{"id":510,"date":"2019-06-15T14:47:23","date_gmt":"2019-06-15T07:47:23","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=510"},"modified":"2021-09-25T15:14:16","modified_gmt":"2021-09-25T08:14:16","slug":"3-cong-cu-theo-doi-thuong-hieu-mien-phi-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/3-cong-cu-theo-doi-thuong-hieu-mien-phi-hieu-qua-nhat.html","title":{"rendered":"3 c\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t"},"content":{"rendered":"

Ti\u1ebfp c\u1eadn 3 c\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> mi\u1ec5n ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ph\u1ea3i l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3? C\u00e2u h\u1ecfi n\u00e0y tuy kh\u00f3 tr\u1ea3 l\u1eddi nh\u01b0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eadt r\u00f5 r\u00e0ng v\u00e0 k\u0129 l\u01b0\u1ee1ng qua b\u00e0i vi\u1ebft sau.<\/p>\n

Ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng. Qu\u1ea3ng c\u00e1o v\u00e0 gi\u1eef v\u1eefng h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 ngu\u1ed3n k\u00eanh gi\u00fap hi\u1ec3u th\u1ea5u nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing v\u00e0 ph\u00e1t hi\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng nhanh ch\u00f3ng. C\u0169ng v\u00ec v\u1eady m\u00e0 vi\u1ec7c thu th\u1eadp th\u00f4ng tin v\u00e0 theo d\u00f5i di\u1ec5n bi\u1ebfn tr\u00ean MXH ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft. C\u00f4ng vi\u1ec7c \u0111\u00f3 \u0111\u00e3 ti\u00eau t\u1ed1n kh\u00f4ng \u00edt ngu\u1ed3n l\u1ef1c, th\u1eddi gian c\u1ee7a c\u00e1c marketer, ch\u01b0a k\u1ec3 \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u00f4ng tin b\u1ecb b\u1ecf s\u00f3t l\u00e0 r\u1ea5t cao.
\nV\u1edbi m\u1ee5c \u0111\u00edch kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 ra \u0111\u1eddi. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn 3 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t. H\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng v\u00e0 n\u1eafm b\u1eaft c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Th\u1ee9 nh\u1ea5t, \u0111\u00f3 l\u00e0 “Social mention<\/a>” (Free).<\/h2>\n

\"theo<\/p>\n

K\u00eanh theo d\u00f5i: Blog, Microblog, Bookmark, \u1ea2nh, Videos.<\/p>\n

V\u1edbi Social mention, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp t\u1eeb kh\u00f3a. C\u00f4ng c\u1ee5 s\u1ebd tr\u1ea3 ngay k\u1ebft qu\u1ea3 tr\u00ean giao di\u1ec7n. H\u1ed7 tr\u1ee3 t\u00f9y ch\u1ecdn th\u1eddi gian thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 1 ti\u1ebfng, 12 ti\u1ebfng, 1 ng\u00e0y, 1 tu\u1ea7n, 1 th\u00e1ng ho\u1eb7c h\u01a1n.<\/p>\n

Th\u00f4ng tin thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u1ee7a Social mention bao g\u1ed3m: \u0110\u00e1nh gi\u00e1 \u0111\u1ed9 m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. T\u1ec9 l\u1ec7 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng vs th\u01b0\u01a1ng hi\u1ec7u, Top t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn; top ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c v\u1edbi t\u1eeb kh\u00f3a v\u00e0 ngu\u1ed3n c\u1ee7a t\u1eeb kh\u00f3a. T\u1eeb \u0111\u00f3, theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u01a1n.<\/p>\n

V\u1ec1 \u01b0u \u0111i\u1ec3m: thao t\u00e1c \u0111\u01a1n gi\u1ea3n, ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac n\u1ed9i dung cu\u1ed9c th\u1ea3o lu\u1eadn. Tuy v\u1eady, v\u1eabn c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0 kh\u00f4ng h\u1ed7 tr\u1ee3 ti\u1ebfng Vi\u1ec7t, giao di\u1ec7n hi\u1ec3n th\u1ecb h\u01a1i th\u00f4, bi\u1ec3u \u0111\u1ed3 mang t\u00ednh ch\u1ea5t li\u1ec7t k\u00ea, kh\u00f4ng c\u00f3 s\u1ef1 theo d\u00f5i v\u00e0 so s\u00e1nh.<\/p>\n

C\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u Mention<\/a> (Free).<\/h2>\n

