{"id":452,"date":"2019-06-13T20:17:44","date_gmt":"2019-06-13T13:17:44","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=452"},"modified":"2021-12-27T15:13:14","modified_gmt":"2021-12-27T08:13:14","slug":"bai-hoc-marketing-tu-nganh-cong-nghiep-o-to","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/bai-hoc-marketing-tu-nganh-cong-nghiep-o-to.html","title":{"rendered":"B\u00e0i h\u1ecdc marketing t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4"},"content":{"rendered":"

Suy tho\u00e1i kinh t\u1ebf 2008 \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4t\u00f4 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 th\u00edch nghi v\u1edbi kh\u1ee7ng ho\u1ea3ng th\u1ebf ch\u1ea5p. Ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00e1o b\u1ea1o \u0111\u1ec3 n\u1eafm l\u1ea5y c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn. Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 c\u1ea3i c\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t trong vi\u1ec7c truy\u1ec1n b\u00e1 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. N\u0103m b\u00e0i h\u1ecdc marketing t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4<\/strong><\/a> d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng b\u00e0i h\u1ecdc v\u00f4 c\u00f9ng th\u00fa v\u1ecb, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u nh\u00e9.<\/p>\n

Marketing t\u1eeb c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4<\/em> – m\u1ed9t b\u00e0i h\u1ecdc l\u1edbn d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u0169ng nh\u01b0 maketer.<\/p>\n

1. \u201cB\u00e1n\u201d s\u1ef1 ti\u1ec7n l\u1ee3i – B\u00e0i h\u1ecdc marketing t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4<\/h2>\n

\"marketing<\/p>\n

Internet cung c\u1ea5p kh\u00f4ng gian \u0111\u1ec3 gi\u1ea3i tr\u00ed, ch\u01a1i game c\u00f9ng c\u00e1c k\u00eanh gi\u1ea3i tr\u00ed kh\u00e1c v\u00e0 m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3. Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 \u0111\u00e3 nh\u1eafm v\u00e0o ch\u00ednh nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c gi\u1ea3i ph\u00e1p thu\u1eadn ti\u1ec7n.<\/p>\n

V\u00ed d\u1ee5: Khi m\u1ed9t c\u00e1 nh\u00e2n b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u nh\u1eefng g\u00ec c\u1ea7n l\u00e0m sau m\u1ed9t tai n\u1ea1n xe h\u01a1i. Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 \u0111\u00e3 c\u00f3 ngay qu\u1ea3ng c\u00e1o h\u01b0\u1edbng v\u00e0o c\u00e2u tr\u1ea3 l\u1eddi: mua m\u1ed9t chi\u1ebfc xe m\u1edbi!<\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd gi\u1ea3m \u0111\u01b0\u1ee3c th\u1eddi gian l\u01b0\u1ee3n l\u1edd khi giao d\u1ecbch tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng thu\u1eadn ti\u1ec7n h\u01a1n. H\u1ecd s\u1ebd th\u00f4i \u0111i h\u1ebft c\u1eeda h\u00e0ng n\u00e0y \u0111\u1ebfn c\u1eeda h\u00e0ng kh\u00e1c khi c\u00e2u tr\u1ea3 l\u1eddi hi\u1ec7n ngay tr\u01b0\u1edbc m\u1eaft h\u1ecd ch\u1ec9 v\u1edbi trang hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t r\u00f5 r\u00e0ng kh\u00f4ng mu\u1ed1n l\u00e3ng ph\u00ed th\u1eddi gian qu\u00fd b\u00e1u c\u1ee7a kh\u00e1ch h\u00e0ng cho vi\u1ec7c ng\u1eafm ngh\u00eda c\u1ea3 c\u1eeda h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7. V\u00ec th\u1ebf, nh\u1eefng h\u00e3ng th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng h\u00e3ng c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ef1 thu\u1eadn ti\u1ec7n xu\u1ea5t hi\u1ec7n ngay tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

2. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 marketing t\u1eeb c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4<\/h2>\n

T\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00e1 ph\u1ee9c t\u1ea1p nh\u01b0ng ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c t\u1ea1o ra th\u00e0nh c\u00f4ng. T\u1eeb k\u1ebft h\u1ee3p k\u1ebft n\u1ed1i th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u web, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng khi h\u1ecd hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh V\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u00e0 kh\u00e1ch h\u00e0ng \u1edf trong \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5, khi m\u1ed9t c\u00e1 nh\u00e2n t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m xe h\u01a1i th\u00ec ho\u1eb7c l\u00e0 h\u1ecd chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfc xe m\u1edbi ho\u1eb7c l\u00e0 h\u1ecd t\u00ecm mua ph\u01b0\u01a1ng ti\u1ec7n thay th\u1ebf. B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi c\u00e1c trang b\u1ea3o hi\u1ec3m, c\u00e1c d\u1ea1ng online v\u00e0 offline, h\u1ecd d\u1ec5 d\u00e0ng t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

3. C\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi<\/h2>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 \u0111\u00e3 t\u1ecf ra r\u1ea5t xu\u1ea5t s\u1eafc khi th\u1ecb tr\u01b0\u1eddng \u1edf nh\u1eefng n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n g\u1ea7n nh\u01b0 b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a, \u0111i\u1ec1u bu\u1ed9c c\u00e1c h\u00e3ng ph\u1ea3i n\u1ed5 l\u1ef1c h\u01a1n n\u1eefa theo c\u00e1ch phi truy\u1ec1n th\u1ed1ng. \u0110\u1ed1i v\u1edbi ng\u00e0nh \u00f4t\u00f4 \u2013 t\u1eebng ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 qua mail v\u00e0 truy\u1ec1n h\u00ecnh l\u00e0 ch\u1ee7 y\u1ebfu. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb truy\u1ec1n th\u1ed1ng sang phi truy\u1ec1n th\u1ed1ng kh\u00e1 nh\u1ecbp nh\u00e0ng.<\/p>\n

