{"id":321,"date":"2019-05-30T21:13:59","date_gmt":"2019-05-30T14:13:59","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=321"},"modified":"2022-02-11T09:57:43","modified_gmt":"2022-02-11T02:57:43","slug":"boc-phot-cac-chuong-trinh-khuyen-mai-khach-hang","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/boc-phot-cac-chuong-trinh-khuyen-mai-khach-hang.html","title":{"rendered":"B\u00f3c ph\u1ed1t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/strong><\/a> v\u00e0 tr\u1edf n\u00ean th\u00f4ng th\u00e1i h\u01a1n khi\u1ebfn c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u201cn\u00e2ng cao\u201d nh\u1eefng chi\u00eau tr\u00f2 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u01b0u \u0111\u00e3i.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u1ed5 bi\u1ebfn c\u1ee7a doanh nghi\u1ec7p<\/h2>\n

1. Free ship<\/h3>\n

\u201cFree ship\u201d l\u00e0 m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. C\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i chi ph\u00ed v\u1eadn chuy\u1ec3n nh\u01b0ng th\u01b0\u1eddng \u0111i k\u00e8m m\u1ed9t gi\u00e1 tr\u1ecb h\u00f3a \u0111\u01a1n t\u1ed1i thi\u1ec3u. T\u00e2m l\u00fd chung c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 kh\u00f4ng mu\u1ed1n tr\u1ea3 th\u00eam ph\u1ee5 ph\u00ed cho vi\u1ec7c v\u1eadn chuy\u1ec3n d\u00f9 gi\u00e1 tr\u1ecb kh\u00f4ng l\u1edbn.<\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u1eadn d\u1ee5ng kho\u1ea3n ti\u1ec1n n\u00e0y \u0111\u1ec3 mua th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u01a1n h\u00e0ng \u0111\u1ea1t m\u1ee9c t\u1ed1i thi\u1ec3u c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh free ship. Nh\u01b0 v\u1eady, \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u00ean m\u1ed9t \u0111\u01a1n h\u00e0ng gia t\u0103ng th\u00ec doanh nghi\u1ec7p v\u1eeba c\u00f3 l\u1eddi, v\u1eeba trang tr\u1ea3i \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn chuy\u1ec3n. \u01afu \u0111\u00e3i n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1ea3m gi\u00e1 kh\u00e1c ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u201c99 \u0111\u1ed3ng\u201d nh\u1eb1m k\u00edch th\u00edch s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m trong m\u1ed9t \u0111\u01a1n h\u00e0ng.<\/p>\n

2. Khuy\u1ebfn m\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n<\/h3>\n

Doanh nghi\u1ec7p lu\u00f4n mu\u1ed1n t\u1ea1o c\u1ea3m gi\u00e1c \u201ckh\u1ea9n tr\u01b0\u01a1ng\u201d, \u201cc\u1ea5p b\u00e1ch\u201d cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd n\u00e0y khi\u1ebfn h\u1ecd nhanh ch\u00f3ng k\u1ebft th\u00fac giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y ti\u1ebfn h\u00e0nh giao d\u1ecbch mua s\u1eafm khi nh\u1eefng \u01b0u \u0111\u00e3i ch\u1ec9 k\u00e9o d\u00e0i trong th\u1eddi gian ng\u1eafn. Kh\u00e1ch h\u00e0ng c\u00f3 t\u00e2m l\u00fd \u201clo m\u1ea5t\u201d c\u01a1 h\u1ed9i s\u1edf h\u1eefu m\u1ed9t m\u00f3n h\u00e0ng \u01b0a th\u00edch c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 th\u1eddi gian n\u00e0y c\u00f9ng nh\u1eefng lo\u1ea1i \u01b0u \u0111\u00e3i kh\u00e1c nh\u01b0 mua 1 t\u1eb7ng 1, gi\u1ea3m 60%,\u2026<\/p>\n

