{"id":5175,"date":"2021-11-27T14:00:00","date_gmt":"2021-11-27T07:00:00","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5175"},"modified":"2021-11-24T15:34:49","modified_gmt":"2021-11-24T08:34:49","slug":"a-b-testing-la-gi-ban-co-dang-hieu-dung","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/a-b-testing-la-gi-ban-co-dang-hieu-dung.html","title":{"rendered":"A\/B Testing l\u00e0 g\u00ec? B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u \u0111\u00fang v\u1ec1 A\/B Testing"},"content":{"rendered":"<p><strong><a href=\"https:\/\/webvocuc.com\/blog\/?p=5175&amp;preview=true\" target=\"_blank\" rel=\"noopener\">A\/B Testing<\/a><\/strong> l\u00e0 g\u00ec? B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u \u0111\u00fang v\u1ec1 A\/B Testing. A\/B Testing s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 b\u1eb1ng 2 phi\u00ean b\u1ea3n tr\u00ean A v\u00e0 B. \u0110\u00e2y ch\u00ednh l\u00e0 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch % t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p online.<\/p>\n<h2 id=\"ftoc-heading-1\" class=\"ftwp-heading\"><strong>A\/B testing l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>A\/B testing c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u1ed9t t\u00ean g\u1ecdi kh\u00e1c l\u00e0 split testing. \u0110\u00e2y l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng test hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c d\u1ef1a tr\u00ean hai phi\u00ean b\u1ea3n ch\u00ednh (A v\u00e0 B). Quy tr\u00ecnh n\u00e0y s\u1ebd ti\u1ebfn h\u00e0nh so s\u00e1nh trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng\/t\u00ecnh hu\u1ed1ng th\u00ec phi\u00ean b\u1ea3n n\u00e0o s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>Phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 h\u01a1n s\u1ebd d\u00f9ng l\u00e0m qu\u1ea3ng c\u00e1o online. A\/B Testing c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 test t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9. T\u1eeb m\u1ed9t h\u00ecnh banner cho \u0111\u1ebfn c\u00e1c trang web ho\u1eb7c c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o, email, CTA k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng\u2026<\/p>\n<h2 id=\"ftoc-heading-3\" class=\"ftwp-heading\"><strong>C\u00e1ch tri\u1ec3n khai th\u1eed nghi\u1ec7m A\/B testing<\/strong><\/h2>\n<h4><strong>Quy tr\u00ecnh A\/B Testing \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m nh\u01b0 sau:<\/strong><\/h4>\n<ul>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft cho quy tr\u00ecnh A\/B Testing. Ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5p chu\u1ed9t hay h\u1ea1ng m\u1ee5c c\u1ea7n th\u1eed nghi\u1ec7m.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n so s\u00e1nh v\u1edbi phi\u00ean b\u1ea3n g\u1ed1c. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 <strong>banner<\/strong>, m\u1eabu qu\u1ea3ng c\u00e1o, <a href=\"https:\/\/www.google.com\/intl\/vi\/gmail\/about\/\" target=\"_blank\" rel=\"nofollow noopener\">email<\/a> cho \u0111\u1ebfn CTA k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ho\u1eb7c l\u00e0 trang web\u2026<\/li>\n<li>T\u1ea1o nhi\u1ec1u gi\u1ea3 thuy\u1ebft th\u1eed nghi\u1ec7m cho quy tr\u00ecnh A\/B Testing.<\/li>\n<li>T\u1ea1o c\u00e1c bi\u1ebfn th\u1ec3 mu\u1ed1n so s\u00e1nh v\u00e0 s\u1eed d\u1ee5ng cho ph\u1ea7n m\u1ec1m A\/B Testing.<\/li>\n<\/ul>\n<h4><strong>Nh\u1eefng h\u1ea1ng m\u1ee5c th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng th\u1eed nghi\u1ec7m:<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22141 size-full\" src=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta.png 1000w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-300x150.png 300w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-768x384.png 768w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-364x182.png 364w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-343x172.png 343w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-470x235.png 470w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-368x184.png 368w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-800x400.png 800w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-600x300.png 600w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-340x170.png 340w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/cta-234x117.png 234w\" alt=\"a-b-testing-la-gi-ban-co-dang-hieu-dung\" width=\"1000\" height=\"500\" title=\"\"><\/p>\n<ul>\n<li>N\u00fat CTA thay \u0111\u1ed5i v\u1ec1 k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc c\u0169ng nh\u01b0 v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n.