{"id":5016,"date":"2021-11-10T14:00:53","date_gmt":"2021-11-10T07:00:53","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=5016"},"modified":"2021-11-07T14:20:38","modified_gmt":"2021-11-07T07:20:38","slug":"5-phong-cach-viet-content-khien-nguoi-doc","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/5-phong-cach-viet-content-khien-nguoi-doc.html","title":{"rendered":"5 Phong c\u00e1ch vi\u1ebft content khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb thu h\u00fat"},"content":{"rendered":"

Phong c\u00e1ch vi\u1ebft content<\/strong><\/a> khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb thu h\u00fat. B\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi vi\u1ebft content nhi\u1ec1u ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi t\u1eadp vi\u1ebft content th\u00f4i, nh\u01b0ng c\u0169ng c\u00f3 \u0111\u00f4i l\u00fac th\u00ec s\u1ebd b\u1ecb b\u00ed \u00fd t\u01b0\u1edfng. C\u0169ng nh\u01b0 suy ngh\u0129a l\u00e0m sao \u0111\u1ec3 vi\u1ebft cho ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 d\u00e0ng ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. V\u00e0 \u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u1edf n\u00ean phong ph\u00fa h\u01a1n.<\/p>\n

5 Phong c\u00e1ch vi\u1ebft content khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb thu h\u00fat<\/strong><\/h2>\n

Features \u2013 Advantages \u2013 Benefits (FAB)<\/strong><\/h3>\n

\"5-phong-cach-viet-content-khien-nguoi-doc\"<\/p>\n

Trong\u00a0c\u00e1c phong c\u00e1ch vi\u1ebft content\u00a0<\/strong>th\u00ec kh\u00f4ng th\u1ec3 n\u00e0o kh\u00f4ng k\u1ec3 \u0111\u1ebfn phong c\u00e1ch vi\u1ebft FAB \u2013 \u0111\u00e2y l\u00e0 m\u1ed9t phong c\u00e1ch vi\u1ebft m\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn vi\u1ebft nh\u1ea5t, d\u00f9 ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 m\u1edbi vi\u1ebft hay l\u00e0 ng\u01b0\u1eddi vi\u1ebft content l\u00e2u n\u0103m. Phong c\u00e1ch tr\u00ecnh b\u00e0y b\u00e0i vi\u1ebft s\u1ebd theo th\u1ee9 t\u1ef1 nh\u01b0 sau:<\/p>\n

\u2013 Features (t\u00ednh n\u0103ng):<\/strong> l\u00e0 ch\u1ec9 ra nh\u1eefng g\u00ec c\u00f3 s\u1eb5n m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u2013 Advantages (\u01b0u \u0111i\u1ec3m):<\/strong> l\u00e0 ch\u1ec9 ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u00fap g\u00ec \u0111\u01b0\u1ee3c cho kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013 Benefits (l\u1ee3i \u00edch):<\/strong> l\u00e0 \u0111\u00e1nh v\u00e0o nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y ch\u00ednh l\u00e0 c\u00f4ng th\u1ee9c h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ed9i dung cho b\u1ea5t k\u1ef3 m\u1ed9t b\u00e0i vi\u1ebft content PR b\u1ea3n th\u00e2n n\u00e0o. V\u00ec b\u00e0i vi\u1ebft s\u1ebd t\u1eadp trung t\u1ed1i \u0111a v\u00e0o l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ee9 kh\u00f4ng c\u00f3 n\u00f3i nhi\u1ec1u v\u1ec1 c\u00e1c t\u00ednh n\u0103ng.<\/p>\n

<\/span>Problem \u2013 Agitate \u2013 Solve (PAS)<\/strong><\/h3>\n

\u2013 Problem (x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1): \u0111\u01b0a ra v\u1ea5n \u0111\u1ec1 hi\u1ec7n nay c\u00e1c kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/p>\n

\u2013 Agitate (kho\u00e9t s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1): sau khi \u0111\u01b0a ra v\u1ea5n \u0111\u1ec1 th\u00ec b\u1ea1n c\u1ea7n vi\u1ebft \u0111\u1ec3 kho\u00e9t s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1.<\/p>\n

\u2013 Solve (gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1): \u0111\u01b0a ra gi\u1ea3i ph\u00e1p v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ecba ch\u1ec9 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n

Trong c\u00e1c c\u00e1ch vi\u1ebft content hay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t ng\u00e0y nay th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 b\u1ecf qua phong c\u00e1ch PAS n\u00e0y. C\u00e1ch vi\u1ebft n\u00e0y s\u1ebd ch\u1ec9 r\u00f5 ra th\u1ef1c tr\u1ea1ng ra sao, nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft 1 c\u00e1ch r\u00f5 r\u00e0ng nh\u1ea5t.<\/p>\n

<\/span>Before \u2013 After \u2013 Bridge<\/strong><\/h3>\n

\u2013 Before (tr\u01b0\u1edbc): n\u00f3i v\u1ec1 th\u1ef1c tr\u1ea1ng chung \u0111ang c\u00f2n t\u1ed3n t\u1ea1i c\u1ee7a v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm hi\u1ec3u.<\/p>\n

\u2013 After (sau): n\u00f3i v\u1ec1 th\u1ef1c tr\u1ea1ng sau khi v\u1ea5n \u0111\u1ec1 \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n

