{"id":4938,"date":"2021-11-16T14:00:51","date_gmt":"2021-11-16T07:00:51","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=4938"},"modified":"2021-11-09T14:28:36","modified_gmt":"2021-11-09T07:28:36","slug":"giam-organic-traffic-bat-thuong","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/giam-organic-traffic-bat-thuong.html","title":{"rendered":"Gi\u1ea3m organic traffic b\u1ea5t th\u01b0\u1eddng &#8211; Nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch ph\u00e2n t\u00edch"},"content":{"rendered":"<p><a href=\"https:\/\/webvocuc.com\/blog\/?p=4938&amp;preview=true\" target=\"_blank\" rel=\"noopener\"><strong>Gi\u1ea3m organic traffic<\/strong><\/a> b\u1ea5t th\u01b0\u1eddng &#8211; Nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch ph\u00e2n t\u00edch. Khi <span class=\"lead\">b\u1ea1n m\u1edf Search Console v\u00e0 ph\u00e1t hi\u1ec7n organic traffic \u0111\u00e3 gi\u1ea3m \u0111\u1ed9t ng\u1ed9t. \u0110\u1eebng lo l\u1eafng, gi\u1ea3m organic traffic c\u00f3 th\u1ec3 x\u1ea3y ra v\u00ec m\u1ed9t s\u1ed1 l\u00fd do kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c.<\/span><\/p>\n<h2 id=\"cac-nguyen-nhan-chinh-lam-giam-organic-traffic\" class=\"ftwp-heading\"><strong>C\u00e1c nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0m gi\u1ea3m organic traffic<\/strong><\/h2>\n<p>C\u00f3 5 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn traffic t\u1eeb m\u1ea1ng t\u00ecm ki\u1ebfm gi\u1ea3m \u0110\u1ed8T NG\u1ed8T v\u00e0 ch\u00fang th\u01b0\u1eddng s\u1ebd c\u00f3 d\u1ea1ng s\u01a1 \u0111\u1ed3 m\u1eabu nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y (Xem tr\u00ean Google Search Console, ho\u1eb7c GA): Gi\u1ea3m organic traffic\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter wp-image-22249 size-full\" src=\"https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Loi-ky-thuat-toan-site-Google-phat.png\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Loi-ky-thuat-toan-site-Google-phat.png 1920w, https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Loi-ky-thuat-toan-site-Google-phat-768x512.png 768w, https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Loi-ky-thuat-toan-site-Google-phat-1536x1024.png 1536w\" alt=\"giam-organic-traffic-bat-thuong\" width=\"1920\" height=\"1280\" data-ll-status=\"loaded\" title=\"\"><\/p>\n<p><b>1. S\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt:<\/b>\u00a0C\u00e1c l\u1ed7i c\u00f3 th\u1ec3 ng\u0103n Google thu th\u1eadp th\u00f4ng tin, l\u1eadp ch\u1ec9 m\u1ee5c ho\u1eb7c hi\u1ec3n th\u1ecb c\u00e1c trang c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng \u2013 v\u00ed d\u1ee5: l\u1ed7i t\u1eeb m\u00e1y ch\u1ee7, l\u1ed7i t\u1eeb vi\u1ec7c thi\u1ebft l\u1eadp file robots.txt, kh\u00f4ng t\u00ecm th\u1ea5y trang v\u00e0 c\u00e1c l\u1ed7i kh\u00e1c.<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 x\u1ea3y ra tr\u00ean to\u00e0n b\u1ed9 trang web ho\u1eb7c tr\u00ean m\u1ed9t s\u1ed1 trang (v\u00ed d\u1ee5: th\u1ebb noindex \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o trang m\u1ed9t c\u00e1ch v\u00f4 \u00fd)<\/p>\n<p><b>2. V\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt:<\/b>\u00a0N\u1ebfu trang web c\u1ee7a b\u1ea1n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed1i \u0111e d\u1ecda b\u1ea3o m\u1eadt, Google c\u00f3 th\u1ec3 c\u1ea3nh b\u00e1o ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi h\u1ecd truy c\u1eadp trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c c\u1ea3nh b\u00e1o ho\u1eb7c c\u00e1c trang c\u1ea3nh b\u00e1o\u00a0<i>(v\u00ed d\u1ee5: trang c\u1ea3nh b\u00e1o c\u1ee7a Chrome khi website c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 SSL)<\/i>, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m\u00a0organic traffic t\u1eeb m\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n<p><b>3. B\u1ecb <a href=\"http:\/\/google.com\" target=\"_blank\" rel=\"noopener nofollow\">Google<\/a> \u201cph\u1ea1t\u201d:\u00a0<\/b>N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Google, m\u1ed9t s\u1ed1 trang c\u1ee7a b\u1ea1n ho\u1eb7c to\u00e0n b\u1ed9 trang web c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua kh\u1ecfi k\u1ebft qu\u1ea3 T\u00ecm ki\u1ebfm c\u1ee7a Google<\/p>\n<p><b>4. Thay \u0111\u1ed5i thu\u1eadt to\u00e1n:\u00a0<\/b>Google lu\u00f4n c\u1ea3i ti\u1ebfn c\u00e1ch \u0111\u00e1nh gi\u00e1 n\u1ed9i dung v\u00e0 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n cho ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u1eadp nh\u1eadt d\u00f9 l\u1edbn hay nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng v\u00e0 l\u00e0m suy gi\u1ea3m organic traffic, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c Update thu\u1eadt to\u00e1n l\u00f5i.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5 khi Google ra m\u1eaft thu\u1eadt to\u00e1n Medic v\u00e0o n\u0103m 2019, nh\u1eb1m c\u00f3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c cho c\u00e1c trang d\u01b0\u1ee3c, y t\u1ebf, r\u1ea5t nhi\u1ec1u website lo\u1ea1i n\u00e0y \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 gi\u1ea3m traffic \u0111\u1ed9t ng\u1ed9t ch\u1ec9 sau 1, 2 ng\u00e0y<\/p>\n<p><b>5. Xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i:<\/b>\u00a0\u0111\u00f4i khi ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng t\u00ecm ki\u1ebfm m\u1ed9t v\u1ea5n \u0111\u1ec1 hay m\u1ed9t truy v\u1ea5n n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5 nh\u01b0 khi h\u1ebft Euro th\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng search v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y n\u1eefa.<\/p>\n<h2 id=\"dieu-tra-cac-xu-huong-tong-the-trong-nganh-cua-ban\" class=\"ftwp-heading\"><strong>\u0110i\u1ec1u tra c\u00e1c xu h\u01b0\u1edbng t\u1ed5ng th\u1ec3 trong ng\u00e0nh<\/strong><\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n, h\u00e3y s\u1eed d\u1ee5ng\u00a0<a href=\"https:\/\/trends.google.com.vn\/trends\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Trend<\/a>\u00a0\u0111\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u li\u1ec7u s\u1ef1 s\u1ee5t gi\u1ea3m c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u00f3 t\u00ednh l\u1eb7p l\u1ea1i hay n\u00f3 ch\u1ec9 x\u1ea3y ra cho trang web c\u1ee7a b\u1ea1n. Nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 do hai y\u1ebfu t\u1ed1 ch\u00ednh g\u00e2y ra:<\/p>\n<p><b>\u2013 S\u1ef1 gi\u00e1n \u0111o\u1ea1n s\u1edf th\u00edch t\u00ecm ki\u1ebfm ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi<\/b>. N\u1ebfu c\u00f3 nh\u1eefng thay \u0111\u1ed5i l\u1edbn v\u1ec1 n\u1ed9i dung v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm (v\u00ed d\u1ee5: \u0111\u1ea1i d\u1ecbch), m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c truy v\u1ea5n kh\u00e1c nhau ho\u1eb7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n b\u00e1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea1nh tranh m\u1edbi \u0111\u00e3 \u201c\u0103n\u201d h\u1ebft c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n.<\/p>\n<p><b>\u2013 T\u00ednh th\u1eddi v\u1ee5<\/b>. C\u00e1c s\u1ef1 ki\u1ec7n h\u00e0ng n\u0103m v\u00ed d\u1ee5 nh\u01b0 T\u1ebft c\u00f3 t\u00ednh th\u1eddi v\u1ee5, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u00ecm ki\u1ebfm nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong th\u00e1ng 1,2 h\u00e0ng n\u0103m.<\/p>\n<p>\u2013 \u0110\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng trong c\u00e1c ng\u00e0nh kh\u00e1c nhau, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y..<\/p>\n<p>Ki\u1ec3m tra c\u00e1c truy v\u1ea5n \u0111ang th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 xem li\u1ec7u ch\u00fang c\u00f3 gi\u1ea3m r\u00f5 r\u00e0ng v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau trong n\u0103m hay kh\u00f4ng.