<\/li>\n<li>C\u00e1c th\u00e0nh ph\u1ea7n tr\u00ean trang, <strong>danh m\u1ee5c tr\u00ean web<\/strong>.<\/li>\n<li>C\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn thanh \u0111i\u1ec1u h\u01b0\u1edbng ho\u1eb7c c\u00e1c t\u00f9y ch\u1ec9nh c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>Sau qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd ti\u1ebfn h\u00e0nh ch\u1ea1y th\u1eed nghi\u1ec7m ngay. \u1ee8ng d\u1ee5ng s\u1ebd \u0111o l\u01b0\u1eddng, t\u00ednh to\u00e1n v\u00e0 so s\u00e1nh, ph\u00e2n t\u00edch ra k\u1ebft qu\u1ea3. Sau c\u00f9ng l\u00e0 tr\u00edch xu\u1ea5t cho b\u1ea1n k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c th\u1eed nghi\u1ec7m n\u00e0y.<\/p>\n<h2 id=\"ftoc-heading-4\" class=\"ftwp-heading\"><strong>H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n m\u1ed9t A\/B testing tr\u1ecdn v\u1eb9n\u00a0<\/strong><\/h2>\n<p>M\u1ed9t th\u1eed nghi\u1ec7m A\/B tr\u1ecdn v\u1eb9n t\u1eeb A \u0111\u1ebfn Z s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n<h3 id=\"ftoc-heading-5\" class=\"ftwp-heading\"><strong>Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n A\/B Testing<\/strong><\/h3>\n<p>\u0110\u1ec3 quy tr\u00ecnh A\/B testing b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u ch\u1ecdn bi\u1ebfn th\u1ec3 \u0111\u1ec3 th\u1eed nghi\u1ec7m. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn bi\u1ebfn th\u1ec3 \u0111\u1ed9c l\u1eadp ho\u1eb7c l\u00e0 theo mong mu\u1ed1n c\u1ee7a m\u00ecnh. Sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng l\u1ea7n th\u1eed nghi\u1ec7m \u0111\u00f3 l\u00e0 g\u00ec.<\/p>\n<p>Vi\u1ec7c ti\u1ebfp theo l\u00e0 ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c bi\u1ebfn th\u1ec3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 b\u1ea1n mong mu\u1ed1n. \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n ph\u1ea3i chia nh\u00f3m m\u1eabu test m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean v\u00e0 ngang b\u1eb1ng v\u1edbi nhau h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22138 size-full\" src=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test.png 1000w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-300x150.png 300w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-768x384.png 768w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-364x182.png 364w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-343x172.png 343w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-470x235.png 470w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-368x184.png 368w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-800x400.png 800w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-600x300.png 600w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-340x170.png 340w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ab-test-234x117.png 234w\" alt=\"a-b-testing-la-gi-ban-co-dang-hieu-dung\" width=\"1000\" height=\"500\" title=\"\"><\/p>\n<p>V\u1edbi m\u1ed9t s\u1ed1 m\u1eabu th\u1eed \u0111\u1eb7c bi\u1ec7t b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh k\u00edch c\u1ee1 c\u1ee7a ch\u00ednh m\u1eabu th\u1eed. Sau \u0111\u00f3 th\u1ed1ng k\u00ea k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c m\u1eabu th\u1eed v\u00e0 ch\u1ecdn k\u1ebft qu\u1ea3 c\u1ee7a m\u1eabu th\u1eed.