{"id":507,"date":"2019-06-23T14:27:46","date_gmt":"2019-06-23T07:27:46","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=507"},"modified":"2019-07-26T17:08:45","modified_gmt":"2019-07-26T10:08:45","slug":"tinh-nang-theo-doi-thuong-hieu-hap-dan","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tinh-nang-theo-doi-thuong-hieu-hap-dan.html","title":{"rendered":"T\u00ednh n\u0103ng theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn"},"content":{"rendered":"

Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u <\/strong>nh\u01b0 th\u1ebf n\u00e0o? Trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p h\u00f3a hi\u1ec7n nay, \u0111i k\u00e8m v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u1ebft s\u1ee9c n\u1ed7 l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 t\u00ecm gi\u1ea3i ph\u00e1p. \u0110\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n

1. Chi ph\u00ed.<\/h3>\n

Chi ph\u00ed th\u00ec lu\u00f4n t\u0103ng trong khi c\u1ea1nh tranh ng\u00e0y m\u1ed9t kh\u1ed1c li\u1ec7t l\u00e0 b\u00e0i to\u00e1n kh\u00e1 \u0111au \u0111\u1ea7u v\u1edbi \u0111a s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. M\u1ed7i th\u00e1ng, h\u00e0ng ng\u00e0n t\u1ef7 \u0111\u1ed3ng \u0111\u01b0\u1ee3c n\u00e9m v\u00e0o Facebook c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t. \u0110\u00e3 ch\u1ee9ng minh cho nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 marketing online c\u1ee7a c\u00e1c doanh nghi\u1ec7p. V\u00e0 kh\u00e1i ni\u1ec7m \u201comni-channel\u201d (b\u00e1n h\u00e0ng \u0111a k\u00eanh) hay \u201cnew retail\u201d (b\u00e1n l\u1ebb ki\u1ec3u m\u1edbi) c\u0169ng ra \u0111\u1eddi t\u1eeb \u0111\u00f3.<\/p>\n

Tuy v\u1eady, vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n. Trong m\u1ed9t l\u01b0\u1ee3ng r\u1ea5t l\u1edbn ng\u01b0\u1eddi d\u00f9ng social media. Ai s\u1ebd l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1eb5n s\u00e0n \u0111\u00f3n nh\u1eadn nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Hay s\u1ebd ch\u1ec9 h\u01b0\u1edfng \u1ee9ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i?<\/p>\n

M\u1edbi \u0111\u00e2y \u00f4ng ch\u1ee7 Facebook \u0111\u00e3 tuy\u00ean b\u1ed1 v\u1ec1 vi\u1ec7c h\u1ea1n ch\u1ebf s\u1ef1 xu\u1ea5t hi\u1ec7n c\u00e1c th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p. L\u00e0m d\u1ea5y l\u00ean m\u1ed9t s\u1ef1 lo ng\u1ea1i v\u1ec1 h\u00ecnh th\u1ee9c t\u0103ng gi\u00e1 qu\u1ea3ng c\u00e1o tinh vi c\u1ee7a \u00f4ng l\u1edbn n\u00e0y. \u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u1ec1 nh\u00e2n s\u1ef1 marketing. S\u1ef1 am hi\u1ec3u v\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng online c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u00e2y nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 r\u1eafc r\u1ed1i cho c\u00e1c doanh nghi\u1ec7p\u2026<\/p>\n

\"Theo<\/p>\n

2. Gi\u1ea3i ph\u00e1p.<\/h3>\n

Tuy nhi\u00ean, \u0111i c\u00f9ng v\u1edbi c\u00e1c kh\u00f3 kh\u0103n n\u00eau tr\u00ean l\u00e0 h\u00e0ng lo\u1ea1t c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn c\u00e1c k\u0129 thu\u1eadt h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf website. V\u00e0 t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 marketing online t\u1eeb Haravan, Bizweb\u2026. Hay c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eb7t h\u00e0ng online & giao h\u00e0ng Delivery Now, Ahamove, Giaohangnhanh, gi\u1ea3i ph\u00f3ng h\u00e0ng t\u1ed3n, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng s\u0103n deal..<\/p>\n

C\u00f9ng l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng cung c\u1ea5p gi\u1ea3i ph\u00e1p marketing E-promotion v\u00e0 E-loyalty, iFind l\u1ea1i n\u1ed5i b\u1eadt. Nh\u1edd \u0111em \u0111\u1ebfn m\u1ed9t \u201cc\u00f4ng d\u1ee5ng k\u00e9p\u201d cho doanh nghi\u1ec7p nh\u1edd t\u00ednh n\u0103ng \u201cTheo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u201d.<\/p>\n

3. Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u iFind.<\/h3>\n

\"Theo<\/p>\n

Kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00ean Website, Mobile app. V\u00e0 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 linh ho\u1ea1t theo ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u00e0 iFind c\u00f2n gi\u00fap nh\u00e0 b\u00e1n l\u1ebb gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u00a0n\u1eb1m trong \u1ee9ng d\u1ee5ng. Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch \u201ctheo d\u00f5i\u201d c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh y\u00eau th\u00edch, quan t\u00e2m. Nh\u1eb1m nh\u1eadn \u0111\u01b0\u1ee3c tin khuy\u1ebfn m\u00e3i nhanh nh\u1ea5t, c\u00f3 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c quy\u1ec1n ho\u1eb7c \u0111\u01b0\u1ee3c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

\u0110i k\u00e8m v\u1edbi \u0111\u00f3, iFind c\u00f2n cung c\u1ea5p “m\u1eb7t b\u1eb1ng” cho th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 gi\u1edbi thi\u1ec7u m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. \u0110\u0103ng t\u1ea3i menu, video clip, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng cho \u0111i\u1ec3m, \u0111\u00e1nh gi\u00e1. Ho\u1eb7c g\u00f3p \u00fd nh\u1eb1m ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

4. Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u iFind d\u1ef1a theo s\u1ed1 li\u1ec7u<\/h3>\n

M\u1ed9t th\u1ed1ng k\u00ea th\u01b0\u1eddng k\u1ef3 t\u1ea1i iFind \u0111\u00f3 l\u00e0 d\u1ef1a theo s\u1ed1 li\u1ec7u. Ch\u1ecdn ra top c\u00e1c doanh nghi\u1ec7p c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nhi\u1ec1u nh\u1ea5t h\u00e0ng th\u00e1ng. Trong \u0111\u00f3 r\u1ea5t \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng follow nhi\u1ec1u nh\u1ea5t.<\/p>\n

Th\u1eadt th\u00fa v\u1ecb l\u00e0 khi theo d\u00f5i k\u1ef9, ta th\u1ea5y c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba & nh\u1ecf nh\u01b0 Shangrila Coffee & Tea, Summer Beverage, King Coffee & Tea\u2026 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch. \u0110\u00f3 l\u00e0 nh\u1edd h\u1ecd c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n v\u00e0 phong ph\u00fa c\u00f9ng iFind. Th\u1eadm ch\u00ed, c\u00e0 ph\u00ea Trung Nguy\u00ean, th\u1eddi gian qua v\u1ed1n im \u1eafng nay c\u0169ng t\u1ecf ra n\u0103ng \u0111\u1ed9ng khi h\u1ee3p t\u00e1c trong ch\u01b0\u01a1ng tr\u00ecnh khai tr\u01b0\u01a1ng qu\u00e1n m\u1edbi, \u0111\u00e3 gi\u00fap h\u1ecd l\u1ecdt top t\u0103ng l\u01b0\u1ee3t theo d\u00f5i th\u00e1ng 12. Hi\u1ec7n t\u1ea1i iFind \u0111\u00e3 c\u00f3 g\u1ea7n 1 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. V\u00e0 t\u0103ng h\u01a1n 100.000 l\u01b0\u1ee3t theo d\u00f5i m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i th\u00e1ng.<\/p>\n

Nh\u1edd t\u00ednh n\u0103ng\u00a0Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u00e0y. IFind gi\u1ed1ng nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111o l\u01b0\u1ee3t quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 r\u00f5 r\u00e0ng \u00a0th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh, khi c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, phong ph\u00fa. Th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi hay nh\u1ecf v\u1eabn c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u01a1 h\u1ed9i lu\u00f4n d\u00e0nh cho t\u1ea5t c\u1ea3 nh\u1eefng ai n\u0103ng \u0111\u1ed9ng v\u00e0 c\u00f3 c\u1ed1 g\u1eafng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? Trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p h\u00f3a hi\u1ec7n nay, \u0111i k\u00e8m v\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u1ebft s\u1ee9c n\u1ed7 l\u1ef1c \u0111\u1ec3 ti\u1ebfp c\u1eadn ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 t\u00ecm gi\u1ea3i ph\u00e1p. \u0110\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. 1. Chi ph\u00ed. […]<\/p>\n","protected":false},"author":2,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[40],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-theo-doi-thuong-hieu"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/tinh-nang-theo-doi-thuong-hieu-hap-dan-02_zykwv2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/536"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}