{"id":5600,"date":"2022-01-16T14:00:15","date_gmt":"2022-01-16T07:00:15","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5600"},"modified":"2022-01-08T19:45:31","modified_gmt":"2022-01-08T12:45:31","slug":"chay-quang-cao-facebook-hieu-qua-hon","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/chay-quang-cao-facebook-hieu-qua-hon.html","title":{"rendered":"Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi b\u00ed quy\u1ebft n\u00e0y"},"content":{"rendered":"

Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3<\/a><\/strong> h\u01a1n v\u1edbi b\u00ed quy\u1ebft n\u00e0y. N\u1ebfu nh\u01b0 l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, l\u00e0 m\u1ed9t ng\u01b0\u1eddi manager th\u00ec th\u1eadt s\u1ef1 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch b\u1ea5m n\u00fat qu\u1ea3ng c\u00e1o Facebook, kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o Facebook, kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft target tr\u00ean Facebook th\u1ebf n\u00e0o.\u00a0Nh\u01b0ng b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch th\u1ee9c n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ed9i nh\u00f3m qu\u1ea3ng c\u00e1o Facebook cho b\u1ea1n, \u0111\u01b0a cho h\u1ecd nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3.<\/p>\n

B\u00ed quy\u1ebft \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/a> hi\u1ec7u qu\u1ea3\u00a0<\/span><\/strong><\/h2>\n

\"chay-quang-cao-facebook-hieu-qua-hon\"<\/p>\n

V\u00e0 sau \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ec3 gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng tr\u00ean v\u00e0\u00a0ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3<\/strong>\u00a0h\u01a1n:<\/p>\n

T\u1ed1i \u01b0u l\u1eddi ch\u00e0o h\u00e0ng<\/span><\/strong><\/h3>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng l\u1eddi ch\u00e0o h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ec3 t\u1eeb \u0111\u00f3 khi\u1ebfn cho kh\u00e1ch h\u00e0ng d\u1ec5 mua h\u00e0ng h\u01a1n.<\/p>\n

Landing page thi\u1ebft k\u1ebf \u0111\u1eb9p c\u0169ng r\u1ea5t quan tr\u1ecdng nh\u01b0ng n\u1ed9i dung l\u1eddi ch\u00e0o h\u00e0ng tr\u00ean \u0111\u00f3 ph\u1ea3i th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra t\u00ednh chuy\u1ec3n \u0111\u1ed5i cao.<\/p>\n

Khi b\u1ea1n c\u00f3 m\u1ed9t l\u1eddi ch\u00e0o h\u00e0ng cu\u1ed1n h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c th\u00ec vi\u1ec7c mua h\u00e0ng c\u0169ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n n\u1ebfu nh\u01b0 b\u1ea1n \u0111\u01b0a ng\u01b0\u1eddi ta v\u00e0o trong l\u1eddi ch\u00e0o h\u00e0ng \u0111\u00f3.<\/p>\n

Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o thu h\u00fat<\/span><\/strong><\/h3>\n

\"chay-quang-cao-facebook-hieu-qua-hon\"<\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u00fa \u00fd v\u00e0o th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u00f3 sau khi c\u00f3 l\u1eddi ch\u00e0o.<\/p>\n

\u2013 S\u1ef1 ch\u00fa \u00fd \u0111\u1ea7u ti\u00ean l\u00e0 ti\u00eau \u0111\u1ec1, y\u1ebfu t\u1ed1 c\u1ea7n ph\u1ea3i nh\u1edb \u0111\u1ebfn \u0111\u00f3 l\u00e0 ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o ph\u1ea3i th\u1eadt s\u1ef1 thu h\u00fat v\u00e0 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd \u0111\u00fang c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013 B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng video, h\u00ecnh \u1ea3nh cu\u1ed1n h\u00fat, g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n

Cung c\u1ea5p nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/span><\/strong><\/h3>\n

