{"id":4750,"date":"2021-10-22T14:00:53","date_gmt":"2021-10-22T07:00:53","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=4750"},"modified":"2021-10-19T15:39:50","modified_gmt":"2021-10-19T08:39:50","slug":"chien-luoc-marketing-40-trong-thoi-hien-dai","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/chien-luoc-marketing-40-trong-thoi-hien-dai.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0 trong th\u1eddi hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0<\/a><\/strong> trong th\u1eddi hi\u1ec7n \u0111\u1ea1i t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

B\u1edfi v\u1eady, s\u1ebd kh\u00f4ng c\u1ea7n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong> cho doanh nghi\u1ec7p nh\u01b0 sau:<\/p>\n

Chi\u1ebfn L\u01b0\u1ee3c Marketing 4.0\u2013 R\u1ed3i S\u1ebd Ph\u1ea3i T\u1ef1 M\u00f2 M\u1eabm\u00a0\u00a0<\/span><\/strong><\/h2>\n

Theo Philip Kotler trong cu\u1ed1n s\u00e1ch B\u00e0n v\u1ec1 ti\u1ebfp th\u1ecb<\/a>, to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tri\u1ec3n khai\u00a0chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong> c\u00f3 th\u1ec3 t\u00f3m g\u1ecdn l\u1ea1i trong m\u1ed9t c\u00e2u R-S-P-T-M-M-I-C, \u0111\u1ec3 cho d\u1ec5 nh\u1edb c\u00f3 th\u1ec3 \u0111\u1ecdc l\u00e0 \u201dR\u1ed3i S\u1ebd Ph\u1ea3i T\u1ef1 M\u00f2 M\u1eabm \u00cdt Ch\u00fat\u201d. Quy tr\u00ecnh Marketing t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo th\u1ee9 t\u1ef1 nh\u01b0 sau:<\/p>\n

01. Research\u00a0(Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng)<\/em><\/p>\n

02. Segmentation\u00a0(L\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac)<\/em><\/p>\n

03. Positioning\u00a0(\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u)<\/em><\/p>\n

04. Targerting\u00a0(X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau)<\/em><\/p>\n

05. Marketing Mix\u00a0(S\u1ea3n ph\u1ea9m, gi\u00e1 b\u00e1n, k\u00eanh ph\u00e2n ph\u1ed1i, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m)<\/em><\/p>\n

06. Implementation\u00a0(Tri\u1ec3n khai k\u1ebf ho\u1ea1ch)<\/em><\/p>\n

07. Control\u00a0(\u0110o l\u01b0\u1eddng v\u00e0 ki\u1ec3m so\u00e1t chi\u1ebfn d\u1ecbch)<\/em><\/p>\n

\"chien-luoc-marketing-4-0-trong-thoi-hien-dai\"<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch l\u00e0m c\u00f3 t\u00ednh b\u00e0i b\u1ea3n, c\u1ea9n tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0 <\/strong>\u0111\u00fang ngh\u0129a, \u0111i t\u1eebng b\u01b0\u1edbc t\u1eeb x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1ea5t v\u00e0 ho\u1ea1ch \u0111\u1ecbnh ra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n v\u1ec1 m\u00ecnh.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf nh\u1eefng ng\u00e0nh m\u00e0 s\u1ed1 li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea \u0111\u1ea7y \u0111\u1ee7, c\u1ee5 th\u1ec3 v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ec1u \u0111\u1eb7n, th\u01b0\u1eddng xuy\u00ean b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn nh\u01b0 ch\u00ednh ph\u1ee7, c\u00e1c hi\u1ec7p h\u1ed9i, c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 kh\u1ea3o s\u00e1t, \u0111i\u1ec1u tra th\u1ecb tr\u01b0\u1eddng. M\u1eb7c d\u00f9 nh\u01b0 v\u1eady, c\u00e1c c\u00f4ng ty c\u00f3 ti\u1ec1m l\u1ef1c l\u1edbn khi ti\u1ebfp c\u1eadn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao c\u0169ng th\u01b0\u1eddng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y.<\/p>\n

