{"id":5023,"date":"2021-11-09T14:00:51","date_gmt":"2021-11-09T07:00:51","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5023"},"modified":"2021-11-07T14:16:28","modified_gmt":"2021-11-07T07:16:28","slug":"5-cach-giam-chi-phi-marketing-nhung-van-dat-hieu-qua-toi-uu","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/5-cach-giam-chi-phi-marketing-nhung-van-dat-hieu-qua-toi-uu.html","title":{"rendered":"5 c\u00e1ch gi\u1ea3m chi ph\u00ed Marketing nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u"},"content":{"rendered":"

5 c\u00e1ch gi\u1ea3m chi ph\u00ed Marketing<\/strong><\/a> nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u. Gi\u1ea3m chi ph\u00ed Marketing<\/strong> l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. Tuy nhi\u00ean v\u1edbi chi ph\u00ed l\u1edbn, hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u th\u00ec chuy\u1ec7n gi\u1ea3m chi ph\u00ed l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean ngh\u0129 t\u1edbi. Gi\u1ea3m chi ph\u00ed nh\u01b0ng ph\u1ea3i t\u0103ng ho\u1eb7c gi\u1eef nguy\u00ean hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u.<\/p>\n

5 c\u00e1ch gi\u1ea3m chi ph\u00ed Marketing nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u<\/strong><\/h2>\n

Lo\u1ea1i b\u1ecf k\u00eanh marketing c\u00f3 hi\u1ec7u su\u1ea5t th\u1ea5p<\/strong><\/h3>\n

Kh\u00f4ng c\u1ea7n ph\u1ea3i duy tr\u00ec m\u1ed9t k\u00eanh m\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3 \u1edf \u0111\u00f3 kh\u00f4ng l\u00e0m cho doanh s\u1ed1 nh\u00edch l\u00ean t\u00ed n\u00e0o. Vi\u1ec7c \u0111\u1ed5 chi ph\u00ed marketing v\u00e0o nh\u1eefng k\u00eanh n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed v\u00e0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec.<\/p>\n

C\u00e1c b\u00e1o c\u00e1o marketing s\u1ebd cho b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c k\u00eanh. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh lo\u1ea1i b\u1ecf ho\u1eb7c c\u1eaft gi\u1ea3m chi ph\u00ed. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 quay l\u1ea1i k\u00eanh n\u00e0y l\u1ea7n sau. Nh\u01b0ng \u0111\u00f3 l\u00e0 khi chi ph\u00ed marketing c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t kho\u1ea3n ho\u1ea1ch \u0111\u1ecbnh d\u00e0nh cho vi\u1ec7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c k\u00eanh l\u1edbn, v\u1edbi c\u01a1 ch\u1ebf ti\u1ebfp c\u1eadn c\u1ee7a c\u00e1c k\u00eanh l\u00e0 kh\u00e1c nhau. V\u00ed d\u1ee5 Facebook<\/a>\u00a0v\u00e0\u00a0Google<\/a> l\u00e0 hai k\u00eanh l\u1edbn, v\u00e0 k\u00eanh n\u00e0y \u0111\u1ec1u c\u00f3 c\u00e1c k\u00eanh nh\u1ecf h\u01a1n. V\u00ed d\u1ee5 nh\u01b0 Facebook th\u00ec c\u00f3 Instagram, Google c\u00f3 Youtube. C\u01a1 ch\u1ebf c\u1ee7a Facebook l\u00e0 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn, trong khi Google l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n Facebook v\u00e0 Google Search l\u00e0 \u0111\u1ee7.<\/p>\n

Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1eb7c th\u00f9. Ch\u01b0a th\u1ec3 t\u00ecm ki\u1ebfm tr\u00ean Google Search th\u00ec b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang t\u1eadp trung v\u00e0o Youtube h\u01a1n. Nh\u01b0ng tuy\u1ec7t \u0111\u1ed1i v\u1eabn l\u00e0 kh\u00f4ng b\u1ecf qua Google Search.<\/p>\n

\n

\"5-cach-giam-chi-phi-marketing-hieu-qua\"<\/p>\n<\/div>\n

<\/span>T\u1ed1i \u01b0u l\u1ea1i \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 marketing<\/strong><\/h3>\n

Vi\u1ec7c t\u1ed1i \u01b0u l\u1ea1i \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 marketing kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea3i tinh gi\u1ea3m nh\u00e2n s\u1ef1. Vi\u1ec7c t\u1ed1i \u01b0u n\u00ean t\u1eadp trung v\u00e0o hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e2n s\u1ef1 \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t h\u01a1n n\u1eefa.<\/p>\n

T\u1ea5t nhi\u00ean vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u xu\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n s\u1ef1 l\u00e0 \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. Nh\u01b0ng n\u1ebfu kh\u00f4ng mu\u1ed1n chi ph\u00ed marketing “ph\u00ecnh to”, b\u1ea1n bu\u1ed9c ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c KPI ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00e2n s\u1ef1, t\u1eebng ph\u00f2ng ban kh\u00e1c nhau.<\/p>\n