B\u1ea1n n\u00ean cung c\u1ea5p th\u00eam v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i th\u1ef1c t\u1ebf \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 tr\u00ean 1 landing page qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 review s\u1ea3n ph\u1ea9m, c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 c\u1ea3m nh\u1eadn g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m,\u2026 \u0111\u00f3 l\u00e0 nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i.<\/p>\n

S\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n<\/span><\/strong><\/h3>\n

B\u1ea1n n\u00ean s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng \u0111\u1ec3 kho\u00e9t s\u00e2u v\u00e0o n\u1ed7i \u0111au trong ph\u1ea7n n\u1ed9i dung, sau \u0111\u00f3 b\u1ea1n m\u1edbi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft. (Theo c\u00f4ng th\u1ee9c PAS)<\/p>\n

S\u1eed d\u1ee5ng emoji<\/span><\/strong><\/h3>\n

\"chay-quang-cao-facebook-hieu-qua-hon\"<\/p>\n

Trong b\u00e0i qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng th\u00eam nh\u1eefng icon emoji.<\/p>\n

V\u00ed d\u1ee5 c\u00e1c icon m\u1eb7t kh\u00f3c, m\u1eb7t c\u01b0\u1eddi, icon t\u1ee9c gi\u1eadn ho\u1eb7c m\u0169i t\u00ean, \u0111inh ghim ho\u1eb7c c\u00f3 r\u1ea5t nhi\u1ec1u icon kh\u00e1c nhau, b\u1ea1n c\u1ea7n ch\u00e8n icon v\u00e0o nh\u1eefng n\u1ed9i dung b\u00e0i vi\u1ebft \u0111\u00f3 \u0111\u1ec3 l\u00e0m cho b\u00e0i vi\u1ebft tr\u1edf n\u00ean sinh \u0111\u1ed9ng h\u01a1n, d\u1ec5 \u0111\u1ecdc h\u01a1n.<\/p>\n

Tr\u00ean landing page b\u1ea1n n\u00ean ch\u1ecdn c\u00e1ch tr\u00ecnh b\u00e0y theo d\u1ea1ng checklist t\u1eebng \u00fd t\u1eebng c\u00e2u v\u1edbi c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng ho\u1eb7c danh s\u00e1ch icon \u0111\u1ec3 mi\u00eau t\u1ea3 r\u00f5 n\u00e9t nh\u1ea5t v\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd t\u1eadp trung v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n

Ch\u00fa \u00fd \u0111\u1eebng l\u00e0m d\u1ee5ng qu\u00e1 nhi\u1ec1u s\u1ebd g\u00e2y ra hi\u1ec7u \u1ee9ng kh\u00f3 ch\u1ecbu v\u00e0 thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/p>\n

C\u00f3 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/span><\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u1ea3ng c\u00e1o. B\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 CTA: Call to Action \u2013 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng. V\u00ed d\u1ee5 nh\u01b0 comment \u1edf ph\u1ea7n b\u00ean d\u01b0\u1edbi, g\u1ecdi \u0111i\u1ec7n tho\u1ea1i s\u1ed1 n\u00e0y ngay, inbox tr\u1ef1c ti\u1ebfp cho t\u00f4i,…<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi b\u00ed quy\u1ebft n\u00e0y. N\u1ebfu nh\u01b0 l\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, l\u00e0 m\u1ed9t ng\u01b0\u1eddi manager th\u00ec th\u1eadt s\u1ef1 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch b\u1ea5m n\u00fat qu\u1ea3ng c\u00e1o Facebook, kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o Facebook, kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft target tr\u00ean Facebook th\u1ebf n\u00e0o.\u00a0Nh\u01b0ng […]<\/p>\n","protected":false},"author":3,"featured_media":5715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[463,464,366],"class_list":["post-5600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-chay-quang-cao-facebook","tag-facebook-ads","tag-quang-cao"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2022\/01\/cach-chay-quang-cao-facebook.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5600"}],"version-history":[{"count":8,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5600\/revisions"}],"predecessor-version":[{"id":5763,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5600\/revisions\/5763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5715"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}