Doanh nghi\u1ec7p d\u1ec5 d\u00e0ng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm d\u00f9 cho h\u1ecd ch\u01b0a ch\u1eafc \u0111\u00e3 n\u1eafm r\u00f5 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u00e0 g\u00ec. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p \u201cm\u1ed3i ch\u00e0i\u201d kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eadn n\u01a1i c\u1eeda h\u00e0ng xem c\u00e1c s\u1ea3n ph\u1ea9m nguy\u00ean gi\u00e1. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd chuy\u1ec3n h\u01b0\u1edbng kh\u00e1ch h\u00e0ng sang s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n h\u01a1n ho\u1eb7c v\u1eabn b\u00e1n s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1 nh\u01b0ng d\u1ee5 d\u1ed7 h\u1ecd mua th\u00eam c\u00e1c m\u1eb7t h\u00e0ng li\u00ean quan.<\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho ki\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian l\u00e0 hai ng\u00e0y Black Friday<\/a> v\u00e0 Cyber Monday<\/a>. C\u00f9ng l\u00fac c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t bao g\u1ed3m c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111\u01b0a ra nh\u1eefng \u01b0u \u0111\u00e3i l\u1edbn nh\u1ea5t trong n\u0103m v\u00e0 ch\u1ec9 t\u1ed3n t\u1ea1i trong 1-2 ng\u00e0y thu h\u00fat h\u00e0ng d\u00e0i ng\u01b0\u1eddi mua s\u1eafm. H\u1ecd th\u1eadm ch\u00ed x\u1ebfp h\u00e0ng t\u1eeb \u0111\u00eam tr\u01b0\u1edbc ng\u00e0y gi\u1ea3m gi\u00e1 \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i hi\u1ebfm c\u00f3 n\u00e0y. Vi\u1ec7c s\u1ea3n ph\u1ea9m h\u1ebft size, h\u1ebft m\u00e0u trong nh\u1eefng ng\u00e0y n\u00e0y c\u0169ng th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra. Khi \u0111\u00f3 kh\u00e1ch h\u00e0ng nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd chuy\u1ec3n sang mua nh\u1eefng th\u1ee9 kh\u00e1c k\u1ec3 c\u1ea3 mua \u0111\u1ed3 kh\u00f4ng gi\u1ea3m gi\u00e1. V\u00ec h\u1ecd c\u1ea3m th\u1ea5y ph\u00ed c\u00f4ng n\u1ebfu ra v\u1ec1 tay kh\u00f4ng khi \u0111\u00e3 \u0111\u1ebfn t\u1eadn n\u01a1i v\u00e0 th\u1eadm ch\u00ed ph\u1ea3i x\u1ebfp h\u00e0ng.<\/p>\n

3. D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed (Free trial)<\/h3>\n

H\u00ecnh th\u1ee9c \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. Trong m\u1ed9t kho\u1ea3ng th\u1eddi gian gi\u1edbi h\u1ea1n, c\u00f3 th\u1ec3 l\u00e0 7 ng\u00e0y ho\u1eb7c 1 \u0111\u1ebfn 2 th\u00e1ng. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn, c\u00f3 hai ki\u1ec3u:<\/p>\n

    \n
  • Opt-in: ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n. Kh\u00f4ng c\u1ea7n th\u00f4ng tin thanh to\u00e1n. H\u1ebft h\u1ea1n d\u00f9ng th\u1eed, ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng.<\/li>\n
  • Opt-out: ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00ed th\u00f4ng tin thanh to\u00e1n t\u1eeb \u0111\u1ea7u. V\u00e0 n\u1ebfu kh\u00f4ng h\u1ee7y vi\u1ec7c \u0111\u0103ng k\u00ed tr\u01b0\u1edbc khi h\u1ebft h\u1ea1n d\u00f9ng th\u1eed, h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng b\u1ecb tr\u1eeb ti\u1ec1n v\u00e0o ti\u1ec1n kho\u1ea3n.<\/li>\n<\/ul>\n

    \"Ch\u01b0\u01a1ng<\/p>\n

    Hi\u1ec7u qu\u1ea3 c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c n\u00e0y l\u1ee3i d\u1ee5ng hai y\u1ebfu t\u1ed1 t\u00e2m l\u00fd c\u01a1 b\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