<\/span>Gia t\u0103ng c\u00e1c chi\u1ebfn d\u1ecbch marketing 0\u0111<\/strong><\/h3>\n

Nghe c\u00f3 v\u1ebb r\u1ea5t phi th\u1ef1c t\u1ebf. Tuy nhi\u00ean marketing 0\u0111 l\u00e0 m\u1ed9t c\u00e1ch g\u1ecdi \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch d\u00f9ng \u00edt ho\u1eb7c kh\u00f4ng c\u1ea7n d\u00f9ng \u0111\u1ebfn c\u00e1c chi ph\u00ed marketing. C\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 SEO, Viral, s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng v\u1ec7 tinh,\u2026 Gia t\u0103ng c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y b\u1ea1n s\u1ebd l\u00e0m gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed marketing r\u1ea5t nhi\u1ec1u. Tuy nhi\u00ean nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n s\u1ebd ho\u1ea1t \u0111\u1ed9ng v\u1ea5t v\u1ea3 h\u01a1n nhi\u1ec1u \u0111\u1ea5y, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi SEO v\u00e0 Viral. C\u00f2n \u0111\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng v\u1ec7 tinh b\u1ea1n ph\u1ea3i c\u00f3 ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng ch\u00fang t\u1eeb r\u1ea5t s\u1edbm.<\/p>\n

<\/span>Kh\u00f4ng t\u00f9y ti\u1ec7n s\u1eed d\u1ee5ng KOL \u2013 Influencer<\/strong><\/h3>\n

KOL v\u00e0 Influencer c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng c\u1ee7a c\u00e1c Marketer. Tuy nhi\u00ean vi\u1ec7c t\u00f9y ti\u1ec7n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng \u00e1n n\u00e0y s\u1ebd l\u00e0m chi ph\u00ed marketing t\u0103ng l\u00ean r\u1ea5t nhi\u1ec1u. B\u1ea1n ch\u1ec9 nh\u1eadn s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng n\u00e0y v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch Brand s\u1ebd t\u1ed1t h\u01a1n.<\/p>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u1ecdn KOL \u2013 Influencer n\u00e0o l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c quan tr\u1ecdng v\u00e0 ch\u00fa \u00fd. Kh\u00f4ng ph\u1ea3i c\u1ee9 ng\u01b0\u1eddi qu\u00e1 n\u1ed5i ti\u1ebfng m\u1edbi l\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3. M\u00e0 h\u00ecnh \u1ea3nh KOL b\u1ea1n s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 s\u1ebd ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a ch\u00ednh doanh nghi\u1ec7p b\u1ea1n.<\/p>\n

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\"5-cach-giam-chi-phi-marketing-hieu-qua\"<\/p>\n<\/div>\n

<\/span>Ph\u00e2n t\u00edch k\u1ef9 h\u01a1n c\u00e1c k\u1ebf ho\u1ea1ch c\u1ee7a chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n

Gi\u1ea3m chi ph\u00ed cho marketing \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i gia t\u1eb7ng s\u1ef1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i ng\u0169 marketing v\u00e0 c\u1ee7a ch\u00ednh ch\u1ee7 doanh nghi\u1ec7p. Ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng h\u01a1n c\u00e1c k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch marketing nh\u01b0: ng\u00e2n s\u00e1ch, chi ph\u00ed, c\u00f4ng vi\u1ec7c v\u00e0 c\u1ea3 nh\u1eefng ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 d\u1ef1 ki\u1ebfn.<\/p>\n

Vi\u1ec7c \u0111\u00e1nh gi\u00e1 sai t\u00ednh kh\u1ea3 thi c\u1ee7a k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 l\u00e0m ng\u00e2n s\u00e1ch v\u01b0\u1ee3t ngo\u00e0i ra d\u1ef1 ki\u1ebfn ban \u0111\u1ea7u. Ho\u1eb7c ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 mong \u0111\u1ee3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

5 c\u00e1ch gi\u1ea3m chi ph\u00ed Marketing nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u. Gi\u1ea3m chi ph\u00ed Marketing l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch. Tuy nhi\u00ean v\u1edbi chi ph\u00ed l\u1edbn, hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u th\u00ec chuy\u1ec7n gi\u1ea3m chi ph\u00ed l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean ngh\u0129 t\u1edbi. Gi\u1ea3m chi ph\u00ed nh\u01b0ng ph\u1ea3i t\u0103ng ho\u1eb7c […]<\/p>\n","protected":false},"author":3,"featured_media":5071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[399,364],"class_list":["post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-chi-phi-marketing","tag-marketing"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/5-cach-giam-chi-phi-marketing-hieu-qua.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5023"}],"version-history":[{"count":9,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5023\/revisions"}],"predecessor-version":[{"id":5076,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5023\/revisions\/5076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5071"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}