{"id":4818,"date":"2021-10-28T14:00:26","date_gmt":"2021-10-28T07:00:26","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=4818"},"modified":"2021-10-20T16:13:15","modified_gmt":"2021-10-20T09:13:15","slug":"tvc-va-5-yeu-to-tao-nen-thanh-cong-cua-tvc-quang-cao","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/tvc-va-5-yeu-to-tao-nen-thanh-cong-cua-tvc-quang-cao.html","title":{"rendered":"TVC v\u00e0 5 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a TVC qu\u1ea3ng c\u00e1o"},"content":{"rendered":"

TVC qu\u1ea3ng c\u00e1o<\/strong><\/a>\u00a0l\u00e0 c\u1ee5m t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a\u00a0(Television Commercials).\u00a0<\/strong>M\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, hay m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng ngay tr\u00ean h\u1ec7 th\u1ed1ng truy\u1ec1n h\u00ecnh. TVC qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u00e0i ph\u00e1t xen l\u1eabn v\u00e0o tr\u01b0\u1edbc gi\u1eefa ho\u1eb7c sau n\u1ed9i dung ch\u00ednh c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o \u0111\u00f3. Th\u1ec3 lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y lu\u00f4n lu\u00f4n c\u00f3 s\u1ee9c lan t\u1ecfa r\u1ed9ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 th\u00ec \u0111a d\u1ea1ng v\u00e0 kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi kh\u00f4ng gian, th\u1eddi gian hay b\u1ea5t k\u00ec kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd.<\/p>\n

\"tvc-va-5-yeu-to-tao-nen-thanh-cong-cua-tvc\"<\/p>\n

C\u00e1c b\u01b0\u1edbc l\u1eadp TVC qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

Qu\u1ea3ng c\u00e1o TVC t\u1ee9c l\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, v\u00e0 quy tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o l\u00e0 quy tr\u00ecnh thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t. \u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t TVC qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00ec tr\u01b0\u1edbc h\u1ebft ph\u1ea3i hi\u1ec3u r\u00f5 TVC l\u00e0 g\u00ec?<\/strong> v\u00e0 c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c v\u00e0i b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n

    \n
  1. Thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (Client)<\/li>\n
  2. L\u00ean \u00fd t\u01b0\u1edfng k\u1ecbch b\u1ea3n quay (Concept)<\/li>\n
  3. Vi\u1ebft k\u1ecbch b\u1ea3n b\u1eb1ng v\u0103n h\u1ecdc (Crips idea)<\/li>\n
  4. Vi\u1ebft k\u1ecbch b\u1ea3n c\u00f3 h\u00ecnh \u1ea3nh minh ho\u1ea1<\/li>\n
  5. Ch\u1ecdn di\u1ec5n vi\u00ean (Casting)<\/li>\n
  6. S\u1ea3n xu\u1ea5t ti\u1ec1n k\u1ef3<\/li>\n
  7. S\u1ea3n xu\u1ea5t h\u1eadu k\u1ef3<\/li>\n
  8. Xu\u1ea5t th\u00e0nh ph\u1ea9m giao cho kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n

    C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a TVC qu\u1ea3ng c\u00e1o<\/strong><\/h2>\n

    Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ph\u1ea3i th\u1eadt hay v\u00e0 th\u1eadt \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n

    \u0110\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ghi s\u00e2u v\u00e0o t\u00e2m tr\u00ed nh\u1eefng th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o d\u1ef1ng. Nh\u1eefng slogan<\/strong> hay nh\u1eefng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap \u00edch \u0111\u1eafc l\u1ef1c \u0111\u1ec3 truy\u1ec1n th\u00f4ng marketing d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

    Th\u00f4ng th\u01b0\u1eddng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng c\u00e2u tho\u1ea1i m\u00e0 \u1ea9n s\u00e2u trong \u0111\u00f3 mang \u00fd ngh\u0129a r\u1ea5t s\u00e2u s\u1eafc, ho\u1eb7c nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u1ea5n t\u01b0\u1ee3ng b\u1eaft bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i ghi nh\u1edb trong t\u00e2m tr\u00ed m\u00ecnh th\u1eadt l\u00e2u.<\/p>\n

    T\u1ea1o s\u1ef1 g\u1ea7n g\u0169i th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi xem<\/strong><\/h3>\n