      \n
    • Th\u1ee9 nh\u1ea5t, \u0111\u1ed3 mi\u1ec5n ph\u00ed lu\u00f4n c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, vi\u1ec7c s\u1eed d\u1ee5ng th\u1eed khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t l\u1ee3i \u00edch m\u00e0 kh\u00f4ng m\u1ea5t m\u00e1t g\u00ec. T\u1eeb \u0111\u00f3 k\u00edch th\u00edch b\u01b0\u1edbc \u0111\u1ea7u tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5.<\/li>\n
    • Th\u1ee9 hai, khi ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh m\u1edf t\u00e0i kho\u1ea3n v\u00e0 d\u00f9ng th\u1eed, sau m\u1ed9t th\u1eddi gian h\u1ecd s\u1ebd ph\u00e1t sinh t\u00e2m l\u00fd ng\u1ea1i ph\u1ea3i \u0111\u1ed5i\/t\u1eaft d\u1ecbch v\u1ee5. \u0110\u1eb7c bi\u1ec7t n\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft \u0111\u00fang v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Qu\u00e1n t\u00ednh t\u00e2m l\u00fd n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e2u h\u01a1n d\u00f9 ban \u0111\u1ea7u kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh d\u00f9ng ngo\u00e0i th\u1eddi gian free trial.<\/li>\n<\/ul>\n

      Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi h\u00ecnh th\u1ee9c Opt-out, n\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch ho\u1eb7c qu\u00ean kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00ed d\u1ecbch v\u1ee5. Kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o \u201cb\u1eaby\u201d c\u1ee7a doanh nghi\u1ec7p. V\u00e0 ch\u1ec9 ph\u00e1t hi\u1ec7n ra khi t\u00e0i kho\u1ea3n ph\u00e1t th\u00f4ng b\u00e1o tr\u1eeb ti\u1ec1n.<\/p>\n

      4. Ch\u01b0\u01a1ng tr\u00ecnh 0 \u0111\u1ed3ng<\/h3>\n

      Ph\u01b0\u01a1ng th\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u201c0 \u0111\u1ed3ng\u201d \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn g\u1ea7n \u0111\u00e2y. V\u1edbi c\u00e1c v\u00ed d\u1ee5 nh\u01b0 \u201cv\u00e9 m\u00e1y bay gi\u00e1 0 \u0111\u1ed3ng\u201d, \u201c\u01b0u \u0111\u00e3i s\u1ea3n ph\u1ea9m 0 \u0111\u1ed3ng\u201d,\u2026 C\u00e1c doanh nghi\u1ec7p s\u1ebd l\u00e0m h\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ed1 0 \u0111\u1ec3 \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady. V\u00e0 th\u01b0\u1eddng \u0111i k\u00e8m nh\u1eefng \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh. C\u00f3 th\u1ec3 bi\u1ec3u hi\u1ec7n b\u1eb1ng m\u1ed9t d\u1ea5u \u201c*\u201d r\u1ea5t nh\u1ecf \u1ea9n d\u1ea5u b\u00ean c\u1ea1nh s\u1ed1 0 kh\u1ed5ng l\u1ed3.<\/p>\n

      H\u01a1n n\u1eefa, \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn. Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i 0 \u0111\u1ed3ng c\u00f2n l\u00e0 b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed c\u1eadn bi\u00ean v\u00e0 chi ph\u00ed trung b\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 tr\u1edf n\u00ean th\u00f4ng th\u00e1i h\u01a1n khi\u1ebfn c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u201cn\u00e2ng cao\u201d nh\u1eefng chi\u00eau tr\u00f2 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u01b0u \u0111\u00e3i. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u1ed5 bi\u1ebfn c\u1ee7a doanh […]<\/p>\n","protected":false},"author":2,"featured_media":348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[15],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-chuong-trinh-khuyen-mai"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2020\/10\/boc-phot-cac-chuong-trinh-khuyen-mai-khach-hang-0_n6wjod-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":3,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":5912,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/321\/revisions\/5912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/348"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}