Theo H\u00e0nh Tr\u00ecnh Mua H\u00e0ng c\u1ee7a Kh\u00e1ch H\u00e0ng<\/span><\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a \u0111\u1ebfn cho h\u1ecd nh\u1eefng \u0111\u1ec3 ngh\u1ecb kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb \u0111\u01b0\u1ee3c. Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin nh\u01b0 hi\u1ec7n nay, l\u01b0\u1ee3ng th\u00f4ng tin ch\u00fang ta ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0y l\u1edbn g\u1ea5p nhi\u1ec1u l\u1ea7n l\u01b0\u1ee3ng th\u00f4ng tin ch\u00fang ta ghi nh\u1edb \u0111\u01b0\u1ee3c. H\u00e0nh tr\u00ecnh ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m \u0111\u00f4i khi ph\u1ea3i di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1eeb t\u1ed1n theo b\u1ed1n giai \u0111o\u1ea1n g\u1ed3m: Bi\u1ebft \u2013 Hi\u1ec3u \u2013 Tin \u2013 Y\u00eau. T\u01b0\u01a1ng \u1ee9ng v\u1edbi b\u1ed1n giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea7n h\u01b0\u1edbng t\u1edbi:<\/p>\n

01. RTA \u2013 Reason to Attend:\u00a0L\u00fd do kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/em><\/p>\n

02. RTB \u2013 Reason to Buy:\u00a0L\u00fd do kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ecf ti\u1ec1n ra mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/em><\/p>\n

03. RTB \u2013 Reason to Believe:\u00a0L\u00fd do kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u00f3.<\/em><\/p>\n

04. RTS \u2013 Reason to Share\/ RTR \u2013 Reason to Return:\u00a0L\u00fd do kh\u00e1ch h\u00e0ng chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua h\u00e0ng v\u00e0o c\u00e1c l\u1ea7n sau.<\/em><\/p>\n

\"chien-luoc-marketing-4-0-trong-thoi-hien-dai\"<\/p>\n

RTA \u2013 Reason To Attend<\/span><\/strong><\/h3>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o nh\u1ea5t. Qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng th\u01b0\u1eddng mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u1edbn h\u01a1n qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh v\u00e0o th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ea7n \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd nh\u1ea5t trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong>. N\u1ebfu m\u1eabu qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u00f4ng \u0111i\u1ec7p t\u1ed1t m\u00e0 n\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn th\u00ec r\u1ea5t \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn n\u00f3.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 th\u00f4ng \u0111i\u1ec7p g\u00ec r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng, r\u1ea5t \u0111\u00e1ng n\u1ec3.<\/p>\n

RTB \u2013 Reason To Buy<\/span><\/strong><\/h3>\n

Khi l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0<\/strong>, doanh nghi\u1ec7p c\u1ea7n ngh\u0129 \u0111\u1ebfn RTB \u2013 Reason to Buy tr\u01b0\u1edbc. \u0110\u00e2y ch\u00ednh l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (insight), m\u1ed9t th\u1ef1c t\u1ebf ch\u00ednh x\u00e1c v\u1ec1 h\u00e0nh vi mua h\u00e0ng m\u00e0 khi n\u00f3i ra kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ed3ng t\u00ecnh nh\u01b0ng h\u1ecd v\u1eabn th\u1ef1c hi\u1ec7n theo m\u1ed9t c\u00e1ch trong v\u00f4 th\u1ee9c. RTB n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00e1c nhau sao cho ph\u00f9 h\u1ee3p.<\/p>\n

RTB \u2013 Reason To Believe<\/span><\/strong><\/h3>\n

Ti\u1ebfp theo l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 n\u1eefa r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t\u00a0chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0<\/strong>, \u0111\u00f3 l\u00e0 RTB \u2013 Reason to Believe. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 n\u1ebfu kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng th\u00ec s\u1ebd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 h\u00e0ng h\u00f3a n\u00e0o.<\/p>\n

Ngo\u00e0i ra c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf web<\/a> chu\u1ea9n SEO, chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00fang v\u1edbi ch\u1ee7 \u0111\u1ec1 doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c Marketing 4.0 trong th\u1eddi hi\u1ec7n \u0111\u1ea1i t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1ch th\u1ee9c doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi v\u1eady, s\u1ebd kh\u00f4ng c\u1ea7n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 c\u1ea1nh tranh. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing cho doanh […]<\/p>\n","protected":false},"author":3,"featured_media":4753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[363,364,362],"class_list":["post-4750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-chien-luoc-marketing","tag-marketing","tag-thiet-ke-web"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/10\/chien-luoc-marketing-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=4750"}],"version-history":[{"count":7,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4750\/revisions"}],"predecessor-version":[{"id":4801,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/4750\/revisions\/4801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/4753"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=4750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=4750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=4750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}