    \u201cM\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d<\/strong>\u00a0r\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a v\u00e0o\u00a0TVC qu\u1ea3ng c\u00e1o<\/strong> c\u1ee7a m\u00ecnh, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o ra s\u1ef1 g\u1ea7n g\u0169i, th\u00e2n quen v\u1edbi ng\u01b0\u1eddi xem. Ch\u00ednh hai y\u1ebfu t\u1ed1 \u0111\u00f3 gi\u00fap cho doanh nghi\u1ec7p g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    C\u1ee9 th\u1eed ngh\u0129 xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c m\u00ecnh trong \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u1ea5y, th\u00ec s\u1ef1 ghi nh\u1edb v\u1ec1 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p s\u1ebd l\u00e2u h\u01a1n. T\u1eeb \u0111\u00f3 s\u1ef1 th\u00e2n quen l\u00e0 \u201ckim ch\u1ec9 nam\u201d \u0111\u1ec3 gi\u00fap c\u00e1c marketer t\u1ea5n c\u00f4ng m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

    Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0<\/strong><\/h3>\n

    \u0110\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng ch\u1ee7 y\u1ebfu c\u1ee7a phim qu\u1ea3ng c\u00e1o l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u00e1c hay nh\u00e0 \u0111\u1ea7u t\u01b0\u2026<\/p>\n

    Ch\u00ednh v\u00ec v\u1eady n\u1ed9i dung, c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n c\u0169ng ph\u1ea3i th\u1eadt ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng, thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi xem. N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ng\u01b0\u1eddi tr\u1ebb th\u00ec c\u1ea7n c\u00f3 nh\u1ecbp \u0111i\u1ec7u nhanh, m\u00e0u s\u1eafc s\u1eb7c s\u1ee1, nh\u1ea1c s\u00f4i \u0111\u1ed9ng h\u01a1n.<\/p>\n

    Th\u00f4ng tin truy\u1ec1n t\u1ea3i c\u1ea7n ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 trung th\u1ef1c nh\u1ea5t<\/strong><\/h3>\n

    S\u1ef1 trung th\u1ef1c l\u00e0 th\u01b0\u1edbc \u0111o ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. Ni\u1ec1m tin l\u00e0 th\u1ee9 kh\u00f4ng ph\u1ea3i hi\u1ec3n nhi\u00ean mu\u1ed1n c\u00f3 l\u00e0 \u0111\u01b0\u1ee3c, mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n.<\/p>\n

    Th\u00f4ng tin ch\u00ednh x\u00e1c, trung th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m qua TVC qu\u1ea3ng c\u00e1o gi\u00fap doanh nghi\u1ec7p gieo nh\u1eefng h\u1ea1t m\u1ea7m \u201cl\u00f2ng tin\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. \u0110\u00f4i khi c\u00f3 th\u1ec3 ph\u00f3ng \u0111\u1ea1i \u0111\u00f4i ch\u00fat nh\u01b0ng nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin kh\u00f4ng \u0111\u00fang v\u00e0 sai l\u1ec7ch v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

    \"tvc-va-5-yeu-to-tao-nen-thanh-cong-cua-tvc\"<\/p>\n

    T\u00ednh \u0111a d\u1ea1ng c\u1ee7a TVC qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

    \u0110\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p th\u00ec h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. Kh\u00f4ng ch\u1ec9 qu\u1ea3ng c\u00e1o tr\u00ean TV m\u00e0 c\u00f2n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00e1c k\u00eanh Digital marketing n\u1eefa, tr\u00ean h\u1ebft nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang l\u00e0 m\u00e0u m\u1ee1 nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 n\u00f3i trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 hi\u1ec7n nay th\u00ec Social Media \u0111ang l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n c\u00f4ng ch\u00fang h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    TVC qu\u1ea3ng c\u00e1o\u00a0l\u00e0 c\u1ee5m t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a\u00a0(Television Commercials).\u00a0M\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, hay m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng ngay tr\u00ean h\u1ec7 th\u1ed1ng truy\u1ec1n h\u00ecnh. TVC qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u00e0i ph\u00e1t xen l\u1eabn v\u00e0o tr\u01b0\u1edbc gi\u1eefa […]<\/p>\n","protected":false},"author":3,"featured_media":4821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[375,376],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-tvc","tag-yeu-to-tao-nen-tvc"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/10\/istockphoto-1081796826-612x612-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=4818"}],"version-history":[{"count":6,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4818\/revisions"}],"predecessor-version":[{"id":4841,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4818\/revisions\/4841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/4821"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=4818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=4818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=4818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}