\"theo<\/p>\n

K\u00eanh theo d\u00f5i: Twiter, news, \u1ea3nh, blog.<\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng mention, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadp t\u1eeb kh\u00f3a v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n. Sau \u0111\u00f3 c\u00f4ng c\u1ee5 hi\u1ec3n th\u1ecb ngay k\u1ebft qu\u1ea3. Th\u00f4ng tin thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch g\u1ed3m c\u00f3: S\u1ed1 mention, bi\u1ec3u \u0111\u1ed3 theo d\u00f5i t\u1eeb kh\u00f3a theo tu\u1ea7n (7 ng\u00e0y trong v\u00f2ng m\u1ed9t tu\u1ea7n), Top ngu\u1ed3n (Twiter, \u1ea3nh, news, blog), Top c\u00e1c website v\u00e0 twiter c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Tuy nhi\u00ean v\u1eabn c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m, \u0111\u00f3 l\u00e0 kh\u00f4ng c\u00f3 bi\u1ec3u \u0111\u1ed3 theo d\u00f5i t\u1eeb kh\u00f3a theo ng\u00e0y. V\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m nh\u01b0: h\u00e0ng ng\u00e0y th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p, \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea theo tu\u1ea7n. Quy tr\u00ecnh d\u1ec5 thao t\u00e1c, k\u1ebft qu\u1ea3 th\u1ed1ng k\u00ea hi\u1ec7n th\u1ecb nhanh ch\u00f3ng. Th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u1eedi v\u1ec1 mail h\u00e0ng ng\u00e0y.<\/p>\n

Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u Imonitor (Free).<\/h2>\n

\"theo<\/p>\n

K\u00eanh theo d\u00f5i: Facebook, news, forum.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Vi\u1ec7t Nam, ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p t\u1eeb kh\u00f3a v\u1ec1 ch\u1ee7 \u0111\u1ec3 quan t\u00e2m tr\u00ean MXH. K\u1ebft qu\u1ea3 theo d\u00f5i, th\u1ed1ng k\u00ea s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng g\u1eedi v\u1ec1 mail. Th\u00f4ng tin thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch g\u1ed3m bi\u1ebfn \u0111\u1ed9ng l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp theo ng\u00e0y. \u0110\u1ed1i v\u1edbi t\u1eebng t\u1eeb kh\u00f3a, ch\u1ee7 \u0111\u1ec1, Top ngu\u1ed3n – b\u00e0i vi\u1ebft c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c. C\u00f3 k\u00e8m file excel th\u1ed1ng k\u00ea to\u00e0n b\u1ed9 n\u1ed9i dung b\u00e0i vi\u1ebft v\u00e0 th\u1ea3o lu\u1eadn.<\/p>\n

V\u1ec1 c\u00f4ng c\u1ee5 n\u00e0y, s\u1ebd h\u1ed7 tr\u1ee3 t\u1ed1t Ti\u1ebfng Vi\u1ec7t, d\u1ec5 s\u1eed d\u1ee5ng. Theo d\u00f5i v\u00e0 cung c\u1ea5p th\u00f4ng tin theo ng\u00e0y. Th\u00f4ng tin chi ti\u1ebft \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng g\u1eedi v\u1ec1 mail nh\u01b0ng ch\u01b0a h\u1ed7 tr\u1ee3 t\u00ednh n\u0103ng \u0111\u00e1nh gi\u00e1 c\u1ea3m x\u00fac th\u00f4ng qua n\u1ed9i dung th\u1ea3o lu\u1eadn.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 3 trong s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 gi\u00fap theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed. V\u1edbi nhu c\u1ea7u v\u00e0 kinh ph\u00ed cao h\u01a1n. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o b\u1ea3n tr\u1ea3 ph\u00ed c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean ho\u1eb7c s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0: HowSociable, Topsy, Sprout Social, WhosTalkin.v.v. (c\u00f3 t\u1ed1n ph\u00ed)<\/p>\n

Hi v\u1ecdng sau b\u00e0i vi\u1ebft n\u00e0y c\u00e1c marketer s\u1ebd bi\u1ebft c\u00e1ch qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n. Ph\u00f2ng tr\u1eeb nh\u1eefng r\u1ee7i ro v\u00e0 s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

Ch\u00fac c\u00e1c b\u1ea1n may m\u1eafn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp c\u1eadn 3 c\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ph\u1ea3i l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3? C\u00e2u h\u1ecfi n\u00e0y tuy kh\u00f3 tr\u1ea3 l\u1eddi nh\u01b0ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p th\u1eadt r\u00f5 r\u00e0ng v\u00e0 k\u0129 l\u01b0\u1ee1ng qua b\u00e0i vi\u1ebft sau. Ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng vai tr\u00f2 […]<\/p>\n","protected":false},"author":2,"featured_media":541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[40],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-theo-doi-thuong-hieu"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/3-cong-cu-theo-doi-thuong-hieu-mien-phi-hieu-qua-nhat-00_mimnvf.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions"}],"predecessor-version":[{"id":4547,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/510\/revisions\/4547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}