<\/p>\n<p>Trong v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ba lo\u1ea1i xu h\u01b0\u1edbng (ki\u1ec3m tra d\u1eef li\u1ec7u):<\/p>\n<ul>\n<li aria-level=\"1\">G\u00e0 t\u00e2y c\u00f3 t\u00ednh th\u1eddi \u0111i\u1ec3m, l\u01b0\u1ee3t t\u00ecm ki\u1ebfm s\u1ebd r\u1ea5t nhi\u1ec1u m\u1ed7i th\u00e1ng 12, do c\u00f3 ng\u00e0y l\u1ec5 ph\u1ee5c sinh (tr\u00ean th\u1ebf gi\u1edbi)<\/li>\n<li aria-level=\"1\">G\u00e0 cho th\u1ea5y m\u1ed9t s\u1ed1 t\u00ednh th\u1eddi v\u1ee5, nh\u01b0ng \u00edt n\u1ed5i b\u1eadt h\u01a1n.<\/li>\n<li aria-level=\"1\">C\u00e0 ph\u00ea \u1ed5n \u0111\u1ecbnh h\u01a1n \u0111\u00e1ng k\u1ec3; c\u00f3 v\u1ebb nh\u01b0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n n\u00f3 trong su\u1ed1t c\u1ea3 n\u0103m.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter wp-image-22248 size-full\" src=\"https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Google-Trend.png\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" srcset=\"https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Google-Trend.png 970w, https:\/\/seongon.com\/wp-content\/uploads\/2021\/07\/Google-Trend-768x542.png 768w\" alt=\"giam-organic-traffic-bat-thuong\" width=\"970\" height=\"684\" data-ll-status=\"loaded\" title=\"\"><\/p>\n<p>V\u00e0 v\u00ec b\u1ea1n \u0111\u00e3 \u1edf trong Google Trend, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n ki\u1ec3m tra m\u1ed9t s\u1ed1 th\u00f4ng tin chi ti\u1ebft th\u00fa v\u1ecb kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ki\u1ec3m tra l\u01b0u l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh:<\/p>\n<p>\u2013\u00a0<b>Ki\u1ec3m tra ngay c\u00e1c truy v\u1ea5n h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c\/ khu v\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c truy v\u1ea5n \u0111ang t\u1ea1o ra organic traffic cho b\u1ea1n<\/b>.<i>\u00a0(trong Search Console)<\/i><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang ch\u01b0a c\u00f3 c\u00e1c truy v\u1ea5n h\u00e0ng \u0111\u1ea7u \u0111\u00f3 th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m kh\u00f4ng th\u1ec3 th\u00edch h\u1ee3p h\u01a1n \u0111\u1ec3 b\u1ed5 sung.<\/p>\n<p><b>\u2013 Ki\u1ec3m tra c\u00e1c truy v\u1ea5n c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng<\/b> tr\u00ean Vi\u1ec7t Nam ta, hay th\u1ebf gi\u1edbi.<\/p>\n<p>V\u00ed d\u1ee5: Covid l\u00e0 1 ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1ea3m organic traffic b\u1ea5t th\u01b0\u1eddng &#8211; Nguy\u00ean nh\u00e2n v\u00e0 c\u00e1ch ph\u00e2n t\u00edch. Khi b\u1ea1n m\u1edf Search Console v\u00e0 ph\u00e1t hi\u1ec7n organic traffic \u0111\u00e3 gi\u1ea3m \u0111\u1ed9t ng\u1ed9t. \u0110\u1eebng lo l\u1eafng, gi\u1ea3m organic traffic c\u00f3 th\u1ec3 x\u1ea3y ra v\u00ec m\u1ed9t s\u1ed1 l\u00fd do kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c. C\u00e1c nguy\u00ean nh\u00e2n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,310],"tags":[405,406],"class_list":["post-4938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adsword","category-thu-thuat","tag-giam-organic-traffic","tag-organic-traffic"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/11\/images-2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=4938"}],"version-history":[{"count":5,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4938\/revisions"}],"predecessor-version":[{"id":5142,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4938\/revisions\/5142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/5113"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=4938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=4938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=4938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}