{"id":56,"date":"2019-04-06T07:23:32","date_gmt":"2019-04-06T07:23:32","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=56"},"modified":"2021-12-27T15:25:03","modified_gmt":"2021-12-27T08:25:03","slug":"su-khac-biet-cua-google-adword-va-quang-cao-truyen-thong","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/su-khac-biet-cua-google-adword-va-quang-cao-truyen-thong.html","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Google Adword v\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng"},"content":{"rendered":"

T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a qu\u1ea3ng c\u00e1o Google Adword <\/strong><\/a>so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00e1c.<\/p>\n

\"S\u1ef1<\/p>\n

1. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Adwords<\/strong><\/h2>\n

C\u00f3 3 h\u00ecnh th\u1ee9c:
\n– Qu\u1ea3ng c\u00e1c t\u1eeb kh\u00f3a tr\u00ean Google Adword<\/a>
\n– Qu\u1ea3ng c\u00e1o website tr\u00ean google th\u00f4ng qua c\u00e1c banner
\n– Qu\u1ea3ng c\u00e1o Youtube
\n– Qu\u1ea3ng c\u00e1o Mobile<\/p>\n

C\u00f9ng v\u1edbi ph\u01b0\u01a1ng th\u1ee9c Pay per click – tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, c\u00e1c qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mu\u1ed1n xu\u1ea5t hi\u1ec7n, hi\u1ec7n th\u1ecb b\u1eb1ng 1 trong 4 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean ho\u1eb7c 3 d\u01b0\u1edbi c\u00f9ng c\u1ee7a trang nh\u1ea5t Google.<\/p>\n

2. Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o Google Adwords<\/strong><\/h2>\n

\u01afu \u0111i\u1ec3m c\u1ee7a truy\u1ec1n th\u00f4ng online<\/strong> b\u1eb1ng h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u00ean ph\u1ea3i ho\u1eb7c ph\u00eda tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm – ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.
\nBanner qu\u1ea3ng c\u00e1o ho\u1eb7c th\u00f4ng \u0111i\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ea1i nhi\u1ec1u v\u1ecb tr\u00ed tr\u00ean c\u00e1c website li\u00ean k\u1ebft v\u1edbi ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean website Publishers.<\/p>\n

\"S\u1ef1<\/p>\n

Qu\u1ea3ng c\u00e1o Google Adwords hi\u1ec7u qu\u1ea3 \u01b0u vi\u1ec7t nh\u1edd kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m t\u1edbi qu\u1ea3ng c\u00e1o \u0111\u1ed3ng th\u1eddi c\u00f3 nhi\u1ec1u t\u00f9y bi\u1ebfn gi\u00fap kh\u00e1chh\u00e0ng t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed:
\n– Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trong c\u00e1c kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh
\n– Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb theo \u0111\u00fang t\u1eeb kh\u00f3a l\u1ef1a ch\u1ecdn
\n– Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o theo khu v\u1ef1c, qu\u1ed1c gia hay th\u1eadm ch\u00ed to\u00e0n c\u1ea7u.
\n– \u0110\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o theo ng\u00e0y, theo giai \u0111o\u1ea1n.<\/p>\n

3. T\u00ednh \u01b0u vi\u1ec7t c\u1ee7a qu\u1ea3ng c\u00e1o google adwords – truy\u1ec1n th\u00f4ng marketing online.<\/strong><\/h2>\n

– Chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Google Adwords th\u1ea5p nh\u01b0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao, th\u00f4ng qua vi\u1ec7c qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00ean tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng nh\u1ea5p chu\u1ed9t, nh\u1eefng hi\u1ec3n th\u1ecb kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua b\u1ed9 l\u1ecdc c\u1ee7a Google Adwords.
\n– Nh\u1edd kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 linh ho\u1ea1t, Google Adwords l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.
\n– C\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb kho\u00e1 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t. B\u1ea1n ch\u1ec9 tr\u1ea3 khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p chu\u1ed9t l\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.
\n– C\u00f3 th\u1ec3 ch\u1ecdn ch\u00ednh x\u00e1c v\u1ecb tr\u00ed n\u1ed9i dung n\u01a1i b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh xu\u1ea5t hi\u1ec7n ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p t\u1eeb kho\u00e1 v\u1edbi n\u1ed9i dung. B\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) ho\u1eb7c cho m\u1ed7i 1000 l\u1ea7n ng\u01b0\u1eddi kh\u00e1c xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 gi\u00e1 th\u1ea7u CPM).<\/p>\n

