{"id":396,"date":"2019-06-13T21:03:17","date_gmt":"2019-06-13T14:03:17","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=396"},"modified":"2022-04-06T21:09:39","modified_gmt":"2022-04-06T14:09:39","slug":"bat-mi-nhung-van-de-xoay-quanh-cau-hoi-utm-la-gi","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/bat-mi-nhung-van-de-xoay-quanh-cau-hoi-utm-la-gi.html","title":{"rendered":"B\u1eadt m\u00ed nh\u1eefng v\u1ea5n \u0111\u1ec3 xoay quanh c\u00e2u h\u1ecfi utm l\u00e0 g\u00ec"},"content":{"rendered":"

Utm l\u00e0 g\u00ec? – L\u00e0 d\u00e2n trong ngh\u1ec1 v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing, seo, hay ph\u00e1t tri\u1ec3n website. C\u00f3 l\u1ebd b\u1ea1n c\u0169ng \u0111\u00e3 t\u1eebng nghe qua c\u00e1c c\u00f4ng c\u1ee5 quen thu\u1ed9c nh\u01b0 UTM l\u00e0 g\u00ec<\/strong><\/a>, Google Analytics<\/a>,\u2026 . C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 vai tr\u00f2 gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb web c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c th\u00f4ng s\u1ed1 li\u00ean quan \u0111\u1ebfn website c\u1ee7a m\u00ecnh.<\/p>\n

\"-webvocuc\"<\/p>\n

Utm l\u00e0 g\u00ec? – UTM (Urchin Tracking Module), c\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m ti\u1ec1m n\u0103ng Urchin Software Corp v\u00e0 Google \u0111\u00e3 mua l\u1ea1i c\u00f4ng ty n\u00e0y. Nh\u1eb1m ph\u1ee5c c\u1ee5 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh. Ch\u1ee9c n\u0103ng ch\u00ednh x\u00e1c v\u00e0 n\u1ed5i b\u1eadt t\u1eeb UTM \u0111\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng truy c\u1eadp ng\u01b0\u1eddi d\u00f9ng. V\u00e0o m\u1ed9t li\u00ean k\u1ebft b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u, ph\u00e2n lo\u1ea1i ch\u00fang.<\/p>\n

1. Utm l\u00e0 g\u00ec? Utm c\u00f3 l\u1ee3i \u00edch g\u00ec c\u1ee5 th\u1ec3?<\/h2>\n

Utm gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp. Ngu\u1ed3n truy c\u1eadp website c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vai tr\u00f2 c\u1ee7a Utm s\u1ebd gi\u00fap cho c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t li\u00ean k\u1ebft b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Google+. N\u00f3 s\u1ebd thu h\u00fat v\u1ec1 bao nhi\u00eau l\u01b0\u1ee3t view cho trang, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady. Utm c\u0169ng gi\u1ed1ng nh\u01b0 Google Analytics khi n\u00f3 c\u0169ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh. Ph\u00e2n lo\u1ea1i c\u00e1c truy c\u1eadp t\u1eeb c\u00e1c website \u0111\u1eb7t backlink, c\u00e1c banklink \u0111\u1eb7t tr\u00ean c\u00e1c web v\u1ec7 tinh,\u2026 . V\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00e1 c\u00f3 t\u00e1c d\u1ee5ng trong seo.<\/p>\n

2. N\u0103m bi\u1ebfn th\u1ec3 trong UTM l\u00e0 g\u00ec?<\/h2>\n

– Ngu\u1ed3n (source): d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c li\u00ean k\u1ebft b\u00e0i vi\u1ebft \u0111ang \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i l\u00ean nh\u1eefng trang n\u00e0o, Twitter, Google+, Facebook,.. . V\u1edbi b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb l\u00ean b\u1ea5t k\u1ef3 trang n\u00e0o th\u00ec ngu\u1ed3n \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 trang \u0111\u00f3.<\/p>\n

– Chi\u1ebfn d\u1ecbch (campaign): \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ec1 chi\u1ebfn d\u1ecbch marketing m\u00e0 m\u1ed9t li\u00ean k\u1ebft b\u00e0i vi\u1ebft \u0111ang tham gia.<\/p>\n

– Bi\u1ebfn th\u1ec3 Medium: d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c hi\u1ec7u qu\u1ea3 m\u00e0 m\u1ed9t link li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb mang l\u1ea1i. Th\u01b0\u1eddng s\u1ebd ch\u1ecdn CPC, t\u1ee9c l\u00e0 m\u1ea5t kho\u1ea3ng bao nhi\u00eau chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3t nh\u1ea5p truy c\u1eadp trang t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

– Bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a (term): d\u00f9ng \u0111\u1ec3 theo d\u00f5i c\u00e1c qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a.<\/p>\n

– Bi\u1ebfn th\u1ec3 n\u1ed9i dung (content): bi\u1ebfn th\u1ec3 n\u00e0y c\u00f3 c\u00f3 th\u1ec3 ho\u1eb7c kh\u00f4ng. T\u00f9y v\u00e0o s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi l\u00e0m n\u1ed9i.<\/p>\n

\"UTM<\/p>\n

3. M\u1ed9t s\u1ed1 l\u01b0u \u00fd v\u1edbi url g\u1eafn utm.<\/h2>\n

– Trong li\u00ean k\u1ebft n\u1ebfu thi\u1ebfu d\u1ea5u ch\u1ea5m h\u1ecfi \u201c?\u201d, link s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n

– UTM hi\u1ec7n t\u1ea1i c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa ch\u1eef hoa v\u00e0 ch\u1eef th\u01b0\u1eddng.<\/p>\n

– V\u1edbi c\u00e1c bi\u1ebfn th\u1ec3, n\u1ebfu \u0111\u00f3 l\u00e0 t\u1eeb gh\u00e9p c\u00e1c b\u1ea1n s\u1ebd n\u1ed1i ch\u00fang b\u1eb1ng d\u1ea5u g\u1ea1ch \u201c_\u201d. \u0110\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi d\u1ea5u g\u1ea1ch \u201c-\u201d trong url.<\/p>\n

– Kh\u00f4ng b\u1eaft bu\u1ed9c v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a c\u00e1c bi\u1ebfn th\u1ec3.<\/p>\n

4. \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a utm l\u00e0 g\u00ec?<\/h2>\n