<\/p>\n<p>C\u00e1c th\u1eed nghi\u1ec7m n\u00e0y s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t khi b\u1ea1n ch\u1ea1y th\u1eed nghi\u1ec7m trong c\u00f9ng 1 th\u1eddi \u0111i\u1ec3m. N\u1ebfu th\u1ef1c hi\u1ec7n A\/B Testing t\u1ea1i c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau th\u00ec c\u00f4ng c\u1ee5 th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 kh\u00f4ng cho ra k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c.<\/p>\n<h3 id=\"ftoc-heading-6\" class=\"ftwp-heading\"><strong>Th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh A\/B Testing<\/strong><\/h3>\n<p>C\u00f4ng c\u1ee5 A\/B Testing hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi nhi\u1ec1u ph\u1ea7n m\u1ec1m. B\u1ea1n n\u00ean ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 ch\u1ea1y th\u1eed. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra 2 bi\u1ebfn th\u1ec3 mong mu\u1ed1n c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>Chu\u1ea9n b\u1ecb \u0111\u1ee7 th\u1eddi gian cho A\/B \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 thu v\u1ec1 k\u1ebft qu\u1ea3 sao cho ch\u00ednh x\u00e1c nh\u1ea5t. M\u1ed1c th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb v\u00e0i gi\u1edd cho \u0111\u1ebfn v\u00e0i tu\u1ea7n t\u00f9y v\u00e0o h\u1ea1ng m\u1ee5c n\u1eb1m trong ph\u1ea1m vi l\u1edbn hay nh\u1ecf.<\/p>\n<h3 id=\"ftoc-heading-7\" class=\"ftwp-heading\"><strong>Sau khi ho\u00e0n th\u00e0nh A\/B Testing<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22143 size-full\" src=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing.png 1000w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-300x150.png 300w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-768x384.png 768w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-364x182.png 364w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-343x172.png 343w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-470x235.png 470w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-368x184.png 368w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-800x400.png 800w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-600x300.png 600w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-340x170.png 340w, https:\/\/mona.media\/wp-content\/uploads\/2021\/10\/ung-dung-ab-testing-234x117.png 234w\" alt=\"A\/B Testing l\u00e0 g\u00ec? B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u \u0111\u00fang v\u1ec1 A\/B Testing\" width=\"1000\" height=\"500\" title=\"\"><\/p>\n<p>Ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u l\u00e0 vi\u1ec7c cu\u1ed1i c\u00f9ng b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n. K\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c th\u1eed nghi\u1ec7m \u0111\u00e3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c bi\u1ebfn th\u1ec3 n\u00e0o t\u1ed1t h\u01a1n cho marketing online. Cu\u1ed1i c\u00f9ng l\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n. \u0110\u1ec3 t\u1ed1t h\u01a1n cho l\u1ea7n th\u1eed nghi\u1ec7m A\/B ti\u1ebfp theo h\u00e3y l\u1eadp k\u1ebf ho\u1ea1ch Testing cho l\u1ea7n ti\u1ebfp nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B Testing l\u00e0 g\u00ec? B\u1ea1n c\u00f3 \u0111ang hi\u1ec3u \u0111\u00fang v\u1ec1 A\/B Testing. A\/B Testing s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 b\u1eb1ng 2 phi\u00ean b\u1ea3n tr\u00ean A v\u00e0 B. \u0110\u00e2y ch\u00ednh l\u00e0 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch % t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p online. A\/B testing l\u00e0 g\u00ec? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[310],"tags":[425,426],"class_list":["post-5175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thu-thuat","tag-a-b-testing","tag-facebook"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/ab-test-la-gi-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5175"}],"version-history":[{"count":9,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5175\/revisions"}],"predecessor-version":[{"id":5301,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5175\/revisions\/5301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5251"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}