\"S\u1ef1– C\u00f4ng c\u1ee5 gi\u1ea3m gi\u00e1 c\u1ee7a Adwords s\u1ebd t\u1ef1 \u0111\u1ed9ng gi\u1ea3m chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p th\u1ef1c, v\u00ec v\u1eady b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 chi ph\u00ed th\u1ea5p nh\u1ea5t c\u1ea7n \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. C\u00f4ng c\u1ee5 gi\u1ea3m gi\u00e1 c\u1ee7a Google adwords v\u1eabn ho\u1ea1t \u0111\u1ed9ng cho d\u00f9 b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p hi\u1ec3n th\u1ecb hay \u0111\u1eb7t gi\u00e1 th\u1ea7u n\u00e0o.
\n– Kh\u00f4ng ph\u1ea3i tr\u1ea3 chi ph\u00ed t\u1ed1i thi\u1ec3u h\u00e0ng th\u00e1ng n\u00e0o cho Adwords (ph\u00ed k\u00edch ho\u1ea1t kh\u00f4ng \u0111\u00e1ng k\u1ec3). B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb nhi\u1ec1u d\u1ea1ng qu\u1ea3ng c\u00e1o, bao g\u1ed3m qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 video, d\u1ec5 d\u00e0ng theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u00e1o c\u00e1o trong Trung t\u00e2m Ki\u1ec3m so\u00e1t t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.
\n– Qu\u1ea3ng c\u00e1o tr\u00ean Google adwords thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng, v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00e0nh m\u1ea1ch, d\u1ec5 hi\u1ec3u, qua \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi nh\u1eb1m thay \u0111\u1ed5i chi\u1ebfn d\u1ecbch cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o
\n– B\u1ea5t k\u1ec3 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau ho\u1eb7c l\u01b0\u1ee3ng th\u1eddi gian \u00edt \u1ecfi m\u00e0 b\u1ea1n c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh b\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google.<\/p>\n

4. Qu\u1ea3ng c\u00e1o tr\u00ean Google ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n

– Nh\u00e0 t\u00e0i tr\u1ee3 x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u00e0 m\u00ecnh mu\u1ed1n qu\u1ea3ng c\u00e1o Google Adwords.
\n– \u00a0Ti\u1ebfp thep l\u00e0 \u0111\u0103ng k\u00fd qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u00f3 v\u1edbi Google v\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd c\u1ee7a Google.
\n– M\u1ed7i khi c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng click v\u00e0o m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e0 t\u00e0i tr\u1ee3 tr\u00ean trang li\u1ec7t k\u00ea t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a Google, nh\u00e0 t\u00e0i tr\u1ee3 c\u1ea7n tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i vi\u1ec7c c\u00f3 1 kh\u00e1ch h\u00e0ng vi\u1ebfng th\u0103m website.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a qu\u1ea3ng c\u00e1o Google Adword so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng kh\u00e1c. 1. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google Adwords C\u00f3 3 h\u00ecnh th\u1ee9c: – Qu\u1ea3ng c\u00e1c t\u1eeb kh\u00f3a tr\u00ean Google Adword – Qu\u1ea3ng c\u00e1o website tr\u00ean google th\u00f4ng qua c\u00e1c banner – Qu\u1ea3ng c\u00e1o Youtube – […]<\/p>\n","protected":false},"author":2,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adsword","category-online-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/su-khac-biet-cua-quang-cao-google-adword-1_hebdgh.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":5696,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/5696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/63"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}