{"id":3170,"date":"2021-04-15T16:27:23","date_gmt":"2021-04-15T09:27:23","guid":{"rendered":"https:\/\/webvocuc.com\/blog\/?p=3170"},"modified":"2021-04-15T16:32:36","modified_gmt":"2021-04-15T09:32:36","slug":"cac-cong-cu-toi-uu-hoa-website","status":"publish","type":"post","link":"https:\/\/webvocuc.com\/blog\/cac-cong-cu-toi-uu-hoa-website.html","title":{"rendered":"C\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a website"},"content":{"rendered":"

C\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a website<\/a> g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 Optimizely, SEOcrawler, Crazy Egg,… \u0110\u1ec3 website c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng t\u1ed1i \u01b0u nh\u1ea5t b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u web sau.<\/p>\n

\"C\u00e1c<\/p>\n

Optimizely<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i website, trong vi\u1ec7c gi\u00fap trang web c\u1ee7a b\u1ea1n t\u0103ng th\u00eam nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp. M\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng khi gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp.<\/p>\n

Tuy nhi\u00ean khi kh\u00e1ch h\u00e0ng truy c\u1eadp h\u1ecd s\u1ebd click v\u00e0o s\u1ea3n ph\u1ea9m b\u1ea5t k\u00ec, c\u00e1c qu\u1ea3ng c\u00e1o, \u0111i\u1ec1n c\u00e1c form \u0111\u0103ng k\u00ed,\u2026 Ph\u1ea7n m\u1ec1m Optimizely s\u1ebd gi\u00fap chuy\u1ec3n \u0111\u1ed5i c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh t\u1ef7 l\u1ec7 truy c\u1eadp tr\u00ean t\u1ed5ng truy c\u1eadp c\u1ee7a website. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n t\u0103ng th\u00eam thu nh\u1eadp g\u1ea5p nhi\u1ec1u l\u1ea7n t\u1eeb c\u00f9ng m\u1ed9t l\u01b0\u1ee3t truy c\u1eadp so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

SEOcrawler<\/strong><\/h2>\n

Seocrawler l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u1ed1i \u01b0u trang web trong kho\u1ea3ng th\u1eddi gian ng\u1eafn nh\u1ea5t c\u00f3 th\u1ec3. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng, ch\u1ea1y d\u1eef li\u1ec7u, truy xu\u1ea5t th\u00f4ng tin c\u1ee7a trang web. T\u00ecm ra c\u00e1c b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung b\u1ecb tr\u00f9ng l\u1eb7p, v\u00e0 c\u00e1c link li\u00ean k\u1ebft n\u1ed9i b\u1ed9, li\u00ean k\u1ebft v\u1edbi b\u00ean ngo\u00e0i b\u1ecb h\u1ecfng,\u2026<\/p>\n

Sau \u0111\u00f3 ph\u1ea7n m\u1ec1m SEOcrawler s\u1ebd \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd, h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 b\u1ea1n thay \u0111\u1ed5i ch\u1ec9nh s\u1eeda v\u00e0 t\u1ed1i \u01b0u trang web hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c thay \u0111\u1ed5i m\u00ecnh \u0111\u00e3 \u0111\u1ea1t ch\u01b0a th\u00f4ng qua h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng c\u1ee7a SEOcrawler tr\u01b0\u1edbc khi Google x\u1ebfp h\u1ea1ng website c\u1ee7a b\u1ea1n.<\/p>\n

