{"id":5178,"date":"2021-11-28T14:00:02","date_gmt":"2021-11-28T07:00:02","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5178"},"modified":"2021-11-24T15:39:06","modified_gmt":"2021-11-24T08:39:06","slug":"cac-ung-dung-cua-a-b-testing-va-luu-y","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cac-ung-dung-cua-a-b-testing-va-luu-y.html","title":{"rendered":"C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing v\u00e0 l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n"},"content":{"rendered":"<p><strong><a href=\"https:\/\/webvocuc.com\/blog\/?p=5178&amp;preview=true\" target=\"_blank\" rel=\"noopener\">C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing<\/a><\/strong> v\u00e0 l\u01b0u \u00fd \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi th\u1ef1c hi\u1ec7n quy tr\u00ecnh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft sau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5257 size-full aligncenter\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1.jpg\" alt=\"C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing v\u00e0 l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n\" width=\"1200\" height=\"700\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1.jpg 1200w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1-300x175.jpg 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1-1024x597.jpg 1024w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1-768x448.jpg 768w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1-525x306.jpg 525w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/a-b-testing-la-gi-7-buoc-thuc-hien-ab-testing-cho-nguoi-moi-bat-dau-1-1050x613.jpg 1050w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span id=\"2_Tai_sao_can_lam_AB_Testing\"><strong>T\u1ea1i sao c\u1ea7n l\u00e0m A\/B Testing?<\/strong><\/span><\/h2>\n<ul>\n<li>Cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i, ng\u0103n ng\u1eeba c\u00e1c t\u00e1c \u0111\u1ed9ng x\u1ea5u \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>Gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng \u1ea3nh h\u01b0\u1edfng v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 l\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Chi ph\u00ed th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m kh\u00e1 th\u1ea5p, tuy nhi\u00ean k\u1ebft qu\u1ea3 cao h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n (n\u1ebfu m\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c).<\/p>\n<p>Gi\u00fap vi\u1ec7c truy\u1ec1n \u0111\u1ea1t gi\u1eefa sales, marketing, c\u1ea5p tr\u00ean c\u00f3 c\u01a1 s\u1edf h\u01a1n, d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n<h2 id=\"ftoc-heading-8\" class=\"ftwp-heading\"><strong>C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing<\/strong><\/h2>\n<p>A\/B testing hi\u1ec7n nay \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c \u0111a d\u1ea1ng kh\u00e1c nhau. \u1ee8ng d\u1ee5ng c\u1ee7a A\/B testing ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecm hi\u1ec3u v\u1ec1 hi\u1ec7u qu\u1ea3 ph\u00e1t tri\u1ec3n c\u1ee7a web, qu\u1ea3ng c\u00e1o online\/offline\u2026 Ngo\u00e0i ra c\u00f2n d\u00f9ng \u0111\u1ec3 th\u1eed nghi\u1ec7m hi\u1ec7u qu\u1ea3 cho c\u1ea3 mobile app v\u00e0 email marketing\u2026<\/p>\n<ul>\n<li>A\/B testing cho website s\u1ebd d\u00f9ng \u0111\u1ec3 th\u1eed nghi\u1ec7m tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng, CTA chuy\u1ec3n \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng, <a href=\"https:\/\/www.google.com\/intl\/vi_VN\/forms\/about\/\" target=\"_blank\" rel=\"nofollow noopener\">form \u0111i\u1ec1n th\u00f4ng tin<\/a>\u2026 T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 li\u00ean quan \u0111\u1ebfn website s\u1ebd l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0\u1ee3c test \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>A\/B testing cho qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng. M\u1ed7i m\u1eabu qu\u1ea3ng c\u00e1o s\u1ebd mang \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 thu h\u00fat ri\u00eang v\u00e0 h\u00e0i l\u00f2ng kh\u00e1c nhau. C\u00e1c doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfn h\u00e0nh ch\u1ea1y tr\u1ef1c ti\u1ebfp, song song c\u1ea3 2 m\u1eabu \u0111\u1ec3 xem m\u1eabu n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n. Kh\u00f4ng ch\u1ec9 \u1edf l\u0129nh v\u1ef1c marketing online m\u00e0 \u1edf b\u00e1o gi\u1ea5y, t\u1edd r\u01a1i, billboard hay b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec\u2026 c\u0169ng s\u1eed d\u1ee5ng nh\u1eefng th\u1eed nghi\u1ec7m n\u00e0y.<\/li>\n<\/ul>\n<ul>\n<li>A\/B testing cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. AppStore hay Google Play \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 l\u00e0m m\u00f4i tr\u01b0\u1eddng ch\u1ea1y th\u1eed nghi\u1ec7m v\u00f4 c\u00f9ng ho\u00e0n h\u1ea3o. T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 ch\u1ecdn \u0111\u01b0\u1ee3c c\u00e1c app, \u1ee9ng d\u1ee5ng ho\u00e0n h\u1ea3o nh\u1ea5t.