H\u1ecd t\u1ea1o ra hi\u1ec7u qu\u1ea3 tr\u00ean t\u1eebng \u0111\u1ed3ng USD chi ra, h\u1ecd \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1n gi\u1ea3 m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t. Trong khi h\u00ecnh \u1ea3nh v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec th\u00ec nh\u1eefng \u0111o\u1ea1n video ng\u1eafn, h\u00ecnh \u0111\u1ed9ng c\u0169ng \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i \u0111\u1ec3 du nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi \u201cchia s\u1ebb\u201d tr\u00ean m\u1ea1ng. D\u0129 nhi\u00ean, th\u1ec9nh tho\u1ea3ng v\u1eabn c\u00f3 nh\u1eefng h\u00ecnh \u1ea3nh, video g\u00e2y \u201cnh\u1ee9c m\u1eaft\u201d v\u00e0 t\u1ea1o n\u00ean s\u1ef1 ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i. Song nh\u00ecn chung, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c h\u00e3ng xe h\u01a1i \u0111\u1ec1u kh\u00e1 th\u00e0nh c\u00f4ng v\u00e0 g\u00e2y t\u00f2 m\u00f2.<\/p>\n

H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ti\u1ebfp 2 b\u00e0i h\u1ecdc l\u1edbn c\u1ee7a marketing t\u1eeb c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4.<\/p>\n

4. C\u00e0n qu\u00e9t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i marketing t\u1eeb c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4<\/h2>\n

\"marketing<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u00f4t\u00f4, d\u00f9 \u0111\u00e3 th\u00e0nh danh hay ch\u01b0a. D\u00f9 ch\u01b0a \u0111\u1ea7u t\u01b0 qu\u00e1 l\u1edbn v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c h\u00e3ng tr\u00ean Facebook<\/a>, YouTube, Twitter l\u00e0 kh\u00f4ng h\u1ec1 nh\u1ecf. Ch\u1ee7 y\u1ebfu th\u00f4ng qua h\u00ecnh th\u1ee9c Like\/Follow t\u00e0i kho\u1ea3n hay nh\u1eefng \u0111o\u1ea1n chia s\u1ebb ng\u1eafn g\u1ecdn nh\u01b0ng thu h\u00fat.<\/p>\n

5. Nhanh<\/h2>\n

Kh\u00f4ng m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0o th\u00edch ch\u1edd \u0111\u1ee3i, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 t\u1eeb l\u00e2u \u0111\u00e3 nh\u1eadn th\u1ea5y nhu c\u1ea7u n\u00e0y v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng vi\u1ec7c marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u00f2i h\u1ecfi \u0111\u00f3. Ch\u1eb3ng h\u1ea1n g\u00f3i g\u1ecdn t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u mu\u1ed1n n\u00f3i ch\u1ec9 trong m\u1ed9t \u0111o\u1ea1n video 1-2 ph\u00fat, tr\u00e1nh d\u00f4ng d\u00e0i nh\u01b0 b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb nh\u00e0 n\u01b0\u1edbc.<\/p>\n

Tr\u00ean Youtube, \u0111\u00f4i khi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecb \u201cb\u1ecf qua\u201d n\u1ebfu k\u00e9o d\u00e0i. Th\u01b0\u1eddng th\u00ec sau 5-14s, s\u1ebd c\u00f3 d\u00f2ng ch\u1eef \u201cSkip\u201d (B\u1ecf qua) xu\u1ea5t hi\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ngay n\u1ed9i dung m\u00ecnh mong mu\u1ed1n. Th\u1ebf n\u00ean, c\u00e1c h\u00e3ng \u00f4t\u00f4 c\u0169ng ph\u1ea3i tinh gi\u1ea3n m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 m\u00e0 v\u1eabn cu\u1ed1n h\u00fat ng\u01b0\u1eddi xem.<\/p>\n

S\u1ef1 th\u00edch \u1ee9ng nhanh ch\u00f3ng \u0111\u00e3 gi\u00fap c\u00e1c h\u00e3ng \u00f4 t\u00f4 th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n n\u1eefa. S\u1ef1 n\u0103ng \u0111\u1ed9ng \u0111\u00e3 gi\u00fap c\u00e1c doanh nghi\u1ec7p \u00f4t\u00f4 th\u00edch nghi t\u1ed1t d\u01b0\u1edbi m\u1ecdi ch\u00ednh s\u00e1ch. B\u00e0i h\u1ecdc marketing t\u1eeb c\u00f4ng nghi\u1ec7p t\u00f4 t\u00f4 l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc h\u1eefu \u00edch c\u1ea7n h\u1ecdc h\u1ecfi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suy tho\u00e1i kinh t\u1ebf 2008 \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4t\u00f4 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 th\u00edch nghi v\u1edbi kh\u1ee7ng ho\u1ea3ng th\u1ebf ch\u1ea5p. Ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00e1o b\u1ea1o \u0111\u1ec3 n\u1eafm l\u1ea5y c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn. Ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4t\u00f4 l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 c\u1ea3i c\u00e1ch th\u00e0nh c\u00f4ng nh\u1ea5t […]<\/p>\n","protected":false},"author":2,"featured_media":480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[31],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketing-tu-cong-nghiep-o-to"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/bai-hoc-marketing-tu-nganh-cong-nghiep-o-to-00_ump6lb.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":5693,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/452\/revisions\/5693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/480"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}