l\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 x\u1eed l\u00fd c\u00e1c th\u00f4ng tin, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, hi\u1ec7u qu\u1ea3.<\/p>\n

Kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ea7n thi\u1ebft v\u1edbi m\u1ed9t marketer mu\u1ed1n theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p l\u00e2u d\u00e0i. B\u1edfi \u0111i\u1ec1u n\u00e0y gi\u00fap marketer c\u00f3 g\u00f3c nh\u00ecn t\u1eeb to\u00e0n c\u1ea3nh \u0111\u1ebfn chi ti\u1ebft \u0111\u1ec3 hi\u1ec3u ho\u00e0n to\u00e0n m\u1ed9t v\u1ea5n \u0111\u1ec1. T\u1eeb \u0111\u00f3, ta d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc m\u1eaft, hi\u1ec3u r\u00f5 quy tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p t\u00edch c\u1ef1c. V\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1eeba l\u00e0 c\u00e1ch x\u1eed l\u00fd c\u00f3 h\u1ec7 th\u1ed1ng, v\u1eeba th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o.<\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i k\u1ef9 n\u0103ng ph\u00e2n t\u00edch kh\u00e1c nhau, nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u00f9ng ph\u00e2n bi\u1ec7t k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy ph\u1ea3n bi\u1ec7n.<\/p>\n

T\u01b0 duy ph\u1ea3n bi\u1ec7n<\/strong><\/span><\/h2>\n

K\u1ef9 n\u0103ng s\u1eed d\u1ee5ng t\u01b0 duy ph\u1ea3n bi\u1ec7n \u0111\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u1ea5p b\u1eadc n\u00e0o trong c\u00f4ng ty,\u00a0ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi ho\u1eb7c t\u00ecm l\u00fd do khi c\u00f3 v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. T\u01b0 duy ph\u1ea3n bi\u1ec7n t\u1ed3n t\u1ea1i nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi cho\u00a0r\u1eb1ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng t\u01b0 duy ph\u1ea3n bi\u1ec7n trong marketing.<\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/span><\/h2>\n

Neil Hoyne, 1 Chi\u1ebfn l\u01b0\u1ee3c gia \u0111o l\u01b0\u1eddng t\u1ea1i Google<\/a><\/strong> \u0111\u00e3 t\u1eebng n\u00f3i, \u201cM\u1ed9t c\u00f4ng ty th\u00e0nh c\u00f4ng l\u00e0 c\u00f4ng ty bi\u1ebft c\u00e1ch x\u1eed l\u00fd d\u1eef li\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111o\u00e1n m\u00f2.\u201d<\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c thu th\u1eadp v\u00e0 \u0111\u1ecdc c\u00e1c d\u1eef li\u1ec7u, c\u0169ng nh\u01b0 x\u1eed l\u00fd d\u1eef li\u1ec7u ph\u00e2n t\u00edch nh\u1eefng g\u00ec di\u1ec5n ra tr\u01b0\u1edbc m\u1eaft b\u1eb1ng c\u00e1ch li\u00ean k\u1ebft v\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1eeb chi ti\u1ebft \u0111\u1ebfn to\u00e0n b\u1ed9. Ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed1t s\u1ebd th\u01b0\u1eddng c\u00f3 th\u1ec3 n\u1eafm b\u1eaft insight c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u01b0\u1ee3ng th\u00f4ng tin to l\u1edbn, sau \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng cho ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3.<\/p>\n

T\u01b0 duy s\u00e1ng t\u1ea1o<\/strong><\/span><\/h2>\n

\"6-ky-nang-phan-tich-cho-cac-marketer\"<\/p>\n

M\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u00e3 t\u1eebng n\u00f3i: \u201cC\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00e1p \u00e1n th\u1ef1c s\u1ef1\u201d. S\u00e1ng t\u1ea1o trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 l\u00e0 xem x\u00e9t m\u1ecdi vi\u1ec7c t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau. T\u1eeb \u0111\u00f3, marketer s\u1ebd t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u1eadt \u0111\u1ed9t ph\u00e1 t\u1eeb nh\u1eefng \u0111i\u1ec3m th\u01b0\u1eddng hay b\u1ecb ng\u01b0\u1eddi kh\u00e1c b\u1ecf qua. \u201cS\u00e1ng t\u1ea1o\u201d \u0111\u00e3 n\u1eb1m trong danh s\u00e1ch 20 k\u1ef9 n\u0103ng h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng.<\/p>\n

K\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/span><\/h2>\n

Nh\u00e0 tuy\u1ec3n d\u1ee5ng lu\u00f4n coi giao ti\u1ebfp l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng ph\u1ea3i c\u00f3 \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n qua kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u01b0a ra nh\u1eadn x\u00e9t. Giao ti\u1ebfp r\u00f5 r\u00e0ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi l\u00e0m g\u00ec \u0103n \u00fd h\u01a1n khi th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1eb7c khi xu\u1ea5t hi\u1ec7n m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch.<\/p>\n

K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong><\/span><\/h2>\n

K\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ee9c l\u00e0 vi\u1ec7c bi\u1ebft c\u00e1ch x\u1eed l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t, hay \u0111\u1ecbnh v\u1ecb nh\u1eefng v\u1ecb tr\u00ed c\u1ea7n \u01b0u ti\u00ean tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. T\u1ea5t c\u1ea3 nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y \u0111\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n

K\u1ef9 n\u0103ng h\u1ee3p t\u00e1c<\/strong><\/span><\/h2>\n

\"6-ky-nang-phan-tich-cho-cac-marketer\"<\/p>\n

K\u1ef9 n\u0103ng h\u1ee3p t\u00e1c t\u1ed1t gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed3ng nghi\u1ec7p h\u01a1n, ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch \u0111\u00fang gi\u1edd, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n theo mong mu\u1ed1n c\u1ee7a b\u1ea1n.<\/p>\n

Marketing s\u1ebd ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi nh\u00f3m sales c\u1ee7a doanh nghi\u1ec7p, ph\u00e1t tri\u1ec3n th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c. Bi\u1ebft c\u00e1ch t\u1ea1o n\u00ean \u201cs\u1ee9c m\u1ea1nh \u0111\u1ed3ng \u0111\u1ed9i\u201d, c\u00f4ng vi\u1ec7c s\u1ebd tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0 h\u01a1n v\u00e0 th\u00fa v\u1ecb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n","protected":false},"excerpt":{"rendered":"

6 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch cho c\u00e1c Marketer. Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta h\u1eb3n \u0111\u00e3 m\u1ed9t l\u1ea7n th\u1eed s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n c\u1ed1 t\u00ecm ra l\u1eddi gi\u1ea3i cho m\u1ed9t kh\u1ed1i rubik. K\u1ef9 n\u0103ng ph\u00e2n t\u00edch l\u00e0 g\u00ec? K\u1ef9 n\u0103ng ph\u00e2n t\u00edch l\u00e0 kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 x\u1eed l\u00fd […]<\/p>\n","protected":false},"author":3,"featured_media":5828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,310],"tags":[],"class_list":["post-5605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-thu-thuat"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/01\/ki-nang-nhan-vien-Marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5605"}],"version-history":[{"count":8,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5605\/revisions"}],"predecessor-version":[{"id":5855,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5605\/revisions\/5855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5828"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}