Crazy Egg<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 gi\u00fap ch\u1ee7 website ph\u00e2n t\u00edch t\u1eebng h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd quan t\u00e2m nh\u1ea5t \u0111i\u1ec1u g\u00ec \u0111\u1ed1i v\u1edbi website, \u0111\u1ec3 ch\u1ee7 website doanh nghi\u1ec7p<\/strong><\/a> bi\u1ebft h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n, Crazy Egg s\u1ebd cung c\u1ea5p cho b\u1ea1n v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ebd th\u01b0\u1eddng click chu\u1ed9t v\u00e0o v\u1ecb tr\u00ed n\u00e0o c\u1ee7a trang web, \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1eb7t c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Visual Website Optimizer<\/strong><\/h2>\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng, Visual Website Optimizer (tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a trang web) c\u00f3 v\u1ebb kh\u00f4ng c\u1ea7n thi\u1ebft l\u1eafm. Nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1eeda h\u00e0ng TM\u0110T, VWO th\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n A\/B testing r\u1ea5t chi ti\u1ebft nh\u1eb1m m\u1ee5c ti\u00eau khai th\u00e1c c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u c\u00e0ng t\u1ed1t.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i h\u00e0ng t\u00e1 doanh thu m\u1ed7i n\u0103m v\u00e0 \u0111\u00f3 c\u0169ng ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao \u1ee9ng d\u1ee5ng n\u00e0y l\u1ea1i c\u00f3 m\u1ee9c gi\u00e1 \u0111\u1eaft \u0111\u1ecf \u0111\u1ebfn nh\u01b0 v\u1eady.<\/p>\n

\"C\u00e1c<\/p>\n

Ahrefs<\/strong><\/a><\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n m\u1ec1m ch\u1ee9a d\u1eef li\u1ec7u li\u00ean k\u1ebft t\u1edbi blacklink r\u1ea5t l\u1edbn. Gi\u00fap h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng ki\u1ec3m tra l\u1ed7i c\u1ee7a b\u1ea5t k\u1ef3 li\u00ean k\u1ebft (link) n\u00e0o. B\u00ean c\u1ea1nh \u0111\u00f3 n\u00f3 c\u00f2n gi\u00fap ki\u1ec3m tra, x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7i m\u00e0 website c\u00f3 trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u trang web. \u0110\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c l\u1eddi khuy\u00ean v\u00e0 ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 s\u1eeda ch\u1eefa, c\u1ea3i thi\u1ec7n, gi\u00fap website gi\u1ea3m b\u1edbt c\u00e1c l\u1ed7i ho\u00e0n h\u1ea3o h\u01a1n.<\/p>\n

Screaming frog<\/strong><\/h2>\n

Screaming frog l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u00e0 h\u1ed7 tr\u1ee3 \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung li\u00ean quan \u0111\u1ebfn trang web. Screaming frog gi\u00fap ph\u00e2n t\u00edch c\u00e1c ti\u00eau \u0111\u1ec1 trang xem c\u00f3 th\u1ef1c s\u1ef1 thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p hay ch\u01b0a. B\u00ean c\u1ea1nh \u0111\u00f3 n\u00f3 c\u00f2n gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c li\u00ean k\u1ebft b\u1ecb l\u1ed7i \u0111\u1ec3 ch\u1ee7 website c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi s\u1eeda ch\u1eefa, t\u00ecm c\u00e1c li\u00ean k\u1ebft thay th\u1ebf kh\u00e1c.<\/p>\n

Ngo\u00e0i ra, screaming frog c\u00f2n h\u1ed7 tr\u1ee3 vi\u1ec7c truy xu\u1ea5t, truy\u1ec1n d\u1eef li\u1ec7u, t\u1ea1o h\u1ed3 s\u01a1 v\u1ec1 website th\u1eadt \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

KWFinder<\/strong><\/h2>\n

T\u1ed1i \u01b0u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap cho trang web t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. KWFinder s\u1ebd h\u1ed7 tr\u1ee3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o ngu\u1ed3n t\u1eeb kh\u00f3a l\u1edbn. Cho ch\u1ee7 website t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t.<\/p>\n

\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t gi\u00fap t\u0103ng th\u00eam nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp theo t\u1eeb kh\u00f3a cho website.<\/p>\n

\"C\u00e1c<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a website g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n nh\u01b0 Optimizely, SEOcrawler, Crazy Egg,… \u0110\u1ec3 website c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng t\u1ed1i \u01b0u nh\u1ea5t b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u web sau. Optimizely \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed7i website, trong vi\u1ec7c gi\u00fap […]<\/p>\n","protected":false},"author":3,"featured_media":3173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin-webvocuc-com","category-seo"],"jetpack_featured_media_url":"https:\/\/webvocuc.com\/blog\/wp-content\/uploads\/2021\/04\/Cac-cong-cu-toi-uu-hoa-website.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":0,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media\/3173"}],"wp:attachment":[{"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webvocuc.com\/blog\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}