{"id":450,"date":"2019-06-13T20:29:19","date_gmt":"2019-06-13T13:29:19","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=450"},"modified":"2022-05-25T21:15:48","modified_gmt":"2022-05-25T14:15:48","slug":"marketing-truc-tiep-hieu-qua-la-gi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/marketing-truc-tiep-hieu-qua-la-gi.html","title":{"rendered":"Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec"},"content":{"rendered":"

Marketing-m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p, c\u00f4ng ty khi mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1edbi kh\u00e1ch h\u00e0ng. Marketing c\u00f3 nhi\u1ec1u lo\u1ea1i, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 marketing tr\u1ef1c ti\u1ebfp. V\u1eady Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec? <\/strong><\/a>C\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi t\u1ea1i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

1. Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec?<\/em> (ti\u1ebfng Anh: Direct marketing)<\/h2>\n

\"marketing<\/p>\n

Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3, Marketing tr\u1ef1c ti\u1ebfp l\u00e0 h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a marketing. C\u00f3 s\u1eed d\u1ee5ng m\u1ed9t hay nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, nh\u1eb1m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed9t ph\u1ea3n \u1ee9ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1edf b\u1ea5t c\u1ee9 m\u1ecdi n\u01a1i.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, marketing tr\u1ef1c ti\u1ebfp l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00f4ng qua vi\u1ec7c ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. M\u00e0 kh\u00f4ng th\u00f4ng qua b\u1ea5t c\u1ee9 c\u00f4ng c\u1ee5 gi\u00e1n ti\u1ebfp n\u00e0o.<\/p>\n

C\u00f3 hai c\u00e1ch n\u00e9t \u0111\u1eb7c tr\u01b0ng ch\u00ednh \u0111\u1ec3 ph\u00e2n bi\u1ec7t Marketing tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c marketing kh\u00e1c. Th\u1ee9 nh\u1ea5t, \u0111\u00f3 l\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng phi tr\u1ef1c ti\u1ebfp. S\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng m\u1ea1i (th\u01b0 tr\u1ef1c ti\u1ebfp, email, ch\u00e0o h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i,..). V\u1edbi kh\u00e1ch h\u00e0ng hay doanh nghi\u1ec7p. Th\u1ee9 hai l\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng ph\u1ea3n h\u1ed3i mang t\u00ednh t\u00edch c\u1ef1c c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

2. C\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec<\/h2>\n

\"marketing<\/h4>\n

Th\u1ee9 nh\u1ea5t, g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng.<\/h3>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i th\u01b0 nh\u01b0: b\u01b0u thi\u1ebfp, s\u00e1ch h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, l\u1eddi c\u1ea3m \u01a1n,.. Chi\u1ebfn d\u1ecbch g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp qua b\u01b0u \u0111i\u1ec7n l\u00e0 h\u00ecnh th\u1ee9c c\u0169 c\u1ee7a marketing tr\u1ef1c ti\u1ebfp truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean hi\u1ec7n nay n\u00f3 d\u1ea7n d\u1ea7n b\u1ecb l\u00e3ng qu\u00ean.<\/p>\n

Th\u1ee9 hai, g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp.<\/h3>\n

\u0110i\u1ec7n tho\u1ea1i gi\u00fap doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nhau d\u1ec5 d\u00e0ng v\u00e0 kh\u00f4ng g\u1eb7p ph\u1ea3i nhi\u1ec5u. Ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1ch tr\u1ef1c ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i. L\u01b0u l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, ph\u1ee5c v\u1ee5 cho chi\u1ebfn d\u1ecbch sms sau n\u00e0y.<\/p>\n

Th\u1ee9 ba, Email tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/h3>\n

Email kh\u00e1c v\u1edbi th\u01b0 c\u1ed5 \u0111i\u1ec3n, n\u00f3 nhanh nh\u1ea1y v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. Email<\/a> \u0111\u00e3 g\u00f3p ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch marketing tr\u1ef1c ti\u1ebfp. Gi\u00fap doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec, truy\u1ec1n b\u00e1 th\u00f4ng tin qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i d\u1ec5 d\u00e0ng.<\/p>\n

Th\u1ee9 t\u01b0, c\u00e1c phi\u1ebfu kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/h3>\n

\u0110\u00f3 l\u00e0 vi\u1ec7c cung c\u1ea5p v\u00e0 ph\u1ea3n h\u1ed3i th\u00f4ng tin qua c\u00e1c phi\u1ebfu \u0111i\u1ec1u tra kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5, vi\u1ec7c n\u00e0y l\u00e0m cho h\u1ecd t\u00ecm ra nh\u1eefng sai s\u00f3t v\u00e0 s\u1eeda ch\u1eefa \u0111\u1ec3 ho\u00e0n thi\u1ec7n.<\/p>\n

Th\u1ee9 n\u0103m, qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/h3>\n

\u0110i\u1ec3m b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m trong marketing tr\u1ef1c ti\u1ebfp. S\u1eed d\u1ee5ng \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u00fap g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u1edbi ng\u01b0\u1eddi mua b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i, t\u1eb7ng qu\u00e0, t\u1eb7ng voucher s\u1ebd t\u1ea1o \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng l\u1edbn lao.<\/p>\n

V\u00e0 cu\u1ed1i c\u00f9ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ngo\u00e0i tr\u1eddi cho kh\u00e1ch h\u00e0ng<\/h3>\n

Sau b\u00e0i vi\u1ebft n\u00e0y, c\u00e2u h\u1ecfi Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec l\u00e0 g\u00ec kh\u00f4ng c\u00f2n l\u00e0 tr\u1edf ng\u1ea1i c\u1ee7a b\u1ea1n n\u1eefa ph\u1ea3i kh\u00f4ng n\u00e0o? Marketing tr\u1ef1c ti\u1ebfp l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng h\u1eefu \u00edch c\u1ee7a c\u00e1c doanh nghi\u1ec7p, h\u00e3y bi\u1ebft t\u1eadn d\u1ee5ng n\u00f3 th\u1eadt t\u1ed1t nh\u00e9.<\/p>\n

Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing-m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p, c\u00f4ng ty khi mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1edbi kh\u00e1ch h\u00e0ng. Marketing c\u00f3 nhi\u1ec1u lo\u1ea1i, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 marketing tr\u1ef1c ti\u1ebfp. V\u1eady Marketing tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec? C\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a marketing tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec? […]<\/p>\n","protected":false},"author":2,"featured_media":485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[32],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketing-truc-tiep-la-gi"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/marketing-truc-tiep-hieu-qua-la-gi-03_iobbmx.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":2,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"predecessor-version":[{"id":6561,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/450\/revisions\/6561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}