\u2013 Bridge (c\u1ea7u n\u1ed1i): n\u00f3i v\u1ec1 th\u1ef1c tr\u1ea1ng \u0111\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch n\u00e0o, v\u00e0 nh\u1edd \u0111\u00e2u.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t phong c\u00e1ch vi\u1ebft \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 c\u00e1c b\u1ea1n vi\u1ebft content v\u1ec1: chia s\u1ebb ki\u1ebfn th\u1ee9c \u00e1p d\u1ee5ng, n\u00eau ra v\u1ea5n \u0111\u1ec1 hay m\u00f4 t\u1ea3 k\u1ebft qu\u1ea3 \u0111\u00e1ng m\u01a1 \u01b0\u1edbc m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00f3.<\/p>\n

<\/span>Clear \u2013 Concise \u2013 Compelling \u2013 Credible (4C)<\/strong><\/h3>\n

\"5-phong-cach-viet-content-khien-nguoi-doc\"<\/p>\n

\u2013 Clear (r\u00f5 r\u00e0ng):<\/strong> Vi\u1ebft r\u00f5 ngh\u0129a l\u00e0 vi\u1ebft \u0111\u1ec3 kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u b\u1ea1n m\u00e0 c\u00f2n l\u00e0m sao \u0111\u1ec3 cho th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111ang truy\u1ec1n t\u1ea3i kh\u00f4ng b\u1ecb g\u00e2y hi\u1ec3u l\u1ea7m.<\/p>\n

\u2013 Concise (ng\u1eafn g\u1ecdn, s\u00fac t\u00edch):<\/strong> n\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u00e3y vi\u1ebft, k\u1ec3 c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh b\u1eb1ng \u00edt t\u1eeb nh\u1ea5t c\u00f3 th\u1ec3, kh\u00f4ng d\u01b0 th\u1eeba, kh\u00f4ng g\u00e2y lan man, kh\u00f4ng l\u1eb7p l\u1ea1i khi kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

\u2013 Compelling (thuy\u1ebft ph\u1ee5c):<\/strong> l\u00e0m cho b\u00e0i vi\u1ebft tr\u1edf n\u00ean th\u00fa v\u1ecb, h\u1ea5p d\u1eabn, c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c v\u00e0 n\u00ean c\u00f3 th\u00eam nhi\u1ec1u tin t\u1ee9c m\u1edbi \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng th\u1ec3 n\u00e0o ng\u00f3 l\u01a1, ho\u1eb7c \u00edt nh\u1ea5t th\u00ec s\u1ebd kh\u00f4ng khi\u1ebfn h\u1ecd ph\u1ea3i t\u1ef1 c\u1ea3m th\u1ea5y n\u00ean \u0111\u1ecdc l\u01b0\u1edbt qua \u0111\u1ec3 l\u01b0\u1ee3m l\u1eb7t nh\u1eefng th\u00f4ng tin quan tr\u1ecdng.<\/p>\n

\u2013 Credible (\u0111\u00e1ng tin):<\/strong> t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Phong c\u00e1ch vi\u1ebft 4C \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 c\u00f4ng th\u1ee9c chung cho t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau ch\u00ed v\u1ec1 \u201cc\u1ea7n v\u00e0 \u0111\u1ee7\u201d \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u00e0i content \u0111\u1ea7y \u0111\u1ee7, d\u1ec5 d\u00e0ng, hay v\u00e0 g\u00e2y thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu \u1edf trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n b\u1ecb b\u00ed \u00fd t\u01b0\u1edfng, th\u00ec \u0111\u1eebng b\u1ecf qua 4C, v\u00ec n\u00f3 s\u1ebd l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t b\u00e0i vi\u1ebft t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

<\/span>Useful \u2013 Urgent \u2013 Unique \u2013 Ultra Specific (4U)<\/strong><\/h3>\n

\u2013 Useful (c\u00f3 \u00edch):<\/strong> b\u00e0i vi\u1ebft ph\u1ea3i t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

\u2013 Urgent (c\u1ea5p b\u00e1ch):<\/strong> ph\u1ea7n n\u00e0y ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c c\u00f3 s\u1ef1 c\u1ea5p b\u00e1ch cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

\u2013 Unique (\u0111\u1ed9c nh\u1ea5t):<\/strong> ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u01b0a ra l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 sao cho \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n

\u2013 Ultra Specific (c\u1ee5 th\u1ec3):<\/strong> ph\u1ea7n n\u00e0y b\u1ea1n c\u1ea7n di\u1ec5n \u0111\u1ea1t nh\u1eefng \u0111i\u1ec1u tr\u00ean 1 c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

Phong c\u00e1ch vi\u1ebft content n\u00e0y th\u00ec s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng \u0111\u1ec1 t\u00e0i n\u00f3ng v\u00e0 lan truy\u1ec1n nhanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a> h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Phong c\u00e1ch vi\u1ebft content khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecb thu h\u00fat. B\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi vi\u1ebft content nhi\u1ec1u ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi t\u1eadp vi\u1ebft content th\u00f4i, nh\u01b0ng c\u0169ng c\u00f3 \u0111\u00f4i l\u00fac th\u00ec s\u1ebd b\u1ecb b\u00ed \u00fd t\u01b0\u1edfng. C\u0169ng nh\u01b0 suy ngh\u0129a l\u00e0m sao \u0111\u1ec3 vi\u1ebft cho ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 […]<\/p>\n","protected":false},"author":3,"featured_media":5065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[342,397],"class_list":["post-5016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-content","tag-phong-cach-viet-content"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/content-marketing-idea-lightbulb-ss-1920.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=5016"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5016\/revisions"}],"predecessor-version":[{"id":5078,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/5016\/revisions\/5078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5065"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=5016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=5016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=5016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}