{"id":519,"date":"2019-06-21T08:10:18","date_gmt":"2019-06-21T01:10:18","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=519"},"modified":"2022-04-12T14:13:13","modified_gmt":"2022-04-12T07:13:13","slug":"tim-hieu-google-webmaster-tool-la-gi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tim-hieu-google-webmaster-tool-la-gi.html","title":{"rendered":"T\u00ecm hi\u1ec3u Google Webmaster tool l\u00e0 g\u00ec"},"content":{"rendered":"

Google Webmaster tool l\u00e0 g\u00ec<\/strong><\/a>? \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00e0i \u0111\u1eb7t v\u1edbi b\u1ea5t k\u00ec nh\u00e0 qu\u1ea3n tr\u1ecb website n\u00e0o. T\u1ea1i sao Google Webmaster Tool l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn nh\u01b0 v\u1eady? H\u00e3y c\u00f9ng t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc nh\u00e9.<\/p>\n

\u0110\u1ea7u ti\u00ean, ch\u00fang ta c\u1ea7n hi\u1ec3u Google Webmaster Tool l\u00e0 g\u00ec<\/em>?<\/h2>\n

\"Webmaster<\/p>\n

Google Webmaster Tool<\/a>, m\u1ed9t thi\u1ebft l\u1eadp c\u00e1c c\u00f4ng c\u1ee5 d\u00f9ng cho ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb website. Ngo\u00e0i ra, Google Webmaster Tool c\u00f2n l\u00e0 m\u1ed9t thi\u1ebft l\u1eadp c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu \u00edch cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi Google. \u0110i\u1ec1u ch\u1ec9nh nh\u1eefng c\u00e1ch th\u1ee9c Google xem x\u00e9t trang web c\u1ee7a b\u1ea1n nh\u01b0 link n\u1ed9i, ngo\u1ea1i tuy\u1ebfn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 crawl m\u00e0 t\u1ea1i \u0111\u00f3 Google bot l\u1eadp ch\u1ec9 m\u1ee5c trang web c\u1ee7a b\u1ea1n, ki\u1ec3m tra nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u00f5 v\u00e0o \u0111\u1ec3 truy c\u1eadp t\u1edbi trang web c\u1ee7a b\u1ea1n. C\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 click through cho m\u1ed7i t\u1eeb kh\u00f3a, xem x\u00e9t th\u1ed1ng k\u00ea v\u1ec1 trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa.<\/p>\n

Khi b\u1ea1n cho ph\u00e9p Google quy\u1ec1n truy c\u1eadp to\u00e0n b\u1ed9 \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ph\u1ea3i lo l\u1eafng v\u1ec1 c\u00e1ch th\u1ee9c m\u00e0 Google x\u1eed l\u00fd d\u1eef li\u1ec7u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o b\u1edfi Google l\u00e0 m\u1ed9t c\u00f4ng ty n\u1ed5i ti\u1ebfng. V\u00e0 n\u00f3 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u1ea1m d\u1ee5ng d\u1eef li\u1ec7u m\u00e0 web b\u1ea1n cung c\u1ea5p.<\/p>\n

V\u1eady n\u00ean h\u00e3y suy ngh\u0129 k\u0129 tr\u01b0\u1edbc khi cho ph\u00e9p Google (ho\u1eb7c b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch n\u00e0o) ti\u1ebfp c\u1eadn c\u00e1c d\u1eef li\u1ec7u b\u00ed m\u1eadt trang web c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Google Webmaster Tool k\u1ebft h\u1ee3p v\u1edbi Google Analytics th\u00ec k\u1ebft qu\u1ea3 s\u1ebd c\u00f2n t\u1ed1t h\u01a1n n\u1eefa. N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng Google Analytics r\u1ed3i, ch\u1ec9 c\u1ea7n m\u1ed9t ch\u00fat \u0111i\u1ec1u ch\u1ec9nh th\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p ch\u00fang v\u1edbi Google Webmaster Tools.<\/p>\n

Ti\u1ebfp theo, b\u1ea1n x\u00e1c minh ch\u1ee7 quy\u1ec1n v\u00e0 c\u00f3 Google code trong trang web c\u1ee7a b\u1ea1n.<\/h2>\n

Khi b\u1ea1n log-in v\u00e0o trong t\u00e0i kho\u1ea3n Google Webmaster Tool. C\u00e1i b\u1ea1n th\u1ea5y \u0111\u1ea7u ti\u00ean l\u00e0 Dashboard.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp m\u1ecdi ph\u1ea7n ch\u00ednh nh\u01b0: Search Queries, Links to Your Site, Crawl Error, Keywords, Sitemap… B\u1ea1n click v\u00e0o b\u1ea5t k\u1ef3 m\u1ee5c n\u00e0o trong \u0111\u00f3 s\u1ebd m\u1edf ra nh\u1eefng ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