<\/li>\n<li>A\/B testing c\u0169ng th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c tr\u00ean c\u1ea3 <strong>email marketing<\/strong>. B\u1ea1n s\u1ebd khoanh v\u00f9ng \u0111\u01b0\u1ee3c nh\u1eefng email c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 n\u00ean s\u1eed d\u1ee5ng thay v\u00ec g\u1eedi \u0111\u1ea1i tr\u00e0 h\u00e0ng tr\u0103m email m\u00e0 v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ng\u00f3 ng\u00e0ng t\u1edbi.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5258 size-full\" src=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-testing-1.png\" alt=\"C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing v\u00e0 l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n\" width=\"680\" height=\"340\" title=\"\" srcset=\"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-testing-1.png 680w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-testing-1-300x150.png 300w, https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-testing-1-525x263.png 525w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<h2 id=\"ftoc-heading-9\" class=\"ftwp-heading\"><strong>Nh\u1eefng l\u01b0u \u00fd\u00a0\u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing<\/strong><\/h2>\n<h4><strong>A\/B testing n\u00ean l\u00e0m nh\u1eefng vi\u1ec7c sau<\/strong><\/h4>\n<ul>\n<li>Bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m d\u1eebng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ee9 kh\u00f4ng ph\u1ea3i k\u00e9o d\u00e0i qu\u00e1 l\u00e2u cho cu\u1ed9c th\u1eed nghi\u1ec7m.<\/li>\n<li>N\u00ean t\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng th\u00edch tr\u1ea3i nghi\u1ec7m bi\u1ebfn th\u1ec3 n\u00e0o h\u01a1n.<\/li>\n<li>N\u00ean th\u1eed nghi\u1ec7m nhi\u1ec1u l\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c nh\u1ea5t.<\/li>\n<li>N\u00ean th\u1ef1c hi\u1ec7n A\/B testing cho mobile v\u00e0 desktop ri\u00eang bi\u1ec7t. Hai h\u1ec7 t\u00ecm ki\u1ebfm n\u00e0y ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau n\u00ean s\u1ebd cho traffic khi A\/B testing t\u1eeb mobile v\u00e0 desktop c\u0169ng kh\u00e1c nhau.<\/li>\n<\/ul>\n<h4><strong>Nh\u1eefng vi\u1ec7c kh\u00f4ng n\u00ean l\u00e0m khi ti\u1ebfn h\u00e0nh A\/B testing<\/strong><\/h4>\n<ul>\n<li>A\/B testing c\u1ee7a 2 bi\u1ebfn th\u1ec3 ph\u1ea3i \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh song song v\u00e0 c\u00f9ng th\u1eddi gian. Khi sai l\u1ec7ch v\u1ec1 th\u1eddi gian th\u1ef1c hi\u1ec7n th\u00ec kh\u00f4ng n\u00ean so s\u00e1nh 2 phi\u00ean b\u1ea3n A v\u00e0 B v\u1edbi nhau n\u1eefa.<\/li>\n<li>Kh\u00f4ng n\u00ean k\u1ebft lu\u1eadn qu\u00e1 s\u1edbm v\u1edbi k\u1ebft qu\u1ea3 \u0111\u00f3. Sau khi ch\u1ea1y th\u1eed nghi\u1ec7m h\u00e3y ph\u00e2n t\u00edch b\u00e1o c\u00e1o, x\u1eed l\u00fd th\u00f4ng tin v\u00e0 th\u1ef1c hi\u1ec7n trong th\u1eddi gian test l\u00fd t\u01b0\u1edfng. K\u1ebft lu\u1eadn khi m\u1edbi test 1 l\u1ea7n ho\u1eb7c test trong 1 \u0111\u1ebfn 2 ng\u00e0y k\u1ebft qu\u1ea3 n\u00e0y s\u1ebd kh\u00f4ng h\u1ec1 ch\u00ednh x\u00e1c.<\/li>\n<li>A\/B testing n\u00ean ti\u1ebfn h\u00e0nh \u1edf nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. N\u1ebfu l\u00e0 kh\u00e1ch h\u00e0ng c\u0169 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y ng\u1ea1c nhi\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau th\u1eed nghi\u1ec7m ch\u01b0a ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd d\u00f9ng \u0111\u1ebfn bi\u1ebfn th\u1ec3 n\u00e0y.<\/li>\n<li>\u0110\u1eebng \u0111\u1ec3 linh c\u1ea3m chi ph\u1ed1i k\u1ebft qu\u1ea3 b\u1ea1n \u0111\u00e3 th\u1eed nghi\u1ec7m A\/B testing. K\u1ebft qu\u1ea3 l\u00e0 b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3, tinh l\u1ecdc v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng tin t\u1eeb m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a A\/B testing v\u00e0 l\u01b0u \u00fd \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi th\u1ef1c hi\u1ec7n quy tr\u00ecnh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft sau. T\u1ea1i sao c\u1ea7n l\u00e0m A\/B Testing? Cho ph\u00e9p th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i, ng\u0103n ng\u1eeba c\u00e1c t\u00e1c \u0111\u1ed9ng x\u1ea5u \u0111\u1ed1i v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Gi\u00fap x\u00e1c \u0111\u1ecbnh [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[366,427],"class_list":["post-5178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-quang-cao","tag-ung-dung-cua-a-b-testing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-testing.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5178"}],"version-history":[{"count":7,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5178\/revisions"}],"predecessor-version":[{"id":5303,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5178\/revisions\/5303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5256"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}