“Search Queries” cho th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n

Danh s\u00e1ch n\u00e0y hi\u1ec3n th\u1ecb nh\u1eefng t\u1eeb kh\u00f3a n\u00e0o m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm khi h\u1ecd truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng l\u00e0 danh s\u00e1ch n\u00e0y c\u00f3 ch\u1ee9a nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 t\u1edbi. H\u00e3y ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a th\u00edch h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a.<\/p>\n

\u1ede ph\u1ea7n Search Queries, Webmaster tool l\u00e0 g\u00ec.<\/h2>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng impression, click. \u0110\u1ec3 b\u1ea1n bi\u1ebft v\u1ec1 CTR cho t\u1eeb kh\u00f3a \u0111\u00f3. Khi con s\u1ed1 l\u00e0 b\u1eb1ng, cao h\u01a1n th\u00ec ngh\u0129a l\u00e0 t\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 li\u00ean quan cao. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n v\u00e0o t\u1eeb kh\u00f3a \u0111\u00f3. C\u00f2n n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y CTR \u0111i xu\u1ed1ng. T\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n \u0111\u1eebng quan t\u00e2m \u0111\u1ebfn t\u1eeb kh\u00f3a \u0111\u00f3 n\u1eefa.<\/p>\n

Sau khi t\u00ecm hi\u1ec3u Webmaster tool l\u00e0 g\u00ec, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u t\u1edbi “Links to Your Site”. T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 xem backlink t\u1eeb \u0111\u00e2u \u0111\u1ebfn (n\u1ed9i tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn). C\u0169ng nh\u01b0 l\u00e0 c\u00e1c page \u0111\u01b0\u1ee3c link t\u1edbi.<\/p>\n

Ti\u1ebfp theo l\u00e0 Crawl Error, Crawl Error cho th\u1ea5y nh\u1eefng l\u1ed7i m\u00e0 Google bot \u0111\u00e3 hi\u1ec3n th\u1ecb tr\u00ean trang web c\u1ee7a b\u1ea1n. D\u1eef li\u1ec7u b\u1ea1n l\u1ea5y \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111i\u1ec1u b\u1ea1n c\u00f3 khi b\u1ea1n s\u1eed d\u1ee5ng Spider Simulator. N\u00f3 cho th\u1ea5y c\u00e1c trang kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn, c\u00e1c page b\u1ecb m\u1ea5t, l\u1ed7i server. V\u00e0 t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 khi\u1ebfn Google kh\u00f4ng crawl trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea crawl kh\u00e1c (nh\u01b0 l\u00e0 s\u1ed1 page \u0111\u01b0\u1ee3c crawl m\u1ed7i ng\u00e0y) c\u0169ng r\u1ea5t h\u1eefu \u00edch.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, Search Queries li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a. Nh\u01b0ng \u0111\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u00f5 v\u00e0o r\u1ed3i t\u00ecm ra web c\u1ee7a b\u1ea1n. Ph\u1ea7n Keyword c\u0169ng hi\u1ec3n th\u1ecb c\u00e1c t\u1eeb kh\u00f3a. S\u1ef1 kh\u00e1c nhau \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3. M\u00e0 Google \u0111\u00e3 t\u00ecm tr\u00ean trang web c\u1ee7a b\u1ea1n. Hai danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau, ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n

Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1eeb Dashboard l\u00e0 Sitemap.<\/h2>\n

\"Webmaster<\/p>\n

Sau c\u00f9ng, b\u1ea1n \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c Webmaster tool l\u00e0 g\u00ec v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a Webmaster tool r\u1ed3i \u0111\u00fang kh\u00f4ng n\u00e0o? \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb website chuy\u00ean nghi\u1ec7p. C\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng trong vi\u1ec7c ch\u0103m s\u00f3c, qu\u1ea3n tr\u1ecb website, nh\u01b0 l\u00e0 t\u1eeb kh\u00f3a, link, crawl error.. \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1edbi t\u1ea1i \u0111\u00e2y.<\/p>\n

V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y trang web c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Webmaster tool l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00e0i \u0111\u1eb7t v\u1edbi b\u1ea5t k\u00ec nh\u00e0 qu\u1ea3n tr\u1ecb website n\u00e0o. T\u1ea1i sao Google Webmaster Tool l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn nh\u01b0 v\u1eady? H\u00e3y c\u00f9ng t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Webvocuc nh\u00e9. \u0110\u1ea7u ti\u00ean, ch\u00fang ta c\u1ea7n hi\u1ec3u Google […]<\/p>\n","protected":false},"author":2,"featured_media":524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[37],"class_list":["post-519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-website","tag-webmaster-tool-la-gi"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/tim-hieu-google-webmaster-tool-la-gi-02_yel9gp.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/519\/revisions"}],"predecessor-version":[{"id":6251,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/519\/revisions\/6251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/524"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}